Generated by All in One SEO Pro v5.0.1.1, this is an llms-full.txt file, used by LLMs to index the site. # Top Roof Marketing | Commercial Roofing Marketing Agency Top Roof Marketing helps commercial roofing contractors improve SEO, direct mail, print material, websites, Google Ads, content, lead generation, and sales systems. ## Posts ### [Blogs](https://www.toproofmarketing.com/blogs/) **Published:** September 12, 2020 **Author:** admin --- ### [How NOT to Market Yourself in the Commercial Roofing Industry](https://www.toproofmarketing.com/how-not-to-market-yourself-in-the-commercial-roofing-industry/) **Published:** May 5, 2015 **Author:** Chris **Content:** ![commercial-roofing-advice](http://www.toproofmarketing.com/wp-content/uploads/2020/09/commercial-roofing-advice.jpg "| Top Roof Marketing")Getting your business services in front of the right people can be a complicated task. For many commercial roofers, it’s nearly impossible to rely solely on word-of-mouth advertising for steady work and growth. Either way, no matter how skilled of a team you’ve assembled, or how well you demonstrate customer service, you can’t turn a profit if no one knows about you. In this day and age, marketing is king. Instead of the usual, “How to Market Your Business,” we’ll provide some tips on how NOT to market yourself. Avoid the following no-no’s like the plague: **1. Waiting too late in the year to send out direct mailers**. Most building owners will have picked a commercial roofer by the end of summer, and sometimes even earlier. Don’t procrastinate getting your mailers together. **2. Along similar lines, don’t wait too long to do any advertising or outreach at all.** Time is money, after all, and if you’re not actively marketing yourself, you’re losing ground and opportunities to the competition. The key to be both *timely* and *consistent*. **3. Marketing may be king, but commoners are still necessary to run a kingdom.** In other words, don’t rely ONLY upon marketing and advertising to land commercial jobs. Times have changed, but this is still an old school market at heart. Your own initiative is both necessary and worthwhile. By combining marketing and advertising with good ol’ fashion pounding the pavement, you’ll greatly up your chances for success. **4. Thinking one singular strategy or one marketing initiative is going to be enough.** The best results come when marketing campaigns are strategically blended together — for example, sending direct mail out to building owners, facility mangers, and property management groups, and then following up with those prospects with cold calling after they’ve received the direct mail. Chances are, the first time someone sees your name, they’ll move on without engaging. It’s the second and third attempts that tend to pay dividends. **5. Don’t be timid.** Even if you’re uncomfortable in social situations, you’re going to need to network with local business owners. Go to local meetings where prospects for jobs are likely to meet (real estate broker events, chamber of commerce events, etc.) and mention to your existing contacts about roofing services offered. Don’t be afraid to engage in cold calling either, whether in person at strategic locations or over the phone. **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) Following the advice above will greatly increase your chances for success. A prosperous business combines a talented workforce and great marketing. One without the other will only get you so far. We hope these tips help you. If you’re looking for a company that truly understands your market and can provide the best outreach strategies, contact our team. Top Roof Marketing is a full-service firm that focuses on the commercial roofing industry and has helped dozens of companies achieve greater success through proven tactics. Because we offer all services, you never have to worry about us swaying you a certain way. For more info, call us at 800-795-2187. **Categories:** Marketing Strategy --- ### [Featured in CoatingsPro: Better Marketing Systems for Contractors](https://www.toproofmarketing.com/featured-in-coatingspro-better-marketing-systems-for-contractors/) **Published:** July 8, 2026 **Author:** Jonathan Keim **Excerpt:** Top Roof Marketing was featured in CoatingsPro Magazine with an article on why contractors need better marketing systems, stronger tracking & improved conversion. **Content:** [![Increasing Your Bottom Line Through Better Marketing Systems](https://www.toproofmarketing.com/wp-content/uploads/2026/07/Coatings-Pro-Magazine-Marketing-Article.jpg "Coatings-Pro-Magazine-Marketing-Article | Top Roof Marketing")](https://content.ampp.org/coatingspro/article/26/3/24/108060/Increasing-Your-Bottom-Line-Through-Better) Top Roof Marketing is proud to share our latest feature in *CoatingsPro Magazine*: [Increasing Your Bottom Line Through Better Marketing Systems](https://content.ampp.org/coatingspro/article/26/3/24/108060/Increasing-Your-Bottom-Line-Through-Better). For more than 11 years, we have had the privilege of contributing articles to *CoatingsPro Magazine*. During that time, we have watched the roof coating and restoration industry continue to grow, mature, and earn stronger trust with building owners. This latest article focuses on a message we often discuss with roofing contractors: more leads do not always mean more business. While new platforms, software, AI tools, and marketing tactics can all play a role, the companies that grow most consistently are usually the ones that execute the fundamentals well. In the article, we discuss why contractors should pay close attention to their marketing systems, including lead tracking, conversion rates, follow-up, credibility, website presentation, sales support materials, and the full process that turns interest into actual opportunities. For many contractors, the next step is not simply getting more leads. It is tightening up the process that turns those leads into real projects. To read the article, click the following link: [Increasing Your Bottom Line Through Better Marketing Systems](https://content.ampp.org/coatingspro/article/26/3/24/108060/Increasing-Your-Bottom-Line-Through-Better). We appreciate the opportunity to contribute to the conversation and hope the article gives contractors a helpful way to evaluate the marketing systems already working within their own business. **Categories:** Marketing, Marketing Strategy, Online Marketing --- ### [Introducing Our Newest Team Member](https://www.toproofmarketing.com/introducing-our-newest-team-member/) **Published:** October 9, 2021 **Author:** Felicia **Content:** We are excited to announce Shanze Gillani has recently joined our team. Many of you have already heard from her. ![Shanze Gillani](https://www.toproofmarketing.com/wp-content/uploads/2021/09/Shanze.png "| Top Roof Marketing") ## Shanze Gillani My experience includes developing campaigns, driving conversions and brand conversations as well as supporting clients during their decision-making process. I rise to the challenge of communicating and analyzing large amounts of information and am excited to transfer my knowledge and experience to the roofing industry! Also, when I’m not working, I generally love spending time in the outdoors or relaxing with my family. ### EXPERTISE: Email Marketing – Research – Social Media Shanze brings her unique talent and experience in marketing and campaign development to our clients, along with key insights that will deliver greater satisfaction and more success. She will help keep all of the marketing moving pieces functioning cohesively so we can outperform client expectations. As always, our priority has been exceptional customer service while offering top-notch marketing tools. With Shanze on board, the conversation just accelerated ten-fold! Shanze adds another layer of support to our clients, and especially hopes to expand your business potential by making your strategy development and notable company branding wider reaching. Her proven results in driving conversions will most certainly benefit our clients. With a degree in business management, a distinction in biology, and the best grades in her class, it is clear Shanze is one sharp lady with the skills to match. In her free time, she loves being outdoors and spending time with her family. She will be taking over for Jenna who has been a faithful SEO advocate for dozens of clients and successfully kept up as Top Roof Marketing grew into publishing hundreds of blogs per month to help roofing companies across the nation rank better. In an email to our clients, Jenna said, “With a new season comes change and while it’s bittersweet, I’m writing to say goodbye to our Top Roof Marketing family. You have all been incredible clients and it’s been a pleasure working with you to assist in growing your businesses. I’m leaving TRM to give my two littles and family the focus they need and I’m grateful to leave confidently knowing you’re in great hands.” Jenna will be sorely missed. We wish her well and commend her important decision to have more time with her growing family. **Update July 2022:** Jenna is back part time to assist with a few high-level assignments each week. We’re happy to have her continued help! **Categories:** Announcements --- ### [Upgrades for Your Website](https://www.toproofmarketing.com/upgrades-for-your-website/) **Published:** January 23, 2021 **Author:** Felicia **Content:** ![mailers](https://www.toproofmarketing.com/wp-content/uploads/2021/01/Website-Upgrade-Small.jpeg "| Top Roof Marketing")The trend toward digital advertising continues to rise. The good news is that having a professional website can make you stand out like never before. The bad news is that hackers are rampant, website speeds are now calculated for ranking your site in search engines like Google, and heavy traffic can bog down your site. The best news is that Top Roof Marketing has solutions to make your current website a success. As more people turn to digital avenues, attracting potential clients is key to your success. Allow our team the opportunity to discuss the many options available to protect your company, website, and customers. All it takes is a call to 800-795-2187 to provide you with the guidance needed for a successful web presence. ### Popular Website Upgrade Options **HTTPS (SSL Certificate).** When a website URL has the added ‘s’ in front of the domain, it is a clear indicator that the website has added an active SSL Certificate. This is a digital certificate that enables an encrypted connection and provides authentication for your website. The SSL certificate ensures that the communication passed between the website and the client is secured, preventing hackers from getting the clients personal information. It provides your clients with the peace of mind that your website is authentic and encrypted. Plus, search engines will favor your website more, leading to higher rankings in search results. **Ongoing Security.** Many website platforms provide some built-in security but will require further protection and maintenance to keep you free from new hacking techniques. By adding security and monitoring protection, you can be confident that your website has the top-of-the-line defense against all new hacks. The best news is that if a troublesome hacker does break through, our warranty protection will cover the repair of your site at no extra cost to you! **Speed Upgrade.** When browsing the web, we all want everything to be super-fast. Our speed upgrade option may be the best thing you can do for your existing website. By stripping out unneeded functions, we can improve the performance of your site (just recently we shaved 5 seconds off the loading time of a website). And, as an added bonus, Google and other search engines are making speed a factor in rankings. So, speed upgrades have the potential to boost your organic rankings so you can get more online leads. **Why choose us?** - Specialized in Commercial - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) **Hosting Upgrade.** Having a dedicated IP address on a server that isn’t shared with 100s of websites (which is common for budget $10-15/month plans) can vastly improve the user experience for larger websites. Upgrading your hosting can increase speed, increase available hard drive space for content, and mitigate the “neighborhood reputation” risk brought on by sharing an IP address with 100s of other websites that could be hacked with viruses or be sending out mass amounts of email spam. ### Call Today to Learn More We look forward to discussing these and many other options to help improve your website. Our team is always happy to discuss other additions including online instant messaging, real-time widgets, on-exit pop ups, ongoing SEO, content development for new pages, and so much more! Please call us at 800-795-2187 so we can help make your website the best it can be. **Categories:** Marketing, Online Marketing --- ### [Interactive Estimators: A Powerful Way to Get More Leads](https://www.toproofmarketing.com/interactive-estimators-a-powerful-way-to-get-more-leads/) **Published:** April 30, 2026 **Author:** Jonathan Keim **Excerpt:** Roof cost calculators and energy savings estimators built for roofing contractors. See how interactive tools reduce friction and convert more prospects into booked jobs. **Content:** Most roofing contractors lose leads before the first conversation ever happens. Not because their pricing is off or their work isn’t good, but because prospects couldn’t get a number fast enough and moved on. Interactive estimators fix that. **Try them out for yourself.** [ Cost Estimator Demo ](https://www.toproofmarketing.com/roof-cost-estimator/) [ Energy Savings Demo ](https://www.toproofmarketing.com/energy-savings-estimator/) ## The Problem These Tools Solve Property owners have more choices than ever, and they’re doing more research before they ever pick up the phone. The bar for earning that first conversation keeps rising. Contractors who give prospects something useful before the call, like a realistic cost range or a clear estimate of how much their current roof could be costing them, are standing out in a crowded field. Interactive estimators are one of the most effective ways to do that because they: - Meet prospects earlier in the decision process - Deliver value before asking for anything in return - Create meaningful engagement ## The Roof Cost Estimator: A Faster Path to the First Call ![roof-replacement-coatings-estimator](https://www.toproofmarketing.com/wp-content/uploads/2026/05/roof-replacement-coatings-estimator.webp "roof-replacement-coatings-estimator | Top Roof Marketing")Whether you’re working with homeowners or building owners, prospects want to know one thing before they call: what is this going to cost? The sooner you give them a realistic answer, the sooner the conversation starts. For homeowners, replacing a roof is one of the biggest purchases they will ever make. Most delay the conversation simply because they have no idea what to expect. The residential pricing estimator changes that by letting them get a realistic cost range in under 60 seconds. Commercial buyers think differently. They want to understand ROI and lifecycle cost, not just the price tag. The commercial pricing estimator speaks to that mindset by: - Showing estimated ranges for both restoration and replacement - Explaining why roof coatings are often a better choice than replacement - Pre-qualifying prospects so they understand price ranges before they talk to you Both our residential and commercial estimators are especially effective when paired with direct mail. A prospect who scans a QR code, lands on an estimator, and walks away with a ballpark number is far more likely to follow up than one who lands on a generic homepage. Want to see how it works? [Try out the cost estimator for building owners](https://www.toproofmarketing.com/roof-cost-estimator/). ## The Energy Savings Estimator: A Compelling Alternative ![](https://www.toproofmarketing.com/wp-content/uploads/2026/05/energy-savings-roof-estimator.webp "energy-savings-roof-estimator | Top Roof Marketing")Large commercial roofs can build up a lot of heat, especially if the roof is dark. That heat inflates cooling costs every single month, and most building owners have no idea how much it costs them. The energy savings estimator reframes the conversation entirely. Instead of asking “Do you need a roof estimate?” you’re helping them ask “How much is my current roof costing me?” That’s a much more compelling entry point. The tool is fast and simple: 1. Visitor lands on your site or scans a QR code from a mailer 2. They enter their building size (this takes only a couple seconds) 3. Potential 5-year cooling savings are shown based on their roof type The results are eye-opening. Based on common commercial roof types, estimated 5-year cooling savings of a typical building span from $5,000 to $30,000. When a building owner sees those numbers, the question is no longer whether they should act. It’s whether they can afford to wait. This tool is already live for commercial prospects and has also been built into a direct mail QR code postcard, letting the savings message reach people right at the moment they’re most likely to engage. [Try out the savings estimator](https://www.toproofmarketing.com/energy-savings-estimator/). ## Why This Works So Well for Both Website Traffic and Direct Mail Whether someone finds you through Google or receives a postcard in the mail, the estimator strategy works the same way: - **It reduces friction.** No phone calls are required to get a number. - **It builds trust.** Transparency before the first conversation positions you differently than the competition. - **It creates engagement.** People spend time interacting with the tool instead of bouncing. - **It pre-qualifies leads.** By the time they reach out, they already understand the cost range and are ready to talk. To get more eyes on these estimators, we pair them with targeted ads. Here’s a look at one of the video ads we run to drive prospects! [![](https://www.toproofmarketing.com/wp-content/uploads/2026/04/ballpark-ad-example.webp "ballpark-ad-example | Top Roof Marketing")](https://www.youtube.com/watch?v=NYVBUSY43Ko) ## More Estimators Are on the Way! These examples are just the start. Additional estimators are being developed and will roll out as they’re tested and refined. Each one targets a specific point where prospects hesitate or drop off. Do you have your own idea you would like us to bring to life? Fresh thinking is always welcome. If there’s a question your prospects keep asking or a friction point you keep running into, there may be an estimator that solves it! Reach out to [800-795-2187](tel:800-795-2187) and let’s talk about it. **Categories:** Direct Mail, Marketing, Online Marketing, Websites --- ### [12+ Years of Proven Growth and Performance in Marketing Commercial Roofing Services](https://www.toproofmarketing.com/12-years-of-proven-growth-and-performance-in-marketing-commercial-roofing-services/) **Published:** February 11, 2026 **Author:** Jonathan Keim **Excerpt:** Commercial roofing is a specialized market, and your marketing partner should be too. We deliver integrated campaigns that meet and exceed long-term goals. **Content:** In an industry as competitive and technical as commercial roofing, working with a marketing partner that truly understands the space is essential. It is a smaller world than many realize with contractors, building owners, and property managers frequently crossing paths. Top Roof Marketing has built its reputation focusing exclusively on the needs of roofing contractors, with a strong emphasis on commercial roofing. Well into our second decade helping others with success, we have grown into one of the most experienced and performance-driven agencies in the commercial roofing industry. Our growth mirrors the growth of the contractors we serve. ![](https://www.toproofmarketing.com/wp-content/uploads/2026/02/proven-marketing-stats.png "proven-marketing-stats | Top Roof Marketing") ## Measurable Results Backed by Experience Our growth is supported by real outcomes. With **hundreds of happy clients** across **40+ U.S. states**, our work is built on proven processes, industry knowledge and consistent performance reviews. We also value what our clients say and are proud of the many positive reviews received over the years. Each positive result comes from years of refining processes, understanding the industry, and developing systems that support clients appropriately. We couldn’t have done it without consistent communication and feedback from our clients! ## Specialization in Commercial Roofing Marketing **Our Strategic Advantages**- Industry Knowledge - Integrated Systems - Scalable Execution Commercial roofing marketing requires a different approach than residential services. Decision makers often include property managers, facility directors, consultants, and building owners who expect clarity, technical accuracy, and credibility. We help contractors present themselves as trusted experts, not just service providers, so marketing messages align with how commercial projects are evaluated, budgeted, and approved. ## Direct Mail Campaigns at Scale ![commercial roofing direct mail](https://www.toproofmarketing.com/wp-content/uploads/2026/02/comercial-roofing-direct-mail.jpg "| Top Roof Marketing")Top Roof Marketing has executed **3+ million mailers**, putting our clients right at the door of the buildings they want to serve. In previous campaigns, contractors have reported as many as **10 calls within the first 24 hours of a 5,000-piece campaign dropping** and 30+ calls generated from similarly sized mailings. While results vary by market and economic conditions, properly structured commercial mail campaigns consistently produce inbound activity. Direct mail works best when it is treated as a system. We help contractors: - Target the right building types and decision-makers - Use clear, credible messaging that fits commercial audiences - Improve performance over time with repeat optimizations - Align mail with the website, follow-up process, and brand credibility so prospects see consistency at every touchpoint ## Websites, Content, and Educational Assets ![commercial roofing website](https://www.toproofmarketing.com/wp-content/uploads/2026/02/website-example.png "| Top Roof Marketing")Top Roof Marketing has built **200+ custom-coded websites** designed to support commercial roofing services, technical content, and lead qualification. Our team has also published **450+ educational articles** covering roofing systems, maintenance programs, and common commercial challenges. In addition, we’ve developed **100+ templates and checklists** to support sales and organizational needs. These resources are built to educate prospects while reinforcing contractor authority, helping generate better-qualified leads and more productive conversations. ## Printed Sales Materials and Field Assets ![direct mail consistency](https://www.toproofmarketing.com/wp-content/uploads/2026/02/consistency.jpg "| Top Roof Marketing")Print materials should not be treated as isolated items. We build them to align with digital campaigns, websites and sales conversations. Professional, purpose-driven pieces are powerful as a tool to reinforce credibility and improve clarity in real-world interactions. Common examples include: - Business cards built for readability and brand consistency - Trade show displays and walkthroughs - Handouts that explain services, systems, and value propositions in a clean, skimmable format Other custom print pieces tailored to specific goals include **sales folders, capability sheets, maintenance program flyers, proposal inserts, and leave-behind materials**. Each piece is created with attention to layout, readability, and visual hierarchy, so information is easy to understand and professionally presented. ## Logo and Brand Foundations ![commercial roofing branding](https://www.toproofmarketing.com/wp-content/uploads/2026/02/commercial-roofing-branding.jpg "| Top Roof Marketing")A strong brand is more than a logo. It is the visual and strategic foundation that supports every marketing channel you use. We provide from-scratch logo design to establish or modernize your visual identity, including brand refinements and full alignment across digital and print applications. Every color, typography and graphic is chosen intentionally to communicate stability, technical expertise, and professionalism within the commercial roofing industry. Because your brand does not live in isolation, we ensure it performs across platforms. The same identity that appears on your business card must translate clearly on your website, in search results, in paid advertising campaigns, and on social platforms. Consistency strengthens recognition. Recognition strengthens trust! ## A Marketing Partner Built for Commercial Roofing Growth Top Roof Marketing’s continued growth reflects the success of the contractors we serve. By combining commercial roofing specialization, proven systems, and scalable execution, we help contractors strengthen their brand, attract higher-value opportunities, and build lasting market dominance. For contractors focused on commercial work, choosing a marketing partner that understands the industry is a critical step toward sustainable growth. If you have any questions about how we can help your business or want to brainstorm ideas, give us a call at [(800) 795-2187](tel:18007952187). We look forward to hearing from you! **Categories:** Direct Mail, Marketing, Online Marketing, Print Design, Websites --- ### [How AI Is Raising the Stakes for Website Security](https://www.toproofmarketing.com/how-ai-is-raising-the-stakes-for-website-security/) **Published:** June 12, 2026 **Author:** Diana **Excerpt:** AI is making website attacks faster and harder to detect. Learn why active security, updates, monitoring, and managed hosting matter more than ever. **Content:** Artificial intelligence has reshaped how businesses operate online. But as AI becomes more deeply embedded in the digital landscape, the same technology is opening new doors for cybercriminals. Understanding the shift that has taken place is the first step toward protecting your online presence. ## AI Changes Everything ![AI Accelerates Website Attacks](https://www.toproofmarketing.com/wp-content/uploads/2026/06/ai-accelerates-website-attacks.webp "ai-accelerates-website-attacks | Top Roof Marketing")Previously, cyberattacks required a skilled hacker investing significant time and technical knowledge to breach a website. AI has dramatically lowered that barrier. Today, threat actors can automate reconnaissance, identify vulnerabilities at scale, and launch attacks faster than any human team could manually coordinate. One of the most concerning developments is AI-powered phishing. Where phishing emails once read like poorly translated spam, modern AI generates highly convincing messages that mimic real businesses with unsettling accuracy. For contractors and service businesses with a public web presence, your brand and your clients can be targeted in ways that are increasingly difficult to detect. AI also enables more sophisticated brute-force credential attacks, automated SQL injections, and content scraping operations that can strip your site’s value and harm your SEO standing without you ever knowing it is happening. ## Ongoing Updates are Now Crucial AI-assisted bots continuously scan for outdated plugins, unpatched themes, and misconfigured settings. If your site is not actively maintained, these bots can find and exploit weaknesses within hours of a vulnerability being publicly disclosed. A compromised website can quietly redirect visitors to malicious sites, inject hidden links that destroy your search rankings, or expose client contact information submitted through your forms. For a business built on strong name recognition or SEO, a security breach can be as damaging as a slew of bad reviews. ## New Safeguards Help Protect You Against the Latest Threats ![Website security is an ongoing process](https://www.toproofmarketing.com/wp-content/uploads/2026/06/Website-security-is-an-ongoing-process.webp "Website security is an ongoing process | Top Roof Marketing")The same technology creating new threats is also powering stronger defenses. Modern security platforms now use machine learning to detect unusual traffic patterns, flag suspicious login attempts in real time, and automatically respond to potential intrusions before damage occurs. Modern firewalls can distinguish between legitimate web traffic and bot activity more accurately than traditional rule-based systems, and tools that once required a dedicated IT team are now accessible to small and mid-sized businesses at a reasonable cost. The key is to stop treating website security as a one-time setup task and start treating it as an ongoing process. Strong authentication protocols, monitored access logs, and a reliable backup system are the foundation of any professionally maintained website. ## The Smartest Move Is Letting Your Hosting Provider Handle It ![What a hosting security package should include](https://www.toproofmarketing.com/wp-content/uploads/2026/06/what-a-hosting-security-package-should-include.webp "what-a-hosting-security-package-should-include | Top Roof Marketing")For most business owners, the most reliable path to consistent website security is partnering with a hosting provider that builds protection directly into their service. Rather than tracking update schedules yourself or hoping your plugins are current, the right hosting relationship takes those responsibilities off your plate entirely. A qualified provider should be fully managing your WordPress platform, handling every core update, theme patch, and plugin refresh promptly. This eliminates the gap between when a vulnerability is disclosed and when your site is fully protected and removes the risk of a mistimed manual update breaking your site’s functionality. Proactive uptime monitoring is another service your provider should be delivering. Rather than finding out your site is down when a lead calls to ask why they cannot find you online, uptime monitoring catches outages the moment they occur and initiates a response. For a contractor whose website is a primary source of inbound leads, even a few hours of undetected downtime translate directly to lost business. Security plugin maintenance should also be handled at the provider level. A bulletproof security configuration requires more than installing a plugin and forgetting it. Firewall rules need to stay current, threat databases require regular updates, and scan results need to be reviewed and acted on. When professionals manage this rather than leaving it to the site owner, the standard of protection is meaningfully higher. Finally, look for a provider that backs their service with a warranty. If your website is compromised or becomes unrecoverable despite their protections, they should commit to fully rebuilding and replacing it at no additional cost for as long as your subscription remains active. ## Keep Your Website Working for Your Business ![Trusted website security protection](https://www.toproofmarketing.com/wp-content/uploads/2026/06/Trusted-website-security-protection.webp "Trusted website security protection | Top Roof Marketing")Website security is not a problem that gets solved once and stays solved. The most effective step you can take right now is evaluating your current hosting relationship. Ask whether your provider is handling security updates, monitoring uptime around the clock, maintaining your firewall, and standing behind their work with a warranty. If the answer is unclear, it is worth exploring a provider who takes the latest threats seriously. Your website is one of your most valuable business assets. The right hosting partner makes sure it continues to serve your business well. Call Top Roof Marketing at 800-795-2187 to learn more about our active website security program and how we help keep client websites protected, monitored, and up to date. **Categories:** Websites --- ### [Transform Clicks into Clients](https://www.toproofmarketing.com/transform-clicks-into-clients/) **Published:** October 17, 2024 **Author:** Diana **Excerpt:** Attracting more website visitors is expensive. Here are a number of proven techniques to increase the number of leads from the online traffic you already have. **Content:** This year has been challenging for most areas of the country. Between elections and the volatile economy, many homeowners and building owners are hesitant to spend money. What is the best way to keep projects coming in? Our analysis indicates it is significantly more cost effective to convert existing website traffic than to attract new ones. If you can increase the number of times contact information is captured from your current flow of visitors, the opportunity for new projects increases immediately. With that in mind, we have pulled together some of the top conversion options to consider for your website. **On-Exit Pop Up.** This little gem automatically pops up when a visitor moves the cursor toward the close or back button with a brief attention grabber (i.e., “Did you receive our flyer?” or “Interested in a free inspection?”). A picture is worth a thousand words, so please check out the demo below by clicking on the image. This gives the visitor another opportunity to reach out to you. Offering something of value is key to the performance of this conversion tool. [![](https://www.toproofmarketing.com/wp-content/uploads/2024/10/on-exit-pop-up.webp "on-exit-pop-up | Top Roof Marketing")](https://topmarketingbrands.com/pricing/wp-content/uploads/2024/05/on-exit-popup-demo.mp4) **Ballpark Estimator.** Since dollars are the bottom line for any business owner, our ballpark estimator allows your visitor to enter their own roof size and receive an instant ballpark range based on the pricing you select. As part of the process, the visitor’s name and email information are collected, allowing you the opportunity to follow-up and close the deal. See it in action below. [![](https://www.toproofmarketing.com/wp-content/uploads/2026/04/ballpark-ad-example.webp "ballpark-ad-example | Top Roof Marketing")](https://www.youtube.com/watch?v=NYVBUSY43Ko) **Project Map It.** Similarly to RealWork Labs but at a lower cost, this platform solution allows you to showcase the other jobs you have done in the area. In addition to the location, projects are searchable by project category or even product type. It also makes collecting reviews easier. Project Map It can really help a roofing company reinforce that they are well-established. ![](https://www.toproofmarketing.com/wp-content/uploads/2024/10/project-map-it-example.jpg "project-map-it-example | Top Roof Marketing") **Instant Online Messenger.** We have all seen them, the little person that pops up in the corner of a webpage and asks if they can be of assistance. With a real person on the other end, you are immediately accessible to your potential client and available to answer questions as part of making an immediate conversion. Whether you choose to respond personally or have someone else do it for you, nothing beats real life, immediate responsiveness to start a new customer journey. ![](https://www.toproofmarketing.com/wp-content/uploads/2024/10/Chat-Example.jpg "Chat-Example | Top Roof Marketing") **Virtual Brochure.** Do you have a great brochure or presentation that you would like to get out to more viewers? Have it converted to a virtual flipbook, and it is immediately available to anyone visiting your website. ![](https://www.toproofmarketing.com/wp-content/uploads/2024/10/brochure-example.jpg "brochure-example | Top Roof Marketing") **Illustrations**. Add illustrations or multi-step pictures of processes like roof coating, foam insulation benefits, metal roof restoration, etc. to provide the business owner with a deeper understanding of the roofing system and why it is a benefit for them. This increases the visibility and interest of your existing site while simultaneously increasing your potential for conversion. ![](https://www.toproofmarketing.com/wp-content/uploads/2024/10/photo-illustration.jpg "photo-illustration | Top Roof Marketing") **Social Media.** Whether you love it or hate it, people refer to social media in making a purchase decision over 75% of the time. If you aren’t actively posting, you are losing out on those potential clients. Offer beautiful, custom graphics with regular postings on Facebook, LinkedIn, and other key platforms with a call to action and direct link back to the appropriate location within your website. This approach offers the dual benefit of increasing internal/external links and improving overall SEO within the Google algorithm. ![](https://www.toproofmarketing.com/wp-content/uploads/2024/10/social-post.jpg "social-post | Top Roof Marketing") **Additional ideas are available by reaching out to us directly.** We are delighted to sit down with you and discuss the particulars of your business and the ways we can work within your existing marketing framework to help convert more clients and help you grow your business. **Categories:** Marketing, Online Marketing, Websites --- ### [Top 8 Digital Marketing Strategies for Commercial Roofing Contractors](https://www.toproofmarketing.com/top-8-digital-marketing-strategies-for-commercial-roofing-contractors/) **Published:** January 8, 2026 **Author:** Diana **Excerpt:** Commercial roofing marketing strategies that drive leads and ROI. Learn SEO, PPC, content strategies, and data-backed tactics for growth. **Content:** Commercial roofing contractors operate in a high-value market. Property managers, facility directors, and ownership groups research extensively before choosing a contractor, often comparing multiple providers over weeks or months. Digital marketing plays a critical role in visibility and consistent lead generation. Contractors who invest strategically in digital marketing consistently generate higher quality leads and close larger projects. Below are the top eight digital marketing strategies for commercial roofing contractors, supported by measurable performance statistics that demonstrate their effectiveness. **1. Search Engine Optimization for Commercial Roofing Services** Search engine optimization remains one of the highest return marketing channels for commercial roofing. Decision-makers regularly search for services such as commercial roof repair, flat roof replacement, roof restoration, and preventative maintenance.Most roofing websites generate very little organic traffic. After all, there aren’t that many spots on the first page of Google. However, contractors who invest in structured SEO face significantly less competition for search engine traffic. Long tail keywords account for more than 50% of roofing-related searches and typically signal higher intent. If you need ideas on how to capture this value, feel free to reach out to us. **2. Google Business Profile Optimization** Your map listing’s visibility directly impacts inbound calls and inspection requests. Research shows that more than 90% of people searching for local services begin online, and nearly 40% choose the first business they view as trustworthy. An optimized Google Business Profile improves map visibility and click through rates. Contractors with accurate service categories, updated photos, and multiple reviews generate stronger conversion performance. **3. Pay Per Click (PPC) Advertising for High-Intent Commercial Leads** Pay per click advertising provides immediate exposure for competitive commercial roofing keywords. Google AdWords is the most popular choice, but you shouldn’t count out Bing and other platforms. While commercial leads cost more than residential leads, contractors often target three to five dollars in revenue for every dollar spent. PPC often performs best when focused on inspections, repairs, and emergency services. **4. Educational Content and Thought Leadership** Commercial roofing sales cycles are longer and more research driven. Educational content improves lead quality by addressing questions early. Businesses that publish educational content consistently generate more qualified leads than those relying only on paid advertising. Blogs, guides, and system explainers focused on lifecycle costs and maintenance planning establish authority and shorten sales cycles. **5. Social Media Marketing as a Channel for Influence** Social media doesn’t always generate immediate commercial roofing leads, but it consistently influences buyer perception. Studies show that 76% of buyers say social media content impacts purchasing decisions. Project photos, safety practices, and short educational videos reinforce professionalism and scale, even when decision makers do not engage directly. **6. Email Marketing and CRM Automation** Email marketing to targeted audiences remains one of the most cost-effective digital strategies. Contractors using CRM systems with automated follow-ups see higher repeat business and stronger long-term client relationships. Maintenance reminders and system care education keep contractors top of mind throughout long sales cycles. **7. Online Reviews and Reputation Management** Online reputation directly impacts conversion rates across SEO, paid advertising, and local search. Buyers frequently review online feedback before contacting a contractor, especially for high-value commercial projects. Strong review profiles consistently outperform competitors, particularly when reviews come from property managers or facility owners. **8. Performance Tracking and Continuous Optimization** Contractors who track marketing performance consistently outperform those who do not. Monitoring cost per lead, conversion rates, traffic sources, and lead quality enables smarter budget allocation. Understanding which channels generate commercial versus residential inquiries allows for continuous refinement and improved ROI. ### Final Thoughts Digital marketing is no longer optional for commercial roofing contractors seeking predictable growth. SEO, local visibility, paid advertising, educational content, email marketing, social media, reputation management, and performance tracking form a complete commercial focused strategy. Residential roofing can supplement volume, but contractors who prioritize commercial marketing are better positioned for higher value projects, stronger relationships, and long-term stability. If you are ready to improve your approach, Top Roof Marketing can create a tailored growth marketing plan for your business. Give us a call to discuss proven ideas and strategies. **Categories:** Marketing, Online Marketing --- ### [Online Visibility in the New Era](https://www.toproofmarketing.com/online-visibility-in-the-new-era/) **Published:** November 8, 2025 **Author:** Diana **Excerpt:** Explore how the online world is changing and what roofing companies can do to stay discoverable when a prospect is searching for their services. **Content:** By now, you have probably seen articles and emails saying that “SEO is dead.” With the rise of AI summaries and voice assistants, it might seem like search engines don’t matter anymore. But the truth is, SEO is far from gone, it’s just changing. For commercial roofing companies, it’s still one of the most reliable ways to attract building owners, facility managers, and property investors who are actively searching for services. ## The “SEO is Dead” Myth AI tools like ChatGPT and Google’s AI Overviews now answer many questions directly on the results page. Because of this, some assume that websites aren’t visited much anymore. It’s true that about half of U.S. Google searches end without a click, but that still leaves billions of searches each day that do lead people to real businesses. And when someone types in “commercial roof inspection in Kalamazoo” or “flat roof replacement in Fort Wayne,” they’re looking for help right now. Search behavior has changed, but the need for accurate, local, and trustworthy information has not. The commercial roofing companies that show up for those searches are the ones earning new customers. ## AI Needs SEO AI tools don’t create answers out of thin air. They rely on websites with solid, well-optimized content to pull facts, stats, and explanations from. In fact, a BrightEdge study in 2025 found that more than half of AI Overview citations now come from pages that already rank in Google’s organic search results. That means if your website isn’t optimized for search, you’re not just missing out on Google visitors, you’re likely missing out on being referenced in AI summaries too. Strong SEO helps your company’s name appear in more places: search results, AI-generated answers, and map listings. It’s the foundation that keeps your online visibility alive, even as technology evolves. ## ROI of SEO SEO remains one of the highest-return marketing tools available to commercial roofing companies. Research from HubSpot continues to show that well-ranked websites and blogs are among the top marketing channels for lead generation. When you rank for terms like “TPO roof repair,” “flat roof coatings,” or “commercial roof inspection,” you’re putting your business in front of decision-makers at the exact time they’re looking for your service. Unlike ads that disappear when your budget runs out, a well-optimized website with many pages of content keeps bringing in leads month after month. It builds credibility, helps buyers trust your expertise, and creates a steady flow of opportunities over time. ## Reaching People Where They Search Think about how property managers and building owners search for solutions. They might type your city name, your service, or both: “roof restoration Indianapolis” or “metal roof repair Cincinnati.” If your business doesn’t show up, they will contact a competitor instead. Local SEO is a big part of this. According to Google, 88% of people who search for a local business on their phone end up visiting or contacting that business within a week. That’s why your Google Business Profile, reviews, photos, and service area pages are critical pieces of your marketing system. They tell search engines – and your potential clients – that you’re real, active, and ready to help. ## How SEO Fits Into a Complete Marketing Strategy The best commercial roofing companies use SEO as one part of a larger marketing approach that includes multiple channels working together: - **SEO builds your foundation.** Your website should load quickly, have well-written service pages, and provide helpful content that answers the exact questions your clients are asking. - **AI tools expand your reach.** You can use AI to summarize blog articles, create FAQ sections, or turn your roof guides into short social posts – all connected to your optimized pages. - **Paid ads amplify visibility.** Running targeted ads alongside your SEO helps capture even more searches and re-target visitors who didn’t reach out the first time. When these tools work together, your company becomes visible across search engines, AI platforms, and social media. That gives buyers more ways to find you, and more reasons to contact you first. ## What to Focus On 1. **Useful, relevant content.** Write about commercial roof restoration, coatings, repairs, inspections, and replacements in a way that truly helps your customers. Use simple language and include your city names where appropriate. 2. **Optimize for both Google and AI.** Add FAQs, explainers, and photos. Keep your contact information consistent everywhere. 3. **Strengthen your local presence.** Keep your Google Business Profile current, respond to reviews, and post updates regularly. 4. **Track real results.** Look beyond traffic numbers. Measure form submissions, phone calls, and service requests that come from organic visitors. ## The Bottom Line SEO isn’t dead. It’s more important than ever for commercial roofing companies that want to be found online. What’s really dying are the old shortcuts and keyword tricks that used to work years ago. Today, the winners are the companies that provide helpful, trustworthy content on a regular basis and make it easy for potential clients to take the next step. When building owners search for solutions, AI tools and search engines look for businesses that clearly explain what they do and where they serve. By investing in SEO, your roofing company stays visible, credible, and ready to capture the next opportunity, no matter how technology continues to evolve. Top Roof Marketing specializes in quality SEO development, website design, social media management, Google Business Profile optimization and other marketing techniques to get your roofing business found and moving through the ranks. Call us today to learn more about our proven approach and strong track record helping roofing companies thrive in an ever-changing online world. **Categories:** Marketing, Online Marketing, Websites --- ### [Importance of Search Engine Optimization for Commercial Roofing Contractors](https://www.toproofmarketing.com/importance-of-search-engine-optimization-for-commercial-roofing-contractors/) **Published:** September 5, 2013 **Author:** Jonathan Keim **Content:** **Why choose us?**- Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) Terms such as search engine optimization may be completely new to even the most tech savvy of commercial roofing contractors. So, here is some insight into this amazing technique that takes your website to the top of search engine results. We will also discuss what benefits a commercial roofer can expect from SEO. Search engine optimization is a process that improves the search engine rankings of a website, thus inviting a lot of traffic. In other words, using SEO you can get your website to the top of search engine results page for certain keywords, such as commercial roofing services, in order to get more prospects visiting your website. The benefits are obvious and numerous. Here are just a few of them. ***Free traffic:*** A dormant website that does not get any visitors is as good as having no website. If it rests on the 200th page on Google, then chances are that no one would ever be able to reach you, even if you are the best roof contractor in town. By taking your rankings up on the search engine results page, you can invite a lot of traffic to your website at absolutely no cost. ***Targeted leads:*** Search engine optimization gets you targeted leads. Only those people who are looking for commercial roof contractors in your area would reach your website, so chances are high that they will turn into revenue generating clients. ***Business growth and expansion***: SEO can help commercial roofing contractors expand and grow their business. They can target bigger and wider markets. ***Surpass competition***: There are hundreds of sites offering services of a roof contractor, so why would someone come to your site? They will do so because your site would rank higher than your competitors. ***High ROI***: Search engine optimization offers a high return on investment. A little expenditure on professional SEO services can go a long way in boosting your website traffic, and generating sales leads for you. Top Roof Marketing can help design an effective search engine strategy for your website, and take your website to the No. 1 spot on search engine results page. So, get in touch with our SEO experts to learn more about our SEO packages. **Categories:** Online Marketing **Tags:** online marketing, search engine optimization, seo, website --- ### [How does a professional website have an edge over a DIY website?](https://www.toproofmarketing.com/how-does-a-professional-website-have-an-edge-over-a-diy-website/) **Published:** September 17, 2013 **Author:** Jonathan Keim **Content:** **Why choose us?**- Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) We cannot emphasize enough how important it is for a roofing contractor to have a website. However, just having a website might not be enough, especially if you are expecting some serious business gains. It is important that the website is well designed, user friendly and interactive. Your website is the face of your company, and how that face looks is completely in your hands. A commercial roofer can choose to get the website designed from professionals, or do it himself, but the results and effectiveness would differ significantly. A poorly designed website can do more harm than good to the reputation and business of a roofing contractor. Here is how a professional website can make all the difference to your brand and business. ***Aesthetics:*** The first impression can easily be the last impression, and that especially holds true in the case of websites. Poorly organized content, unimpressive images and wrong selection of colors can ruin the look of your website. Keep in mind that it only takes the web visitor a simple click to go back to a list of search results and chose a competing service provider. ***Functionality:*** A website has to be more than just text and images put together on a page. It should allow users to interact with the website owner and offer some add-on functionality such as an online quote. For example, the website should allow the visitor to enter his requirements in order to quickly capture a new prospect. ***Better brand image:*** Your website strongly reflects your brand image. A professional website can do wonders to your brand image by reflecting your core values, skills, and vision in an effective manner. This is important not just for large businesses, but for one-man-show roofing contractors as well. ***Improved search engine visibility***: Your website would not attract much traffic if it is not visible to the search engines. Keep in mind that you are not the only commercial roofer serving the area. There would be many other commercial roofing contractors with their websites already up. Only a professional website, optimized for search engines can get you top rankings for free website traffic. ***Cross browser compatibility and bug-proof:*** This is the biggest benefit of having a professional website rather than a DIY one. The last thing that a visitor wants on a website is the error message, and this problem can be countered by getting your website professionally designed. The website would work well on all browsers, and would be free from bugs. ***Low maintenance:*** A do-it-yourself website would require the business owner to spend a lot of time and effort on maintenance. On the other hand, a professional website would not give you any trouble, and the maintenance would be carried out by the professionals. Top Roof Marketing offers best-in-class website design solutions. So, leave the web design to us, and spend your time and effort doing what you know best. To see what we can do, view our portfolio at: . **Categories:** Online Marketing **Tags:** lead generation, online marketing, search engine optimization, seo, websites --- ### [Direct mail: One of the most effective marketing techniques for commercial roofing contractors](https://www.toproofmarketing.com/direct-mail-one-of-the-most-effective-marketing-techniques-for-commercial-roofing-contractors/) **Published:** September 28, 2013 **Author:** Jonathan Keim **Content:** **Why choose us?**- Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) Internet marketing has surely taken the world by storm, but this does not mean that the traditional marketing methods have lost their sheen. Direct mail still remains one of the most popular and effective marketing methods. It is particularly effective for commercial roofing contractors that need to reach out to a specific market segment in a more personalized manner. It is believed that the chances of a direct mail receiving a response are 30 times higher than that of an e-mail. Let us talk about some benefits that a roof contractor can expect from direct mail marketing. ***Personalized communication:*** Direct mail lets you communicate on a more personal level with the audience. A commercial roofer can get the communication designed as per the preferences and needs of the target segment. ***Targeted approach:*** Direct mail lets a roofing contractor communicate with a specific target audience. You can select a specific location as well as specify the size of buildings targeted to get the right customers. ***Versatile:*** A commercial roofer can use brochures, leaflets, flyers, or even catalogues for his direct mail marketing campaign. ***Tangible:*** Direct mail gets delivered straight to the client’s doorstep, and the chances that it would get looked at are extremely high. If it is appealing and interesting enough, then it is likely to stay at the client’s desk reminding him of your business, and whenever he needs a free moment, he will call you up. ***Easy to execute:*** Our professional designers can create amazing direct mail concepts that grab attention. Because we specialize in marketing for roof contractors, all you have to do is tell us what to focus on and we’ll take care of the rest. ***Results can be easily measured:*** The results of a direct mail campaign can be easily measured. The number of responses you receive, and how many of them get converted into potential business, can be measured with little effort. ***Tried and tested:*** Direct mail is an age-old marketing technique, which has been extensively used by both large and small businesses. It has helped numerous commercial roofing contractors expand their business and increase sales. Sounds great? Let Top Roof Marketing execute your direct mail campaign from start to finish, and get ready to enjoy the many benefits of targeted marketing. To get started, call us at 800-795-2187 today. **Categories:** Direct Mail **Tags:** direct mail, marketing, targeted advertising --- ### [Top reasons why a commercial roofer needs a website](https://www.toproofmarketing.com/top-reasons-why-a-commercial-roofer-needs-a-website/) **Published:** October 6, 2013 **Author:** Jonathan Keim **Content:** **Why choose us?**- Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) In the last couple of decades, the internet has revolutionized the way we socialize, conduct business, interact with our customers, and look for information. The era of yellow pages is long gone. In this digital world, every business, whether small or large, has to have a web presence. Having a website is no longer just an option that you can do without; it has become vital for your business growth and survival. Even for commercial roofing contractors that are just starting out, there are enough credible and compelling reasons to have a website. Let us have a look at them. ***Boosts visibility:*** A website makes you visible to millions of people online. There is no other way you can reach out to such a huge audience. It is quite obvious that a commercial roofer who has a readily accessible online presence is more likely to get more business than the one who is not. ***Market expansion:*** Your website can help break all geographical barriers, and reach out to a diverse market segment. A roof contractor might be very popular in a particular neighborhood, but how about targeting the entire region in one attempt? ***Great first-impression:*** When someone comes looking for a roofing contractor and ends up at a well-designed website, he is likely to get impressed. With that great first impression, the chances that you will bag the contract become high. ***Competitive edge:*** Many commercial roofing contractors already have their websites up and running, and if you are still pondering over whether to have one or not, then you are losing out on time and opportunities. ***Round-the-clock customer service:*** With a website, customers would never get turned away by the “Closed” sign at your door. You will have a 24/7 customer service center providing all required information to potential customers. ***Improve credibility:*** A website offers a commercial roofer an opportunity to tell customers why he deserves their trust and business. It lets them share their strengths and competencies with the potential customers. ***Two-way communication:*** Websites are a great way for commercial roofing contractors to interact with their customers. Customers can leave their reviews, suggestions, or just get in touch with the team. A website can leave a lasting impression on your potential customers, so why not make that impression great with a well-designed, professional website. Our marketing company specializes in helping commercial roofing contractors land more jobs; no one else in this niche has more experience and expertise than we do. Our team can help take your business to a whole new level. **Categories:** Online Marketing **Tags:** digital, marketing, online presence, website --- ### [Press releases: A great way for commercial roofing contractors to market themselves](https://www.toproofmarketing.com/press-releases-a-great-way-for-commercial-roofing-contractors-to-market-themselves/) **Published:** October 14, 2013 **Author:** Jonathan Keim **Content:** **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) Gone are the days when press releases were only issued to spread news and make public announcements. Today, they have emerged as a potent tool at the hands of marketers, who can use them to build brands, increase exposure, and most importantly, to garner new leads and business. But how can commercial roof contractors use press releases to the benefit of their businesses? Here are a few ways in which press releases can help. ***Boost visibility***: In the digital era, people prefer to look for service providers online or on local media, so it is important that every business owner, including a roof contractor**,** maintains a fair amount of visibility. By sharing your company news with the online audience, you manage to get seen and heard, which can work wonders for your business. ***Wide reach***: Press releases tend to travel far and wide. People love to share news with their friends and associates. So, if a commercial roofer has announced through a press release that he now has a technology that can help repair roofs more effectively and quickly, then chances are that the news would spread, and he can get a number of new leads. ***Competitive edge***: Businesses that keep their potential customers informed through press releases are looked upon as experts in the industry. They certainly enjoy a competitive edge over other players in the industry. A roofing contractor that consistently distributes press releases to share business and industry news, or his expertise, would certainly outshine the competition. ***Lead generation***: Press releases are a great way for small business owners to generate fresh leads. By using social media sites for bookmarking and syndicating press releases, commercial roofing contractors can increase targeted traffic and business leads. ***Cost effective***: The best thing about using press releases for marketing is that it is quite inexpensive. It is far cheaper than using other marketing techniques such as paid advertisements. So, we can safely conclude that press release as a marketing technique does work, but you need the services of a professional who can write effective press releases and post them at the most appropriate places. You may be one of the best roof contractors in your state, but writing and submitting press releases? Odds are it is better to leave public relations to the professionals. Just pick up your phone and call 800-795-2187 to speak to one of us today. **Categories:** Online Marketing **Tags:** lead generation, online marketing, press releases, public relations --- ### [Why You Cannot Afford to Ignore Google+](https://www.toproofmarketing.com/why-you-cannot-afford-to-ignore-google/) **Published:** January 13, 2014 **Author:** Jonathan Keim **Content:** Facebook and Twitter are no longer mere social media platforms; they have turned into potent marketing tools that can easily turn tides in favor of or against your business. It’s only been a couple of years that businesses have mastered the art of Facebook and Twitter marketing, and now Google+ has emerged from nowhere and is creating waves in the industry. Many people are on the fence wondering whether or not to jump on the bandwagon. The mere fact that it is the brainchild of Google, the world’s largest search engine, gives you enough reason to contemplate using it for marketing. But there are other, more convincing reasons that necessitate inclusion of Google+ in your plan for generating more business. So, here are some facts about Google+ that may convince you about its importance as a part of your digital marketing mix. **Who uses Google+?** **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) There is no denying that Facebook has a much larger user base than Google+. Today, Facebook boasts of 1.5 billion users, which is far more than the 359 million users of Google+, but the fact that it has already surpassed social giant Twitter says a lot about its expanding reach. A survey shows that Google+ users are predominantly male (around 63%) and that most of them are tech savvy. So, if we go by statistics alone, no one can afford to ignore a social media platform that is used by more than 300 million people; most of whom are Americans. **Why should I use Google+ for promoting my business?** There are several reasons why you should use Google+. We have just discussed the most important reason: its huge, expanding user base. Another big reason is that unlike other social media platforms, Google+ has a substantial effect on your search rankings. Google treats your Google+ content like any other regular website, so a keyword optimized profile and status updates with links to your content can positively affect your rankings. Also, the +1 button functions as a powerful social signal that hints Google on the credibility of a site. The effect of +1 is more pronounced than that of tweets or likes because Facebook and Twitter inhibits Google from accessing most of the data. It’s vitally important that quality content is posted on Google+ with website links in order to boost your search rankings. **How do I start?** Google+ is a fairly new entrant in the world of social media. It does involve a learning curve, but you can certainly give it a kick start by creating a profile that is complete in all respects. For leveraging all the features of Google+ to your benefit it is best to seek services of a professional internet marketing firm. If you are looking for a company that specializes in serving roof contractors, consider Top Roof Marketing as we can help you make the most out of your Google+ presence. **Categories:** Online Marketing --- ### [Website Domain Name: Choose the One that Gives an Edge](https://www.toproofmarketing.com/website-domain-name-choose-the-one-that-gives-an-edge/) **Published:** December 30, 2013 **Author:** Jonathan Keim **Content:** **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) There is an old saying, “What is in a name?” Well, if it is a website, then the name means a lot. The website domain name has a huge bearing on its search engine friendliness, and the traffic it receives. However, most business owners undermine the importance of selecting the right domain name for their business. The right domain name can ensure that your website is memorable, and engages the customers well. When it comes to choosing a domain name for the website, the first thing that pops in a business owner’s mind is to use their business name, but quite often, its already taken, and they are left lurching for other options that can fill in the blank. If you are a new entrant in the digital world, then rather than making hasty choices, it makes sense for you to seek services of an internet marketing specialist to select the right domain name. Here is some advice straight from digital marketing experts at Top Roof Marketing on choosing the right website domain name. **.com should be your first choice** Although not vitally important, your business should go with a “.com” variation of your domain name if it all possible. It is the most memorable and professional. Someone who selects a “.net” or other variant can automatically be assumed by others to be a new player in the industry. **Include key industry terms** If you want the search engines to be able to find you when someone comes searching for the products or services that you offer, then you need to consider including some key industry terms in your domain name. “www.missouriemortgageexperts.com” could be a good choice for someone who is a mortgage expert serving the state of Missouri. **Ensure that it is memorable** Can you remember “www.california101accidentlawyers.com”? We don’t think so. A good domain name should be easy to type, speak, and remember; otherwise people would not be able to easily find you on the web. **Make it short and sweet** You might like to tell all about your business in your website domain name, but a longer domain would make it difficult for the people to remember and type it. So, try to keep it concise. **Make sure you include some branding** Your domain name can say a lot about your brand. For example, “www.commercialplumbers.com” speaks aloud about what your business stands for. Need some more help deciding the best website domain name? Just pick up your phone, and speak to experts at Top Roof Marketing. We offer comprehensive marketing services to businesses in the roofing industry. **Categories:** Online Marketing --- ### [Top Roof Marketing Partners with Choice Roof Contractor Group](https://www.toproofmarketing.com/top-roof-marketing-partners-with-choice-roof-contractor-group/) **Published:** December 21, 2013 **Author:** Jonathan Keim **Content:** **Why choose us?**- Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) Recently, Top Roof Marketing™ reported an exciting development in its bid to empower commercial roofing contractors nationwide for greater success. The marketing firm is partnering with Choice Roof Contractor Group™, a nationwide network of quality-minded, professional contractors who specialize in providing commercial roof services. Top Roof Marketing will be assisting the members of this extensive network with high-quality marketing support and advisement. Samuel Hostetler, Chief Strategist and Senior Mentor at Choice Roof Contractor Group, noted that Top Roof Marketing’s demonstrated commitment to commercial roofing contractors’ success as well as its proven track record were key factors in the decision to advance with the partnership. Hostetler commented, “As Top Roof Marketing is the only marketing firm focused exclusively on serving commercial roof contractors, no other company matches its specialized expertise in this complex and constantly changing industry. In fact, the owner himself completed Conklin’s roof systems training program in order to best serve the firm’s growing list of clients who use Conklin products. This high level of commitment to quality service really stands out!” Choice Roof Contractor Group offers many exclusive benefits and advantages via a unique nationwide platform to its membership. The platform strengthens member roofing contractors’ businesses with features including: access to generation of high-quality leads with strong conversion prospects, wholesale pricing of the industry-leading Conklin roofing systems, wholesale roofing product pricing for greater profit margins, expert sales coaching and mentorship, and an established, nationwide brand reputation. Choice Roof Contractor Group reports that it has been receiving greater interest from prospective members about its exclusive platform and how it is already bringing its network tremendous value. To further strengthen the network’s value, Top Roof Marketing will be extending services including: direct mail, website development, search engine optimization, print design, telemarketing, video production, social media campaigns, and public relations. Jonathan Keim, Owner and Director of Top Roof Marketing, had this to say: “Choice Roof Contractor Group’s business model offers a win-win across the board. Not only are commercial building owners able to find a qualified, fully trained commercial roof contractor in their local area, but roof contractors and roofing companies who join the network are given a long list of tremendous advantages to jumpstart or accelerate their growth in this very profitable industry.” As the leader of Top Roof Marketing, Keim brings to the partnership an established, widely recognized marketing track record. His background includes supporting more than 200 publically traded companies with their marketing strategies as the Communications Director of three investor relations companies. Over his career, he has collectively added more than 2.5 million social media followers to client accounts, developed more than 30 individual brands from conception, executed hundreds of awareness campaigns, overseen countless email marketing initiatives, and helped numerous business owners increase their success. Backing Keim is a team of committed, experienced marketing professionals who are steadfastly focused on the complete success of each firm client. Top Roof Marketing looks forward to this enterprising opportunity and invigorating Choice Roof Contractor Group’s members for stronger business growth in their local marketplaces. **Categories:** Conklin, Online Marketing --- ### [Reasons Why Hiring a Professional Marketing Firm is Important](https://www.toproofmarketing.com/reasons-why-hiring-a-professional-marketing-firm-is-important/) **Published:** December 5, 2013 **Author:** Jonathan Keim **Content:** **Why choose us?**- Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) Quite often, small business owners manage all functions on their own; from fetching business, to providing service, and managing after sales service… it’s a one-man show. The business owner knows how best to run their business, but when it comes to marketing, it is impossible for a novice to manage the complexities. Marketing is one business function that has a direct bearing on your business health, and can mean all the difference between success and failure. Although most people understand the importance of marketing properly in business, many of them still feel that they do not require the services of a professional marketing firm. So, here is an effort to answer the most common question, “Why do I need the services of a professional marketing firm?” The top reasons why you need to hire a professional team are listed below. ***Experience and expertise***: Hiring a professional marketing firm will give you access to the services of professionals that are experienced and expert in all aspects of marketing. Professional marketers excel in an array of functions such as advertising, social media management, and public relations. Experience and expertise of the team can help take your business to new heights. ***Cost*** ***effectiveness***: Sounds unbelievable? You might feel that hiring a professional marketing firm would mean added costs, but the fact is that this cost pays itself off in a very short time. The time and effort that the business owner spends on marketing activities can be allocated to various other business activities. Hiring an agency obviates the need of investing in technology or permanent staff. ***Strategic*** ***approach***: A professional marketing firm takes a strategic and long-term approach to marketing. On the other hand, the business owners who take marketing in their own hand usually adopt a spontaneous and short-term approach. This short-sightedness cannot take your business as far. ***External*** ***perspective***: Professional marketers take an objective and impartial view of your brand and business. They offer practical solutions for your business based on the market conditions. ***Consistency*** ***of*** ***efforts***: A business owner has to take care of whole lot of things. He cannot offer undivided attention to marketing activities. This problem can be best countered by hiring services of a professional marketing team that can take charge of all marketing activities leaving you with ample time to do what you enjoy and do best. ***Latest*** ***skills***, ***technology***, ***trends***: Professional marketing firms stay abreast with all the latest technology and trends in the field of marketing. They keep upgrading their skills, and their up-to-date knowledge can help your business stay ahead of the times. If you are still wondering whether to hire a professional marketing team or not, pick up your phone and speak to the experts at Top Roof Marketing. We can help you decide the most appropriate course of action, and suggest what is best for your business. Our consultation time is always free. **Categories:** Online Marketing **Tags:** marketer, marketing, professional --- ### [Top Reasons to have Business Cards](https://www.toproofmarketing.com/top-reasons-to-have-business-cards/) **Published:** October 29, 2013 **Author:** Jonathan Keim **Content:** **Why choose us?**- Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) It’s true that we live in a digital world, where everything revolves around internet, smart phones, apps, and everything hi-tech. Any information that you wish to share with others can be sent through email, SMS, or social media. Does that mean traditional methods of sharing information such as business cards are obsolete? If you believe that, you are quite far from reality. Business cards are not just a way of sharing your contact information, but they are a great marketing tool that speaks volumes about your business and brand. Here are a few reasons why you still need to bother about getting your business cards printed: ***Great first impression***: A well designed business card for your roofing company can leave a positive first impression on people. It can make you look professional and organized. People who fail to offer their visiting cards at the first meeting are looked down upon as unprofessional. ***Tangible***: Imagine you meet someone, and ask him to visit your website to know more about your business. He will remember your website address for 30 minutes, an hour, or at the most for 3 hours. By the time he reaches his office, his memory would be washed out, and so would be your chances of getting any business from him. A professional looking visiting card would stay with the person, and would prompt him to get back in touch for one of your roofing services. ***Marketing tool***: A dynamic logo, catchy tag line, and well presented contact information can make your card stand out in a pile of business cards, and invite customers to enquire and learn more about your business. ***Quick networking***: When you go to a trade expo or a business meeting, you often get a few minutes with a person. The best way to make most of this short time is to share your business card, so that the person can contact you in future. ***Convenient:*** Business cards offer a very convenient way of sharing your contact and business information. You don’t need to bother yourself with writing your contact details on a piece of paper, which will eventually land up in the garbage bin. ***Cost effective***: You don’t have to spend a fortune on getting yourself some decent business cards. A few dollars spent on professional looking business cards can go a long way in helping your business. ***Compact***: You cannot always carry your brochures or flyers wherever you go, but due to the small size, business cards can be carried in wallet at all times. The one who receives your business card can too carry it conveniently. ***Effective***: The fact that everyone from a sales executive to a CEO of a multinational firm carries a business card says enough about its effectiveness as a marketing tool. *Now that you have enough reasons to invest in professional business cards, its time you get in touch with experts at Top Roof Marketing with your requirements. Our amazing designs and high quality printing will help you leave that lasting impression.* **Categories:** Print Design **Tags:** business cards, marketing, roofing business, roofing company --- ### [Top Roof Marketing Goes to Conklin Roof Systems Training](https://www.toproofmarketing.com/top-roof-marketing-goes-to-conklin-roof-systems-training/) **Published:** October 24, 2013 **Author:** Jonathan Keim **Content:** **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) 2013 has been a very exciting year for Top Roof Marketing! As a result of adding many new clients who use Conklin’s roofing products, Jonathan Keim (owner of the company) is traveling 750 miles from Ohio to attend [Conklin Roofing Systems Training](http://www.choiceroofcontractors.com/contractor-network/training-and-certification/) next week in Kansas City, MO. **No, we’re not going to start getting on the roofs ourselves.** We felt it was important that our company understands the Conklin roofing products inside and out in order to better market the services of our clients. From the very beginning our focus has been on being the best. When it comes to marketing, the first step is thoroughly understanding the product and that is the main purpose of this trip. The team here at Top Roof Marketing has done extensive research and invested countless hours to better assist the Conklin commercial roofers already, but getting hands-on training and meeting Conklin representatives in person will no doubt take our service to the next level. We’re very excited to learn more about the Conklin company while getting the chance to meet some of our clients. **A brief overview of Conklin, a leading producer of acrylic roofing systems.** As many in the commercial roofing industry know, Conklin is growing rapidly as more and more contractors switch over to their products and roofing systems. None of the competing manufactures we’ve seen offer the benefits or the history of innovation Conklin brings to the table. We fully expect the company’s fast growth to continue for years to come, and accordingly made it a priority to learn all we can. To learn more about Conklin, visit Choice Roof Contractor’s [Why Conklin](http://www.choiceroofcontractors.com/why-conklin/) page. **Expanding the company is another reason for our trip.** This week Jonathan will be taking extensive notes during the various training sessions to share with the rest of our team, but there is actually more to this venture. Sam Hostetler, a Conklin Master Contractor and client, will be working closely with Top Roof Marketing next week. Notably, he drove all the way from Montana to personally meet Jonathan as well as discuss an expanded business relationship. Sam owns Five Star Roofing, a commercial roof services company that serves the states of Montana, North Dakota, and Idaho. He supports a network of thirty commercial roof contractors who exclusively use the Conklin roofing systems products. Although very successful, Sam never felt any of the marketers he worked with in the past completely understood and/or cared about his business and the Conklin difference. To hear about Sam’s experience with Top Roof Marketing, go to our [Testimonials](http://www.toproofmarketing.com/testimonials/) page. **Big expectations for the rest of this year and years to come.** Ever since getting our first Conklin client, Top Roof Marketing’s growth has quickly accelerated through referrals. This year we are on track for a record year and would not be surprised if our number of clients triples over the next 12 months. As always, we will keep customer service our top priority and continue to do whatever is necessary to achieve maximum results for our clients. **Categories:** Conklin **Tags:** commercial roofing, conklin, idaho, montana, north dakota, roof training --- ### [The Evolving Role of AI-Generated Content in SEO](https://www.toproofmarketing.com/the-evolving-role-of-ai-generated-content-in-seo/) **Published:** July 1, 2025 **Author:** Diana **Excerpt:** Discover how Google’s evolving stance on AI-generated content impacts SEO, and how to use AI effectively while aligning with E-E-A-T guidelines. **Content:** Google’s stance on AI-generated content has undergone a remarkable transformation in the last year or so. With a recent core update, Google significantly shifted its focus from outright skepticism of AI-generated material to recognizing its potential value when applied strategically and responsibly. This update reflects a broader understanding that the method of content creation is secondary to the quality, originality, and utility of the content provided to users. ## What is Google’s Current View on AI-Generated Content? The recent core update introduced a more nuanced approach to identifying and rewarding high-quality content. Google’s algorithm now prioritizes user-centric material (content that delivers meaningful insights and enhances user experience) regardless of whether it’s human-written or AI-generated. This marks a significant departure from prior policies that often penalized AI-generated content for its association with low-quality, spammy practices. Instead, Google now emphasizes that the value of content lies in its ability to engage and inform audiences. This shift has opened new opportunities for leveraging AI tools to create content that is not only efficient but also impactful. ## Why Has Google Changed Its Approach to AI-Generated Content? Google’s shift reflects the increasing sophistication of AI tools and their ability to generate content that meets the needs of users. The core objective of Google’s search algorithms has always been to prioritize high-quality, user-focused material. With advancements in AI technology, it has become possible to create content that is both efficient and meaningful. By updating its policies, Google has ensured that you can harness the benefits of AI in your business while maintaining the integrity of search results. ## How Can AI-Generated Content Benefit SEO Efforts? To ensure AI-generated content truly serves and benefits your audience while staying aligned with Google’s content standards, consider the user-first strategies outlined below. **Ensure Content is Clear, Helpful, and Trustworthy:** AI can create drafts quickly, but it’s essential for human editors to review the final content to ensure it’s accurate, honest, and tailored to what users actually want to know. When content is polished by humans, it becomes more relatable and trustworthy for the reader. **Offer Real Value, Not Just Words:** Users are looking for meaningful answers and fresh insights, not recycled or generic information. While AI can assist in brainstorming, it’s important to use your own knowledge and experience to deliver unique, well-explained content that genuinely helps solve user problems. **Make Information Easy to Use and Enjoy:** Structure your content with your audience in mind by breaking up text with clear headings, bullet points, and visuals. When content is easy to navigate and visually engaging, users are more likely to find what they’re looking for and stay longer on your page. **Keep Information Fresh and Relevant:** People rely on up-to-date content to make informed decisions. Regularly updating your AI-assisted content ensures that users get the latest, most accurate information, which in turn builds credibility and trust in your website or brand. **Combine AI Speed with Human Understanding:** Let AI help with initial drafts or ideas, but infuse the final content with real human perspective by including personal stories, thoughtful advice, and emotional connections. This blend ensures your content not only ranks well but also connects with readers on a deeper level. ## Can AI-Generated Content Harm SEO Rankings? While AI-generated content offers considerable advantages, its misuse or excessive reliance can negatively affect SEO. One common issue is the lack of originality. AI tools may unintentionally replicate existing content too closely, resulting in duplicate content problems that can harm search rankings. This makes it crucial to monitor content for uniqueness and relevance. Online plagiarism checkers can help with this. Another potential pitfall is low-quality output. Without careful oversight, AI-generated content may lack the depth, nuance, or factual accuracy required to provide real value to users. This can reduce its effectiveness in engaging audiences and meeting their needs. Ensuring content quality requires human intervention to refine and enhance AI-produced materials. Over-optimization is also a common concern. Poorly configured AI tools may lead to keyword stuffing, which can result in penalties from search engines like Google. Striking the right balance between optimization and readability is essential to maintain compliance with SEO best practices. By recognizing and addressing these risks, businesses can ensure that AI-generated content remains an asset rather than a potential liability, supporting their digital marketing efforts effectively. ## How Does AI-Generated Content Align with Google’s E-E-A-T Guidelines? Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines remain central to how content is evaluated. AI-generated content can align with these principles when used correctly. **Experience:** Leverage AI to produce content that draws from real-world data or user experiences, ensuring relevance and relatability. **Expertise:** Combine AI’s data-driven insights with expert input to create authoritative and trustworthy content. **Authoritativeness:** Use AI tools to enhance research, incorporate credible sources, and substantiate claims with evidence. **Trustworthiness:** Regularly fact check AI-generated content and ensure transparency about its creation process, building user trust. ## Final Thoughts Google’s recent core update underscores a significant evolution in how AI-generated content is perceived and utilized in SEO. By shifting its focus to quality, originality, and user value, Google has opened the door for you to leverage artificial intelligence responsibly and effectively. When combined with human touch, AI-generated content has the potential to revolutionize SEO strategies, driving engagement and delivering value to both users and businesses. By embracing these best practices and aligning content strategies with Google’s guidelines, you can stay ahead of the curve and unlock the full potential of AI-generated content in today’s competitive digital landscape. **Categories:** Online Marketing, Websites --- ### [Marketing Your Maintenance Program](https://www.toproofmarketing.com/marketing-your-maintenance-program/) **Published:** May 21, 2025 **Author:** Diana **Excerpt:** Learn how to more effectively market commercial roof maintenance programs by showing improved ROI through preventive care and professional service. **Content:** Offering a preventative maintenance program is an excellent way to add a recurring income stream. Not only does it provide annual income in the form of the package price, it is an opportunity to be first on the scene when restoration or replacement is necessary. It also builds an excellent foundation for developing long-term partnerships. Marketing your commercial roofing maintenance program is a matter of proving the value to your potential customers. Here we have provided some benefits you can share with customers. Select those you are most comfortable with and expand on them in your printed materials, website content, cold calling, email blasts and other marketing strategies. ## Preventive Maintenance Reduces Long-term Costs Professional maintenance programs prevent costly emergency repairs through regular inspections and upkeep. Studies show preventive maintenance saves $3-4 in future repair costs for every dollar invested. This proactive approach helps avoid expensive water damage and business interruptions. ## Extended Service Life Through Regular Care Quality maintenance programs typically extend commercial roof life by 5-10 years. Regular drain cleaning, minor repairs, and early problem detection help roofing systems reach their full performance potential. This extended lifespan significantly reduces lifetime ownership costs. ## Protect Building Assets and Operations Well-maintained roofs safeguard valuable interior assets including: – Inventory and equipment – Electrical and mechanical systems – Interior finishes and structural components Preventing water infiltration through maintenance protects these investments from costly damage. ## Warranty Protection and Documentation Most manufacturer warranties require documented maintenance for coverage. Professional programs provide: – Scheduled inspections meeting warranty requirements – Proper repair documentation – Detailed maintenance records – Warranty compliance verification ## Energy Efficiency Benefits Regular maintenance helps control energy costs by: – Maintaining reflective roof coating performance – Preserving insulation R-value – Preventing water accumulation – Optimizing roof system efficiency ## Enhanced Property Value Documented maintenance programs increase property value by: – Demonstrating responsible asset management – Reducing buyer risk perception – Supporting higher property valuations – Improving marketability – Strengthening due diligence documentation ## Predictable Budget Planning Professional maintenance enables accurate financial planning through: – Fixed annual maintenance costs – Reduced emergency repairs – Extended replacement intervals – Improved capital planning – Lower lifetime expenses ## Early Detection Regular professional inspections identify developing issues before they cause major damage. This early detection prevents small problems from becoming costly repairs through timely intervention. ## Environmental Sustainability Proper maintenance supports sustainability by: – Extending roof service life – Reducing landfill waste – Lowering environmental impact – Supporting green building goals ## Emergency Response Assurance You can build further value by including: – 24/7 emergency response – Priority service – A percentage discount on any repairs that might be necessary ## FAQ **How often should a commercial roof be inspected?** Commercial roofs should be inspected twice annually – typically in spring and fall. Additional inspections are recommended after severe weather events or for older roofs showing signs of wear. **What does a maintenance program typically include?** Standard programs include bi-annual inspections, drain cleaning, minor repairs, detailed documentation, and emergency response services. Premium programs may add infrared scanning, drone inspections, and priority response times. **How much does a roof maintenance program cost?** Costs typically range from $0.10 to $0.25 per square foot annually, depending on roof size, type, and service level. This investment typically saves $3-4 in future repair costs for every dollar spent. **Does my roof warranty require maintenance?** Most commercial roof warranties require documented regular maintenance. Failing to maintain your roof can void the manufacturer’s warranty coverage. **How long will a well-maintained roof last?** A properly maintained commercial roof typically lasts 20-30 years, depending on the roofing system. Regular maintenance can extend roof life by 5-10 years beyond standard expectations. **What happens during a roof inspection?** Technicians check for membrane damage, flashing condition, drain blockages, seam integrity, and signs of water infiltration. They document findings with photos and provide detailed reports with recommendations. **Do I need a maintenance program if my roof is new?** Yes, new roofs require maintenance to ensure warranty compliance and prevent premature aging. Early-stage maintenance is typically less intensive but equally important. **What are signs my roof needs immediate attention?** Warning signs include interior water stains, bubbling or blistering membrane, standing water, visible damage to flashings and increased energy bills. **How do I choose a maintenance provider?** Look for contractors with documented maintenance experience, manufacturer certifications, emergency response capabilities, detailed reporting systems and strong references. **Categories:** Marketing --- ### [The Benefits of NFIB Membership for Roofing Contractors](https://www.toproofmarketing.com/the-benefits-of-nfib-membership-for-roofing-contractors/) **Published:** February 1, 2025 **Author:** Diana **Excerpt:** Affiliating with well-known organizations like the NFIB is an easy way to establish credibility and build trust with potential customers. **Content:** As any small business knows, establishing credibility is important to build trust with potential customers. Affiliating with well-known organizations is an easy way to do this – regardless how long you have been in business yourself. The National Federation of Independent Business (NFIB) is an organization to consider. In addition to helping reinforce your credibility in the marketplace, they provide valuable resources, representation, and networking opportunities. Founded in 1943, the vision is “to give small and independent business a voice in governmental decision-making through advocacy.” They now have hundreds of thousands of members in all 50 states. In this blog, we quickly summarize the advantages they provide small business owners across the country. There’s so much more to becoming a member than just adding another logo to your website and marketing material. ## Exclusive Benefits – Signage that can be added to your website, office space or marketing material – Access to NFIB’s Business Legal Help Line – Subscription to MyBusiness magazine – State-specific compliance updates – Crisis management resources – Social media toolkits ## Business Resources – Customizable employee handbooks and business documents – Compliance guides for federal and state regulations – Access to NFIB’s Research Foundation economic trend data and forecasts ## Networking Opportunities – Connection to 300,000+ small business owners nationwide (many of which have commercial buildings) – Local chapter meetings and events – Online forums and discussion groups for peer support ## Legal Resources – Free legal consultation on business matters through the Legal Foundation – Access to expert attorneys specializing in small business law – Updates on legal precedents and regulatory changes affecting small businesses ## Advocacy Power – Direct representation in Washington D.C. and state capitals through professional lobbyists fighting for small business interests – Regular updates on legislation affecting small businesses – Opportunities to participate in surveys shaping NFIB’s policy positions ## Cost Savings – Discounted business services through NFIB partner programs – Healthcare options through NFIB’s partnership with insurance providers – Savings on office supplies, shipping, and business tools ## Educational Resources – Webinars on business management and growth strategies – Training programs on compliance and best practices – Regular newsletters with industry insights and tips ## Influence and Voice – Opportunities to testify before Congress – Media exposure through NFIB’s communications channels – Platform to share experiences affecting policy decisions Top Roof Marketing has chosen to become a member of this association. We receive no compensation or remuneration by suggesting it to you. We simply believe this is an association that may benefit your business and want to share our thoughts. If you are looking for additional options outside of the obvious such as the BBB and NRCA, don’t be shy! We would be happy to suggest some more suggestions. Just give us a call or use our website’s contact form to get in touch. **Categories:** Marketing --- ### [Unlocking the Hidden Value of Reviews: More Than Just Stars](https://www.toproofmarketing.com/unlocking-the-hidden-value-of-reviews-more-than-just-stars/) **Published:** December 21, 2024 **Author:** Diana **Excerpt:** Customer reviews help to establish trust, enhance products and services, increase visibility on search engines and build customer relations for business. **Content:** ![](https://www.toproofmarketing.com/wp-content/uploads/2024/12/google-review-commercial-roofing-2.jpeg "google-review-commercial-roofing-2 | Top Roof Marketing")Reviews have become a cornerstone of decision-making for nearly all consumers. From products to services, every industry depends on customer feedback to build trust, foster loyalty, and drive sales. The first thing most of us think of when discussing reviews are the 1 to 5 star ratings, brief remarks, and thumbs up or down options. However, the true value of reviews goes far beyond these simple metrics. The real power of reviews lies in their ability to influence everything from purchasing decisions to business improvement, customer engagement, and long-term growth. #### The Power of Authenticity: Building Trust and Credibility When considering purchasing a product or a service, the first thing a potential buyer looks for validation from others who have purchased in the past. After all, a review is one of the most trusted forms of marketing today, with 79% of the consumers saying they trust online reviews as highly as personal recommendations. This shift towards review-driven trust highlights a significant departure from traditional advertising and opens a new avenue for businesses to connect with their potential customers. Reviews offer a level of authenticity that cannot be matched by advertising. Customers do not simply accept star ratings but consider the actual review content and other people’s experiences. A “5-star rating” might be short and useful, but a good rating is always more involved with context. Whether it’s positive or negative, customers value detailed, honest feedback that helps them make informed choices. In fact, studies have shown that nearly half of consumers won’t work with a company with less than a 4-star rating, and 94% report that bad reviews have led them to choose a different company to work with. #### Leveraging Reviews for Social Proof In the digital world, social proof is a powerful concept. In this context, it refers to the belief that if many other people are happy with a product or service, then that service must be good, and I will be happier with it as well. Reviews provide an abundance of social proof to help support the decision of your new customer or client to try your business. A lot of good reviews can differentiate the business from the others and serve as a sort of endorsement. This is so critical to consumers that 84% have reported they will pay more for a product or service with good reviews. Consequently, reviews do not only matter to clients; businesses can leverage them, allowing them to position themselves in the industry. When customers voice their opinions and provide positive feedback about a given service or product, this makes a business stand out. This is particularly important in niche sectors where the buyers require specific knowledge and expertise. #### SEO Benefits of Reviews Outside of their intrinsic worth to customers, reviews have been found to be critical for search engine optimization, too. In a similar manner, when users leave reviews on sites like Google, that user generated content becomes prioritized in ranking local search engines. Reviews complement and add to the content of your website and enhance your online presence. When customers write reviews, they usually describe the business along with certain phrases that are related to it, its products, or its services. And these phrases assist the search engines in identifying what goods and services your business has and for what purposes it is applicable. When there are many reviews for a business, there is a wider scope of enhancing its organic search engine ranking and becoming more visible and receiving more traffic. Finally, reviews enable the collection of what is known as rich snippets – the star ratings which accompany the search inquiries subsequently. Such visuals enhance the attractiveness of a particular listing and make it easy to click on, thus improving click-through rates. #### Conclusion With the evolution of technology and the continuous advancement of the internet, reviews should be seen as something vital throughout business growth. Businesses can gain insights, elevate their brand and increase profits by prioritizing review collection. Give us a call if you need any ideas on how to increase the number of positive reviews on your business! **Categories:** Marketing, Online Marketing --- ### [8 Digital Marketing Strategies for Roofing Companies](https://www.toproofmarketing.com/8-digital-marketing-strategies-for-roofing-companies/) **Published:** July 20, 2024 **Author:** Jonathan Keim **Excerpt:** Having basic knowledge of the most popular digital marketing strategies can help you get better value. We include a bunch of key tips that will help you achieve greater success. **Content:** Roofing contractors often lack the time and/or experience for properly launching and optimizing digital marketing initiatives for their business. As a result, digital marketing agencies are usually hired to take care of things for them. While outsourcing digital marketing activities to experts is a good idea overall, having some basic knowledge of popular strategies in the space will go a long way to ensure that you get the most value for your buck. # Why Digital Marketing is Crucial for Roofing Contractors For any company to have an effective web presence, digital marketing is essential. While there are number of tactics that can boost your digital presence and result in more leads, some strategies are more effective than others. Here are 8 digital marketing strategies with information included specifically for roofing companies. ## Keyword Research Keyword research is not only important for search engine optimization (SEO), but it can also turbocharge your PPC and social media campaigns. You can find what your target audience or potential customers are searching for the most by conducting a thorough keyword analysis using any of the many tools available. Google Ads Keyword Planner, Ahrefs, SEMrush, Microsoft Ads Keyword tool, and Moz are some of the most popular tools for conducting keyword research. For best results, evaluate relevant long-tail keywords such as “flat roofing companies in Chicago” as they tend to convert well regardless of the marketing approach chosen. In general, people want an expert in the specific service type needed. However, if the main purpose for your research is to go after highly competitive short keywords with higher traffic volume such as “roofing contractor”, then we would generally recommend going after smaller cities that have less competition. The reason is because even if you are successful getting a broader keyword in a large city, usually it’s only a matter of time until someone with additional resources puts in more time and money to take it away from you. ## SEO Writing keyword-specific content is one of the best ways to signal to search engines that your website is the perfect match for what people want. It’s also important that you fully optimize the title tag, meta description, alt tags on images, schema, etc. so that you can outrank competitors in your industry. Of course, there are other factors like page loading speed that can also impact how well you are favored by search engines. While SEO has changed a lot over last 2 decades, it still remains the most effective way to get targeted traffic to your website without having to buy ads. SEO does require a lot of time, energy, and resources to get ranked on the first page, but the results are worth the effort. Once your website is ranking high for a long list of keywords, you will keep getting organic traffic 24/7, 365 days a year with proper maintenance. ## Backlinks Building backlinks is a digital marketing strategy all on its own. Contrary to what some marketers may say, it still works well as even a few links from high-quality websites in your industry can boost your first-page rankings for multiple keywords. At the end of the day, the backlink profile of your website will always matter. If a large number of quality sources are linking to your website, search engine crawlers will know that your content is of high quality and deserves a higher rank on search pages. ## PPC PPC or pay per click ads are one of the fastest methods of getting targeted traffic to your website. While SEO takes some time to deliver results, there’s no such issue with PPC as the results are visible as soon as your ad campaign is launched. Although, it’s important to keep in mind that unlike SEO, PPC involves buying ad space and the success of your PPC campaign also depends on several factors including the budget that you have for PPC. Ideally, PPC should be used to complement your SEO efforts when fast results are desired. Otherwise, you will find the best ROI if you fully commit your resources to SEO since you can keep grabbing more and more keywords over time. The snowball effect of constantly creating new content and securing more first-page rankings pays off in a way that no other approach can. ## Social Media Ads To truly achieve success with social media advertising, many different aspects must be understood well. First, be sure to use a platform that allows for advanced targeting features like Facebook, Instagram and LinkedIn. Also, keep in mind that considerable branding of your logo is needed over the long term if you’re not already well-known among the targeted demographics. People usually won’t engage with you the first time they see your ad. The average person needs to see something 7 times before they truly consider engaging. Another key tip is that social media platforms will favor you more if you don’t encourage people to leave their platform. For instance, instead of driving traffic to your website, use the ads to encourage users to send you a direct message right within the app. You should also change up your ads every 7-10 days with something fresh. Whether focusing on different services, introducing specifics of your unique process or showcasing the personality of your team members, it’s important that your content never gets boring to those you’re targeting. ## Call-Only Ads Call-only ads are ads that are designed to increase the number of calls to your business. When a searcher sees your call-only ad on search page, they’ll be able to directly click the call button and connect to you quickly. These ads are ideal for roofing companies as long as someone is readily available to answer the phone. ## Retargeting Ads Retargeting, also known as remarketing, refers the practice of showing your ads to customers who might have visited your website or clicked on an ad in the past. With installation of the necessary code, Google and other ad networks can store tracking data of each visitor to your site and then use this information for showing display ads across other websites and apps. ## Local Search Local search should be an integral part of your digital marketing mix. This applies to every single roofing company or contractor out there as people instinctively look for local roofers compared to distant ones. Listing your roofing business in Google My Business and local business directories is the first step in the process of optimizing your business for local searches. The next step is to improve your listing and make it more visible using techniques that are out of scope of this article. However, at minimum, you should get as many reviews as you can and upload photos of your projects. # Conclusion These 8 digital marketing strategies for roofing companies have all been time tested and still work well. If executed correctly, these strategies will ensure that you have a steady flow of targeted traffic, qualified leads and paying customers. **Categories:** Marketing, Online Marketing --- ### [Why Use a Marketing Company that Specializes in Roofing?](https://www.toproofmarketing.com/why-use-a-marketing-company-that-specializes-in-roofing/) **Published:** April 2, 2024 **Author:** Diana **Excerpt:** There are many good reasons to use a marketing company that knows your industry in depth. Customized websites, better SEO results, experienced staff are a few. **Content:** Being perfectly frank, we all know there is a proliferation of do-it-yourself website and marketing programs out there. Plus, you can do a search and find literally hundreds of thousands of marketing companies willing to take your dollars to market your company. Literally, search Google under “marketing company” and see the 9,860,000,000 listings pop up. So, why choose one with a focus on roofing? Perhaps a better way to look at it would be with an analogy. If you have a broken foot, why choose a doctor that specializes in that area? Why not search the internet for a cheaper doctor, regardless of specialty? There are probably millions available, and one doctor is as good as the next, right? Better yet, save yourself money and take care of the problem personally. No one can do it as well as you, right? Seriously???? This may be an extreme example, but no less compelling. There are many forms of marketing, so let’s take a look at the primary options your commercial roofing company is considering. ## Website Let’s start with a little homework. Take a moment and search “commercial roofing company” and your local town name (i.e. “commercial roofing company Columbus, OH”). How many listings come up? Hundreds? Where does your company fall in those pages? Statistics show that 93% of online experiences start with a search engine inquiry just like the one you did. Furthermore, the large majority of those searches STOP on the first page. If you are falling back on page 4 or 5, how much potential business are you losing? Let’s go over a little Internet 101 now. Google, and all other search engines, use algorithms that evaluate every site based on certain words and phrases that repeat within both the content as well as the “back of the site”. Knowing the right words in the right order helps determine ranking (below those that pay for top spots in the sponsored section). This is one area that a specialized marketing company comes into play. To rank as high as possible, without bankrupting your company with paid advertising in ineffective areas, requires a deep understanding of SEO, organic growth, content creation and the terms customers most frequently utilize when looking for YOUR roofing services. ## Direct Mail Perhaps you care considering a different form of marketing at this time. Your website is a long-term lead generator. It isn’t a quick boost, and maybe that is what your company is looking for. Direct mail is a popular option for marketing roofing services and getting immediate results. Some compare a direct mail campaign to a steroid boost. Again, there are a lot of companies glad to print up a cheap direct mail piece and mail it out for you. How do you know what to look for? Your perfect direct mail marketing campaign will know the phrases and imagery that have been proven as most popular in your specific region. Images and text that work great in Maine may be less effective in Phoenix. Even more important than the piece itself is where and to whom it is sent. The most effective marketing campaign is one that gets in the hands of your target audience. If you are a commercial roofer, looking for more 10,000+ square foot jobs, do you want your mailing going to gas stations and other undesirable businesses or do you want to work with a marketing company that specializes in roofing and knows how to ensure only quality deliveries? ## Brand Marketing Brand marketing has become quite the trend over the past years. It is effective, building layer on layer of repeated exposure that ultimately leads the consumer to immediately think of your company when considering a product or service. This is most effectively done with a combination strategy. Your website, company printables, social media campaigns and even transportation all reflect the same logo, with the EXACT same color scheme and consistency. The best way to ensure consistency is to work with a single marketing organization. You are a roofing contractor. Your company deserves a marketing company that understands, in a deeply fundamental way, what your business does and who your customers are. Without that gut-level knowledge and specialized expertise, you might as well hire a plumber to fix your next dental cavity. Top Roof Marketing specializes in marketing on behalf of roofing companies. For more information on our services, please call (800) 795-2187 to speak with one of our team members and learn how we can help your company grow. **Categories:** Direct Mail, Marketing, Online Marketing, Print Design, Websites --- ### [Benefits of Customer Appreciation Efforts](https://www.toproofmarketing.com/benefits-of-customer-appreciation-efforts/) **Published:** December 2, 2023 **Author:** Diana **Excerpt:** Showing genuine appreciation to your customers can reap multiple benefits for your organization. Here are a few of the biggest reasons to show appreciation. **Content:** This time of year, our minds turn to things we are thankful for in our lives. Of those, “having a roof over our head” is always one of the first things that come to mind. Your company should be proud to share in that sentiment with millions of other Americans. Without you, those roofs would not exist or would be in poor repair, so thank you. Of course, without your customers, you would have no business. So, your thankfulness should extend to those families, business owners, and property managers that keep your business afloat. Perhaps this is the time to reach out to them and let them know how much their trust and confidence is appreciated. Done correctly, customer appreciation efforts can reap multiple benefits for your organization. Here are just a few. ## Top of Mind Marketing When people need or want a product or service, they are most likely to go to the company that first comes to their mind. This is the primary premise behind social media marketing and other forms of branding initiatives. The more people see your name or company logo, the more likely they are to think of your company when they have a roofing situation. It takes an average of 5 to 7 impressions for someone to begin remembering your brand. Taking the time to send “thank you” notes, holiday greeting cards, or even regular “just for you” promotional offers. This will help keep your company in their mind and establish those necessary impressions. Though simply sending a Christmas card every year is not sufficient to effectively establish your brand in your customer’s brain, it is a very simple and inexpensive step and absolutely should be part of your overall marketing strategy. ## Special Offers As a part of your customer appreciation effort, you can include special “just for you” offers. These may lead to increased business for your company in the future. Perhaps you offer a free roof inspection to a select number of former customers. Providing this service, complete with a well-written, comprehensive, and concise report detailing your findings could easily lead to establishing a scheduled inspection and maintenance program for your business. This leads directly to increased revenue. Another special offer you may consider is thanking a customer for their referral by providing a reward. Many companies now offer a monetary reward, such as providing $50 or $100 when a new customer uses the name of an established customer as their referral. This type of referral program has been shown to increase referral rates by as much as 42% for some industries. ## Customer Retention Getting new customers is all and good, but you also want to keep the customers you have already established. There are estimates that more than 65% of customers will leave a company if they don’t feel like that company cares about them. This is not an oversight your company shouldn’t tolerate. General statistics show that it is 7x more expensive to get a new customer, in terms of advertising costs, time and energy, than it is to maintain your existing customer base. Maintaining your relationship with past customers makes good business and financial sense. ## Increased Referrals By maintaining good relationships with former and present customers, you increase the probability that they will give your company name to their friends, family members, and business associates who need roofing work done in the future. One statistic shows that 91% of purchase decision makers prefer a business-to-business (B2B) referral. That is a powerful message! Clearly, if you can increase the probability of receiving a business referral from an established customer, you are vastly increasing your odds of closing the deal. Other important referral statistics include: - Leads that come from a referral have a 30% higher conversion rate than other leads. - 92% of consumers trust referrals from people they know. - 84% of B2B decision makers start the process with a referral. - Referred customers are 4x more likely to refer others to the same business. ## Final Thoughts Your company’s customer appreciation program can reap so many more benefits than simply saying “thank you”. If properly set up and managed, it is a valuable, yet inexpensive tool in your overall marketing strategy. If you don’t have a customer appreciation program in place, perhaps this information will cause you to re-evaluate that decision. If so, we are thankful we were able to help. **Categories:** Marketing --- ### [New Marketing Packages for the Commercial Roofing Industry Introduced by Top Roof Marketing](https://www.toproofmarketing.com/new-marketing-packages-commercial-roofing-industry-top-roof-marketing/) **Published:** November 2, 2013 **Author:** Jonathan Keim **Content:** **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) In the complex commercial roofing market, as in any other, smart marketing is key for driving sales and attracting new clients. Historically, however, the commercial roofing industry has not gotten the desired support or results it has needed from marketing companies and advertising endeavors. That’s where we come in. Top Roof Marketing is the only full-service marketing company that exclusively serves the commercial roof industry. We offer contractors and commercial roofing companies the very best value when it comes to marketing services – maximizing their dollars for the greatest possible exposure and results. We provide proven marketing programs and commercial roofing expertise that is simply unmatched by any other company. This month, Top Roof Marketing announces a new offering to companies within the commercial roofing industry. We have expanded our commercial roof marketing options with new strategic packages tailored to provide roofing contractors with effective and affordable marketing strategies to maximize their visibility and bring optimum results. To see the new marketing packages with discount pricing, visit “As any experienced marketer knows, the best response rates are generated by strategies that marry complementary solutions in one dynamic approach. We’ve created our new strategic packages with our clients in mind, offering the most powerful combinations possible to meet their objectives,” stated Jonathan Keim, owner of Top Roof Marketing. “A spin-off of The Global Precision Group, a full-service marketing company based in Columbus, Ohio, Top Roof Marketing is comprised of a team with decades of marketing experience. In supplying commercial roofing-focused marketing services, we’ve truly done our homework to give the roofing industry what it’s been needing and wanting for so many years.” The commercial roofing industry is a complex one, serving up the dual challenge that business owners are a difficult sales target and roofing services can be very expensive. In order to fully optimize marketing campaigns within this industry, extensive research is essential. Bolstering our already expansive industry knowledge, the owner of Top Roof Marketing has additionally completed the training program offered by the Conklin Company. The word is out, and commercial roofing customers are flocking to Top Roof Marketing to receive the high-caliber, industry-specific marketing prowess they can’t find anywhere else. Take a look at our new strategic packages. Let us amp up your marketing presence and deliver the results you need and want! **Categories:** Conklin, Direct Mail, Online Marketing, Print Design **Tags:** commercial roofing, conklin, marketing, roof contractors --- ### [The Role of AI-Generated Content in SEO](https://www.toproofmarketing.com/the-role-of-ai-generated-content-in-seo/) **Published:** October 21, 2023 **Author:** Diana **Excerpt:** We write 300+ blogs for our SEO clients every month and publish dozens of webpages. With this level of content development, we monitor technology carefully. **Content:** ![roofing marketing plan](https://www.toproofmarketing.com/wp-content/uploads/2023/10/ai-seo-roofing-content.jpg "| Top Roof Marketing")Technology changes so fast, it is hard to keep up with it. The advent of AI tools like ChatGPT is a prime example. Since becoming widely available in the past year, it has taken the world by storm. Finally, a tool that will help generate content quickly and professionally. What a great time saver! Alas, if only it didn’t come with any downsides. ## The Truth About AI-Generated Content Though AI has come a long way, it is still not human. AI develops content by the user providing a list of “keywords” they want the article to be about. The AI then searches the internet, piecing together content based on those keywords. There is no original content provided. Obviously, this is a simplification of a vastly complicated process. If you want more details, you may want to review “[Pros and Cons of AI-Generated Content](https://www.techtarget.com/whatis/feature/Pros-and-cons-of-AI-generated-content)”. The two main problems are that AI is **not** human and the content is **not** original. AI-generated content is limited to the information it has been given or can research. The AI simply organizes available information in what seems to be a reasonable order and spits it out for the consumer. Recent algorithmic changes at Google have been implemented to put an even greater focus on the **quality** of the information being provided. Search engines are always looking for information that adds to the consumer’s knowledge or understanding of a given subject. As AI-generated content is nothing but a quilt work of information already on the Internet, no additional value is given. ## Does Google Identify AI-Generated Content as Spam? There are many sites that say Google considers AI-generated content to be spam and treats it as such. That is partially correct. Google can’t tell AI-generated content from human-generated content with complete certainty. Neither can the so-called AI generator detectors. What each does is analyze sentence structure, syntax, word repetition and flow, then using an algorithm (irony anyone?) it “decides” the probability the sentence, paragraph, or page was written by a human or generated by AI. Even if a page is “determined” to be AI-generated, Google will allow it providing it consists of good, high-value information. What is correct is that Google will penalize pages that show an excess level of poor or low-value content, such as that frequently found in AI-generated content and will either give it less value or even fail to index it entirely. Better said by Google Search Advocate John Mueller, “*It’s still against the Webmaster Guidelines. So we would consider that to be spam*.” ## Is SEO Affected? If you aren’t already aware of the basics, we suggest you review our previous article “[SEO 101](https://www.toproofmarketing.com/seo-101/)”. At a high level, your ability to get high rankings are based on how Google perceives the information you are providing. If the information is perceived as poor quality, you will be pushed farther down the results provided or the page won’t even be indexed and will never show up in search results. Clearly, either result directly impacts your SEO investment. ## What do we do? **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) It is our policy that AI-generated content is not acceptable in our SEO blogs or website content. At Top Roof Marketing, we write over 300 original, custom blogs for our SEO clients every month and publish dozens of webpages on a regular basis. With this level of content development, we monitor technology carefully. Understanding what is available to support our writers, while still providing our clients with the highest quality content possible, is simply good business. Instead of using AI-generated content, our team of writers optimize the content with things Google looks for. Things like adding alt-text to all images, the use of internal and external linking, and other techniques that may be more labor-intensive but provide a higher return on investment for our clients. This clearly works as many of our clients are on the 1st page of Google 100+ times for multiple cities they target. We would be happy to show you proof! To learn more about the impact AI-generated content may have on your SEO, or about the ways we help clients get on the 1st page of Google for dozens of different keywords, call us today at 800-795-2187 or complete one of our inquiry forms and we would be delighted to speak with you further. ***By the way, this was 100% written by a human being!*** **Categories:** Marketing, Online Marketing --- ### [Creating a Roof Contractor Marketing Plan](https://www.toproofmarketing.com/creating-a-roof-contractor-marketing-plan/) **Published:** July 10, 2023 **Author:** Jonathan Keim **Excerpt:** Follow these three steps, and you will be well on your way to putting together an effective marketing plan for your roofing company. **Content:** ![roofing marketing plan](https://www.toproofmarketing.com/wp-content/uploads/2023/01/roofing-marketing-plan.jpg "| Top Roof Marketing")As everyone knows, marketing is one of the most important parts of any business. But for roof contractors, the latest things that are being used for marketing today — Facebook, websites, and other online tools — may seem trivial or even a waste of time. Plus, in the roofing industry, the steps you should take toward creating an effective roof contractor marketing plan can be less than clear. Below, we offer some general steps for guidance. Follow these three steps, and you’ll be well on your way to putting together an effective marketing plan for your company. ### Three Easy Steps **1. Carefully review your business’ name and reputation. What is your business known for?** Like any building, a good roof contractor marketing plan is built on a strong foundation. Take a moment to review your business’ name, as well as slogans or mottos you might be using. After all, these things are more than just words than on a page. They’re actually your “elevator pitch” — the quick means by which prospective customers judge your business’ value and quality. Over time, they also help your business stand out as people associate your business with these things. Ask for the feedback of trusted customers, friends, and acquaintances in the roofing industry. Does your “brand” convey professionalism and expertise? Ask for honest opinions. **2. Evaluate the marketing strategies you have in place – lead generation strategies, for example – and determine whether they are effective.** Everyone knows it’s unreasonable to do the same thing over and over again and expect different results. Are you currently bringing in the prospects and leads that you need? If you’re not on multiple online platforms such as Facebook and dozens of online directories like SuperPages, you’re missing out on jobs others are getting. Use all means possible to strengthen your business’ exposure. **3. Take action! Take what you’ve learned and improve your business for your long-term success.** Reviews and evaluations are only as good as how they prompt action. Take what you have learned from your evaluations and implement a better marketing plan. Are you not active on social media? Or do you not have a website that shows up well on Google? It’s time to dive into those as well. Today, 98% of people say they search online for local businesses. Get active on social media and get a professional website up-and-running, and you’ll draw in more quality prospects, for hardly any cost at all. Keep in mind, though: just because it’s essential to be active on social media doesn’t mean you have to go from being a non-user to an online marketing guru overnight. Taking gradual steps, such as updating your social media profiles once a week with pictures of your work, is best for busy schedules. Don’t be afraid to learn new marketing strategies. And turning to a professional internet marketing firm so that you have more time on your plate might not be a bad idea, either. ### Full-service Marketing Firm at Your Service At Top Roof Marketing, we’ve focused exclusively on the marketing needs of roofers. As a result, we know the dynamics of the roofing industry, and what works and what doesn’t. Plus, if you’re looking to expand in the commercial realm, we have more experience than anyone else in this area. Our team would love to start sharing ideas and find the best way to help you in your local market. If you want trustworthy professionals with a long track record and looking to take your business to the next level, give us a ring. **Categories:** Online Marketing --- ### [Can Guaranteed Lead Services be Trusted?](https://www.toproofmarketing.com/can-guaranteed-lead-services-be-trusted/) **Published:** April 6, 2023 **Author:** Jonathan Keim **Excerpt:** Lead generation services often have a few downsides - especially if they make big promises. Here is how these “guaranteed” lead generation services work. **Content:** Every business owner is eager to succeed. In some cases, they may even be a little too eager. When a person is so focused on nothing but maximizing success, he or she may overlook some of the warning signs that would otherwise be very obvious. This is especially true in the roofing industry. **Nothing is Guaranteed!** It does not take a very long time in the business world to learn that nothing is guaranteed. Even though there are plenty of companies out there who are offering up a full array of supposed “guaranteed services.” **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) This is one area where the new business owner can fall into some very serious traps. Think of the logic behind a guaranteed service. Most people assume that a guarantee means every possible problem or bad scenario is covered 100% by the guarantee. This may be true in some cases, but there is always an alternative side to look at. This is especially true when it comes to lead generation services. There is an entire industry that thrives off of lead generation and marketing services. Most business owners are happy to use these services because they struggle finding enough time to run the operations side of their business properly. Business owners don’t always have the free time to market their services and capture leads that could turn into lifelong customers. That is why the idea of a guaranteed lead generation service is so appealing. All the business owner has to do is pay a company to deliver them customers. If the numbers add up, then it all seems to make sense on the outside, but what is really happening with these types of guaranteed lead generation services? **The Dangers of Using a Guaranteed Lead Generation Service** Using a lead generation service can be dangerous because it produces a false sense of hope. In reality, here is how most of these supposed “guaranteed” lead generation services work. Quality is everything when it comes to leads. Most guaranteed leads are extremely low quality. To make matters even worse, most of these leads are being sent to not just one roofing company, but many of their competitors in the local as well. There just isn’t any other way to ensure a strong flow of leads to everyone because there are only so many leads a week to go around. Suddenly there are 5-10 roofing companies bidding on the same exact job. The lead may have been guaranteed, but how will your company fare against all of the competition. Will your company win the bid and convert that “guaranteed” lead into a sale? Most likely not unless you lower your profits. If that is the case, then this supposed “guaranteed” lead is now worthless or maybe even costing you profits that could have been made by focusing your time on a different job. **Why Our Services Are Different** Our marketing services work very differently than the guaranteed lead services you will find everywhere else. We deliver all of your information directly into the hands of a building owner. We turn the tables. Instead of the contractor calling the business owner, the business owner is calling the contractor directly because they are very interested in their services. At this point, there is no stiff competition. The lead is of a much higher quality because there is a very good chance it will be converted into a sale. Beware of other companies that are offering “guaranteed” lead services. Remember the old saying, “If it seems too good to be true, then it probably is.” **Categories:** Online Marketing --- ### [Your Last Good Chance for Fall Mailers!](https://www.toproofmarketing.com/your-last-good-chance-for-fall-mailers/) **Published:** September 17, 2022 **Author:** Jonathan Keim **Excerpt:** Statistics show only the next 5 weeks are effective. Mailers need to go out long before the holidays while you still have time to close your contracts. **Content:** Here at Top Roof Marketing, we truly are “the top” when it comes to providing outstanding marketing services for commercial roofers throughout the United States. We help our clients succeed every day—leveraging our specialized commercial roofing knowledge. Today, we’d like to discuss mailers. If you are still interested in doing a mailer for 2022, it needs to go out now — unless, of course, you don’t care what kind of results you get… In the marketing game, it is all about results, so here is some food for thought as the year begins to wane and a chill starts creeping into the air: ![mailers](http://www.toproofmarketing.com/wp-content/uploads/2020/09/2017-09-07_223244.jpg "| Top Roof Marketing") - September is upon is, and it will be Thanksgiving before you know it. Mailers need to go out long before the holidays while you still have adequate time to close your contracts and perform work while the weather is still warm. - Having your mailers pre-printed ahead of time allows you to drop them at a moment’s notice—such as when it’s been raining and your incoming calls can easily double. - Top Roof Marketing has sent out and tracked calls for over 1 million mailers all over the country! - We have the purest mailing lists around, stripping out those who are unlikely to respond or are associated with too much red tape or undesirable roofs. Are you ready to send out mailers? Call us today at (800) 795-2187 to get started! ### About Top Roof Marketing **Why choose us?** - Specialized in Roofing - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) Top Roof Marketing is a professional marketing firm specifically serving roofers throughout the United States. Our unique expertise in the roofing industry makes us stand out from other options, and we utilize the insights we’ve gleaned from hundreds of man hours of research, internal data, insights from roofers, and active feedback from our clients. The members of our team stay at the cutting edge when it comes to marketing practices, as well, with continuing education efforts that include attending manufacturer applicator training programs, roofing workshops, conventions, and other programs where we can learn from various experts. To take advantage of the most effective marketing strategies to help your roofing business succeed, look no further than Top Roof Marketing! Give us a call today to learn more about the topnotch services we offer and what we can do for your roofing business. **Categories:** Direct Mail, Marketing --- ### [Commercial Roofing Marketing](https://www.toproofmarketing.com/commercial-roofing-marketing/) **Published:** November 26, 2022 **Author:** Diana **Excerpt:** There are numerous ways to market your business and thousands of companies out there to choose from, but how do you know what company you can trust? **Content:** ![commercial roofing](http://www.toproofmarketing.com/wp-content/uploads/2020/09/commercial-roofing.jpg "| Top Roof Marketing")As a commercial roofing business owner, you are probably flooded with calls from marketing companies trying to convince you to use their services. There are thousands of companies out there to choose from, but how do you know what commercial roofing marketing company you can trust to get you the results you need? ## What to Look for in a Commercial Roofing Marketing Company There are numerous ways to market your business, but the first piece to identify is if the services they offer are effective in the commercial roofing industry. In today’s world, branding is crucial to growing a business and maintaining a strong position long term. A great commercial roofing marketing company offers a wide array of effective options, each of which can be custom-tailored to enhance your existing branding. Some of these options should include: - **Well-Ranking Website –** Business managers and owners, as well as property-managers regularly turn to the internet to find service providers and research them before making decisions. Having a strong online web presence can make a huge difference. What does your web presence say about you? - **Direct Mail –** There is a myth going around by digital-only marketers that direct mail is dead. This is far from true in the commercial roofing field. Direct mail is a strong marketing method that continues to have a fantastic ROI because of its unique ability to target building owners who are most likely to respond. - **Content Creation –** Are you looking to get on the first page of Google but do not want to pay for every click the rest of your life? SEO (Search Engine Optimization) is the key to great rankings and keeping things lively on your website and social networking channels. - **Print Designs –** Having branded print material will help you stand out as a true professional and be more memorable. From brochures and value proposition letters to folders, these crucial pieces can’t be overlooked. They are often the only thing a client has left in their hands to remember you by after you make your sales pitch. - **Social Media –** No commercial roofing business should be without a strong, active social media presence. Whether you choose Facebook, LinkedIn or multiple platforms, your page needs to be regularly updated with new content so you leave a vibrant impression anytime someone checks you out. After all, social media channels often rank right after the official website when someone searches for a company name. ## Why Top Roof Marketing? When you work with Top Roof Marketing, you can rest assured that you are in good hands. Backed by a 9+ year track record and dozens of 5-star reviews, we specialize in the commercial roofing industry. We know what works and will help guide you on the right path. We have completed hundreds of campaigns and use the results to further optimize results. Not only do we offer all the marketing options crucial to branding your company, but our many years of expertise also allows us to advise you on the most cost-effective way to move your business forward, based on both your short-term and long-term business goals. We offer this guidance at no charge to each of our valued clients. As a highly experienced commercial roofing marketing company, the team of experts at Top Roof Marketing work diligently to ensure all marketing campaign pieces flow together seamlessly, providing a unified feeling to your future clients and underscoring the branding of your commercial roofing company. For more information, or to schedule a free consultation with one of our professional marketing advisors, please reach out to us at 800-795-2187 or complete our online contact form. **Categories:** Marketing --- ### [5 Social Media Platforms Your Roofing Company Should Be Using](https://www.toproofmarketing.com/5-social-media-platforms-your-roofing-company-should-be-using/) **Published:** January 7, 2023 **Author:** Diana **Excerpt:** We examine five of the leading social media platforms that are ideal for roofing contractors to have a presence and provide a bunch of ideas as well. **Content:** ![commercial roofing](https://www.toproofmarketing.com/wp-content/uploads/2023/01/Social-Media-Roofing-Options-small.jpeg "| Top Roof Marketing")Social media offers a great avenue for businesses to raise their visibility and increase their closing percentages. Contractors don’t always realize the full benefit these platforms have to offer their industry, so we will examine five of the leading social media platforms that are ideal for roofing contractors to have a presence. #### Is It Really Worth My Time? While traditional marketing will always be a necessity, digital marketing continues to grow and is absolutely something to consider when you are looking for growth in your business. The internet has brought about a much easier form of communication. Interacting with and getting your business in front of your customers and other consumers is easier than ever thanks to social tools like Hootsuite and SocialPilot. Of course, it is great to have your current customers updated and stay top of mind, but social media also provides a simple and effective way for you to convert other consumers into customers as well. Many roofing contractors have long thought that social media wasn’t for them. If you are one of them, we advise you to think again. Utilizing varying marketing strategies is always recommended but taking advantage of the audience you have on social media platforms is a terrific way to acquire new customers as well as keep your current ones engaged. You are busy, we get it. You may feel like your attention is required in other areas, and it may be. Just to give you a taste, here are a few social media statistics to consider when wondering if social media is worth your time. - People are spending approximately 147 minutes on various social media platforms each day - Of the 2.934 billion Facebook users, 1.968 billion login to their Facebook accounts daily - 9% of the population in the United States has an active social media profile - 70% of Americans use Facebook daily - 59% of Americans use Instagram daily - 71% of Americans say social media referrals affects their purchasing decisions If you are not utilizing at least one or two of the platforms listed below, you are allowing yourself to miss potential customers. Social media doesn’t have to be exhausting. When you have an active presence, it can greatly benefit your business in both the short and long term. Now let’s dive in and discuss which social media platforms are more advantageous for roofing contractors to be seen on. #### Facebook Facebook is the leading option, and if you are limited in time or resources and must choose only one, Facebook is the one to go with. It is the biggest social media platform and that means it has the greatest number of users, which leads to the largest audience potential. Facebook is also fairly user friendly, regardless of experience. Today, consumers expect you to have an active presence on Facebook. Consumers who hear about your company name are highly likely to search Facebook for your company. Guess what? If they find nothing or there hasn’t been a post in months, they will likely end up working with someone else. That is a lost customer, it is that simple. When we say have an “active presence”, we mean post regularly. You don’t have to post every day, but you should be posting on a weekly basis. Post content related to your business and even about your business team. These consumers are eager to know who you are and what you have to offer them. Take pictures from your jobsites and post them to your Facebook page. Ask your customers to give you reviews. The more you interact with your customers online, the greater success you will have in reaching even more. #### Instagram Instagram is another great platform and can be ideal for highlighting your company photos. Be sure you have a high-quality logo and use that as your profile image. Then show off your work with your posts. Let your customers see your before-and-after photos of jobs you are proud of. Instagram also lets you utilize hashtags, which can expand your audience once utilized properly. Because Instagram is all about photos, be sure you are posting clear, clean pictures every single time. Find the popular hashtags, connect them with your high-quality images, and showcase your business. #### LinkedIn We are all about connecting contractors with contractors, as there is strength in numbers. Having the support you need as a contractor has proven highly beneficial and that helps to make LinkedIn a useful platform. LinkedIn is considered more of a professional social platform than the others, but when you know how to use it, you can still benefit from growth in your business. Perhaps you offer a service your local competitor doesn’t? You can work together and ensure the customers gets what they need, and you may gain an ally in the process. Maybe you aren’t as comfortable in commercial roofing as you would like to be? Find the experienced contractors that can help guide you. LinkedIn is all about connecting professionals and you can build the relationships you need without the hassle. It’s also a great platform to build a network of business leaders in your local community who may own commercial buildings or at least be able to bring up your name when the company they work at needs roofing services. #### Twitter Twitter is another mainstream social media platform, and it is great for having digital conversations with your customers. While it does limit you in your posts, as you can only post 280 characters, this can be a selling point as well. You don’t have to overthink. Keep it quick and to the point. Twitter is also more of a “real-time” platform, and it is recommended to share your business in the moment. At a jobsite and have a fun project to share? Do it. On the road and have a new idea? Post about it at your next stop. Let your online audience know what you are doing day to day. Because of its slightly different in-the-moment feel, we recommend posting more frequently on Twitter than the other platforms. Be sure to use hashtags as well. #### YouTube If your company can get good video footage, then YouTube should be a platform you use. Not only is YouTube an informative video platform, but it also captures a great deal of search traffic. When you have a keyword-optimized title and description, the video you post can easily show up in traditional Google searches. The types of videos you can post are endless, and while you don’t need to be a professional, you will want to create content that is clear and easy to follow. Posting time-lapses of projects you have completed is a great place to start. Explaining the process of a project is another great idea. Roofing can be complex and letting your consumers know about materials, terminology and more can be appealing. Posting customer testimonials is of course always a good one as well. Creating how-to videos for other contractors can even help expand your growth. If you or an employee are always taking videos of your projects, then YouTube should certainly be a platform you are active on. #### We Have More Ideas Interested in learning more about effective social media strategies or great marketing strategies in general? Give us a call today at 800-795-2187, and we will be happy to discuss ways our team can give you great marketing support. **Categories:** Marketing, Online Marketing --- ### [The Unknowns](https://www.toproofmarketing.com/the-unknowns/) **Published:** April 11, 2020 **Author:** Megan **Content:** As we continue to work through the unknowns of this current economy, should your marketing company have unknowns about your business? Business owners throughout the country are taking a deeper look into their marketing strategies. As you begin to analyze your efforts to find the most effective way to market in this new economy, ask yourself these questions: ![question marks](http://www.toproofmarketing.com/wp-content/uploads/2020/09/question-marks.jpg "| Top Roof Marketing") - Does my marketing company know the difference between residential and commercial marketing techniques? - What do they do differently to screen out residential vs. commercial leads? - Are they aware of the difference between the roofing substrates? - TPO vs. EPDM - Silicone vs. Acrylic Roof Coatings - Architectural vs. 3-tab - Do their employees have a background in the industry? If they can’t provide adequate answers for these questions, how can they provide adequate marketing techniques? Don’t be fooled by marketing companies that “do it all.” When working with a team that understands the ins and outs of roofing, you’ll be in a better position with your marketing strategy. ### Reasons Top Roof Marketing Stands Out **Roofing Expertise** – We’ve spent countless hours advising commercial and residential roofing contractors and servicing their needs **Accountability Measures** – We keep ourselves accountable by consistently following the results of campaigns we do **In-depth Research** – Our expert knowledge of the industry, its dynamics and its inner-workings give us the edge **Always Capable** – We have worked with roofing companies at all stages of business development and scale **Data-Driven Results** – We have tracked hundreds of campaigns to know what delivers the best return-on-investment **Personalized Support** – Our clients enjoy working with a team who truly understands what their business needs the most ### Meet the Core Team You can learn about the people behind everything we do here on our [Team Page](http://www.toproofmarketing.com/who-we-are/). **Ready to start a conversation on how you can best gain from what we’ve learned helping 200+ commercial roofing contractors throughout the country? Give us a call at 1-800-795-2187** **Categories:** Marketing Strategy --- ### [Mailing List Quality: The First Step toward Getting the Best Response](https://www.toproofmarketing.com/mailing-list-quality-the-first-step-toward-getting-the-best-response/) **Published:** May 21, 2014 **Author:** Jonathan Keim **Content:** Direct mail. It is one of the marketing staples of the commercial roofing industry. With it, commercial roofing contractors can quickly identify, target, and pull in quality roofing leads in a short period of time. However, not all marketing firms or direct mail service providers are equal in the level of service they provide, or in their ability to achieve results that matter. How does a roofing contractor fan out the great service providers from the mediocre and those notorious fly-by-night ones? ### The First Indicator of a Roofing Marketing Company’s Effectiveness One way to identify marketing firms that will be committed to your needs or effective in their direct mailing services is to look at the quality of their mailing lists. For gaining strong insights into a marketing company’s mailing list quality, nothing beats good detective work, and that involves asking the right questions. Things to be privy of include: - The provider of the mailing list to be used - The reputation of the mailing list provider - The accuracy and completion of the mailing list provider’s addressee database - How effective and flexible the mailing list is for specific targeting - The marketing company’s track record with other commercial roofers - The knowledge and expertise of the marketing company in commercial roofing - The extent of the services that the marketing company offers - The marketing company’s attention to detail After all, the quality of a mailing list plays a huge role in the number of calls you will get—and even those leads’ quality. In short, a mailing list is a big dealbreaker for whether a direct mail campaign is a success or a flop. ### Our Commitment to Every Client’s Success Story At Top Roof Marketing, we don’t treat our commercial roofing clients as if they are just another account. We are completely committed to every one of our client’s success, and it shows in the amount of work we’ve put into making sure even the smallest details are accounted for. Here’s how. ### Top Roof Marketing and Mailing List Provider It begins with our search for the best-quality mailing list. Top Roof Marketing carefully and fully investigated all the major, well-respected companies that provide mailing lists for guaranteed quality, solid affordability, and all-around strong performance. After a close examination, we chose and currently work with the highly-respected Infogroup®, a list provider with over 40 years of exceptional results-providing to clients throughout the United States and abroad. Among other things, Infogroup has: - A database of 17+ million businesses which can be drilled down by type, number of employees, exact location, and more - 230+ million consumers listed in database as well, which can be drilled down by age, location, and more - Gives open access to its database - Has the most complete and accurate database of all mailing list providers - Company system gives the most flexibility for highly-precise lead targeting - Fantastic track record with commercial roofing contractors - Great pricing on servicing, which gives our clients a noticeably smaller cost per lead In fact, Infogroup’s database is so accessible and powerful, we can see how many leads are in a given area instantly and target by city, county, or radius. We can provide any area of coverage you need, too—whether it’s a rectangle, oval, or any shape of coverage your needs dictate. ### Why Precise Lead Targeting Is So Important To understand why precise lead targeting is essential, it’s helpful to consider this in practice in other industries. - It’d be unproductive to send direct mailers about lawn mowing services to apartment residents. - You wouldn’t get great results from sending direct mailers advertising home remodeling services to people at corporate business offices. - Sending direct mailers about pediatric dental services to single men or women isn’t likely to get the best results. So the same rule applies in commercial roofing. We’ve the capability to ensure that your direct mail gets into the right consumer hands; the people who are the most likely to engage your services. ### What Else Stands Out about Top Roof Marketing’s Commercial Roofing Direct Mail? - We deal with all details of your direct mailer campaign from start to finish - Our team has specialized, expert knowledge of the commercial roofing industry - Our direct mail designs are based upon hours of careful research and design perfecting - Your direct mailer will stand out from the countless other mailers fighting for attention - We know what makes building owners pick up the phone and call ### What Others are Saying - “Last year we got quite a number of calls from people looking for roof repair, shingled roofs and small jobs that we don’t do, so this is definitely a higher quality of callbacks. Jonathan (Top Roof’s owner) did an awesome job in helping us figure out a strategic advertising campaign. Highly recommend them!” – Viola Borntrager, A-Team Coatings, Wisconsin. - “I was very impressed with the number of calls I got off my first mailing. Never did one before and Top Roof Marketing did a great job making a custom logo and answering all my questions. We got 19 calls off 5,000 mailers and one contract was sign on the spot. Also very happy with the service and plan on doing another mailing soon!” – Raymond Beachy, Beachy Roofing Service, Michigan. - “Recently Top Roof Marketing did some direct mail for me and the results were very good. I had 10 calls in the first 3 days and 80% of those calls were good solid leads. Their brochures are very informative and clean. The contacts already knew what we are selling and basically told me they want an estimate asap. I would recommend this company to anyone.” – Andrew Slabaugh, Walker Valley Roof Coatings, Virginia. If you’re looking for a trustworthy marketing company that is fully committed to your success, and can deliver what you need, don’t delay. Call us today at (800) 795-2187 for a free consultation. **Categories:** Direct Mail --- ### [Top 5 Marketing Concerns for Roofing Companies](https://www.toproofmarketing.com/top-5-marketing-concerns-for-roofing-companies/) **Published:** August 6, 2022 **Author:** Diana **Content:** Regardless of the industry, all businesses exist to make money. To make money requires customers. Attracting those customers is the main purpose of marketing. There are tons of marketing choices, approaches and teams. Determining what works best is usually left to the professionals since that is most likely to get optimum results. The focus of this conversation is addressing the concerns your roofing company may have about marketing. ## Concern 1 – How to Stand Out from the Competition Run a quick Google search and you will see there is a lot of competition in roofing. Standing out from your competitors is key to grabbing the limited number of customers available at any given time. **Solution**. Branding has been time-tested as the best way to stand out consistently. Proper branding means using the same logo, colors, marketing design and “theme” in every piece of marketing you do and getting it out to the market constantly. This repetitive approach causes a “top of mind” reaction in a customer when they need your service. To better understand branding, think of the Nike® swoop. You simply need to see that design, and you instantly think of shoes or athletic apparel. Though this is clearly a case of very deep pockets, the concept remains the same with your company. ## Concern 2 – Social Media Social media marketing is an absolute requirement in your outreach strategy. Statistics indicate over 75% of consumers include a social media search when considering whether to work with a company. Poor social media presence, or none at all, does nothing but hand those potential customers over to another company. **Solution.** Determine which platform(s) are most appropriate to your company. Facebook is a given, but if you are looking for business-to-business marketing of commercial roofing services, then LinkedIn may be an excellent addition. If your demographic is more young and trendy individuals, you should be looking at TikTok and Instagram. Knowing your target demographic is key. Once you have targeted your best audience, ensure your presence looks great. Clear, clean pictures, proper grammar, and engaging content are what you are going for. Finally – engage!!! One post per month is not going to get the job done. For great results, you need a minimum of a post per week. Use different media including video, polls, graphics and pictures to grab and keep the attention of your followers. ## Concern 3 – Changing Expectations in the Marketplace **Why choose us?** - Specialized in Commercial - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) Since 2020, we have seen tremendous changes in what consumers expect from the businesses they choose to work with. To be successful, your roofing business must meet those expectations. An entire generation is growing up expecting businesses to be socially involved. **Solution.** This is not a political discussion. We are talking about what your customers expect if they are going to do business with you. Make clear statements in your online presence including your website, social media campaigns and even your print marketing pieces regarding your company’s support of energy efficient products, reducing waste or other appropriate concerns. Don’t hesitate to share any non-profit organizations your company supports. Do you make regular donations to Habitat for Humanity? Say so! Today’s consumer wants to know that you care about the community. Tell them how you do. ## Concern 4 – Where to Spend Your Marketing Dollars Unless you are like the aforementioned Nike®, you probably have a limited marketing budget. But where to allocate those dollars for maximum return on investment is a huge concern. **Solution.** Before you can decide where to spend those dollars, you must know what your goal is. Are you looking for long-term sustainable growth or are you looking for a quick punch of activity for your business? The best mechanism for one will generally not work for the other. Knowing your goal is the first key. Key two is an understanding of your target demographic or customer. Direct mail works great for some target audiences, while being a complete turn-off for others. Without a clear understanding of who you are targeting, you will never be able to decide the best form of marketing to invest in. This is where a professional marketing company shows their true value. A company that understands your industry is invaluable in helping you determine what style of marketing is best to meet your professional goals. ## Concern 5 – Time You are a busy person. You are running your business, supervising employees, handling customer relations, and may have a family that deserves your time and attention. Who has time for overseeing the marketing as well? **Solution.** Call Top Roof Marketing. We are industry experts focused specifically on roofing and know the best ways to position your company. Working within your budget, we will tailor a marketing campaign to meet your goals. We can manage your website, manage your social media and design customer print pieces like flyers and brochures; ensuring all integrate with one another seamlessly. Our staff would be honored to sit down (via Zoom or face-to-face) and discuss your goals and preferred demographic, then offer our best solutions with data to back each one up. It is our goal to be your marketing partner for years. We have found working in this manner allows our clients to grow in a way few companies can compete with. Call us today at 800-795-2187 and see for yourself what we’re about and how we can help you step up to the next level. **Categories:** Marketing --- ### [Social Media & SEO: A Winning Combo](https://www.toproofmarketing.com/social-media-seo-a-winning-combo/) **Published:** April 2, 2022 **Author:** Diana **Content:** If you have ongoing SEO for your site, but do not have social media distribution and management of your website’s content, your roofing company is missing out. A bit of information first. 3.78 billion people are using social media worldwide. You probably don’t care about most of them. However, right here in the United States, that figure is 223 million users. That’s pretty much every single American adult. Again, most of them probably aren’t important to your business. Determining how many are in each specific state isn’t really needed for this blog, but it’s fair to say it is also a vast number. Now, consider that more than 75% of those users state they use social media as one of their decision-making tools. That’s right! 3 out of 4 of your potential clients use social media while determining if they want your service. Prospects can easily find your social media channels when they look up your business name in Google as part of their research. They look for commentaries from other customers. They look for evidence that you are reputable, honest and knowledgeable. They look for indications of community involvement. They want to get to know YOU before committing their dollars. **Improved Social Media Postings = Better Google Rankings** Additionally, the algorithms Google and other search engines use to rank your company via SEO also give weight to the posts in your social media platforms. Regular social media posts increase your client interaction, establish you as a roofing expert in your area and help your SEO rankings across the board. Unfortunately, most people find it time consuming, so they don’t do it at all or only sporadically. **Why choose us?** - Specialized in Commercial - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) At Top Roof Marketing, we offer a service where we will post, on your behalf, a brief reference to your website content that also includes an eye-catching picture. This would be posted on a regular basis, without any involvement on your part. For example, if you have an SEO plan that receives 5 blogs per month, you will have a posting to your preferred social media platform(s) every 6 days. Automatically. Without any work from you because we’ll manage it all. We are currently running a special on our social media marketing plan. Please reach out for details. If you don’t have an SEO plan with us, we also offer a social media management plan; and it’s custom designed to your particular needs. Feel free to reach out. We would be delighted to explain in depth how the addition of our social media marketing will benefit your company. **Categories:** Online Marketing --- ### [How to Improve Your Bottom Line During Lean Times](https://www.toproofmarketing.com/how-to-improve-your-bottom-line-during-lean-times/) **Published:** January 11, 2022 **Author:** Diana **Content:** Since the coronavirus pandemic became a regular part of the daily headlines, we have seen lower-than-average numbers for the commercial roofing industry. Repairs, coatings, and full replacement orders are all taking a direct hit. An industry downturn is always out of your control. What is within your direct control are the measures you can, or should, take to grab what business there is and, equally importantly, what steps you take to positively position your business within your local marketplace. Though the coronavirus situation is certainly unparalleled in our country’s history, supply and demand ebb and flow annually. The practices we utilize during the leaner times will serve you well during this time too. ## Streamline Streamlining your business basically means taking a repetitive process, then eliminating the unnecessary steps to make it more time-efficient, and therefore, more cost-efficient. For example, consider your process for producing a written estimate. If you don’t already use some form of templates for standard types of jobs, this may be way to streamline the time and energy it takes to generate that estimate. Using software, with predetermined values reduces the amount of time necessary for the generation of the report, keeps terms consistent, reduces risk of error, and can be updated routinely as materials costs change. A different example could be by reducing the amount of paper utilized within the company by moving to a more technology-based solution like group emails and online training to eliminate handouts and memos. Annual paper costs can get expensive, so by streamlining your communication process, you eliminate additional expense. Though streamlining your business won’t immediately increase business revenue, it will reduce costs, which directly impacts your bottom line. ## Clear, Concise Marketing In spite of what you might think, the off season is definitely **NOT** the time to stop marketing your business. Too many commercial roofing contractors pull back on marketing during the off season to “save money”. However, it has been shown that customers call the business that is top of their mind first. If that’s your competition instead of you, your company will lose a bunch of business. To maintain a top-of-mind presence, your company name, brand or logo needs to be kept in front of potential customers. To do so requires ongoing marketing. To be effective, that marketing should be very clear, very concise and reflect the values of your business. Statistics show that almost 70% of consumers prefer to work with a company that reflects their own values. By sharing those corporate values within your marketing program, you speak directly to that segment of the public that shares those values with you. If you aren’t currently working on building your company’s brand within social media, this is a good time to start. Social media branding takes significant time to get established and build a good following. The off season gives you more time to focus on this area. Off seasons are also an excellent time to attend Chamber of Commerce mixers, and to establish membership with industry groups, both online and in person. This type of interaction positions you directly in front of potential customers and begins to establish the type of relationship most likely to result in both short-term and long-term future business. ## Inspection/Maintenance Programs Work with your existing customer base and offer “off season specials” on scheduled inspection and maintenance programs. A good inspection/maintenance program benefits both your business and your customer. It reduces the risk of unexpected issues occurring in your customer’s roofing system, establishes proof of inspection needed by many roofing warranties and keeps their roof in tip-top condition. For your business, it keeps a revenue stream open and reinforces the relationship between you and your customer. Your business is also the most likely to be used should a problem be identified during the inspection process. This, again, increases revenue. Don’t consider only scheduled inspections; also offer special inspection programs after adverse weather events. Commercial roofs should be inspected after significant weather events like heavy wind, hailstorms, hurricane, tornado and so forth. Don’t be afraid to reach out to your customer base should one of these occur in your area. Remember, lean times happen. Whether it’s an unexpected virus, seasonal fluctuation or country-wide recession, being prepared for decreased business demand is the responsibility of every business owner. **Categories:** Marketing --- ### [SEO 101](https://www.toproofmarketing.com/seo-101/) **Published:** September 11, 2021 **Author:** Diana **Content:** As a business owner, you probably hear the term SEO all the time from solicitations, but unless you’re a geek (like pretty much everyone on our team), you probably don’t really understand what that really means. If you want to grow, it would be a big mistake not to fully understand the term. To understand why, we need to look deeper into how search engines work. I know it sounds tedious, but trust me, your business will thank you. ## How Search Engines Work For ease, we’re going to use Google as our example. They are the largest and most popular search engine on the planet, with over 5.6 billion searches conducted daily. Additionally, we are going to use a location – in this case I have randomly chosen Phoenix, AZ. Your potential customer goes to Google and enters “roofing” and gets 243 million results. They probably then will begin to use different terms. They then enter “roofing in Phoenix”. Great, now they are down to about 74 million options. Why? There aren’t 74 million roofing companies in Phoenix. However, Google searches for any combination of roofing and Phoenix on a webpage; not just roofing companies. So let’s get more specific with “roofing companies in Phoenix”. Looking at the results remaining, at the very top we see 3 companies listed with a slightly yellow background. These are companies that have PAID for positioning. This is not a cheap solution as every click has to be paid for, though it does grab the attention. Below that, you begin to find the unpaid listings starting with a map that shows various roofers and their locations. How are those ranked? By algorithms (a math term meaning formulas) Google has written. This is where SEO begins to come in. ![](https://www.toproofmarketing.com/wp-content/uploads/2021/10/ACR-Rankings.jpg "ACR-Rankings | Top Roof Marketing") ## Search Engine Algorithms We’re finally through the math and into the meat and potatoes. All search engines, not just Google, use algorithms to determine rankings. Basically, they take the words in the search “roofing companies in Phoenix” and look for how many times those words show up in a site. The sites with those words showing most frequently are often ranked the highest. You might think “I’ll just make a site with just those words repeated over and over to rank #1”. Good logic, but it doesn’t work that way. These algorithms are sophisticated enough to understand that subterfuge and will actually drop those sites from their rankings entirely. In fact, they will probably be black-listed by the search engine. Instead, those terms must be woven within the content of the site in a manner that sounds normal and conversant. Additionally, knowing exactly what words your client may use is a crapshoot. They may choose “roofing in Phx” or “house roofing” or “roofer” rather than “roofing”. Each of these words is individually considered by the algorithm. So, the results for “roofers in Phoenix” will have different rankings than “house roofer in Phx”. The best way to rank higher in Google and other search engines is through a policy called SEO, which is the acronym of Search Engine Optimization. ## SEO SEO is the intentional design of your site to effectively score highly with search engine algorithms. It includes the layout of the site, the content within the site, and the addition of ongoing content in the form of blogs which add additional keywords to the overall site. This allows the number of times the most important terms and phrases are used to grow in an organic and natural appearing form. Just how Google likes it. It is NOT quick. SEO takes time to build. If you try to go too fast with heavy backlinking and other shortcuts, the algorithms will flag the site and once again your website can be black-listed. Everything must feel natural and organic. **Why choose us?** - Specialized in Commercial - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) It’s important to always remember that Google is designed for the consumer, not your business. The goal of a search engine is to provide the consumer with the most relevant responses to their inquiry. It only makes sense that if Google starts sending “garbage” to the consumer, that user is going to go to a different search engine. That is why Google black-lists companies and sites that appear to be attempting to circumvent their algorithm for their own benefit vs. providing true value to the internet community. SEO not only takes time to work and improve your ranking, it also takes time to accomplish. Writing all the blogs, ensuring the keywords are properly placed, posting those blogs in a regular, scheduled manner, and sharing with social media (a whole other ball of worms) is time-consuming and tedious. But you are running a roofing company with so many other things to worry about. Who has the time? We do. Plus, we come with years of experience to ensure efforts are properly focused for the best ROI. Contact Top Roof Marketing to discuss your site’s rankings in Google and see how we can help you improve both your positioning and the resulting additional business you will receive. Call us today at (800) 795-2187 or use the contact form and we’ll be in touch. **Categories:** Marketing, Online Marketing --- ### [Phishing Isn’t Phunny](https://www.toproofmarketing.com/phishing-isnt-phunny/) **Published:** July 10, 2021 **Author:** Diana **Content:** One of our clients recently received an email from “Melynda”. She stated she was a photographer and claimed copyright infringement regarding photos used on his website. Obviously, this caused great alarm and required immediate attention. Or did it? This is a scam of the “phishing” variety and has been documented in multiple sources online. In case you receive a comparable email, the “sender” is generally Melinda, Mel or Melynda. As noted, she claims you have stolen her intellectual property (photos) and demands you remove them immediately. She goes further offering to “prove” her ownership and provides a link. Don’t fall for this line of garbage. Though initially convincing, conduct your own research before proceeding any farther. ## What is Phishing? The Oxford Dictionary defines phishing as *“the fraudulent practice of sending emails purporting to be from reputable companies in order to induce individuals to reveal personal information, such as passwords and credit card numbers”.* Dating back to the 1990s, phishing is one of the oldest, and most common, form of cyberattack. In fact, phishing is so pervasive that over 78% of all data breaches are a result of a phishing attack. Notable data breaches in the last 5 years include: - Hackers (Phishermen) convinced Hillary Clinton’s campaign chairman John Podesta to give up his Gmail password, opening his mail up for their perusal. - Apple iCloud servers were breached on multiple fronts and intimate photos of several celebrities were made public. - University of Kansas employees were convinced to share their paycheck direct deposit information, costing them their paychecks. As you can see, this form of cyberattack works on intelligent, well educated individuals just as well as the gullible, naïve or elderly. The information phishing attacks looks for are generally either (a) financial information, such as credit card numbers; (b) personal information, like passwords or (c) the user to click on a link/download and allow ransomware installation on a system. ## Why is Phishing Effective? Cyber criminals can purchase phishing “kits” on the dark web. These kits are what make the scam look so realistic and fool even the discerning. A kit provides the framework and information necessary to set up a fake website, fake URL, and fake email; all of which are designed for one single purpose – to convince you of the sender’s legitimacy and entice you into providing the information they want. The kit works like this: 1. The legitimate website is cloned (think Amazon or your local bank). 2. The login page is changed to point toward a script focused on stealing your credentials. 3. These modifications are then bundled together in a Zip file and sold as a kit on the dark web. 4. Once purchased, the kid is uploaded to the hacked website and the files are unzipped. 5. Emails are then sent with links that point to the fake website. On login, you receive the script that asks you for your personal information. As everything looks normal, you innocently provide what they are looking for. A company called Ironscales monitored 50,000 fake log-in pages. The most common companies for phishers to clone were: - PayPal – 22% - Microsoft – 19% - Facebook – 15% - eBay – 6% - Amazon – 3% ## How to Reduce Your Risk of Getting Caught There are some steps you can take to reduce the risk of being a phishing scam victim. 1. Always double-check the spellings in URLs before you click on a link or share sensitive data. Frequently, these have a minor, and easily overlooked change (such as changing an i for an l). 2. Watch for URL redirects, where you are sent to a fraudulent website, with a duplicated design. Though we don’t habitually look at the URL, checking it to ensure it does belong with the company in question is an excellent way to detect a phishing scam. 3. If you receive a suspicious email, don’t hit respond. This prevents the hacker from potentially gaining access to your system. 4. Don’t share personal data such as birthdays, vacation plans, your phone number or address on social media. These all give cybercriminals clues about you and can make their phishing expeditions much more believable. 5. Have your IT department “sandbox” all inbound email. This step checks the validity of all links BEFORE the email hits your computer. 6. Pay attention. We all go through our day responding to unrelenting email. It’s a part of our life and our livelihood. 7. Get Top Roof Marketing’s Ongoing Security/Protection Program. This won’t stop a phishing attempt; but should that attempt result in damage to your existing site, it will get your site repaired at no cost to you. Additionally, the increased security and routinely updated WordPress platforms may reduce to potential for a cyberattack in the future. For more information, please call the Top Roof Marketing team today at (800) 795-2187 and make yourself and your website “out of season” for the phishing cybercriminal community. **Categories:** Email --- ### [Something for Nothing?](https://www.toproofmarketing.com/something-for-nothing/) **Published:** March 20, 2021 **Author:** Diana **Content:** We recently wrote about the importance of updating older WordPress websites. The blog discussed the exploits hackers use to get into and maliciously change code, the risks associated with lower standings in Google and other search engines, and the irreparable risk to your reputation should your site be hacked. Now, Top Roof Marketing is putting its money where its mouth is! (So, to speak). We are choosing to upgrade our **“Ongoing Security/Protection Package”** at no additional charge for both current and future clients. Those upgrades include: - Additional Updates to Your WordPress Installation - Ongoing Bulletproof Security Upgrades - Solarwinds’ Pingdom for Long-term Monitoring That’s a whole lot of upgrading for nothing extra. Why? Top Roof Marketing is fully vested in the success of your website. We know the vital part it plays in the success of your roofing company, and we believe it is our responsibility to make your site as secure as technologically possible while its under our care. ## Additional Details What do each of those upgrades include and how will they increase the security of your website? **A fully updated WordPress Platform.** To reduce your risk of being hacked to the absolute minimum possible, Top Roof Marketing will: - Update the WordPress CMS engine - Update the WordPress theme - Update all your plugins (and reconfigure or even replace, if necessary) **Install, update, and configure Bulletproof Security protection on an ongoing basis.** Ensuring the latest version of this security program is installed will add additional protection that is not built into WordPress. Kind of like how your computer needs antivirus software, even if you have the most recent version of Windows or Mac. Additionally, you will get: - Malware scanner (anti-malware) - .htaccess security protection (firewall) - Login security & monitoring (prevents brute force attacks) **Solarwinds’ Pingdom Protection.** As if that isn’t enough, Top Roof Marketing has also contracted with Solarwinds’ Pingdom to provide additional 3rd party monitoring that includes: - Uptime monitoring that measures availability of your website - Page speed monitoring to alert of any challenges regarding load performance - Real user monitoring, using data from actual site users - Transaction monitoring to ensure vital site interaction operate smoothly ## What’s the Catch? Honestly, there is only one. You do have to engage our Ongoing Security/Protection Package. That’s it. If you already have the package, we’ll provide these benefits at no additional cost to you. If you don’t have the package, but want it, your package will include all these upgrades with no change in price. That’s a **WHOLE** lot of “Something for Nothing”, isn’t it! Want to take advantage? Call the Top Roof Marketing Team today at (800) 795-2187 and start protecting that website investment. **Categories:** Online Marketing --- ### [New Year...New Opportunities!](https://www.toproofmarketing.com/new-year-new-opportunities/) **Published:** January 2, 2021 **Author:** Diana **Content:** The old saying hindsight is 20/20 has never been truer than today. Looking back on the year, as a country we have faced many unexpected challenges. Yet, we remain united and steadfast. ## Year in Review After seeing continual growth in the roofing industry year after year, forecasters anticipate a decline. However, the market in the U.S. is still larger than $45 billion in size and the decline is fairly insignificant compared to the overall economy. With roofing being critical to all families and businesses, we are blessed to be part of this industry alongside of you. ## 2021 Forecast So, what does tomorrow hold? No one knows for certain; however, we do know things will improve over time. An area of anticipated growth in this market, whether residential or commercial, is in roofing “technology”. Specifically, cool roof technology that reduces energy costs while also being environmentally friendly in multiple ways. Installation of solar options and improved use of technology for conducting inspections are also anticipated to grow steadily throughout the next 5 years. Roofing companies that can position themselves ahead of their competitors have the potential to accelerate their growth and emerge in a position of industry leadership. As in any time of economic fluctuation, there are huge growth opportunities for companies that can anticipate change and proactively address anticipated need. As an organization, Top Roof Marketing first thanks you for the confidence you have shown us over the years. Secondly, we remind you we are here, working in partnership with your roofing company, to develop and implement the best marketing program to catapult you and your team ahead of the game in 2021. **A Happy and Prosperous New Year to You and Your Business!** **Categories:** Announcements --- ### [How to Stay Visible Online](https://www.toproofmarketing.com/how-to-stay-visible-online/) **Published:** December 8, 2020 **Author:** Megan **Content:** This year has thrown many companies curveballs that disrupted their traditional marketing methods. While many have steered towards digital advertising, it is important to know to use each online strategy properly to get tangible results. While Facebook and Instagram are two of the most popular platforms used by marketers, [Facebook](https://www.facebook.com/TopRoofBuzz/) is beginning to see a decline. Over the last two years, Facebook has lost its position as being the most influential social media platform. So, what does that mean for online advertising? **Platforms to Invest Resources In** The first thing our team at Top Roof Marketing suggests is to start a Search Engine Optimization (SEO) plan. If you have not done so yet, there is no time to waste. We’ve seen the trend this year turn highly towards digital avenues, and with SEO you don’t have to pay for costly clicks each time someone visits your website. Learn more about our approach to SEO at the following link: [Search Engine Optimization for Commercial Roofing Contractors](https://www.toproofmarketing.com/search-engine-optimization-seo/). The next platform that we suggest looking into is [YouTube](https://www.youtube.com/channel/UCR8G43gy9j9LHxEdamAnSug). Not only is YouTube popular among many different demographics, it’s a great way to showcase your experience in the commercial roofing arena. Your customers can view your safety, professionalism, and expertise in a quick video that can then be uploaded to your website, other social media platforms, and even newsletters! But let’s not forget the importance of [LinkedIn](https://www.linkedin.com/company/3314052/). LinkedIn is full of untapped potential for commercial roofing contractors. After all, you are wanting to showcase your expertise to other business owners – many of which utilize LinkedIn regularly. If you have not created your LinkedIn business page, you should highly consider making it a priority. The final solution that we suggest is Instagram. As mentioned above with YouTube, Instagram allows potential customers to view your work and see the quality that you provide building owners in your area. We find visuals to be among the most powerful tools to earn trust and generate inbound leads. **Benefits of Social Media Marketing** Having a robust social media marketing plan, mixed with Search Engine Optimization to further boost your visibility in Google search results, can help your business: - Increase Exposure - Increase Traffic - Generate Leads - Develop Trusted Reputation To learn more about how Top Roof Marketing can help you create a trusted online strategy, reach out to our team. You can contact us at 800-795-2187 and we’ll provide you with a detailed assessment to find the best ways your company can generate more business by increasing your online visibility. **Categories:** Online Marketing --- ### [Fully Updated WordPress Platform](https://www.toproofmarketing.com/fully-updated-wordpress-platform/) **Published:** October 8, 2020 **Author:** Steve **Content:** Having a fully updated WordPress platform is likely something you’ve rarely thought about. After your website was launched, many business owners don’t think about the platform it was built on until trouble comes knocking. Unfortunately, trouble never sleeps, and hackers are eager to do damage. That is why It is especially important to update and secure your website on a regular basis. If you have an older WordPress website you should update your platform immediately. You are particularly prone to hackers as you are an easy target. Once in, hackers can install malicious files or delete content. If hackers succeed, it can cause long term problems with your online reputation, including with the search engines. The first time it happens you can usually earn your good standing back, but if it happens again it is extremely difficult to regain trust. As you can imagine, Google and other search engines do not want to send anyone to a site that has a virus, malware, spyware, etc. If these are detected, your site will be demoted quickly. ## **Proactive Measures Can Be Taken** While nothing can fully prevent an attack, having your WordPress platform updated with added bulletproof security will give you the best chance for complete protection. The best part is, if this is done through Top Roof Marketing, it comes with a warranty! No one can guarantee a 100% hack free website – just ask Adobe, Equifax, LinkedIn, eBay, Yahoo, and countless other name brands who had tight website security and still ended up affected. Instead, we guarantee that IF your website is compromised, we’ll fix it at no charge. With our proactive approach, you will get the following benefits: - Monthly updates of your WordPress Platform, CMS engine, and every plugin - Added Bulletproof security - Ongoing security upgrades and monitoring - Complex usernames and passwords - Backup of your website in two different locations monthly - Warranty you can count on We also recommend securing your website with an SSL certificate. This provides verification that you have taken the steps necessary to keep your clients protected while on your site. ## **Contact Top Roof Marketing Today** Don’t risk your website being compromised before you act. To learning more about proactively protecting your website, please reach out to our team. We are here for you at (800)795-2187. **Categories:** Online Marketing --- ### [Top Roof Marketing Further Increases Effectiveness of Direct Mailing Service](https://www.toproofmarketing.com/top-roof-marketing-further-increases-effectiveness-of-direct-mailing-service/) **Published:** May 24, 2018 **Author:** Heather **Content:** In the commercial roofing industry, one of the most effective marketing tools we employ is direct mail – reaching out to clients directly through the mail. Direct mail allows you to control who receives your message, when it’s delivered, what’s in the envelope and how many people you reach. Today, we are pleased to announce that our direct mail strategy is improving even further due to our new partnership with Dun & Bradstreet, a leading commercial data and analytics company. In this digital age, you may think direct mail is an ineffective marketing strategy, but the truth is 70 percent of consumers recently reported having purchased something as a result of direct mailing. Another study found that half of American consumers favor direct mail over email. In other words, direct mail isn’t outdated – in fact, when done right, it can be an extremely effective lead generator and it’s a favorite among most of our customers. ### Combining Commercial Roofing Expertise with the Best Data ![direct mail quote](http://www.toproofmarketing.com/wp-content/uploads/2020/09/direct-mail-quote.jpg "| Top Roof Marketing")With our subscription to Dun & Bradstreet’s mailing list data, Top Roof Marketing and our clients now have access to top-shelf customer data and information that was previously unobtainable. Over the past few years, Top Roof Marketing has worked tirelessly to become the #1 commercial roofing marketing company in the nation. We’ve grown our customer base to more than 200 clients and increasing our customer base has created the opportunity for us to acquire access to Dun & Bradstreet’s database of more than 290 million business records worldwide at a price a specialized business like ours can afford! This agreement required a long-term subscription contract and large upfront commitment on our part – an indication of Top Roof Marketing’s faith and investment in the services we provide. The end result is that roofing companies like yours now can now benefit from the best contact records available without sacrificing the specialized commercial roofing expertise offered by our team or facing unaffordable costs. ### Accelerating Growth with Top Roof Marketing’s Top-Tier Mailing List Options ### Why choose us? - Specialized in Commercial - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) Top Roof Marketing’s mailing lists will provide customers with crucial data and analytics to let you target, nurture, and convert customers more effectively than ever. Among other things, Dun & Bradstreet offers the following benefits: - We’ll continue using a long list of exceptions we’ve built up over the years that exclude businesses that are not likely to respond so that each campaign reaches more highly responsive targets. - The best records in the industry. What was too costly is now obtained at a highly cost-competitive rate, which we pass on to our clients. - A huge quantity of records: Dun & Bradstreet has mapped its offline business database of more than 285 million companies and 70 million contacts. - Lists that are updated in real time, as opposed to once a month, giving you more accurate data. - Data that can be drilled down to target specific audiences who are more likely to respond, increasing sales success. Quickly build marketing lists for your direct mail or telemarketing campaigns based on over 50 selection criteria – including size, location, industry and more. - Backend access that allows Top Roof Marketing to see real samples of data before producing files for clients. In short, Top Roof’s subscription to Dun & Bradstreet’s mailing list data will result in more calls, more business, more referrals, and more completed deals. ### Finding Your Best Customers & Markets ![direct mail quote 2](http://www.toproofmarketing.com/wp-content/uploads/2020/09/direct-mail-quote-2.jpg "| Top Roof Marketing")Top Roof Marketing is fully invested in our clients’ success stories. That is why we searched long and hard, high and low to find the best mailing list provider available. Dun & Bradstreet is a 200-year-old company with a solid track record of proven performance – in fact, nearly 90% of Fortune 500™ companies and many other businesses around the world use Dun & Bradstreet’s data, analytics, and insights. Our mission has always been to help our clients streamline operations, manage risk, improve targeting, find quality leads, improve customer relationships, and – most importantly – grow. After thorough research, we decided improving the depth and quality of our direct mailing data would best serve our clients as they seek to build valuable customer relationships, accelerate business growth, and see more profitable results. ### Unleash The Power Of Data At Top Roof Marketing, we understand that in this age of information, it is easy to become overwhelmed with the endless facts, data, and numbers available. That is why our team takes great care to give our customers the tools needed to make sense of it all. Our coveted access to D&B’s mailing lists will help Top Roof unleash the power of data, analytics, records, facts, numbers, and more to help you discover new and existing opportunities and grow your business more efficiently than ever before. ### Working With Top Roof Marketing Top Roof Marketing offers full-service direct mail marketing campaigns for roof contractor clients across the nation. Let us help you uncover valuable customers with precision and encourage them to engage with personalized, innovative content. Put our expertise to work to maximize your returns. By arming your business with the right data, you can build relationships faster and better than ever before. Contact us at (800) 795-2187 today for a free consultation and talk to one of our friendly, knowledgeable team members about your customizable direct mailing strategy. **Categories:** Direct Mail --- ### [How to Secure Commercial Roofing Leads](https://www.toproofmarketing.com/how-to-secure-commercial-roofing-leads/) **Published:** November 20, 2020 **Author:** Megan **Content:** Are you a new contractor feeling overwhelmed with trying to figure out the best way to secure commercial roofing leads? Maybe you have been focusing on residential leads and want to make a switch to commercial, but you’re not sure where to begin. That’s where Top Roof Marketing comes in! We have the experience needed to help your commercial roofing company stand out! Our trusted strategies have put new and established commercial roofing contractors on the path to success (and we can prove it with our many years of great reviews posted online). To learn more, read on or give us a call at 800-795-2187. ## **Generating Commercial Roofing Leads** Would you believe us if we told you that commercial roofing leads are easier to secure than residential? You’re probably imagining all the residential properties in your area and comparing them to the amount of commercial properties. But one thing you might be missing in the picture is the number of roofing companies targeting residential homeowners. Many markets are saturated with residential roofing contractors, but not nearly as many commercial roofing contractors. Right off the bat, you immediately cut down your competition! So how exactly do you get in front of the decision makers? ## **Proven Marketing Strategies for Commercial Roofing** The first thing to understand is there’s no one-size-fits-all strategy for marketing. What we will do at Top Roof Marketing is help determine the budget you’re working with and the turnaround time you expect to get leads. There are marketing strategies that will work immediately (like brochures and direct mail), and others that take time to generate leads but are more effective longer term (like websites and search engine optimization). Most established commercial roofing contractors do minimal advertising. Why? Because they already have an established client base and work off referrals for new business. That’s great news for you! This leaves an open window for you to secure new leads with marketing strategies. We suggest the following to help your company stand out: - A custom-built website that is unique to your company - Instill confidence in your professionalism with the very first impression they get of your company - Direct mail targeting business owners and property managers - Professional designs with targeted marketing will help you stand out and get your marketing material to the decision makers - Search Engine Optimization - Our SEO strategies integrate keywords that we know get traffic. We’ll help you increase your organic website traffic within the first 3-6 months, then keep impressing you from there as more and more content is produced on an ongoing basis. - Customized branding - Your brochures, business cards, proposition letters, presentation folders, and other branded material should all work together to help you stand out from the crowd. ## **Call to Learn More** If you’re ready to get started in the commercial roofing industry, our specialized team members are standing by to help you stand out from the crowd and generate more leads. Give us a call at 800-795-2187 to start today! **Categories:** Marketing --- ### [Creating a Digital Accessibility Policy for Your Organization](https://www.toproofmarketing.com/creating-a-digital-accessibility-policy-for-your-organization/) **Published:** November 10, 2020 **Author:** Megan **Content:** As the world continues to advance and digital communications become a key part of every organization, digital accessibility becomes more and more needed. Organizations committed to accessibility need to enact a policy to be digitally accessible. This policy includes affirming that your company is committed to having an inclusive digital footprint – including websites, webchats, PDF documents, invoices, mobile applications, job applications, and more. Providing your clients, employees, and audience accessible access to your organization starts with a digital accessibility plan for your website. Creating a digital presence that is accessible to all will allow your organization to reach its full potential. Top Roof Marketing is here to help you create an accessible online presence! Call 800-795-2187 to learn how easy it can be with our help. >> IMPORTANT NOTE: INACCESSIBILITY HAS LED TO LAWSUITS << Companies have been and can be sued if they do not have an accessible website. It is vital as we continue to progress into a hyper-digital age that your website is functional for all users, not just those without accessibility needs. ## Step one: Learn the basics When creating a digital accessibility plan, start first by understanding what it means to have an accessible website. Understanding the differences between accessible and inaccessible will help you draft a plan for your organization’s policy. Consider the following: - What is required to be accessible? - How does color contrast play a role in web accessibility? - How does assistive technology get around your content? - Do your online videos have auto-play options and captions? - Have I reviewed the Web Content Accessibility Guidelines (WCAG)? Once you have taken the time to learn the basics, it is time to define the requirements. ## Step two: Define digital accessibility requirements for your organization From day one, it is important to define the expectations of what your organization requires for your policy. Consider your employees, clients, online audience, and any others who utilize your digital applications. Determine what each person will need to have full accessibility to your digital presence. But don’t stress if you don’t have all the answers — you don’t have to undertake this process alone. Our team members are here to help you understand your accessibility needs and implement them. ## Step three: Hire developers and vendors with digital accessibility experience Not all website developers have knowledge about digital accessibility. We have solutions that will work alongside your existing website to create the desired experience for your users. You can leverage our knowledge to take on your organization’s digital accessibility policy. Our developers have experience in digital accessibility and can help you create a plan. We would love to help your company transition your existing digital presence to properly comply with ADA requirements. ## Step four: Prepare an accessibility statement Creating an accessibility statement is a powerful declaration to your employees, clients, and vendors that your company is committed to web accessibility. Your statement should be clear, concise, and define all the methods used to explain the level of accessibility your users can expect. Don’t worry, our team can help you prepare this as well! ## Step five: Plan for ongoing maintenance with accessibility experts Once your digital accessibility is in place, the project is not finished. Instead, your organization should ensure that you have regular accessibility checks and ongoing maintenance with Top Roof Marketing. As the business develops, you will want to make sure that your accessibility efforts do not lag. ## Final Thoughts As your organization begins the process to create a digital accessibility policy, remember you are not alone. Our team at Top Roof Marketing has already learned the key aspects of digital accessibility and can lend a hand. Taking the step to have a fully accessible website will not only benefit your organization, but it will also benefit your audiences, including people with disabilities. Call 800-795-2187 to get started today. **Categories:** Online Marketing --- ### [Telemarketing for Commercial Roofing Contractors: Why Outsourcing Makes Sense](https://www.toproofmarketing.com/telemarketing-for-commercial-roofing-contractors-why-outsourcing-makes-sense/) **Published:** November 7, 2020 **Author:** Amanda **Content:** Compared to digital marketing and social media, telemarketing is not exactly cutting-edge technology. However, its efficacy should not be underestimated. Despite a shift towards online strategies, experts still regard telemarketing as an effective and efficient method for generating leads. **According to a study, 40% of marketers believe telemarketing is the best vehicle to reach high-quality leads.** In-person interactions ranked a close second at 43%. **Why choose us?** - Specialized in Commercial - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) A tried-and-true marketing tool, telemarketing allows businesses to connect with customers on a personal level. Interacting directly with clients has many benefits. The biggest one is that you can find out exactly what their needs and potential objections might be. ### Requirements for a Successful Telemarketing Campaign While telemarketing has clear advantages, implementing a successful campaign can be challenging. A strong telemarketing campaign demands: • **Expertly trained telemarketers**: When launching an in-house campaign, businesses often enlist the help of their staff. This is a common mistake. Because someone is a good employee, it doesn’t mean they have the skills to handle telemarketing. In many cases, employees find the ordeal stressful; and they lack the confidence necessary to secure appointments. ![marketing question](http://www.toproofmarketing.com/wp-content/uploads/2020/09/telemarketing.jpg "| Top Roof Marketing")• **A quiet work environment**: The typical office environment is not conducive to a successful campaign. In a quiet space, telemarketers are able to concentrate on the call recipient. Limiting background noise reduces instances of miscommunication and is a hallmark of professional services. • **Professionally written & researched scripts**: In order to turn leads into sales, a campaign must have a strong script. Without one, a campaign is doomed. A feeble script can result in loopholes, awkward silences, and closed questioning. • **Telemarketing equipment**: Though telemarketing has been used for decades, the process now involves an array of high-tech equipment, such as computers, software, cables, headsets, and more. This equipment requires maintenance, technical support, and care. Outsourcing completely eliminates these expenses, without sacrificing the better response rates. Meeting these requirements can put a strain on businesses both physically and financially. That’s why more businesses are choosing to outsource their telemarketing efforts. By hiring skilled industry professionals, companies receive premium services and a maximum return on their investment (ROI). ### Our Commitment to Telemarketing Excellence At Top Roof Marketing, we provide commercial roofing clients with a customized telemarketing experience through our collaborative relationships. Every campaign is structured to meet a client’s specific needs and goals. This telemarketing approach is driven not only by marketing expertise, but an acute knowledge of the commercial roofing industry. This combination has helped clients of ours achieve optimum results. ### Going the Extra Mile Top Roof Marketing believes in keeping clients informed throughout the telemarketing process. We take every step possible to ensure complete customer satisfaction. Here’s how: • **Full reports** on the outcome of every call • **Detailed information** on set appointments • **Our team sends pre-approved emails** to those who request info & deliver this warm lead to our client • **Proven scripts are used** for maximum conversions • **All calls are monitored** to assure accountability & consistent results To learn more about our telemarketing services, contact Top Roof Marketing at (800) 795-2187. Schedule a free consultation today! We look forward to hearing from you. **Categories:** Telemarketing --- ### [The Team Continues to Expand](https://www.toproofmarketing.com/the-team-continues-to-expand/) **Published:** August 15, 2020 **Author:** Chris **Content:** We all know 2020 has been quite an unusual year. Your Top Roof Marketing team has adjusted our marketing strategies to adapt to these changing times, and we continue to refine each approach and method. These adjustments are proving successful! It is our goal and plan to bring further innovation and vision for the days ahead. We proactively strengthen our operations and strategy to always serve you with excellence. **Felicia Dupre’** In early June, we officially announced that Felicia Dupre’ had joined our core team. As many of you now know, her energy is contagious. Because of her help, we have grown in many different areas this summer with much more to come as she brings innovative and strategic ideas front and center. Felicia enjoys writing and working with the team to create top quality designs and deliver excellent service, but she especially likes helping each client see their strengths and business potential. She is positive about each business and individual success and will help you stay motivated to meet your goals. Working two family businesses from age twelve past college taught her the importance of strong work ethic and we have certainly experienced that over these past few months. Those who have worked directly with Felicia on projects have shared great things about their interactions and her helpful enthusiasm. Our team is grateful for the forward-thinking vision, great quality assurance and highly praised customer service Felicia brings to our team. **Diana Warwick** Announcing that Diana Warwick has joined the Top Roof Marketing team is a true pleasure. In just a short time, Diana has already proven to be an amazing addition as she brings many years of experience and strong organizational skills with her. We seek to give every client exceptional care and service, and Diana is an essential part in helping us meet that goal. Her cooperative leadership in developing the structure needed for every project sets the foundation stronger from which we build. This gives greater efficiency for every task in the process from start to launch of each project. Diana enjoys writing engaging content and offering the needed structure for business success. She loves helping others and spending time with her family on the beaches of Mexico. Top Roof Marketing is thankful to have Diana as part of our team, providing clients with the quality and professionalism they expect when working with a team of specialists such as ours. **Great Things Ahead** We want to be your go-to source for all things marketing while helping you enjoy the process of each project. Along with our collaborative team, Felicia and Diana bring the essential building blocks to make that happen! The future is bright at Top Roof Marketing. We are honored to serve our clients as they adjust to new ideas and unexpected obstacles for rebuilding our economy and country. We stand with you to bring only the best in the industry, and delight in your success. Thank you for allowing us the opportunity to earn and maintain your trust! **Categories:** Announcements --- ### [What to do if your website has been hacked?](https://www.toproofmarketing.com/what-to-do-if-your-website-has-been-hacked/) **Published:** September 15, 2020 **Author:** Megan **Content:** Unfortunately in the online universe, website hacking is common. The most valuable targets are larger corporations, but hackers looking to increase their cyber crimes have to start somewhere – and that means smaller, easier to hack websites are easy targets. The first step to ensuring your website is less hackable is to ensure your site has the following: - Employ website security tools - Keep all software up to date - Utilize complex usernames and passwords - Use HTTPS (SSL verification) Even with the use of the aforementioned tactics, your site can be compromised. So what do you do then? ### Next Steps If a hacker takes control of your website, you must take serious steps to address the problem immediately. Since the website is the responsibility of your company, you can handle these steps on your own; however, we suggest working with a professional website technical team – like our professionals at Top Roof Marketing. Our team can identify the damage done, remove any malicious code (including backdoor access that may have been established), and provide steps to protect your website from future attacks. If you choose to address the problem yourself, the most common process to handle a website hack consists of: - Contacting the host - Find and reverse the damage - Change your passwords - Create a backup - Update website security - Create a website maintenance plan It is nearly impossible to have a one-size-fits-all plan to address every hack on the internet. However, if your website is compromised, the Top Roof Marketing team is here for you. We will identify your site’s weaknesses and correct them. ### Top Roof Marketing Website Maintenance When you work with the team at Top Roof Marketing, our website packages are customizable. Once your site is built, you fully own it and there are no recurring fees (unless you choose to have us host the site). However, we will always recommend our clients set up a maintenance package. Our maintenance plans for websites include: - Ongoing security upgrades and monitoring - Fully updated WordPress Platform (CMS engine, theme, and plugins) - Bullet proof security plugin maintenance - Back ups of site put in two locations every month And the best reason to utilize our website maintenance plan is because your website will be under warranty. That’s right, if your website is ever hacked or compromised, your site will be repaired for free! To learn more about the website security options Top Roof Marketing provides, please reach out to our team at 800-795-2187. **Categories:** Online Marketing --- ### [Three Effective, Immediate Steps for Successful Roofing Contractor Marketing](https://www.toproofmarketing.com/three-effective-immediate-steps-for-successful-roofing-contractor-marketing/) **Published:** April 9, 2014 **Author:** Jonathan Keim **Content:** Marketing is a key cornerstone of any successful business. That is especially true for roofing companies, which have traditionally relied upon testimonials and strong word-of-mouth outreach for landing new customers. While the power of word-of-mouth and great roofing company reviews remain as strong as ever, the ways people interact and communicate have taken on new dimensions. Social media, email communications, texting, and other avenues—these have emerged as new ways for people to engage with each other and obtain information. The businesses that have adapted to these new measures of communication, or are taking measures to do so, are positioned for stronger market gains as a result. For professionals looking to engage in effective [roofing contractor marketing](http://www.toproofmarketing.com/what-we-do/), we offer three immediate steps below that can help in being more successful. ## Three Quick Steps for Quality Roofing Marketing **1. Get active on social media, especially Google+** There are many things that are demanding of a roofing contractor’s time. [Social media](http://www.toproofmarketing.com/what-we-do/social-media-marketing/) sure can seem like a waste of time. However, it’s quite the contrary: social media can help you get more marketing exposure, attract new prospects, and enhance your company’s reputation—all for absolutely free. If anywhere, get active on Google+ first. [Google+](http://www.toproofmarketing.com/why-you-cannot-afford-to-ignore-google/) has been shown to have a substantial impact on how often and where your roofing company pops up in search engine results. If you don’t have a [website](http://www.toproofmarketing.com/what-we-do/websites/), or a great roofing website, now’s the time to get one up-and-running. Post quality content, such as photos of the work you’ve done in stages, and publish the content with website links on Google+ and other social media platforms like Facebook and LinkedIn. In time, people will come to your page and begin following you. Don’t be afraid to take it slow at the beginning: many roof contractors update their social media platforms weekly and enjoy the benefits of acquiring new leads, getting testimonials from satisfied customers, and strengthening their business promotion efforts. **2. Take an honest look at the marketing efforts you have in place and run the numbers** This may seem like an obvious step. It is, but many roof contractors become entangled in meeting their customers’ needs and chasing down new leads, leaving this critical step on the back burner. Time is valuable, though. All efforts should be directed toward maximizing a roofing company’s resources and efforts for greater profitability in the smallest time frame possible. Organizing your time and resources, in turn, will greatly help in cutting down on and managing your costs, improving your overall profit margins. If you haven’t been keeping track of statistics for your marketing efforts, now’s the time to begin doing so. Talk to friends who own or are a part of successful, been-around-the-block roofing companies and get their thoughts—they can help greatly in getting you organized in this department. Plus, don’t be afraid to talk to a [*professional* marketing firm](http://www.toproofmarketing.com/contact/) for your needs and insightful roofing marketing ideas and strategies. Truly professional and capable marketing firms will offer free consultations for your needs, and they may offer “out-of-the-box” suggestions that you’ve never considered before. Above all: aim to maximize your resources and time as much as possible. **3. Educate yourself! Knowing your industry inside-and-out is critical for long-term success** Obviously there are tons of marketing tools and resources at your disposal. But which ones are the most effective? Take time to inform yourself of what’s available so that you’re at least familiar with what can be used. Once you’ve invested the time, you can begin leveraging these tools for your roofing business’ promotion. Being knowledgeable of the marketing tools available will also help you sniff out any too-good-to-be-true or suspicious marketing “strategies” or “trends” offered by fly-by-night roofing marketing companies. There is another upside to this suggestion as well. As a whole, the construction industry has long been one of the key cornerstones of the U.S. economy. That is true of the roofing industry as well. However, despite the roofing industry’s economic importance, many contractors have not taken advantage of these marketing tools. In the end, that spells lost opportunities for getting quality leads for absolutely free—and more time grinding out other business promotion efforts that could be more successful if integrated with these up-to-date marketing techniques. ## Quality Roofing Marketing Services at Your Disposal **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) For marketing professionals who actually know the roofing industry and are completely committed to your needs, give us a ring at Top Roof Marketing. We are the only nationwide, full-service marketing firm that focuses only on commercial roof contractors. We share your passion for showing how quality workmanship and roofing services can be of value to customers. And we’ve come up with highly successful marketing strategies based on hundreds of hours of research and marketing campaign creation and operation. Should you want a free consultation, please call us at (800) 795-2187. If you’re wondering what we’ve done already, take a brief look at our [testimonials](http://www.toproofmarketing.com/testimonials/). We’ll be happy to share how we can help you achieve greater gains. **Categories:** Online Marketing --- ### [The State of Roof Contractor Marketing Today](https://www.toproofmarketing.com/the-state-of-roof-contractor-marketing-today/) **Published:** February 3, 2014 **Author:** Jonathan Keim **Content:** Marketing is certainly one of the most important components of any roofing business. However, what may be less than clear is what effective marketing actually looks like in today’s roofing industry. Innovations in the ways people communicate – email, texting, and social media, just to name a few – have changed the ways in which people interact with each other and gather information. Subsequently, the ways in which businesses interact with customer prospects and grab their attention have also changed. ### Old Meets the New **Why choose us?**- Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) But as the roofing industry shows, there are some marketing techniques that, despite all of the transformations seemingly going on, never quite go out of style. As any seasoned roofing marketer knows, the best approach for marketing is not the adoption of one “end-all-be-all” strategy for increasing business, but rather a combination of marketing strategies that are carefully crafted, targeted, and timed for best results. For a roof contractor, that means an effective marketing plan will include digital and real world-based marketing methods that push for one solid approach. ### Combining Marketing Strategies for Success To put it in more practical terms, consider this. Online marketing research shows that 9 out of 10 people are looking for local businesses online, but other surveys show that direct mail is one of the most effective marketing strategies for a roofing contractor to use. Combining both strategies—creating a compelling website and mailing out thousands of engaging direct mail pieces to targeted customer prospects—will make for a powerful combination that build upon each other to bring greater amounts of leads than ever before. The contractor’s website will draw in more prospects who will convert to strong leads all by itself. But working together with the digital marketing efforts, a direct mail send out will allow the contractor to target specific areas and include a link to the website for stronger chances of lead generation. As you can see, the contractor greatly increases his market outreach and strengthens his chances of pulling more leads in for sales. Combine these strategies with others, like releasing a press release for distribution to hundreds of websites online or using compelling sales materials when giving an estimate, will increase your chances for more profitable sales. ### Why Our Services are Different Top Roof Marketing distinguishes itself from other marketing firms by focusing exclusively on the needs of roofing contractors. Because our team has devoted its resources to discovering what works best for the roofing industry, they know what compels your prospects to action. Moreover, since Top Roof Marketing is determined to provide marketing services that match a roofing contractor’s brand, its services and advisement truly are customized to each contractor’s needs and specifications. This level of commitment to a contractor’s specific requirements is extremely rare. So, if you are looking for a marketing firm that specializes in serving roofing contractors and their needs, don’t hesitate to reach out and see what we can do for you. **Categories:** Direct Mail, Online Marketing --- ### [Getting Roofing Leads with a Marketing Funnel](https://www.toproofmarketing.com/getting-roofing-leads-with-a-marketing-funnel/) **Published:** June 23, 2014 **Author:** Jonathan Keim **Content:** Roofing leads—they are one of the staples of the roofing industry. Aside from getting new work from referrals, quality leads are a big part of how roofing contractors draw in new business. ![lead generation funnel](http://www.toproofmarketing.com/wp-content/uploads/2020/09/lead-generation-funnel.jpg "| Top Roof Marketing")But in crowded markets such as big metropolitan areas, there are many roofing companies that are vying for attention. That can make it a little difficult for a roofing company to stand out from its competitors. The competitiveness of the roofing industry is well-reflected on a national scale as well. According to a recent market research report from IBIS World, there are almost 100,000 businesses in the United States roofing industry, in which over 286,000 people are involved. In the face of these statistics, what should a local roofing company do to draw more leads to its services? A time-proven strategy for bringing in and cultivating leads is developing and maintaining a marketing funnel. In a nutshell, a marketing funnel is a carefully-constructed system for drawing in prospects to your company, engaging and educating them about your value, making a connection with them, and then converting them into paying customers. **The Marketing Funnel: A Great Approach for Attracting Solid Roofing Leads** Another way to think of a marketing funnel is in steps. In a simplified model, it is a process that details the customer lifecycle and what a customer is at different stages, which is simply illustrated in the following: ![prospect-lead-customer-funnel](http://www.toproofmarketing.com/wp-content/uploads/2020/09/sales-funnel.jpg "| Top Roof Marketing") A lead is when a potential customer has a need for roofing services and first learns of your company and its value. This first step is of market education, in which a prospect becomes informed about your brand and is looking for someone to take care of their needs. It involves using strategies and marketing methods to attract prospects who are looking for a roofing service provider, but have not decided upon someone for their needs. The second stage, when a lead moves from being just a cold potential buyer to someone who is aware of your company brand and what it has to offer, is when someone becomes a prospect. Selling the lead on the merits of your company, and showcasing your expertise and ways you have helped other customers, becomes the focal point here. In the roofing industry, an effective marketing campaign would incorporate marketing materials and digital communications that clearly demonstrate your expertise and background, show clear images of work done, and illustrate how you are an effective answer for a consumer’s project demands. The third stage is when a lead chooses a service provider and becomes a buyer. This third component of the sales funnel involves keeping the customer as a repeat buyer, or someone who keeps coming back to you for servicing. For roofing contractors, this stage is a different dynamic from other markets, as once a roof is taken care of, it will likely not need major work done again for decades. However, to ensure that the customer does not have any major problems with their roof, the customer needs an ongoing roof maintenance program to keep issues at bay. That is where a roofing contractor can keep a customer as an ongoing, loyal brand consumer. However, a customer may also have other roofs to service, and they may also give additional work to a contractor in the form of helpful referrals given to friends. So, in other words, this stage will not require marketing materials or campaigns, but actually involve keeping the customer happy with the quality of the service and workmanship provided. As the old chestnut goes: “A happy customer is a customer for life.” Every customer proceeds through this lifecycle, and it is invaluable for understanding how the roof market works and how to grow your customer base to new heights. **Every Stage Tailored toward Sales Conversion** In the end, a marketing funnel is a blend of effective planning, strategizing, and information delivery. At every stage of the marketing funnel, there are key methods for strategically connecting the prospective buyer to compelling information and selling points that drive them more towards sales conversion. In each step, the customer is given just enough information to further capture their interest and move them toward hiring a roofing company for their needs. The information is presented in a way that is crisp, compelling, and exactly tailored to the customer at the stage they are at. In short, effective marketing strategies deliver exactly the right amount of information in a compelling manner to the customer to where it satisfies their needs at that point, whether it is becoming educated, being helped to make a decision about a service provider, or being compelled to use a service provider over and over again. **Expert Commercial Roofing Marketing Firm for Your Needs** **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) Because roofing contractors are constantly busy working on new projects or chasing down leads, sometimes an effective lead generation campaign can be enhanced with the help of a professional marketing firm. A professional marketing team will have a solid track record for results, be truly committed to its clients’ unique needs and desires, and be prepared to offer marketing services that are carefully tailored to each client’s unique demands. At Top Roof Marketing, we take every one of our clients’ needs very seriously. We are also the only nationwide marketing firm dedicated solely to meeting the marketing needs of commercial roofing contractors. Each client marketing campaign is carefully backed by hundreds of hours of research and marketing campaign creation and operation. We can afford to do this at unrealistically low prices because our due diligence always applies to the same market. Should you want a free consultation, don’t hesitate to reach us at (800) 795-2187. An [online portfolio](http://www.toproofmarketing.com/portfolio/) is available for showcasing what we’ve worked carefully on for our clientele, along with [testimonials](http://www.toproofmarketing.com/testimonials/) of how we’ve helped our clients achieve success. **Categories:** Online Marketing --- ### [What No One Tells You about Effective Roofing Marketing](https://www.toproofmarketing.com/what-no-one-tells-you-about-effective-roofing-marketing/) **Published:** July 30, 2014 **Author:** Chris **Content:** Nowadays, there are so many marketing strategies, it is hard to keep track of them all. Commercial roofing contractors are constantly bombarded with them. They get explanations of how a particular marketing strategy is “guaranteed” to get them the roofing leads they need. Of course, there is no such thing as a guaranteed marketing success. But when different marketing strategies are carefully considered based on past data, blended together, and well-timed in their execution, there are much greater opportunities for not only bringing in leads, but also ones of higher-quality. When it comes to marketing, though, there is one critical thing that roofing contractors are not told, but that is essential to keep in mind. ### The One Secret Ingredient Behind the Best Marketing Strategies for Roofing Companies ![marketing question](http://www.toproofmarketing.com/wp-content/uploads/2020/09/marketing-question.png "| Top Roof Marketing")This key tenet is the following: “All marketing strategies and plans for executing them should be tailored to the commercial roofing industry itself.” In other words, a marketing campaign should be geared toward the dynamics of the commercial roofing industry itself; namely the following realities or trends: • Decision-making about restoring or replacing a commercial roof is typically a long, drawn-out process • Because building owners can spend potentially tens of thousands of dollars, they are not likely to make decision about their roof in the moment or on the spot • Marketing strategies and content should be geared toward telling a building owner specifically about how a contractor offers value, why his products are solid performers, and the benefits of all of this for the building owner • There is no one-size-fits-all marketing solution for getting the attention of prospects • Marketing strategies that have “proven records” in other industries are not a surefire guarantee of effectiveness in commercial roofing marketing If a marketing professional or a marketing and advertising firm is trying to sell you on a particular marketing strategy or method, keep an eye out. It is advisable to see how beneficial the terms of the contract the marketing service or strategy would require would be for you. If you would be forced to be locked into the contract for a year or longer, or if the contract would call for a huge baseline amount of something (e.g., thousands of “impressions”, or how many times an advertisement or promotion for your roofing company is seen), that company may not be acting in your interest. Also, marketing firms that are not willing to customize their service offerings or support to your needs or industry are to be avoided. They likely will not be the best marketing advocates for your company, either. ### A Few Examples of Ineffective Roofing Marketing in Action Here are a few quick real world examples in which the core principle mentioned above is not being implemented. ![ineffective marketing](http://www.toproofmarketing.com/wp-content/uploads/2020/09/ineffective-marketing.jpg "| Top Roof Marketing")• A marketing firm offers to sell a contractor mobile banner ads. Banner ads run the gamut of the advertising world. They are diverse, and for the most part, they are not a good fit for the commercial roofing industry. Why? Mobile banner ads are about compelling consumers into impulsive purchases or buying decisions. With a commercial roof, however, thousands of dollars are at stake, and building owners likely will not rush in making up their mind about the roofing contractor they will choose. Because of the cost burden dynamics of commercial roofing, the buyer decision-making process is slower than other markets, and mobile banner ads’ “in the moment” are not conducive toward generating sales. • A roofing contractor is given the option of taking a “spray and pray” approach with his direct mail campaign. Direct mail is one of the most effective marketing methods for roofing contractors. But using an unqualified mailing list for a direct mail campaign is likely to lead to only frustration and wasted precious advertising dollars. Why? Because the list is so untargeted. With a spray and pray approach, your direct mail pieces might get into the hands of people who do not want your services, such as local government offices (these locations often have very strict “no solicitation” policies). To better understand this, think of it in other ways—would a home remodeling company get many leads if its direct mail went to locations like small businesses or corporate headquarters? In that context, it is easy to see why targeted direct mail campaigns are so important. • A marketing firm offers to design a top-of-the-line, customized mobile app for a roofing company. On the surface, this may seem like a great idea. After all, the more people you can get to download your company app and use it, the better, right? However, generally speaking, a roofing company with a mobile app likely will not be that productive or cost-effective. Here is why. In both the residential and commercial roofing industries, people look for roofing companies in two cases: when their roof is on their mind, or when it has problems that need caretaking. They are not likely to use an app store to find a roofing company for their needs. And if they go with a roofing company and download the company’s app while they are engaging that company’s services, after the job is finished, they likely will no longer use the app. In turn, that can translate into a big loss for the roofing company, in terms of dollars and time spent on having the app developed. After all, the company will not be getting any value from the app if customers do not continue to use it after their roofing job is complete. ### Want a Marketing Firm that Understands the Commercial Roofing Industry? **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) At Top Roof Marketing, we have spent hundreds of man-hours looking at data and researching what works and does not work for the commercial roofing industry. Because we have handled so many marketing campaigns for commercial roofing companies of all sizes, we understand what is truly effective in this market space. The premium we place on our clients’ success and satisfaction is huge, too. You will be hard-pressed to find a full-service marketing firm that is as dedicated to your needs and accountable for its services as our team is. To learn more about how Top Roof Marketing can help you position your roofing company for success, give us a call today at (800) 795-2187. We look forward to earning your trust and business, starting with our first conversation about your needs! **Categories:** Online Marketing --- ### [Questions You Should Ask Before Hiring a Roofing Marketing Company](https://www.toproofmarketing.com/questions-you-should-ask-before-hiring-a-roofing-marketing-company/) **Published:** September 4, 2014 **Author:** Jonathan Keim **Content:** ![marketing question](http://www.toproofmarketing.com/wp-content/uploads/2020/09/marketing-question.jpg "| Top Roof Marketing")Hiring anyone to do an important job can be intimidating if you are unsure of the right questions to ask. Getting answers to the right questions can make this important decision easier and can help to avoid future disappointments when it comes to desired results or price. Roofing marketing companies are similar to general marketing companies, but specifically cater to the roofing industry and so questions asked before hiring should address both marketing abilities as well as knowledge of the roofing industry. ### Marketing Questions There are many important questions to ask, including those surrounding background and qualifications. You need to know that the company has the ability to handle current and future needs and that they are capable of growing with your company. Ask questions that will address not only the marketing expertise, but also how successful past and current clients have been at achieving goals. In order to discover answers to these questions, the marketing company agent should be able and willing to share a current portfolio of work as well as complete references so you can verify their answers. Good questions to ask include: - What type of clients have you been working with over the past year? - What type of projects have you done within the last 6 months? - Can you handle a full marketing package or do you only specialize in certain areas of marketing? - How many clients do you typically work with at the same time? - Do you provide ongoing services? ### Roofing Questions - Does the marketing company representative feel that the company understands roofing products? If so, why? - How long have they been dealing with clients in the roofing industry? - Another good thing to find out when making inquiries is to ascertain where the marketing staff turns when they need to know industry information. Do they have contact with a roofing expert so that the marketing material they create is credible to the roofers? ### General Hiring Questions General hiring questions that are important to ask before hiring a roofing marketing company should include questions that consumers should always ask before making any large dollar purchasing commitment such as: - What is the reputation of the company and can the reputation be found easily such as reviews listed by previous customers on the company website, on Angie’s list, or on Yelp.com? - Is the company listed with the Better Business Bureau (BBB) and has the owner of the company provided information on the BBB website that puts a consumer at ease when dealing with the company? - What can I expect regarding response time when I call in with questions? - What can I expect regarding turnaround time for projects? ### Conclusion The questions you ask before hiring a roofing marketing company should be three-fold: 1. General Questions that pertain to the marketing company that will reveal needed information about the stability of the company, trustworthiness and can also help you to determine what it will be like to work with them. 2. Marketing and roofing questions are more specific in nature and will give you the information you need to decide if they are a good fit in regards to promoting your company. 3. Make sure that you ask questions that help you to compare how they stack up to other competing companies for your business. Compare price, mix of product and services, and also experience and recommendations. Now that you know the best questions to ask, you should feel more confident about hiring a roofing marketing company. **Categories:** Online Marketing --- ### [The Importance of Online Local Directories for Commercial Roofing Marketing](https://www.toproofmarketing.com/the-importance-of-online-local-directories-for-commercial-roofing-marketing/) **Published:** October 31, 2014 **Author:** Jonathan Keim **Content:** ![online directories](http://www.toproofmarketing.com/wp-content/uploads/2020/09/online-directories.jpg "| Top Roof Marketing")When you need a service provider in your area, where do you go? Not the yellow pages unless you’re aggressively anti-technology. The answer, of course, is most likely Google. Perhaps even Bing or Yahoo. These search engines are one-stop shops that are perfect for finding anything you need – they are the modern day yellow pages, only much better. Now, imagine a local business owner in Cincinnati, Ohio who has a roof leak. They head to Google and search for “Commercial Roof Repair Cincinnati OH.” What do they find? Do they find you on the first few search results? Google and other search engines have complex algorithms that determine the order websites are listed after someone performs a search. The details of those algorithms are far too mundane, but when someone searches for the aforementioned phrase, what they’ll likely see is a front page filled with local business directories such as Super Pages, Yelp, and Angie’s List. These online local business directories are the real 21st century yellow pages. **Maximizing Online Lead Opportunities** ![lead generation funnel](http://www.toproofmarketing.com/wp-content/uploads/2020/09/lead-generation-funnel.jpg "| Top Roof Marketing")The internet has made information so easy to find that most of us never venture past the first page of results. Perhaps to a fault, we trust Google almost completely. We’ll click on the top few search results, which will often be online business directories containing contact information for local companies. The first business that has good reviews often gets the phone call. At the very least, they’ll receive a website visit or at least some memory space in that business owner’s mind. So the question becomes: How do you get on those online directories? How do you get that client? First, let’s start with which directories we’re talking about. Google+ Local, Yahoo Local, and Bing Business are the big three. If you’re a local business, you need your name in these online directories. Fortunately, the top three online business directories are operated by the three biggest search engine companies. While common search phrases (like “roof leak repair”) will undoubtedly return results of company websites, the reason you can always count on Google+ Local showing up when you use Google’s search engine is fairly obvious. The same can be said for Yahoo Local and Bing Business. The decision to list your business on these online directories then becomes a pretty easy one to make. If your roofing company isn’t listed in those directories, you’re not doing everything you can to be found online, and potential clients likely won’t even know you exist. So back to our question: How do you become listed on online local business directories such as Google+ Local, Yahoo Local, and Bing Business? The answer is you – you simply have to take the time to list yourself or find someone else to do it for you. Every business is fighting for attention online – the more “real estate” you take up (i.e., pages with information relating to your company), the stronger your online presence will be. Not only is listing yourself on these directories important, but accurately, consistently, and completely filling in your information can be the difference between booking a new client and missing out. To get yourself as high as possible on these lists, it is important to have your company name, location, description, and contact information filled out in full. **What Actions Can You Take Today?** 1\. List your commercial roofing business on multiple directories, especially popular ones. We always do at least 50 of them for all our website clients at no additional charge because of how important they are. 2\. Make sure all your listings are consistent. In other words, all of the information in the listings themselves must be the same across all online directories. 3\. If you change locations, phone number, or anything else relevant to your potential clients, make sure to update your company listings accordingly and promptly. 4\. Encourage customers to leave reviews for you on these websites. After all, wouldn’t you choose the company who has even just one positive review over a company with none? **A Full-Service Commercial Roofing Marketing Firm** **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) We understand this is a lot to deal with. As with roofing, there’s a lot of work that goes into building and maintaining your online presence. That’s where we come in. As a marketing firm that’s focused exclusively on the commercial roofing industry, Top Roof Marketing can help you with your online needs. We understand the dynamics and nuances of the commercial roofing market, and our dedicated experts will work with you to develop a professional, online presence. We can help you optimize your presence online and craft that needed professional image. This is achieved not only through online local directories but also through full-service website design that delivers a clean and professional image. To see websites we’ve done in the past, visit our Website Portfolio page. Top Roof Marketing is the solution you’ve been looking for. With the amount of attention we can help you receive, you can turn that local business owner in need of commercial roof repair into your newest client. Give us a call today at (800) 795-2187. **Categories:** Online Marketing --- ### [How to Get Found on Local Web Searches](https://www.toproofmarketing.com/how-to-get-found-on-local-web-searches/) **Published:** November 28, 2014 **Author:** Jonathan Keim **Content:** ![local seo roofing](http://www.toproofmarketing.com/wp-content/uploads/2020/09/local-seo-roofing.jpg "| Top Roof Marketing")Nowadays millions of consumers are searching online for local businesses in their areas. This has led to a change in the business marketing landscape. The use of search engines like Google to find relevant information has become a major factor in having an effective online presence. As a result, just having a website isn’t enough. A roofing company website needs to be “optimized” for local search. Or in other words, it should show up well in search results when local terms such as “roofing contractor Augusta Georgia” or “flat roof repair northeast Ohio” are used. Roofing companies that incorporate this will have a strong edge over competitors. ### Follow the Numbers If this is unconvincing, it’s a worth a look at the numbers. Here are a few reasons why local search is important: • 80+ million people are looking for information online in the U.S. alone • 3 billion searches done per month include localized terms, such as city, state, or regional references • Over 90% of online searches have local business information content from social media platforms like Facebook • Over 50% of mobile users seek out local information online As a result, if a roofing business isn’t easily found online, the outcome is undeniable. That roofing contractor is missing out on several business opportunities that could come from online information-seekers. ### Strengthen Online Presence There are many local search strategies which a commercial roofing contractor can take to bolster his or her online presence. Here are a few effective ones: • **Routinely produce new, consumer-friendly content.** One powerful way to boost a website’s search engine results is regular content production. A company blog is an ideal medium for getting new, engaging content on your website. Publishing a blog post weekly will do more than just satisfy consumer demand for quality information. If the blog post has geographic terms in its content, it will also help the website perform better in local search engine rankings. • **Understand “Search Engine Optimization” (SEO).** SEO is an important component of any online marketing efforts. Make sure your website is optimized for local search. Your page titles, URLs, content, links, and headers should be optimized for keywords that consumers use when looking for local roofing companies. • **Embrace longer keyboard phrases that include local terms.** When it comes to selecting keywords, it’s in your interest to include long keyword phrases, or “long-tail keyword phrases.” Why? Because they are an effective strategy for promoting local search. When you’re going to include geographic terms in your keyword phrases, use variations of location names. Examples of this include “Atlanta, Georgia,” “central Georgia,” and “Atlanta metro.” • **Make sure your website is mobile-friendly.** Increasing amounts of mobile users are looking for local businesses online (over half now). Your website should be “mobile-optimized,” or able to seen easily on mobile device screens, so it reaps the benefits of connecting with these mobile information-seekers. These are just a few methods you can incorporate to move a roofing company website from online anonymity to first-page Google results. ### Commercial Roofing Marketing Firm Available **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) The online marketing landscape is constantly changing. It helps to have access to knowledgeable marketing professionals who can provide guidance on these evolving trends. And with a capable marketing firm handling your company’s needs, you’re free to turn your attention on what’s more important: growing your business at hand. Top Roof Marketing is the only nationwide marketing firm with an exclusive focus on the commercial roofing industry. Backed by hundreds of hours of research and a number of innovations, our team is fully committed to client needs. And since we understand the dynamics of the commercial roofing industry, we’ll help you come up with online and real-world marketing strategies that get results. Our team is also just a phone call away if you need personalized support. To learn more about how we can serve you, call us today at (800) 795-2187. We look forward to earning your business, starting with our first interaction! **Categories:** Online Marketing --- ### [Discounts on 2015 Direct Mail Campaigns](https://www.toproofmarketing.com/discounts-on-2015-direct-mail-campaigns/) **Published:** January 15, 2015 **Author:** Jonathan Keim **Content:** Happy 2015! Top Roof Marketing has enjoyed a great 2014 and we sincerely hope you have as well. ![direct mail map](http://www.toproofmarketing.com/wp-content/uploads/2020/09/quarter-million-mailers.jpg "| Top Roof Marketing")This past year, we helped our clients send out over a quarter million pieces of mail. To show our appreciation to all of you who referred us, we’re offering discounts to all new and existing clients between $50 and $150 for every direct mail campaign this year. While many of us are still in the thick of winter, roofing season is fast approaching. Now is the time to start thinking about your direct mail campaigns. **One way Top Roof Marketing has been increasing response:** 1\. After mailings have been sent out, we contact clients to see how many calls were received. 2\. We use this data to further refine the mailer design for better results. 3\. We also start to think of new mailer ideas based on the best results. Our out-of-the-box thinking has led to increased success for our clients. To help us achieve these goals, we have created a map showing where other commercial roof contractors are sending out their mailers. You can see that map by clicking on the graphic below. [![direct mail map](http://www.toproofmarketing.com/wp-content/uploads/2020/09/direct-mail-map.jpg "| Top Roof Marketing")](http://www.toproofmarketing.com/direct-mail-map/)**This map of mailings achieves two main things:** 1\. It helps us improve the quality and efficiency of our service. We can easily see where our clients are overlapping or where opportunities may exist. 2\. It helps our clients protect their service areas (by encouraging others to market elsewhere) and increase their response rate from building owners. We’re able to track when and where mailers are being sent out. We use this information to help you decide on the best time and locations to send out new mailers. There’s no point in sending out a mailer on the same day as another contractor in your area. **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) In other words, you don’t want your hard work and money becoming lost in the shuffle of mail, especially mail from your competitors. Our service helps roofing contractors stand out from the crowd and get the attention they deserve. If two clients are in the same area, we’ll help them work together to select separate areas. Our team is focused on delivering the greatest degree of success possible. We are constantly thinking of ways to improve our service and help you better reach your target audience. Give us a call today to get the wheels turning on your 2015 direct mail campaign: (800) 795-2187. **Categories:** Direct Mail --- ### [Gauging the Effectiveness of Direct Mail for Roofers](https://www.toproofmarketing.com/gauging-the-effectiveness-of-direct-mail-for-roofers/) **Published:** January 22, 2015 **Author:** Jonathan Keim **Content:** ![direct mail map](http://www.toproofmarketing.com/wp-content/uploads/2020/09/direct-mail-response.jpg "| Top Roof Marketing")Direct mailers are one way of bringing in the roofing leads. You can target specific areas and customize your lead demographics. But as we discussed in a [previous blog post](http://www.toproofmarketing.com/mailing-list-quality-the-first-step-toward-getting-the-best-response/), direct mail’s results depend heavily on precise lead targeting. And that means that factors such as the mailing list need to be of good quality. Here are a few other things to consider when you’re considering your direct mail needs. ### Who will be receiving the mail piece? One of the first questions to ask is who will be receiving your mailer. Some mailing companies champion the value of getting mailers into the hands of building owners. But this one-size-fits-all approach is hardly completely effective in all cases. - Oftentimes building owners are investors who are out-of-the-loop - Many of these figureheads do business out-of-state and aren’t around to fret over such specific details - Building owners can have many buildings – they don’t worry about those property assets’ day-to-day operations and maintenance decisions - These building owners often hire property managers or on-site plant managers to handle these details for them – and so the property overseers are the final decision-makers for roofing needs These are just a few reasons of why targeting building owners alone isn’t effective. ### What about the mailing company? Aside from lead targeting, there are a few other things to consider about your mailing company. Here are a few things to keep in mind: **Ask the mailing company where its data comes from** ◦ If they say they compile their own data, make sure the company is able to spend the millions of dollars it takes to compile accurate information nationwide ◦ If they lack these resources and are misrepresenting themselves – it’s time to start looking for a new mailing company that is actually honest **Be sure to ask how often their data is updated and about their method of verifying data** ◦ It’s important to judge whether this method of data verification is accurate ◦ Data updates will definitely have a big impact on your mailer campaign ROI – be sure it’s current! All in all, it’s advisable to take time to research the company fully before making any decision. ### Effective Direct Mail for Roofers Campaigns a Call Away **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) At Top Roof Marketing, we’ve taken the time to learn these ins-and-outs and have selected a top-tier data provider to maximize results ([click for more info on InfoGroup](http://www.toproofmarketing.com/mailing-list-quality-the-first-step-toward-getting-the-best-response/)). It’s another way of making sure our clients get the best service. And we offer effective direct mail campaigns and other tested-and-proven print and digital marketing campaigns to help you bring in the leads. You can count on our knowledge, expertise, and dedication for your commercial roofing company’s needs. To learn more about how we can serve you, give us a call today at (800) 795-2187. We look forward to hearing from you and to the possibility of earning your business! **Categories:** Direct Mail --- ### [The Importance of Commercial Roofing Marketing in Springtime](https://www.toproofmarketing.com/the-importance-of-commercial-roofing-marketing-in-springtime/) **Published:** February 12, 2015 **Author:** Chris **Content:** Today’s blog post covers a staple in the commercial roofing industry: commercial roofing marketing. Marketing – it’s one of those buzzwords that commercial roofing companies come across often. Of course it’s a key foundation for any commercial roofing company, regardless of how established they are. But when are the best times to engage in marketing for the best return on investment (ROI)? In a nutshell, the best time frame is just before and during the springtime. It’s a time period in which companies, building owners, and facility managers are determining their budget priorities for the year. And the notable changes in weather patterns during this time of year has a tremendous impact on commercial roofing sales. Efforts should center on capitalizing on these weather changes for maximum roofing job opportunities. Let’s cover in more detail why these factors make the springtime so critical for commercial roofing contractor marketing – and how you can leverage them for your own benefit, too. ### Strengthening Your Business with Springtime Roofing Marketing Here are a few real-world factors which impact the timing of roofing contractor marketing. **The effects of the winter season.** **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) There are many winter effects which can compromise a commercial roof’s performance. This is especially true when a roof is getting close to the end of its service life. Here are just a few wintertime factors which have been known to contribute to a roof’s demise: • Heavy snowfall • Pronounced temperature lows • Lingering snow and debris on a roof • Freeze-and-thaw cycles throughout the season • Extreme temperature fluctuations • Ice dams These winter effects are hard on commercial roofs. They can bring up new roofing issues or make old problems even worse. For instance, as warmer weather comes about, snow piles on a flat roof system could turn into ponding water. Let’s say this roof does not have proper drainage. As the snow melts, this resulting water can linger and put undue stress on the flat roof system – which gives way to leaks or other costly damage. In these instances, customers will need roofing companies to handle these needs. **Increased rainfall.** In the springtime, climate patterns tend to include more rainfall. With this heavier rainfall, storm activity can pick up – including hail, powerful winds, and rain itself. This storm activity can wreak havoc on commercial roofs. For instance, the National Weather Service estimates that hail alone – just one part of storm related damage – accounts for $1 billion in property damages nationwide each year. And water damage is attributable to millions of dollars in countrywide property damages, as well. In short, this storm activity can compromise a roof’s performance. Technical equipment, business inventory, and other valuable assets could be at risk. With the pickup in storm activity, the demand for commercial roofing services goes up. And roofing companies that did marketing and got prospective customers’ attention at this time can benefit. **Decision-making in the new year.** When their roofs are having trouble, building owners and managers will set aside funds to resolve these issues. As mentioned above, winter effects and increased storm activity are likely to create new issues or make old ones worse. As a new year rolls in, it’s not unusual for these decision-makers to begin making decisions about who is going to service their roof. After all, they’re just coming off the winter season. And they need these issues addressed before springtime storms begin rolling in. For best results, it’s advisable for roofing companies to engage in marketing efforts at this time. That way they get these prospects’ attention when their focus is on their roof – and when they are consciously looking for a solution to their roofing problems. ### What Are Effective Commercial Roofing Marketing Strategies? commercial marketing ideasFor roofing contractors, there are many effective vehicles by which to engage building owners and facility managers. With a strategic blend of real-world and digital marketing efforts, contractors can open up new job prospects. These marketing strategies include: • Direct mail and telemarketing campaigns • Business cards, handouts, and other print materials for in-person networking • Websites and social media for when people look for roofing companies online • Email marketing for digital outreach to customer prospects • Local online directories with company listings and locations These marketing methods can be blended together and used for greater local market gains. And if you want to delegate your marketing to a marketing firm so you can focus on your roofing business – make sure your marketing firm understands the commercial roofing industry. **Categories:** Direct Mail, Online Marketing --- ### [Recapping Client Success and Growth](https://www.toproofmarketing.com/recapping-client-success-and-growth/) **Published:** July 17, 2015 **Author:** Chris **Content:** It’s been yet another great year here at Top Roof Marketing. We wanted to highlight some of the great ways we’ve been able to serve our valued clients. **Mailers** ![commercial roofing marketing](http://www.toproofmarketing.com/wp-content/uploads/2020/09/commercial-roofing-marketing1.jpg "| Top Roof Marketing")At present, we’ve been privileged to increase direct mail services by well over 60%. Last year at this time, Top Roof Marketing designed and sent out 300,000+ mailer pieces for commercial roofing contractors throughout the United States. This year we’ve already exceeded well over 1/2 million mailer pieces! Because of our commitment to strong results, our dedicated team members continue to improve upon existing mailer designs with great success. This year has also seen the introduction of new marketing messages via newly unveiled mailer designs. These new approaches have produced outstanding results for our clients and their contracting businesses! ### Notable Mailer Results (Leads Reported per 5,000) - Cudeso Roofing – 10 calls first day – 25+ calls overall - DB Roofing Solutions – 3 calls first day – 27 calls in a month - Midwest Roofing – 8 calls in 7 days – 22 leads in a month - Walker Valley Roofing – 4 calls in one day – 15 calls in a month - Beachy Roofing – 18-19 calls after two weeks How do we know these numbers? We ask our clients! We’re always optimizing our designs using the feedback provided. It’s the only way to truly know what works best. Our goal is to always maintain the greatest reputation for getting the most calls per dollar spent. **Websites** ![commercial roofing websites](http://www.toproofmarketing.com/wp-content/uploads/2020/09/commercial-roofing-websites.jpg "| Top Roof Marketing")Up to this point, Top Roof Marketing’s website development team has completed or is in the process of doing 50+ website projects. We continue to improve our knowledge of the Web and create new, engaging, standout content for client projects. It is reported these innovations have been effective in compelling prospects to reach out for roof appointments. We’re pleased to note clients have achieved great results with strategic combos of a website and direct mail campaigns for generating leads. On April 21, 2015, Google shifted its back-end processes so websites that are “mobile-friendly” would rank higher. Top Roof Marketing helped many clients change over their websites to fit the screen size of smartphones and tablets. Our team also built many new, top-of-the-line mobile-friendly websites. **Notable Testimonials** - “I had Top Roof Marketing do a new website and mailer advertising campaign. All I can say is WOW!!! Jonathan and his team did a magnificent job! They basically take care of all the work and check in with me from time to time to see if I like what they have done. I give them a few ideas and they run with it. They have done everything I have asked for and then some. With the combination of mailers and website, this has been my best sales year ever, and the year is only getting started! The website has been a tremendous marketing tool. When I get a call from my mailers I tell them to go to my website, if they haven’t already done so. By the time I get to looking at their roof the job is practically already sold!!! If you’re looking to improve your sales call TOP ROOF MARKETING! They are extremely professional and knowledgeable.” – Don, Hoppe Roofing, 4-year Conklin Master Contractor and now 5-year Master Contractor thanks to Top Roof Marketing - “I’m tremendously pleased with Top Roof Marketing’s mailers and website that they created for me this year. Jonathan and his team did an absolutely phenomenal job on my company website. They went way out of their way to make sure I got a professional mailer that was right for my area. With about 6,000 mailers, I got around 30 leads this year. In the past two years I sent out 9,000 each year and got around 20 to 25 leads in the two years. Would highly recommend them, especially if you’re looking to expand your business. Very pleased with them and results I got.” – Daniel, DB Roofing Solutions - “I was very impressed with the number of calls I got off my first mailing. Never did one before and Top Roof Marketing did a great job making a custom logo and answering all my questions. We got 19 calls off 5,000 mailers and one contract was signed on the spot. Also very happy with the service and plan on doing another mailing soon.” – Raymond, Beachy Roofing - “Great people! I have a Conklin roofing business and I used this company to do my mailing and was really impressed. Had 10 calls from 2,500 mailers. They created me a new logo too and really did a good job. Highly recommend them!” – Kenny, Badgerland Roofing Solutions - “I would like to thank you and your team for the awesome job you guys did with our direct mailer. We received lots of calls anywhere from 2,000 to 75,000 square feet roofs. Thanks again for your professional support!” – Matt, Nisley’s Quality Coatings **Continuing Education** **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) As a marketing firm for commercial roofers, Top Roof Marketing stands out with our expertise in the commercial roofing industry. Insights have been gained from hundreds of man-hours of research, internal data, insights from roofers, and active client feedback. Our team members continue to be on the cusp of best marketing practices, too. Continuing education efforts include attendance at manufacturer applicator training programs, commercial roofing workshops, conventions, and other programs to learn from others. You can count on us to help you keep on the cutting-edge of effective roofer marketing! **We look forward to serving you in the future! If you have any questions about how Top Roof Marketing can help your business, give us a call at (800) 795-2187. We look forward to hearing from you!** **Categories:** Direct Mail, Online Marketing, Print Design --- ### [Ways to Position Your Website for Higher Google Rankings](https://www.toproofmarketing.com/ways-to-position-your-website-for-higher-google-rankings/) **Published:** October 23, 2015 **Author:** Chris **Content:** Are you having trouble getting your website to rank well on Google? Perhaps it’s difficult to know even where to start. There are a few “tricks of the trade” you can do to help your website reach new heights. Read on to learn more about what you can do to increase your website’s search engine rankings. ### Tips for Better Search Engine Rankings ![seo rankings roofing](http://www.toproofmarketing.com/wp-content/uploads/2020/09/seo-rankings-roofing-2.jpg "| Top Roof Marketing")**Make your website mobile-friendly** Nowadays seemingly everyone has a mobile device around. Smartphones (iPhones, for example) or tablets (iPads or Samsung Galaxy series tablets, for instance) are popular items in the public’s hands. It’s been estimated that over time, 96% of the time a person’s mobile device won’t be more than 3 feet away from them. As a result, many people are looking for information online – including when they need a service. But these mobile devices have smaller screen sizes than a desktop computer or laptop. Having a website be “mobile-friendly” – or formatted to fit a smaller screen – is now a factor in search engine ranking, as set by Google since April 2015. It’s ideal to have your website be “mobile-optimized” to account for this factor (plus visitors are more likely to stay on your site if it’s easy to use). **Website must load quickly on all devices** Text, pictures, video, and more – a website is packed with content. All of the content on your website’s main pages should load quickly. Using a tool like Google’s PageSpeed Insights will help you see how quickly they perform. If it’s not loading quickly, there are ways to speed it up, such as compressing images to be of smaller size. Ask us at Top Roof Marketing for more information if this proves to be an issue. **Have a blog** As small businesses, roofing companies have tremendous opportunities in having a company blog. Regular additions of unique, compelling, educational content are a great way to attract visitors to your website. As they’re busy people, building owners won’t understand everything there is to know about their roof. This is a great way to educate them and gain their confidence. Find out about content that would of interest to this business audience. Then once you’ve determined it, keep up regular publishing. You’ll be increasing the size of your website and can target specific areas with your posts (for instance, you could target “Commercial Roofing Contractor Cleveland OH”). Be sure to try to keep your blog on the same domain as your business site, too. **Content is king** As the saying goes, “content is king.” Creating and sharing rich, high-quality content on your blog is another way to position your website for better rankings. Google looks for content that is unique and of high quality. It’s also a means of building and sustaining a customer prospect base and increasing sales. Regularly nurture your database of connections and share this content via social media and emails, and the relationships with your prospects will grow. **Use descriptive words in URLs** Your URLs, or “web address” may contain large series of random numbers, characters, and letters. For instance: www.checkoutmywebsite.com/1ah45Xa7654. Instead of having these, use descriptive keywords in your URLs. Aside from further optimizing your website for search rankings, it’s better for branding purposes (it gives immediate information about some part of your roofing business). An example of this can be found in [www.schrockroof.com/metal-roof-coatings](http://www.schrockroof.com/metal-roof-coatings). You don’t even have to click on the link to know it’s all about metal roof coatings. **Find and use the right keywords** When people go online to look for roofing contractors, there are a number of common search terms they’re like to use. “Flat roof repair,” “commercial roofing services,” and “commercial roofing company” are just a few search terms. Be sure to have these keywords incorporated into your website content. Aside from optimizing your site for these search terms (and therefore search rankings for when people look for those keywords), keyword research is a great research tool. You can learn more about what topics people are searching for in your industry. These can serve as solid future topics to cover on your business site. **If possible, use a .com domain** According to data from Searchmetrics, 84% of top-ranking website pages use .com for their “top-level” domain. If you can, using a .com in your own domain can also be an improving factor. **Why choose us?** - Industry Knowledge - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) ### Interested in Having Your Website Perform Better? At Top Roof Marketing, we have a team of marketers who specialize in the commercial roofing industry. This industry-specific knowledge is married with our team’s knowledge of the latest trends in digital and real-world marketing. Together, it creates a powerful value for our clients. To learn more about how Top Roof Marketing can help you in the digital space, give us a call at (800) 795-2187. It would be our pleasure to discuss how we can be of assistance! **Categories:** Online Marketing --- ### [We’re Expanding Our Team to Support Record Numbers](https://www.toproofmarketing.com/were-expanding-our-team-to-support-record-numbers/) **Published:** July 8, 2016 **Author:** Jonathan Keim **Content:** Top Roof Marketing has had a number of great changes since season kicked off in February in order to support more commercial roofing contractors with their marketing efforts as well as add additional talent to offer more services. ![team members](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Team-Members.jpg "| Top Roof Marketing")In the past several months we have added three dedicated and skilled writes to better serve our trusted contractors. This year we’re doing as many as 8 websites a month, in addition to dozens of blogs for our SEO and social media services. The larger team not only allows us to support more clients, but also make each team member more specialized in different aspects of the commercial roofing industry. Megan Sabatino was another important addition to our team. She was brought on in January, before the Conklin Convention. She uses her extensive background in roofing to assist her with the sales side of Top Roof Marketing. Once an order is made, Megan works directly with our designers and writes to ensure that everything is produced to the customer’s satisfaction. She is a natural fit to Top Roof Marketing and we are lucky to have her. We added Alissa Depetre to the team to support Megan and further expand Top Roof Marketing’s roofing knowledge. Alissa actually worked directly with Megan at a roofing company in Kansas City a few years ago. When Megan told her of Top Roof Marketing’s expanding opportunities she showed great interest and came on board shortly after talking to Jonathan about being part of the team. ### What have we been up to? It sure has been a busy season this year and we wouldn’t have it any other way. Here at Top Roof Marketing we are making great strides to further establishing ourselves as the number one choice in the commercial roofing industry. Here is an update on our current position in the market: • Surpassed 1,000,000 mailers • Completed 75+ websites • Designed and printed countless brochures, business cards, flyers, etc. • Helped promote several nationwide events and made many new connections in the process ### That’s not all! We are getting more results than ever before with our SEO strategies (which help contractors rank higher in Google and other search engines). Our team’s unique approach and true understanding of the market has made a big impact on these great results. As always, we will continue to stay on top of targeting the ever-changing keywords for the highest quality leads possible. Also, stay tuned! We will be adding additional services to better serve our contactors and are very excited to tell you more in the upcoming month. As always, we wouldn’t be able to do what we enjoy without you, our loyal customers. Thank you for allowing us the opportunity to help you expand your business as we expand ours. **Categories:** Direct Mail, Online Marketing, Print Design --- ### [Top Roof Marketing Reviews](https://www.toproofmarketing.com/top-roof-marketing-reviews-2017/) **Published:** March 23, 2017 **Author:** Jonathan Keim **Content:** ![team members](http://www.toproofmarketing.com/wp-content/uploads/2020/09/CustomerReviews2.png "| Top Roof Marketing")What is it that you are looking for when researching a company? For the quickest response time or best long-term results? Here at Top Roof Marketing, we believe in the power of hard work and good old fashioned word of mouth. One of the best ways to learn about a company is to hear what their previous customers say. This allows you to make the right choice the first time, saving you frustration and money, no matter what service you need. We treat our reviews as learning tools to better understand the market so we can continue to influence and help those around us. Every single client is an opportunity to surpass expectations and set the bar even higher. From the first phone call to the completion of your new mailer to building a new website or your monthly SEO services, we hope to wow you with first-rate customer service and our extensive industry knowledge. ### Previous Customer Testimonials *“We went with your company because we were referred to you by another very happy customer! Your company built us an awesome website and was great to handle all the details! The results are that we have a very nice, informative and professional looking website! And from day one we have had customers notifying us! What really stood out was how easy it was to work with you, your kindness, patience and understanding of my limited time and your very competitive prices! And I truly always appreciate your honest answer and figuring out what would work best for our company!!”* – Ray & Angie T. Troyer Roofing. Ohio. *“Mr. Keim was instrumental in launching our new brand and website. He is professional, innovative, and experienced. His expertise, creativity, and attention to detail, has taken our business to the next level.”* – Robert & Lori B. Brenneman Roofing. Missouri. *“Top Roof Marketing is willing to go the extra mile to provide quality service. They are committed to doing everything in their power to enhance the success of his clients. They also do well at getting projects done on time and on short notice.”* – Daniel M. GreenQuest Roofing. Virginia. *“I’m tremendously pleased with Top Roof Marketing’s mailers and website that they created for me this year; very professional with their work. Jonathan and his team did an absolutely phenomenal job on the website they created for my business and went way out of their way to make sure I got a professional mailer to send out that was right for my area. With about 6,000 mailers I got around 30 leads this year when in the past two years I sent out 9,000 each year and got around 20 to 25 leads in the two years. Would highly recommend them, especially if you’re looking to expand your business. Very pleased with them and results I got though them.”* – Daniel B. DB Roofing Solutions. Indiana. ### Top Roof Marketing Difference We always want to know how our customers feel – even if they aren’t 100% satisfied. Feedback has helped us to continue leading the marketing industry. If you have an experience to share, please visit our contact page to either write us or give us a call: [Contact Page](http://www.toproofmarketing.com/contact/). Our team thanks you for allowing us the opportunity to help your company grow and for taking the time to leave a review to educate others of our capabilities. **Categories:** Online Marketing --- ### [The Importance of a Professional Commercial Roofing Logo](https://www.toproofmarketing.com/the-importance-of-a-professional-commercial-roofing-logo/) **Published:** April 22, 2017 **Author:** Jonathan Keim **Content:** They say first impressions are everything. In the business world, your commercial roofing logo is your first impression—your visual handshake, if you will, to customers and would-be customers. Just as a flabby handshake is a sign of weakness, a subpar logo can communicate inadequacy and turn off potential clients before they’ve even picked up the phone to call you. You’ve worked hard to establish your roofing business—it is wise to work just as hard in selecting the image that will stand as its symbol for years to come. A logo is the image consumers come to most strongly associate with your business, and it is generally the first thing a potential customer will notice when looking at your advertisements, your signs, your letterhead, etc. As the key visual representation of your business, your logo is not something to be taken lightly, thrown together quickly, or arbitrarily changed once it has become established. The creation of a logo should involve a careful process —not be the flippant work of a few hours. It is wisest to work with a professional designer and marketing firm that understands branding and how to do it effectively. In the end, your logo becomes a central part of an effective marketing campaign. In choosing your commercial roofing logo, here are some things to keep in mind: - **Keep it simple.** Use of a strong, simple image can make for the most effective kind of logo. A logo design that is simple facilitates easy recognition, and an effective logo is one the viewing public can instantly identify as a symbol of your company. Your logo should be vibrant, look professional, be unique, and be memorable. - **Make a strong statement.** Experts discourage businesses from creating multiple versions of a logo to be used for different purposes (i.e. a light-blue logo for your letterhead and an orange version with a slightly different font for Web publishing). Be consistent with the use of your logo and let just one logo stand strong and represent your business without the competition of fraternal twin images. - **Send the right message.** You need a logo that communicates positive messages about your business and what you do. A clean, vibrant, professional-looking logo bespeaks quality, so make sure your logo not only stands out from the pack but sends the right message to customers. - **Check out the competition.** As you set to work creating a dynamic logo that will make your business easily recognizable to consumers, take a look at the logos your competitors are using. You want a unique logo that will stand out from the crowd. If one of your top rivals in the local roofing business has the black outline of a building in their logo, for instance, you most definitely don’t want to use the outline of a building in your logo; or, if you do, you want to make sure it is clearly distinctive and does not echo the look of your competitor’s logo. - **Make a long-term commitment.** Once you have chosen and established your logo, changing it down the road can be detrimental. Changing a longtime logo is almost as drastic as changing your business name after it’s well recognized. So take your time in creating the definitive logo to represent your business—and then keep that logo for the long haul. ### Work With Those Who Know The professionals at Top Roof Marketing are focused exclusively on providing marketing services for commercial roof contractors. Over the course of creating more than 100 logo designs, we have established a rock-solid reputation of excellence and a stellar history of proven results for our commercial roofing clients. Let us help you create the iconic logo that will take your business into a successful future. [Contact us](http://www.toproofmarketing.com/contact/) today! ### Example Logos Designed by Top Roof Marketing - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/brenneman-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/midsouth-roof-coatings.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/five-star-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/new-view-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/golden-eagle-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/first-class-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/edge-exterior-coatings.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/db-roofing-solutions.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mid-west-roofing-systems.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/puma-commercial-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/troyer-roofing-construction.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/five-star-commercial-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mast-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/kentex-commercial-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/elite-commercial-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/atd-commercial-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/eco-commercial-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/commonwealth-commercial-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/a-1-roofing-systems.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/smithway-commercial-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/marway-construction.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/koenig-commercial-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/acr-commercial-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/lb-commercial-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/3-rivers-commercial-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/ses.gif) **Categories:** Marketing --- ### [Achieving 100s of Top Google Rankings for Clients](https://www.toproofmarketing.com/achieving-100s-of-top-google-rankings-for-clients/) **Published:** February 10, 2018 **Author:** Heather **Content:** As Top Roof Marketing approaches 5 years in the business, we wanted to take a moment to highlight our accomplishments with online marketing in the last half-decade, while also thanking our past, current, and future clients for trusting us. As a professional marketing firm, we specialize in promoting commercial roof contractor services. By focusing all our talent, energy, and knowledge on a single industry, we’ve been able to truly understand what businesses in the commercial roofing sector need to grow, thereby yielding more sales for all clients. Today, Top Roof Marketing is the most successful commercial roofing-focused marketing firm in the United States. ## Real-Word Results of Our Unique Strategies Having a website by itself isn’t enough anymore. There are literally thousands of sites trying to get to the first page of Google. Each of our SEO clients consistently rank in the “Top 10” for dozens and even hundreds of keywords on Google, but that doesn’t happen by accident. Here are the results achieved with some of our clients: - [First Class Commercial Roofing](http://first-class-roofing.com) (Mansfield, OH) – 232 keywords in the top 10 - [Hoppe Construction, Inc.](http://hoppeconstructioninc.com) (Sioux City, IA) – 220 keywords in the top 10 - [Five Star Commercial Roofing](http://www.fivestarcommercialroofing.com) (Canton, OH) – 143 keywords in the top 10 - [CV Roofing Systems LLC](http://www.cvroofingsystems.com), (Shippensburg, PA) – 124 keywords in the top 10 - [Capital Coating, Inc.](http://www.capitalcoating.com) (Philadelphia, PA) – 103 keywords in the top 10 - [White Knight Roofing](http://www.whiteknightroofing.com) (Vancouver, WA) – 87 keywords in the top 10 - [Troyer Roofing and Construction](http://www.troyerroofing.com) (Coloma, WI) – 82 keywords in the top 10 - [Mid-West Roofing Systems](http://midwestroofingnd.com) (Solen, ND) – 76 keywords in the top 10 - [Chase Roofing, LLC](http://www.chasecommercialroofingva.net) (Yorktown, VA) – 61 keywords in the top 10 ## Why Choose Top Roof Marketing for Your Business? ### Specialized Experience and Full-Service Options Our co-founder, Jonathan Keim, began Top Roof Marketing when he realized the marketing community didn’t fully understand the commercial roofing industry. Since then, he has worked with hundreds of commercial roofing contractors throughout the nation to expand their business and increase their name recognition. Members of our team have years of experience in a wide variety of different marketing services, giving our clients access to professionals who have proven expertise in all aspects of promotion: print and multimedia design, social media marketing, web development, public affairs, and professional writing (to name a few). ### Keyword Research for Commercial Roofing Terms We have done extensive research on what keywords are getting the most traffic using Google Keyword Planner. Top Roof Marketing stays on top of the latest trends with the latest technology and our team is continuously upgrading their skills to keep us (and you) at the top of search engine results. As you can see in the list of results above, clients who have been with us longer than 2 years are now ranking for 200+ keywords. And why does that matter? Because with hundreds of roofing contractors offering similar services, ranking on the first page of Google for your targeted areas results in more leads. The farther back you are listed on Google search results, the lower your chances of ever being seen; even if you are the best roof contractor in town. ### Why Our Strategy Works so Well We don’t just throw up backlinks; we create content on an ongoing basis. This means we are pursuing dozensof keywords as opposed to the handful that most others go after. Every Search Engine Optimization (SEO) plan we have includes the following: - On-site blog publishing - Link building - Directory submission - Social bookmarking - Blog commenting - Search engine submission - Creating link wheels - Use of meta tags and keywords - And more! ### Multi-City Approach We create content that gets you highlighted on Google in numerous cities; not just the city where you’re based. More than 3 billion searches per month include localized terms, such as city, state, or region. And the majority of mobile users seek out local information online. Having a website that is optimized for these types of localized searches gives you the edge. ### Ability to Handle All Your Marketing Needs Lastly, we do more than just build and rank websites. We come at your marketing from several different angles: direct mail, printed material, telemarketing, Facebook, Twitter, email campaigns, press releases, and more. Our marketing approach combines complementary strategies to create the strongest, best response rates, yielding both immediate and long-term results. At Top Roof Marketing, we are all about client satisfaction and transparency. We would be happy to show you which keywords were ranked for each of the clients above so you can check them yourself. (Also, feel free to check out our [client testimonials](http://www.toproofmarketing.com/testimonials/)!) If you would like to see how we can help you too, call (800) 795-2187 or reach out on our [contact page](http://www.toproofmarketing.com/contact/). **Categories:** Online Marketing --- ### [Direct Mail for Commercial Roofing](https://www.toproofmarketing.com/direct-mail-for-commercial-roofing/) **Published:** August 27, 2018 **Author:** Megan **Content:** ![commercial expertise](http://www.toproofmarketing.com/wp-content/uploads/2020/09/commercial-expertise.jpg "| Top Roof Marketing")There are numerous strategies for direct mail, and at Top Roof Marketing we are happy to guide you on the right path. When you call 800-795-2187, our team members will ask you the following questions: - What area are you looking to target? - What size roofs are you looking to target? - How many contacts would you like to send to? - Are you looking to feature anything in particular? - When are you wanting to send your direct mail pieces? - Are you wanting to do multiple drops for better remembrance and ROI? After we have the answers to these questions, we will be able to guide you to the perfect mailer for your needs. We’ve mailed hundreds of thousands of mailers and will use our collected data on results to optimize your company’s campaign. **What Top Roof Marketing Does Differently** We know there are numerous other direct mail companies throughout the country. But, when you work with Top Roof Marketing, you are working with a team that: - Knows the commercial roofing industry - Follows the latest trends with commercial roofing and marketing - Does not utilize the same designs for numerous clients in the same area - Creates your mail piece to match your current colors and brand image - Can create custom pieces for your needs **Why choose us?** - Specialized in Commercial - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) We also have partnered with Dunn & Bradstreet to create mailing lists that our clients can fully trust. The retail cost of a Dunn & Bradstreet list is over $0.75 per contact! We can provide you with these lists at just a fraction of the cost! We have designs to fit every commercial roofing need and every season. Our Spring and Fall mailers have had clients receive 20+ calls within the first week! **Add Telemarketing for Even Better Results** When you pair our direct mail campaigns with telemarketing you can utilize your list to the best of your ability. Our telemarketing team will call each contact on your direct mail list and help you set appointments. Each specialist will take the time to learn about your company, create the responses you would like them to, and we will send you a report on each call we make! Top Roof Marketing will help you get the most out of your direct mail campaign. Call our expert team at 800-795-2187 to learn more! **Categories:** Direct Mail, Marketing --- ### [The Importance of a Custom Website](https://www.toproofmarketing.com/the-importance-of-a-custom-website/) **Published:** February 17, 2019 **Author:** Jonathan Keim **Content:** At Top Roof Marketing, a lot of our clients are new to the online marketing world. There are countless website templates that offer an easy way for virtually anyone to launch a website on their own. While these may seem like a fantastic idea, we highly suggest you use a custom design instead for very important reasons. ### Template vs. Custom ![example website](http://www.toproofmarketing.com/wp-content/uploads/2020/09/commonwealth-website.jpg "| Top Roof Marketing")Template designs seem great. You can build your basic site on your own through online applications such as SquareSpace. They are relatively easy to set up and allow for a quick launch. There are challenges though. Many of the themes in these template designs have built-in features and functions that you might not want to use. This can cause you to have a design that doesn’t fit your brand. At that point, you might have to pay someone to change it. Once someone changes the coding (if the theme even allows template upgrades), you’ll have to pay someone a considerable amount of money because online website builders are only easy when doing the basics. When you create a custom design with Top Roof Marketing, we take all of the design and development off your shoulders. Plus, we never use templates and really know what works in the commercial sector of the roofing market. We also include search engine optimization and create 40+ free business listings on other websites so people can find you easily! The custom design process does take a little longer, but your return on investment (ROI) will be far greater. The biggest thing to keep in mind is that template sites are nearly impossible to organically rank on Google. But a custom-built website paired with search engine optimization can help you rank on the first page of google for dozens of keywords! We even have some ranking for more than 150 keywords in many different cities. ### Why Should You Only Consider Custom Websites? **Why choose us?** - Specialized in Commercial - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) Having a custom-built website will get you far more calls. This has been proven time and time again. It gives you an edge that your competitors don’t have and will continue to improve your brand image. Our sites are search engine optimization friendly, meaning that you can rank higher on Google for far greater visibility and traffic. Our websites are built around your company and branding. We truly take the time to learn about your background, your services, and the image you want to portray. Your project will not be complete until you are 100% satisfied. When you’re ready to learn more about how we can help your company, please call us at 800-795-2187! Feel free to view the 80+ websites we’ve already developed and how unique each one is by visiting the [Website Portfolio](http://www.toproofmarketing.com/portfolio/website-portfolio/) page. **Categories:** Marketing, Online Marketing --- ### [Website Not Ranking On Google?](https://www.toproofmarketing.com/website-not-ranking-on-google/) **Published:** May 10, 2019 **Author:** Megan **Content:** ![direct mail quote](http://www.toproofmarketing.com/wp-content/uploads/2020/09/search-engine-optimization-roofing-2.jpg "| Top Roof Marketing")Did you recently build your own website, or have another company build it for you, but it doesn’t seem to be ranking anywhere on Google? If so, don’t worry – you aren’t the only roofing contractor frustrated by this. We have seen a recent surge of clients come to us frustrated about the same thing, and unfortunately there is a lot of incorrect information floating around about how to get websites to rank higher on search engines like Google. It’s important to know that a website alone will not get you to rank on the first page of Google for the keywords you want (such as “commercial roofing contractor”). So, what do you do? If you have a custom-built website, a Search Engine Optimization (SEO) strategy properly executed is all you need. If you have a templated website, the team at Top Roof Marketing will first need to help you convert your templated site over to a custom site to ensure ranking higher is possible. So, what is SEO? It is the process to help your roofing website gain higher visibility on search engines like Google. SEO is very different from Pay-Per-Click (PPC) advertising. PPC will give you instant results under the “advertisement” sections on Google, but requires payment every time someone clicks. Search Engine Optimization takes a lot more time to get your website ranked organically on the first page of google, but then you don’t have to pay a search engine for every click continuously. ### Proven Results with Numerous Success Reports **Why choose us?** - Specialized in Commercial - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) If you’ve been in the roofing business for a while, you’ll know how competitive it is to rank your website organically on the first page of Google. But don’t worry! When you work with Top Roof Marketing, we know what Google is looking for and can help you gain your rankings. In fact, we have numerous clients who have utilized our SEO services for two years who are now ranking on over 150 different keywords (some are ranking on 250+ keywords)! At Top Roof Marketing, we have the experience to get your roofing company ranked on numerous keywords. Google has very specific algorithms that determine how sites rank. They look for sites that have longevity, new content added regularly, unique (non-plagiarized) content, relevant keywords, and more! It might seem daunting, but our team has the experience to make your roofing company rank. It is important to note that search engine optimization takes at least 3-6 months before you will see substantial results; however, once you get the ball rolling, you’ll continue to rank higher and higher on Google across numerous keywords! We use a snowball building strategy that works and we can prove it with real-life reports that you can check yourself. If you’re ready to learn more about how to truly rank your roofing website on Google, the proper way, give Top Roof Marketing a call at 800-795-2186. Our experts are here to help! **Categories:** Online Marketing --- ### [Top Roof Marketing Drops New Direct Mailing Designs](https://www.toproofmarketing.com/top-roof-marketing-drops-new-direct-mailing-designs/) **Published:** July 27, 2019 **Author:** Heather **Content:** Top Roof Marketing is excited to announce several new offerings as part of our [direct mailing options](https://www.toproofmarketing.com/what-we-do/direct-mail/) for companies within the commercial roofing industry. In 2019, we have expanded our postcard designs to include multiple 6”x9” and 6”x11” offerings, and we are also adding new designs to our bi-fold product. With these new products, Top Roof Marketing aims to help our commercial roofing clients maximize their visibility and capitalize on optimal results. Our direct mailing products are an effective, yet affordable way to reach customers. These products, in particular, are an especially effective way to share information regarding: - Roof inspection services - Roof coatings - Problem roofs - Full-service offerings - And more! ### Eye-Catching Postcards from Top Roof Marketing ![roofing post card](http://www.toproofmarketing.com/wp-content/uploads/2020/09/post-card.jpg "| Top Roof Marketing")If you’re looking for a fast, effective way to grab your viewer’s attention and get them to contact you directly, then a postcard design from Top Roof Marketing is the way to go. Like a mini billboard, postcards are a straightforward way to get your message heard, unburdened by the wrappings of an envelope. With multiple size options, you can choose how much information to share and then let Top Roof Marketing do the rest – choosing eye-catching graphics and layouts to help your message reach even farther. As a bonus, postcards are easy to produce and cheap to mail, lowering overall costs. ### Bi-Folds for Twice the Surface Area The two main advantages of bi-fold mailers from Top Roof Marketing are: 1\) Their ability to hold much more information 2\) The opportunity to hide sensitive or private information – special savings, etc. Our bi-folds are a great way to share more details with your customers and engage them with a product that requires opening. The creative team at Top Roof Marketing offers creatively designed bi-folds to help promote your business or service. They also make great display pieces for the office or at events! ### Tried & True Direct Mailing Products From Top Roof **Why choose us?** - Specialized in Commercial - Fine-Tuned Strategies - Commitment to Quality [Learn More](http://www.toproofmarketing.com/) Top Roof Marketing offers full-service direct mail marketing campaigns from start to finish. We know the value of direct mail marketing, and we do it better than anyone else in the commercial roofing industry due to our specialization. - 7 out of 10 consumers polled recently purchased something as a result of direct mailing. - Surveys show direct mail is 10 to 30 times more effective than email marketing. - One study found that half of American consumers favor direct mail over email. Call Top Roof Marketing today at (800) 795-2187 to see how we can put our direct mailing and lead generation expertise to work for you! **Categories:** Direct Mail --- ### [Things that can Break a Web Form](https://www.toproofmarketing.com/things-that-can-break-a-web-form/) **Published:** October 5, 2019 **Author:** Megan **Content:** Now that you have a new website up and running, you’re ready to get leads pouring in. But what happens when the leads never come? Have you implemented an ongoing SEO program? Have you seen your analytics traffic continue to improve? If so, and you’re not receiving the information from your site, there could be a problem. This is why it is important to test your web forms regularly! Once your website goes live, you should test each form on your site. Beyond that, test it regularly (even once a month isn’t too often). If you notice a problem, it is important to reach out to a team of professionals immediately. **What Breaks a Web Form?** There are a few reasons that your web forms might not make it directly to you. The first is **hackers pilfer your leads.** If you’ve regularly had leads come through your website that suddenly halt, your website might have been hacked. They usually execute an unauthorized attack and move your data to another location, skipping over you completely. The second way your web form might break is due to **spam filters**. We have regularly seen that many email platforms, Google in particular, are not fond on WordPress web form submissions with the default configuration. These forms do not even make it to your spam box, Google doesn’t even give you the option to see them. Another way that your web form might break is due to a **server upgrade that doesn’t fully implement** properly. Most servers do not make you aware when they are upgrading, which is why it is important to always pay attention to patterns in your web form submissions. **Don’t Worry – The Top Roof Marketing Team is Here for You!** There are ways to quickly fix the above-mentioned scenarios! To learn more about how we can help resolve your web form submission issues, please give us a call at 1-800-795-2187. We’re here to help determine what is causing the problem and take care of it. **Categories:** Online Marketing --- ### [Important Website Add-Ons to Evaluate in 2020](https://www.toproofmarketing.com/important-website-add-ons-to-evaluate-in-2020/) **Published:** February 4, 2020 **Author:** Megan **Content:** When you’re building a website to improve your online presence, it’s important to ensure that it is professional, polished, and provides the right insight. After all, your goal is to attract customers to utilize your roofing services. However, there is a lot more that goes into a website than what you can see. The back end where you site is custom developed is full of opportunity to help you continue to improve. To learn more about these options, please reach out to our team at Top Roof Marketing. You can reach us at 1-800-795-2187. **Upgrade Options** Let’s start by diving into the “secured” upgrade. You might notice sites that have a “secure” green badge and/or have a URL that begins with “https” – that extra S is what will set you apart. When you have a third-party SSL certificate installed, you can improve your rankings! It’s also important because web browsers like Firefox and Chrome have begun to crack down on sites that have not been secured, and if your customer gets a warning when coming to your site, they might heed it and move on to the next available contractor. The next upgrade option is ongoing security protection and monitoring. Many website platforms have security built in; however, these require ongoing attention and maintenance to ensure that your website is free from a hacker. In the event that a hacker does somehow break through (note: our security plan has never been compromised), your security protection package contains a warranty to repair your site free of charge! If you’re looking to improve the speed in which your site loads, taking a look at a speed upgrade might be the right option for you. If your existing website isn’t performing properly due to speed issues, stripping out unneeded functions can improve your sites performance, and even give rankings a little boost! One additional website add-on to consider is upgrading your hosting. If you want the best speed with an improvement on your website rankings, upgrading your hosting to a dedicated IP address is the right choice for you. **Call to Learn More** While there are many other additions that can help improve your site, like real-time chat widgets, on-exit pop ups, and ongoing SEO, the main goal is to attract your customers and keep them interested. If you’re interested in learning about any of the above-mentioned items and how they can improve your website, please call 1-800-795-2187 to learn more. **Categories:** Online Marketing --- ### [Upcoming Changes Add Expertise and Expand Team](https://www.toproofmarketing.com/upcoming-changes-add-expertise-and-expand-team/) **Published:** May 11, 2020 **Author:** Jonathan Keim **Content:** With growth comes new opportunity. At Top Roof Marketing, each of our team members enjoy close-knit relationships with each other as well as our hundreds of clients across the nation. As such, we have seen many different life changes over the years and will always support everyone’s future endeavors while continually growing ourselves. Many of you have worked with Meg Ogran directly. She has done so much in the past 4+ years to boost ROI for clients, while constantly growing Top Roof Marketing’s client base. **Here is Megan’s letter to you all:** It is no secret that I have always had a passion for the environment and animals. Throughout the last few years, I have worked alongside various non-profit organizations via Top Roof Marketing’s non-roofing division called Top Jump Marketing and a few places I volunteer. Because of these connections, I received an offer to use my talents to help make an even bigger impact on the world, environment, and animals. To step into the role of digital advocacy with a global non-profit organization, I am reducing many of my responsibilities here. While I know this was totally unexpected, I assure you that my love for our team and our clients will not dissipate. I will continue to work alongside the fantastic teammates here and guide new initiatives with my new consultant role here, ensuring Top Roof Marketing continues to achieve the highest client satisfaction. The best part is that the growth of my career has offered up new opportunity for two talented individuals. The first person stepping into part of my role is no stranger to our clients. In fact, she’s been working with many of you for more than a year now! I’ve been blessed to know this incredible woman for the last nine years as my fantastic sister-in-law, and I’m pleased to introduce you to her. Jenna Sabatino will be taking over the management of website designs and Search Engine Optimization (SEO) packages, among other things. She is a natural and will have a seamless integration as her hours expand to take over more of our projects. That leaves another large portion of my job to be supported by a new team member. Last month, Jonathan just so happened to have a contact he’s worked with a couple years ago approach him for a role just like mine. Of course, at the time, Jonathan didn’t have one to offer, but they are now finalizing the first set of new initiatives to best bring in his added expertise. This new team member will be finishing his master’s degree in July of this year and knows a lot about digital marketing. He will bring many fresh ideas to bring to the table. We will provide a full announcement and more details soon! I’m sure you’ll love the new ideas they’ve been discussing. While this might seem like a big change, I assure you it will be seamless since our team has already become so large and diversified over the past few years. There are so many factors of our day to day operation that will not change. First, Jonathan is still at the helm, leading in spectacular fashion. Our team of talented designers and developers will continue to provide industry-leading graphics, print material, and websites! Our writers will take on more responsibility as Jenna takes over more scheduling and strategy, which allows them to work more hours during a time that is so uncertain for many. And last but not least, my husband, Maxwell Ogran, will continue to support the team, edit blogs and website content, and continue to help support contractors through the Top Roof Contractors brand! I have been very blessed to have worked alongside all of you for the past five years. With these talented new managers in place, I can peacefully transition to my new role, knowing that you are in the best of hands. I assure you that I will continue to support each of your companies every way I can to maximize your future success. Thank you for making these last few years so memorable! I’m looking forward to the new chapter ahead with all of you. Sincerely, Meg Ogran **Categories:** Announcements --- ### [Our Response to Recent Industry Changes](https://www.toproofmarketing.com/our-response-to-recent-industry-changes/) **Published:** July 15, 2020 **Author:** Chris **Content:** First and foremost, during these uncertain times, we are saying prayers for the health and financial strength of our communities, our team members, and our clients. The good news is that the Top Roof Marketing team has been practicing social distancing since we were founded in 2013. That’s right – our team is 100% virtual, except our printing operation. Each writer, editor, designer, developer, and project manager works from their own homes, so we haven’t had any disruption in workflow or efficiencies. We’ve also been fortunate enough to continue our growth, while not at the same trajectory, throughout the pandemic. We owe this to the trust our clients place in our operation, and our staff who have been able to swiftly adapt to this new climate by using the data we compile on an going basis to figure out what works and what doesn’t . **How COVID-19 Has Changed the Marketing Industry** Since the beginning, Top Roof Marketing has tracked the results of the marketing operations that we deploy. In the beginning of March when there were no “stay at home orders” yet, we discovered the initial drop of the stock market directly affected many of our direct mail marketing campaigns underway. Upon this discovery, we advised all clients to halt their direct mail drops until we were able to get a better grasp on how the commercial building market would react to unfolding events. In the meantime, we knew what worked – the internet! It is at everyone’s fingertips 24/7 and the easiest way to get clients to their prospects. Plus, the online community has exploded in growth with more usage and more participation from older demographics. We amped up our Website Design and SEO teams to ensure that we could meet all the new demand for impressive websites with high rankings on Google to drive new leads. We also had our developers work on new add-ons for client’s websites. This included: - Social distancing pop ups for no-contact estimates (the results surpassed our expectations) - Chatbot features installed - COVID-19 Process updates on the home page - Dedicated Virtual Process page that explained the no-contact program But that’s not where we stopped the COVID-19 marketing. We began testing the waters with direct mail once more in June. At the first sign that the direct mailers worked, we let the flood gates open! We’re happy to say that as of August, the results from our direct mail service have rebounded very near to prior levels. **How Top Roof Marketing is Different** While reading this blog, you might have noticed our candor about what works and what won’t. At Top Roof Marketing, our clients turn to us for our honesty – and quality. Our team stands behind our work 100%. We will only recommend services that we are confident in. Can we guarantee incredible results 100% of the time? No – because no one can. But we can guarantee that we are tracking each marketing campaign that our team works on to ensure that we are providing trusted services. The COVID-19 pandemic is unfortunately far from over, but the Top Roof Marketing team is here to help share helpful information and our specialized experience in the commercial roofing industry during this time. **Categories:** Announcements --- ## Pages ### [Home](https://www.toproofmarketing.com/) **Published:** September 12, 2020 **Author:** admin --- ### [Show Building Owners the Cost of Waiting](https://www.toproofmarketing.com/energy-savings-estimator/) **Published:** April 29, 2026 **Author:** admin **Content:** Check out the live demo below and see how it works! ## See Cooling Cost Savings in Seconds Enter your building size and get a quick estimate. **Estimate savings** See potential cooling cost savings for your building. **Improve efficiency** Cooler buildings, lower operating costs, better performance. **Built for commercial roofs** Designed around real-world roof data and restoration scenarios. Most commercial roofs trap heat. This tool helps show what that heat could be costing you. #### Realistic estimates Based on common commercial roof types. #### Fast and easy Get a quick estimate in under a minute. #### Plan with confidence Understand savings before making a decision. ## What This Does for Your Business - #### Creates urgency Helps building owners understand that every year they wait could be costing them thousands. - #### Positions you as helpful You stand out by giving prospects something useful before asking for an inspection. - #### Includes roof coatings Opens the door for reflective coating and restoration conversations, not just replacement. - #### Captures lead information The calculator gives them value upfront while helping you collect a qualified lead to follow up with. ## How It Works on Your Website - *1* Visitor scans a QR code or lands on your website some other way. - *2* Uses the 60-second estimator - *3* Sees potential cooling cost savings - *4* Requests estimate on a reflective roof - **Result:** Better conversations. Better close rates. ### The Cost of Waiting Adds Up A hot commercial roof does not just accelerate aging. It inflates monthly operating expenses. This calculator helps make that clear. **Instead of asking:** “Do you need a roof estimate?” **You are helping them ask:** “How much is my current roof costing me?” That is a much more compelling conversation and they might already have roof estimates in hand. ![energy estimator screen](https://www.toproofmarketing.com/wp-content/uploads/2026/04/energy-estimator-screen.webp "| Top Roof Marketing") ## Want This Built for Your Company? We can fully customize just for you! - Service area - Roof types - Lead capture - Branding [ Call 800-795-2187](tel:800-795-2187) --- ### [Marketing Packages for Roof Contractors](https://www.toproofmarketing.com/what-we-do/marketing-packages/) **Published:** October 7, 2013 **Author:** Jonathan Keim **Content:** As all experienced marketers know, the best response rates are generated from marketing strategies that bring complementary solutions together for one dynamic approach. We have put together the packages below to help clients select the most powerful combinations to meet their current objectives. - ![Brand Foundation](https://www.toproofmarketing.com/wp-content/uploads/2026/04/Brand-Foundation.webp "| Top Roof Marketing") ### Brand Foundation - 5-Page Website w/ Mobile Touchpoints - 50+ Online Local Directory Listings - Custom Logo for Business Identity - 500 Professional Business Cards - Setup and Optimization of Social Media $2,850 - ![Lead Flow](https://www.toproofmarketing.com/wp-content/uploads/2026/04/Lead-Flow.webp "| Top Roof Marketing") ### Lead Flow - Promo Landing Page w/ Special Offer - 3 Months Ballpark Roof Estimator - 3 Months Google Ad Management - 3 Months 24/7 Website Messaging - 3 Months Google Map Optimization $3,400 + Ad Budget - ![Digital Presence](https://www.toproofmarketing.com/wp-content/uploads/2026/04/Digital-Presence.webp "| Top Roof Marketing") ### Digital Presence - 15-Page Website w/ Mobile Touchpoints - Setup and Optimization of Social Media - 3 Months Targeted Local SEO - 3 Months 24/7 Website Messaging - 3 Months Google Map Optimization $6,950 - ![Social Growth](https://www.toproofmarketing.com/wp-content/uploads/2026/04/Social-Growth.webp "| Top Roof Marketing") ### Social Growth - Setup and Optimization of Social Media - Review Growth Package w/ QR Tools - 6 Months Social Media Ad Management - 6 Months Social Media Content - 12 Months Roof Matching Quiz $3,900 + Ad Budget - ![Direct Outreach](https://www.toproofmarketing.com/wp-content/uploads/2026/04/Direct-Outreach.webp "| Top Roof Marketing") ### Direct Outreach - 5,000 Bi-Fold Mailers Sent Twice - 500 Professional Business Cards - 250 Tri-Fold Brochures - Value Proposition Letter - High-Impact Email Template $7,995 - ![Market Expansion](https://www.toproofmarketing.com/wp-content/uploads/2026/04/Market-Expansion.webp "| Top Roof Marketing") ### Market Expansion - 5,000 Bi-Fold Mailers Sent Twice - 20-Page Website w/ Mobile Touchpoints - 500 Tri-Fold Brochures - Setup and Optimization of Social Media - 3 Months of Targeted Local SEO $14,500 All packages include discounted pricing! ![Fast Quote](http://www.toproofmarketing.com/wp-content/themes/toproof/images/estimate.png)***Fast Quote*** [(800) 795-2187](tel:800-795-2187) --- ### [Some of Our Favorite Clients](https://www.toproofmarketing.com/our-clients/) **Published:** April 7, 2016 **Author:** Chris **Content:** - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/brenneman-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/midsouth-roof-coatings.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/five-star-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/cv-roofing-systems.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/sonshine-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/golden-eagle-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/first-class-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/world-wide-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/edge-exterior-coatings.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mid-west-roofing-systems.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/empire-contractors.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/puma-commercial-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/myflorida-roofing-contractors.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/troyer-roofing-construction.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/five-star-commercial-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mast-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/kentex-commercial-roofing.gif) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/eco-commercial-roofing.gif) - ![](https://www.toproofmarketing.com/wp-content/uploads/2022/04/woolbrightsroofing.png) - 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![dr croof](https://www.toproofmarketing.com/wp-content/uploads/2025/10/drcroof.webp) - ![ultimate roof coaters](https://www.toproofmarketing.com/wp-content/uploads/2025/10/ultimateroofcoaters.webp) - ![outdo commercial roofing solutions](https://www.toproofmarketing.com/wp-content/uploads/2026/07/outdo-commercial-roofing.webp) - ![a-1 seamless roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/10/a-1seamlessroofing.webp) - ![cb commercial roofs](https://www.toproofmarketing.com/wp-content/uploads/2025/10/cbcommercialroofs.webp) - ![yoder roofs](https://www.toproofmarketing.com/wp-content/uploads/2025/10/yoderroofs.webp) - ![gingerch professional roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/10/gproroofing.webp) - ![varner commercial roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/10/varnercommercialroofing.webp) - ![eagle roof coatings](https://www.toproofmarketing.com/wp-content/uploads/2025/10/eagleroofcoatings.webp) - ![fireman roofing tx](https://www.toproofmarketing.com/wp-content/uploads/2025/10/firemanroofingtx.webp) - ![peak roof solutions](https://www.toproofmarketing.com/wp-content/uploads/2025/10/peakroofsolutions.webp) - ![safe home restoration](https://www.toproofmarketing.com/wp-content/uploads/2025/10/safehomerestoration.webp) - ![grit roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/10/gritroofing.webp) - ![spirit-roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/10/spirit-roofing.webp) - ![white cloud roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/10/whitecloudroofing.webp) - ![ballman roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/10/ballmanroofing.webp) - ![creek view barns](https://www.toproofmarketing.com/wp-content/uploads/2025/10/creekviewbarns.webp) - ![rise residential roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/10/riseresidentialroofing.webp) - ![sturgill roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/10/sturgillroofing.webp) - ![commercial roofing pros](https://www.toproofmarketing.com/wp-content/uploads/2025/10/commercialroofingpros.webp) - ![xpo commercial roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/10/xpocommercialroofing.webp) - ![ag roof coatings](https://www.toproofmarketing.com/wp-content/uploads/2025/10/agroofcoatings.webp) - ![mountain valley roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/10/mountainvalleyroofing.webp) - ![anderson industrial roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/10/andersonindustrialroofing.webp) - ![Altamaha Roof Restorations](https://www.toproofmarketing.com/wp-content/uploads/2026/07/altamaha-roof-restorations.webp) --- ### [Who We Are](https://www.toproofmarketing.com/who-we-are/) **Published:** October 5, 2013 **Author:** Jonathan Keim **Content:** We are exclusively focused on marketing roof contractor services. We believe this specialization is the primary reason behind Top Roof Marketing’s extraordinary success. Today, our company is well-known for the results we’ve brought to commercial roof contractors throughout the United States. ![Felicia Dupre](http://www.toproofmarketing.com/wp-content/uploads/2020/09/felicia.jpg "| Top Roof Marketing") ## Felicia Dupre’ Working two family businesses from age twelve past college taught me the importance of strong work ethic. Years of office administration and customer service led me to consulting and advising when in 2015, I founded a private high school that grew to 45 different courses. I enjoy working with a team to create and innovate and helping clients see their strengths and be motivated for success, but my greatest joy is being mother to six sons. ### EXPERTISE: Communications – Strategizing – Quality Assurance ![Diana Warwick](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Diana.png "| Top Roof Marketing") ## Diana Warwick I’m the old lady of the group. I have run several successful businesses over the years and tend to have an analytical brain. My personal areas of strength are writing content, organization, communications, and determining trends. I’m the person who will call and ask for numbers to determine efficacy of our work on your behalf. When not working, you’ll generally find me snorkeling, kayaking, scuba diving or lying on the beach enjoying the sun. ### EXPERTISE: Data Management – Communications – Organization ![James Gaffud](http://www.toproofmarketing.com/wp-content/uploads/2020/09/James.png "| Top Roof Marketing") ## James Gaffud I love challenging myself and found that designing cutting-edge graphics for print and multimedia projects has allowed me the best opportunity to further my professional and personal development. When I’m not busy working, I like perfecting my magic tricks, riding my fixed gear bike, and spending time with the family God has blessed me with. ### EXPERTISE: Graphic Design – Logos – Corporate Branding ![Jessica Lane](https://www.toproofmarketing.com/wp-content/uploads/2024/12/Jessica.webp "| Top Roof Marketing") ## Jessica Lane While in college, an opportunity came up to write content and research market trends for a local startup. From there, I found a passion for helping small businesses. I love the opportunity I have to use my creativity and skills to bring to life what clients envision. I’ve worked primarily in the roofing and contracting industries for the past 9 years. Outside of work, I am most likely to be found deep in a book, exploring nature or spending time with my family. ### EXPERTISE: Writing – Creative Strategy – Technology ![Marc Pascual](https://www.toproofmarketing.com/wp-content/uploads/2021/06/Marc_AVATAR_2.jpg "| Top Roof Marketing") ## Marc Pascual With my extensive experience as a graphic designer, I have provided creative solutions for thousands of design projects. My track record includes numerous social media and web graphics, top-quality print designs, and solving many different branding issues. I am eager to work with you and provide reliable, consistent, and high-level solutions to your design challenges. ### EXPERTISE: Web Graphics – Branding Strategy – Print Design ![Scarlett Leigh](https://www.toproofmarketing.com/wp-content/uploads/2026/06/Scarlett.webp) ## Scarlett Leigh From the time I was a child I have loved to write and still carry with me the dream of having something published one day. Through the years I also have had several opportunities to gain knowledge and expertise in marketing and customer service. I am a firm believer in exploring new possibilities, taking risks to achieve your goals, and making the most of all life has to offer. ### EXPERTISE: Editorial Review – Local Outreach – Client Relations ![Shanze Gillani](https://www.toproofmarketing.com/wp-content/uploads/2021/09/Shanze.png "| Top Roof Marketing") ## Shanze Gillani My experience includes developing campaigns, driving conversions and brand conversations as well as supporting clients during their decision-making process. I rise to the challenge of communicating and analyzing large amounts of information and am excited to transfer my knowledge and experience to the roofing industry! Also, when I’m not working, I generally love spending time in the outdoors or relaxing with my family. ### EXPERTISE: Email Marketing – Research – Social Media ![Benjamin Fultz](https://www.toproofmarketing.com/wp-content/uploads/2022/12/Benjamin.png "| Top Roof Marketing") ## Benjamin Fultz As an avid language learner, I have a passion for communicating clearly and effectively. I’ve lived on 5 different continents and am always looking for the next adventure! I have experience in proofreading, teaching English as a second language, and providing writing support to college students. You will find me either reading a non-fiction book or watching a wide variety of YouTube videos. ### EXPERTISE: Proofreading – Writing Support – Project Management ![Diana Warwick](https://www.toproofmarketing.com/wp-content/uploads/2021/06/output-onlinepngtools-5.png "| Top Roof Marketing") ## Everardo Lopez I’m a videographer with a passion for the creative and innovative. I enjoy helping businesses develop content that is new, while keeping up with current trends. Always thinking, designing and envisioning is what I do best. Then pulling the final product together brings me great satisfaction, especially when the client is overjoyed with the result. I like to stay fit and am always working on being my best so I can grow and give more to others. ### EXPERTISE: Media Production – Video Editing – Creative Development ![Jonathan](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Jonathan.png "| Top Roof Marketing") ## Jonathan Keim Over the years I’ve done marketing for companies in nearly every industry, but never expected commercial roofing to be a main focus. It all started when a client asked me to help him establish a new commercial roofing company. When doing my research, I felt that the industry wasn’t properly understood by the marketing community. After achieving great results, other contractors in his network requested service and this journey began. ### EXPERTISE: B2B Marketing – Direct Mail – Project Building --- ### [SEO Questionnaire - Current Clients](https://www.toproofmarketing.com/seo-questionnaire-current-clients/) **Published:** May 19, 2026 **Author:** admin **Content:** Company Name Describe your service area What **residential roofing services** do you want us to market for? NoneShingle RoofingSlate RoofingSkylight Install and ReplacementMetal Roof Install and ReplacementStanding Seam Metal RoofingRoof Coatings and RestorationNew Construction RoofingInsurance Claims Support*Note: If you are a residential roofer, we will assume you provide roof repair and roof maintenance on all major roof types. If this is not the case, please note it in the comments field at the end of this questionnaire.* What **commercial roofing services** do you want us to market for? NoneShingle RoofingSlate RoofingSkylight Install and ReplacementMetal Roof Install and ReplacementStanding Seam Metal Install and ReplacementAcrylic Coatings and RestorationSilicone Coatings and RestorationSingle-Ply Installation (TPO, PVC, EPDM)Spray Foam InstallationNew Construction RoofingInsurance Claims Support*Note: If you are a commercial roofer, we will assume you provide roof repair and roof maintenance on all major roof types. If this is not the case, please note it in the comments field at the end of this questionnaire.* Will you be doing any **other trades** besides roofing? NoneResidential GuttersCommercial GuttersResidential Interior Spray FoamCommercial Interior Spray FoamResidential ConstructionCommercial ConstructionResidential SidingCommercial SidingResidential Windows and DoorsCommercial Windows and DoorsResidential RemodelingCommercial RemodelingResidential Mold RemediationCommercial Mold RemediationResidential Water MitigationCommercial Water MitigationResidential Fire RestorationCommercial Fire RestorationPainting Any other services we need to include? Any additional comments? Anything specific about your company we should highlight? --- ### [Want this Cost Estimator on Your Website?](https://www.toproofmarketing.com/roof-cost-estimator/) **Published:** February 25, 2024 **Author:** admin **Content:** Check out the live demo below and see how it works! ## Get a Ballpark Estimate in Seconds Enter your roof size and get a quick cost range for roof restoration and replacement. **Compare options** See estimated ranges for restoration and full replacement. **Plan smarter** Understand potential savings before making a roofing decision. **Built for commercial roofs** Designed around real-world roof sizes, systems, and restoration scenarios. Most commercial roofs still have options. This tool helps you understand what those options could cost. #### Realistic ranges Based on common roof sizes and project types. #### Fast and easy Get a quick budget estimate in under a minute. #### Plan with confidence Understand the price ranges before moving forward. ## What This Does for Your Business - #### Pre-qualifies your leads Prospects already understand price ranges before they talk to you. - #### Transparent positioning You stand out from competitors who make people “call for pricing.” - #### Includes roof coatings Instead of defaulting to replacement, you show both options upfront. - #### Creates engagement People spend time interacting with your site instead of bouncing. ## How It Works on Your Website - *1* Visitor scans a QR code or lands on your website some other way. - *2* Uses the 60-second estimator - *3* Sees price ranges for two options - *4* Requests on-site visit for specific cost - **Result:** Better conversations. Better close rates. ### Why This Works So Well Most contractors lose opportunities before the first conversation even happens. **People are:** - Unsure about cost - Afraid of being sold - Checking competitors This tool meets them earlier in the decision process, gives them something useful upfront, and turns that engagement into a qualified lead you can follow up with. ![estimator screens](https://www.toproofmarketing.com/wp-content/uploads/2026/04/estimator-screens-1.webp "| Top Roof Marketing") ## Want This Built for Your Company? We can fully customize just for you! - Service area - Roof types - Pricing ranges - Branding [ Call 800-795-2187](tel:800-795-2187) --- ### [Ballpark Estimate for Residential](https://www.toproofmarketing.com/ballpark-estimate-for-residential/) **Published:** April 23, 2026 **Author:** admin **Content:** --- ### [Energy Savings Estimate](https://www.toproofmarketing.com/energy-savings-estimate/) **Published:** April 17, 2026 **Author:** admin **Content:** --- ### [Google Business Profile (GBP) Questionnaire](https://www.toproofmarketing.com/gbp-questionnaire/) **Published:** March 14, 2026 **Author:** admin **Content:** Please complete the form below to help us optimize your Google Business Profile. The information you provide will allow us to maximize the visibility and performance of your Google Map listing. - Name - Company Name Describe your service area **1. What services do you want us to market?** *Select all that apply.* Acrylic CoatingsSilicone CoatingsRoof RepairRoof MaintenanceSingle-Ply InstallationMetal Roof ReplacementSpray Foam InstallationStanding Seam MetalShinglesSlateSkylight Install/ReplacementOther **If other,** please list additional service(s). **2. Will we be doing any other trades than roofing?** *Select all that apply.* Residential GuttersCommercial GuttersConstructionSidingWindows/DoorsRemodelingInterior Spray Foam InsulationMold RestorationFire RestorationOtherNone **If other,** please list them here. **3. What was the month and year your company was established?** **4. Who built your current website?** Top Roof Marketing built itAnother developer built itNo website yet / not sure **5. Do you currently have a booking page or scheduling link for customers?** Example: [Flexible Booking Form](https://centralstatescommercialroofing.com/book-an-on-site-visit/) YesNo, but you can make one for me like the example aboveNo, we need to ask our developer to make one **If yes,** please paste the booking page URL or Calendly link. **6. Will you upload pictures periodically or give us a photo library to use on your behalf?** We will upload photos periodicallyWe will provide a photo library for you to useBothNot sure yet **If applicable,** where will the photo library be stored? OtherCompanyCamGoogle DriveDropboxOneDriveNot applicable **If other,** please explain. **7. Will you help us get more reviews if we provide an HTML email template for free?** One-click review email example: [Review Request Email Template](https://gpgsolutions.com/clients/incore/email/reviews.html) YesNoMaybe / send more info **If yes,** who on your team would likely send the review requests? **If no,** is there a reason or limitation we should know about? **8. Can we add a mobile phone number for SMS chat functionality?** YesNo **If yes,** please provide the mobile number. **9. Do you know how to add us as a manager?** We will use **toproofbuzz@gmail.com** to manage your Google Business Profile (GBP) Yes, I know how to add a managerNoNot sureNot applicable **If “yes”,** when do you think you’ll be able to send access? **If “no” or “not sure”,** who needs the step-by-step instructions? --- ### [General Terms and Conditions](https://www.toproofmarketing.com/terms-and-conditions/) **Published:** April 23, 2020 **Author:** Chris **Content:** **Last Updated:** April 6, 2026 This agreement (the “Terms and Conditions”) is made between Top Roof Marketing, LLC, an Ohio limited liability company doing business as Top Roof Marketing and Top Jump Marketing (collectively referred to as “TMB,” “we,” “us,” or “our”), located at 1130 E. Main St. #165, Ashland, OH 44805, and the client (“Client,” “you,” or “your”). Client hereby subscribes to, and TMB agrees to provide, services to Client in accordance with the terms and subject to the conditions set forth in these Terms and Conditions, including those set forth below. ## SECTION 1: DEFINITIONS **1.1. Client.** “Client” means the company, person(s), or entity contracting with TMB for advertising, marketing, consulting, website, direct mail, or related services. **1.2. Services.** “Services” means the products and services ordered by Client under a Service Agreement and made available by TMB. **1.3. Service Agreement.** “Service Agreement” means an invoice submitted by TMB or another document signed by TMB specifying the Services to be provided, including any supplements or modifications thereto. By entering into a Service Agreement, Client agrees to be bound by these Terms and Conditions as if Client were an original party hereto. **1.4. Purchased Services.** “Purchased Services” means Services purchased by Client or Client’s Affiliate under a Service Agreement. **1.5. Affiliate.** “Affiliate” means any entity that directly or indirectly controls, is controlled by, or is under common control with the subject entity. “Control” means direct or indirect ownership or control of more than 50% of the voting interests of the subject entity. ## SECTION 2: FEES AND PAYMENT PROCEDURES **2.1. Fees.** Client will pay all fees specified in Service Agreements. Except as otherwise specified in these Terms and Conditions or in a Service Agreement, (a) fees are based on Services purchased and not actual usage, (b) payment obligations are non-cancelable, and (c) fees paid are non-refundable unless otherwise stated in writing. **2.2. Invoicing and Payment.** Client will provide valid and updated credit card information when requested. Client authorizes TMB to charge such credit card for all Purchased Services listed in the applicable Service Agreement for the initial term and any renewal term as set forth herein. If a Service Agreement specifies another payment method, TMB will invoice Client in accordance with that Service Agreement. Unless otherwise stated in writing, invoiced charges are due upon receipt. Client is responsible for providing complete and accurate billing and contact information and for notifying TMB of any changes. **2.3. Overdue Charges.** If any invoiced amount is not received by the due date, then without limiting any other rights or remedies, such charges may accrue late interest at the rate of 1.5% of the outstanding balance per month, or the maximum rate permitted by law, whichever is less. **2.4. Suspension of Service and Acceleration.** If any amount owed by Client under this or any other agreement for TMB’s services is thirty (30) or more days overdue, or ten (10) or more days overdue in the case of amounts Client has authorized TMB to charge to a credit card, TMB may, without limiting its other rights and remedies, accelerate Client’s unpaid fee obligations so that all such obligations become immediately due and payable and suspend Services until such amounts are paid in full. TMB’s Services may include paying or coordinating third-party service providers such as domain registrars, domain service providers, hosting companies, email service providers, ad platforms, software providers, plug-in providers, mailing vendors, or other providers involved in delivering Services. TMB will give Client at least ten (10) days’ prior notice that the account is overdue before suspending Services. Any overdue payments not received within thirty (30) days after such notice may be assigned to a third-party collection agency and may be reported to applicable credit reporting agencies where permitted by law. **2.5. No Waiver.** Any failure by TMB to exercise or enforce any right under these Terms and Conditions shall not constitute a waiver of that right or any other right. **2.6. Taxes.** Fees do not include taxes, levies, duties, or similar governmental assessments of any nature, including sales, use, or withholding taxes (collectively, “Taxes”). Client is responsible for paying all Taxes associated with its purchases. If TMB has a legal obligation to pay or collect Taxes for which Client is responsible, TMB will invoice Client and Client will pay that amount unless Client provides a valid tax exemption certificate. **2.7. Future Functionality.** Client agrees that purchases are not contingent on the delivery of any future functionality or features, or dependent on any oral or written statements made by TMB regarding future functionality, features, updates, compatibility, maintenance, security improvements, or similar matters, unless expressly stated in writing in a Service Agreement. **2.8. Direct Mail.** Due to changing postage rates, NCOA expiration periods, mailing regulations, and other factors, each direct mail campaign or mailing piece must be dropped within ninety (90) days of the invoice issuance date unless otherwise agreed in writing. If mailing pieces are not dropped within that time, TMB may, at its discretion, offer to return unused materials to Client and refund postage paid in advance that has not already been committed or spent. Client acknowledges that third-party mailing data may contain inaccuracies and that delivery to all intended recipients is not guaranteed. ## SECTION 3: OUR RESPONSIBILITIES **3.1. Provision of Purchased Services.** TMB will provide the Purchased Services pursuant to these Terms and Conditions and the applicable Service Agreement. TMB will provide its standard support for the Purchased Services unless otherwise stated in writing. TMB shall not be responsible for any delay or failure caused by circumstances beyond its reasonable control, including acts of God, government action, inflation, flood, fire, earthquake, civil unrest, terrorism, labor issues, Internet service interruptions, platform outages, cyberattacks, denial of service attacks, or failures of third-party providers. **3.2. Protection of Your Data.** TMB will maintain reasonable administrative, physical, and technical safeguards designed to protect the security, confidentiality, and integrity of Client data in TMB’s possession. Such safeguards include measures intended to prevent unauthorized access, use, modification, or disclosure except (a) to provide the Purchased Services, (b) to prevent or address service or technical problems, (c) as compelled by law, (d) as part of delivering Services to Client, (e) as part of marketing TMB’s own Services using work product, campaign examples, anonymized data, screenshots, or non-confidential portions of deliverables unless Client has requested otherwise in writing, or (f) as Client expressly permits in writing. **3.3. Personnel.** TMB will be responsible for the performance of its personnel, subject to the limitations and disclaimers in these Terms and Conditions. **3.4. No Guarantee of Results.** TMB does not guarantee any specific results, including but not limited to search engine rankings, lead volume, traffic increases, ad performance, conversion rates, sales, or return on investment. Marketing and advertising outcomes are influenced by numerous factors outside TMB’s control, including competition, budgets, market conditions, platform algorithms, customer behavior, and third-party policies. ## SECTION 4: SMS / TEXT MESSAGING SERVICES **4.1. Purpose and Scope.** If SMS or text messaging is used as part of the Services, such communications are intended solely for communication between TMB and Client unless expressly agreed otherwise in writing in a Service Agreement. Permitted uses may include operational updates, service notifications, appointment reminders, campaign performance information, lead delivery, and administrative communications. **4.2. Client Consent.** Client consents to receive SMS communications from TMB at the phone number(s) provided by Client and represents that it has authority to receive such communications on behalf of its organization. Consent may be withdrawn by written notice to TMB. Standard messaging and data rates may apply. **4.3. No Guaranteed Delivery.** Client acknowledges that SMS delivery depends on third-party messaging platforms, carrier networks, and regulatory requirements. TMB does not guarantee message delivery, timing, or availability and shall not be liable for delays, filtering, suspension, blocking, or non-delivery caused by third parties. **4.4. Suspension or Discontinuation.** TMB reserves the right to modify, suspend, or discontinue SMS communications at any time if required by law, carrier rules, platform policies, or if continued SMS use could expose TMB to legal, regulatory, operational, or reputational risk. Such suspension or discontinuation shall not constitute termination of this Agreement or any Service Agreement. **4.5. Limitation of Use.** SMS communications are provided as a convenience and are not intended to replace formal notices required under this Agreement unless expressly stated otherwise in writing. ## SECTION 5: TERM AND TERMINATION **5.1. Term of Agreement.** These Terms and Conditions commence on the date Client first accepts them and continue until all Services hereunder have expired or have been terminated as provided herein. **5.2. Term of Purchased Services.** The term of each Purchased Service shall be as specified in the applicable Service Agreement. Except as otherwise specified in a Service Agreement, recurring Services will automatically renew for additional periods equal to the expiring service term or one year, whichever is shorter, unless either party gives notice of non-renewal at least thirty (30) days before the end of the relevant term. Pricing during any renewal term will remain the same as during the immediately prior term unless TMB has given written notice of a pricing increase at least thirty (30) days before the end of that prior term. **5.3. Termination for Cause.** Either party may terminate these Terms and Conditions for cause upon thirty (30) days’ written notice to the other party of a material breach if such breach remains uncured at the expiration of that period, or immediately if the other party becomes the subject of a petition in bankruptcy or any other proceeding relating to insolvency, receivership, liquidation, or assignment for the benefit of creditors. **5.4. Refund or Payment upon Termination.** If Client terminates these Terms and Conditions in accordance with Section 5.3, TMB will not refund any prepaid fees covering the remainder of the term of any Service Agreement unless otherwise required by law or expressly stated in writing. If TMB terminates these Terms and Conditions in accordance with Section 5.3, Client will pay any unpaid fees covering the remainder of the term of all applicable Service Agreements to the extent permitted by law. In no event will termination relieve Client of its obligation to pay any fees payable for the period prior to the effective date of termination. If these Terms and Conditions are a renewal of or replacement for a prior agreement, Client agrees that any right to receive unused funds, postage, credits, or deposits from the prior agreement is waived unless specifically addressed in writing in a current Service Agreement. ## SECTION 6: CLIENT RESPONSIBILITIES **6.1. Timely Cooperation.** Client is responsible for providing timely approvals, accurate information, necessary content, and access to accounts, platforms, systems, websites, and materials required for TMB to perform the Services. Delays caused by Client may impact timelines, deliverables, campaign performance, launch dates, and related results. **6.2. Accuracy of Materials.** Client is solely responsible for the accuracy, legality, ownership, and appropriateness of all content, claims, offers, pricing, images, trademarks, testimonials, communications, and other materials supplied to TMB or approved by Client for use in the Services. **6.3. Third-Party Accounts and Access.** TMB may manage or assist with third-party accounts on Client’s behalf, including website hosting, domains, advertising platforms, CRM tools, analytics platforms, social media profiles, business listings, or other services. Unless otherwise agreed in writing, Client remains the owner of its business accounts and is responsible for maintaining access credentials, security, and compliance with third-party terms. TMB is not responsible for loss of access, suspension, policy violations, or disruptions caused by Client actions or third-party decisions. **6.4. Platform Compliance.** Client is responsible for complying with all applicable laws, regulations, and third-party platform policies, including but not limited to advertising policies, email marketing laws, data privacy laws, and messaging regulations. TMB shall not be responsible for account suspensions, ad disapprovals, or penalties resulting from Client’s non-compliance. ## SECTION 7: LIMITATION OF LIABILITY **7.1. Limitation of Liability.** TMB’s total aggregate liability arising out of or related to these Terms and Conditions or any Service Agreement, whether arising from a single incident or a series of related incidents, shall not exceed the total amount actually paid by Client to TMB for the specific Services giving rise to the claim during the twelve (12) months preceding the event giving rise to liability. The foregoing limitation applies whether an action is in contract, tort, strict liability, or otherwise, and regardless of the theory of liability. Nothing in this Section shall limit Client’s payment obligations. **7.2. Exclusion of Consequential and Related Damages.** In no event shall TMB be liable for any lost profits, lost revenues, lost data, lost business opportunities, indirect, special, incidental, consequential, cover, exemplary, or punitive damages, whether in contract, tort, or otherwise, even if TMB has been advised of the possibility of such damages. The foregoing disclaimer shall not apply to the extent prohibited by law. ## SECTION 8: NOTICES **8.1. Notices.** Any notice or demand required or permitted under these Terms and Conditions shall be deemed sufficiently given if sent by certified mail, registered mail, recognized overnight courier, or email to the address or email address most recently provided by the receiving party, or to such other address as either party may designate by notice given in accordance with this Section. ## SECTION 9: ASSIGNMENT **9.1. Assignment.** Neither party may assign any of its rights or obligations under these Terms and Conditions without the other party’s prior written consent, which shall not be unreasonably withheld, except that either party may assign these Terms and Conditions in their entirety, without the other party’s consent, to an Affiliate or in connection with a merger, acquisition, corporate reorganization, or sale of substantially all of its assets. If a party is acquired by or undergoes a change of control in favor of a direct competitor of the other party, the non-assigning party may terminate these Terms and Conditions upon written notice. Subject to the foregoing, these Terms and Conditions shall bind and inure to the benefit of the parties and their respective successors and permitted assigns. ## SECTION 10: RECORDING AND AI PROCESSING **10.1. Recording and Analysis.** TMB may record verbal and written communications between Client and TMB representatives, including employees, subcontractors, agents, and systems used in the delivery of Services. Such communications may be reviewed or analyzed using artificial intelligence tools for purposes such as quality assurance, training, service improvement, documentation, workflow automation, and security. By engaging with TMB, Client consents to such recording and analysis to the extent permitted by law. ## SECTION 11: CONFIDENTIALITY **11.1. Definition of Confidential Information.** “Confidential Information” means all information disclosed by one party (“Disclosing Party”) to the other party (“Receiving Party”), whether orally or in writing, that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure. Client’s Confidential Information includes Client data. TMB’s Confidential Information includes its Services, pricing, systems, processes, templates, strategies, methods, proposals, and internal business materials. Confidential Information does not include information that (a) is or becomes generally known to the public without breach of any obligation owed to the Disclosing Party, (b) was known to the Receiving Party prior to disclosure without breach of any obligation, (c) is received from a third party without breach of any obligation, or (d) was independently developed by the Receiving Party. **11.2. Protection of Confidential Information.** The Receiving Party will use at least reasonable care to protect the confidentiality of the Disclosing Party’s Confidential Information and will not use such Confidential Information for any purpose outside the scope of these Terms and Conditions except as permitted herein. The Receiving Party may disclose Confidential Information only to its employees, contractors, advisors, Affiliates, or service providers who need such access for purposes consistent with these Terms and Conditions and who are bound by confidentiality obligations no less protective than those set forth herein. **11.3. Compelled Disclosure.** The Receiving Party may disclose Confidential Information to the extent compelled by law, provided that, to the extent legally permitted, it gives the Disclosing Party prior notice and reasonable assistance at the Disclosing Party’s expense if the Disclosing Party wishes to contest the disclosure. ## SECTION 12: WARRANTIES AND DISCLAIMERS **12.1. Representations.** Each party represents that it has validly entered into these Terms and Conditions and has the legal power and authority to do so. **12.2. Limited Warranty.** TMB warrants that it will provide Services in a professional and workmanlike manner consistent with general industry standards. Client’s exclusive remedy for a breach of this warranty shall be, at TMB’s option, re-performance of the affected Services or termination of the applicable Service Agreement. **12.3. Disclaimer of Other Warranties.** Except as expressly provided herein or in a Service Agreement, TMB makes no warranties of any kind, whether express, implied, statutory, or otherwise, and specifically disclaims all implied warranties, including any implied warranty of merchantability, fitness for a particular purpose, title, or non-infringement, to the maximum extent permitted by law. **12.4. Third-Party Service Disclaimer.** TMB makes no guarantees, representations, or warranties regarding the compatibility, functionality, availability, or performance of its Services with any third-party systems, services, platforms, plug-ins, APIs, software, domains, hosting environments, advertising platforms, analytics systems, CRM systems, social platforms, email service providers, or other technologies. Client acknowledges that integration or continued compatibility with third-party services may be impacted by updates, outages, policy changes, suspensions, pricing changes, discontinuations, or other actions by such third parties, and TMB shall not be responsible for any resulting disruption, malfunction, inaccessibility, loss, or damages. **12.5. Website, SEO, Advertising, and Platform Disclaimer.** TMB does not warrant uninterrupted website availability, indexing by search engines, ad approval, ad delivery, platform reach, inbox placement, local listing visibility, map placement, social media reach, or compatibility with all browsers, devices, themes, plug-ins, or future software versions unless specifically stated in writing. ## SECTION 13: OWNERSHIP AND INTELLECTUAL PROPERTY **13.1. Client Ownership of Final Deliverables.** Upon full payment of all amounts due, Client shall own the final deliverables specifically created for Client under a Service Agreement, except for third-party materials, licensed assets, stock items, software, tools, or components subject to separate license terms. **13.2. TMB Ownership of Internal Materials.** TMB retains all rights, title, and interest in and to its internal processes, templates, frameworks, systems, methodologies, prompt structures, automation logic, know-how, libraries, reusable code, design systems, pricing models, training materials, and other proprietary materials used to provide the Services, even if incorporated into or used in connection with Client work, unless expressly transferred in writing. ## SECTION 14: GOVERNING LAW AND JURISDICTION **14.1. Governing Law.** These Terms and Conditions shall be governed by, construed, and enforced in accordance with the laws of the State of Ohio, without regard to its conflict of laws principles. **14.2. Venue.** Any claims, disputes, or causes of action arising out of or relating to these Terms and Conditions or any Service Agreement shall be brought exclusively in the state or federal courts located in Ohio, and the parties consent to the exclusive jurisdiction and venue of such courts. ## SECTION 15: SEVERABILITY AND CONSTRUCTION **15.1. Severability.** If any provision of these Terms and Conditions is determined to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect so long as the essential terms remain valid, binding, and enforceable. **15.2. Order of Precedence.** In the event of any conflict between these Terms and Conditions and a Service Agreement, the terms of the applicable Service Agreement shall control with respect to that conflict. ## SECTION 16: MODIFICATIONS **16.1. Updates to Terms.** TMB reserves the right to update or modify these Terms and Conditions from time to time. Any updates will be posted on TMB’s website and will be effective as of the “Last Updated” date listed at the top of this document. **16.2. Continued Use.** Client’s continued use of Services after such updates constitutes acceptance of the revised Terms and Conditions. Client is responsible for reviewing the most current version of these Terms and Conditions. ## SECTION 17: INDEMNIFICATION **17.1. Client Indemnification.** Client agrees to indemnify, defend, and hold harmless TMB and its officers, directors, employees, contractors, agents, Affiliates, successors, and assigns (collectively, the “Indemnified Parties”) from and against any and all claims, demands, actions, damages, losses, liabilities, costs, and expenses, including reasonable attorneys’ fees (collectively, “Claims”), arising out of or related to (a) Client’s content, materials, data, emails, offers, representations, or services, (b) any materials supplied, approved, or directed by Client, (c) Client’s breach of these Terms and Conditions or any Service Agreement, or (d) Client’s violation of applicable law or third-party rights. **17.2. Defense and Reimbursement.** Client agrees to promptly reimburse the Indemnified Parties for all costs and expenses, including attorneys’ fees, incurred in connection with the investigation, defense, or settlement of any Claim, whether or not such Indemnified Party is formally named in the proceeding. **17.3. Settlement Restrictions.** Client shall not settle, compromise, or consent to the entry of any judgment relating to any Claim without the prior written consent of TMB, unless such settlement includes a full and unconditional release of all Indemnified Parties from all liability arising out of such Claim. **17.4. Contribution.** If indemnification is unavailable or insufficient for any reason, Client agrees to contribute to the total losses, liabilities, and expenses in an amount equal to the portion for which indemnification would otherwise have applied, except to the extent such Claims are finally determined by a court of competent jurisdiction to have resulted solely from the gross negligence or willful misconduct of an Indemnified Party. **17.5. No Guarantee of Results.** Client acknowledges that TMB provides marketing, advertising, consulting, and technology services only, and that TMB makes no assurances regarding response rates, lead generation, search rankings, campaign performance, or business outcomes. **17.6. Survival.** The indemnification obligations set forth in this Section shall survive the completion, expiration, or termination of these Terms and Conditions and any Service Agreement. --- ### [Website Portfolio](https://www.toproofmarketing.com/portfolio/website-portfolio/) **Published:** February 26, 2020 **Author:** Chris **Content:** - ![Aviator Roofing](https://www.toproofmarketing.com/wp-content/uploads/2021/03/aviatorroofing.jpg "Aviator Roofing | Top Roof Marketing") ![mobile-fiendly](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mobile-fiendly.png "| Top Roof Marketing")[Play ](https://www.aviatorroofing.com/) [Visit Site](https://www.aviatorroofing.com/) - ![](https://www.toproofmarketing.com/wp-content/uploads/2023/11/cdbeilerllc.png "CD Beiler Construction | Top Roof Marketing")![mobile-fiendly](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mobile-fiendly.png "| Top Roof Marketing")[Play ](https://www.cdbeilerllc.com/) [Visit Site](https://www.cdbeilerllc.com/) - ![First Class Roofing](https://www.toproofmarketing.com/wp-content/uploads/2026/02/firstclassroofing.png "| Top Roof Marketing")![mobile-fiendly](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mobile-fiendly.png "| Top Roof Marketing")[Play ](https://www.first-class-roofing.com/) [Visit Site](https://first-class-roofing.com/) - ![Glick Roofing Systems](https://www.toproofmarketing.com/wp-content/uploads/2026/02/glickroofingsystems.png "| Top Roof Marketing")![mobile-fiendly](https://www.toproofmarketing.com/wp-content/uploads/2020/09/mobile-fiendly.png "| Top Roof Marketing")[Play ](https://www.glickroofingsystems.com/) [Visit Site](https://www.glickroofingsystems.com/) - ![Empire Contractors](https://www.toproofmarketing.com/wp-content/uploads/2021/03/roofsbyempire.jpg "Empire Contractors | Top Roof Marketing")![mobile-fiendly](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mobile-fiendly.png "| Top Roof Marketing") [Visit Site](http://www.roofsbyempire.com/) - ![Yoder’s Roofing](https://www.toproofmarketing.com/wp-content/uploads/2024/01/yoderroofs.png "| Top Roof Marketing")![mobile-fiendly](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mobile-fiendly.png "| Top Roof Marketing") [Visit Site](https://www.yoderroofs.com/) - ![Blue Rain Roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/12/bluerainroofing.jpg "| Top Roof Marketing")![mobile-fiendly](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mobile-fiendly.png "| Top Roof Marketing") [Visit Site](https://www.bluerainroofing.com/) - ![Core Values Construction](https://www.toproofmarketing.com/wp-content/uploads/2021/03/corevaluesconstruction.jpg "Core Values Construction | Top Roof Marketing")![mobile-fiendly](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mobile-fiendly.png "| Top Roof Marketing") [Visit Site](http://www.corevaluesconstruction.com/) - ![Incore Restoration Group](http://www.toproofmarketing.com/wp-content/uploads/2020/09/incorerestorationgroup.png "| Top Roof Marketing")![mobile-fiendly](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mobile-fiendly.png "| Top Roof Marketing") [Visit Site](http://www.incorerestorationgroup.com/) - ![Mid-West Roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/03/midwestroofing.jpg "| Top Roof Marketing")![mobile-fiendly](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mobile-fiendly.png "| Top Roof Marketing") [Visit Site](http://midwestroofingnd.com/) - ![Sully-Jones Roofing](https://www.toproofmarketing.com/wp-content/uploads/2022/04/sullyjones.jpg "| Top Roof Marketing")![mobile-fiendly](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mobile-fiendly.png "| Top Roof Marketing") [Visit Site](https://sully-jones.com/) - ![Good Roofing Company](https://www.toproofmarketing.com/wp-content/uploads/2022/04/goodroofingcompany.png "| Top Roof Marketing")![mobile-fiendly](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mobile-fiendly.png "| Top Roof Marketing") [Visit Site](https://www.goodroofingcompany.com/) - ![Mountain Valley Roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/07/mountainvalleyroofing.webp "| Top Roof Marketing")![mobile-fiendly](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mobile-fiendly.png "| Top Roof Marketing") [Visit Site](https://www.mountainvalleyroofing.com/) - ![Roof Service Group](https://www.toproofmarketing.com/wp-content/uploads/2026/02/theroofservicegroup.webp "| Top Roof Marketing")![mobile-fiendly](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mobile-fiendly.png "| Top Roof Marketing") [Visit Site](https://www.theroofservicegroup.com/) ### Are you interested in seeing the full list of 100+ sites we’ve built over the years? Please enter your information below and we’ll be in touch. --- ### [Privacy Policy](https://www.toproofmarketing.com/privacy-policy/) **Published:** July 6, 2017 **Author:** Jonathan Keim **Content:** This privacy policy sets out how Top Roof Marketing, LLC (the “Company”) uses and protects any information that you give the Company when you use this website. Top Roof Marketing, LLC is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Top Roof Marketing, LLC may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy was last updated on February 1, 2026. --- ## What we collect We may collect the following information: - name - contact information including email address, phone number, and mobile number - demographic information such as postcode, preferences, and interests - other information relevant to customer surveys and/or offers --- ## What we do with the information we gather We require this information to understand your needs and provide you with a better service, and in particular for the following reasons: - Internal record keeping. - We may use the information to improve our products and services. - We may periodically send promotional emails about new products, special offers, or other information which we think you may find interesting using the email address which you have provided. - From time to time, we may also use your information to contact you for operational, administrative, service-related, or market research purposes. We may contact you by email, phone, text message (SMS), fax, or mail. --- ## Text Messaging (SMS) If you provide us with a mobile phone number, we may use it to send text messages related to our services, including operational updates, administrative communications, service notifications, and delivery of campaign or lead-related information. We do not send marketing or promotional text messages to customers or prospects unless expressly agreed to in writing. Text message delivery is subject to third-party messaging platforms and carrier networks. Message delivery is not guaranteed. Standard messaging and data rates may apply. --- ## Security We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online. --- ## How we use cookies A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. --- ## Links to other websites Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. --- ## Controlling your personal information You may choose to restrict the collection or use of your personal information in the following way: - If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@toproofmarketing.com. We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law. We may use your personal information to send you promotional information about third parties (or via a sister brand) which we think you may find interesting if you tell us that you wish this to happen. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect. --- ### [SMS Messaging Consent](https://www.toproofmarketing.com/sms-messaging-consent/) **Published:** February 1, 2026 **Author:** admin **Content:** By submitting a form on this website and providing your mobile phone number, you consent to receive text messages from Top Roof Marketing related to your inquiry, lead data received from marketing efforts, service updates, or operational notifications. *By submitting this form, I agree to receive text messages from Top Roof Marketing related to my inquiry and service updates. Message frequency may vary. Message & data rates may apply. Reply STOP to opt out. Reply HELP for help. Consent is not a condition of purchase.* --- ### [Website Design Questionnaire](https://www.toproofmarketing.com/website-design-questionnaire/) **Published:** January 3, 2026 **Author:** admin **Content:** NameCompany NameWho will be managing the project?**Website Information**Do you own a domain (.com, .net, etc.) or need one?Yes, I will provide accessNo, I need help buying a domainShould we host your website once launched?YesNoUnsure If yes, do you have email accounts to move over? Phone number for website?Does that phone number go to any other business?YesNoAddress for website? (i.e, 123 Main St., Columbus, OH)Is that address associated with any other business?YesNoList your office hours:Do you provide 24/7 emergency service?YesNoList the cities you want mentioned on your website and/or how far you will travel:Do you have existing social media business accounts? Yes, please add the applicable social media buttons to my websiteNo, but please share more information on how you can help us create themNo, we prefer not to use social media If yes, share direct URLs if possible Check applicable categories:ResidentialCommercialIndustrialCheck applicable services: Single ply membranesCoatingsSpray FoamShinglesMetalRepairRestorationFull Replacement List any additional services needed on the website:List any manufacturers you want featured: List any memberships or certifications we should include (BBB, Chamber of Commerce, NRCA, Choice Roof Contractors, etc.) Do you have any specific design elements or color schemes you want us to follow?List examples of sites you like and reasons you like them:Do you have a company logo or need help designing one?Yes, I will provide the logo fileNo, please share more information on your logo design servicesList any slogans or mission statement you want included:Do you already have pictures for your website or need stock photos?Yes, I will provide picturesYes, I will provide pictures but please also use stock photos where neededNo, use all stock photos **Maintenance Information**We provide ongoing security upgrades and monitoring for either $50/month or $400/year. This service includes regular WordPress updates, proactive uptime monitoring, enhanced security measures, and more. It also includes a warranty covering the replacement of your website if this ever becomes necessary. With increasing cybersecurity risks for small businesses, we highly recommend this optional service to help ensure reliability and minimize downtime. If you choose not to engage proactive protection, we can relaunch a backup version of your website if an unexpected issue occurs; however, this may result in increased downtime and additional fees. Would you like us to provide our maintenance services with warranty-backed protection?Yes, $50/month optionYes, $400/year optionNo, we will monitor uptime and apply our own updatesDo you want ongoing SEO (search engine optimization) of the site?Yes, please send me pricing and more detailsNo, we will use other methods to drive traffic to the website **Personalized Company Story** Please provide notes we can use to customize your website. Include things like how, when and why you got into business, your intentions for your customers, and/or personal hobbies or family information that helps prospects relate to you. **Additional Information**Is there anything else our team should know? --- ### [Going Live Questionnaire (GLQ)](https://www.toproofmarketing.com/going-live-questionnaire/) **Published:** January 3, 2026 **Author:** admin **Content:** - Name - Company Name **What is your preferred level of hosting service?** While both Standard and Premium include SSL encryption and up to 100 email accounts, Premium also provides you with a dedicated IP address, faster speeds, and larger bandwidth to win extra favor from search engines like Google. Standard ($250/year)Premium ($820/year)No hosting required (I’ll provide login details to my current service provider) **What company currently holds your domain?** (if you don’t know, we can look it up) **Do you want Top Roof Marketing to hold your domain custody as a courtesy so you have just one website company and one bill?** *(Skip this section if Top Roof Marketing holds your domain already)* YesNoNot applicable (N/A) **If yes,** please provide your EPP Transfer code or Login Information for your current domain registrar. **If no,** what is your Login Information for your current domain registrar so we can change the nameservers and/or A record in order to “point” to our website server? **How do you currently get your email?** (popular choices include Google Suite, Microsoft 365 and Yahoo/Gmail). **If you do not have a company-specific domain for your email (such as jim@ABCRoofing.com), should we create one for you?** YesNo **If yes,** we will set one up on our hosting service at no additional cost and send instructions on how to access the email via the Edison Mail app, our online webmail app, and other applications. **If no,** we can send the contact form submissions wherever you request (such as a Gmail address). **Do you have any emails you want forwarded?** (such as forwarding info@ABCRoofing.com to jim@ABCRoofing.com) **What email address do you want online contact form submissions to go to?** **Do you want to add our 24/7 automated messaging service for $75/month?** YesNoPlease send info **Would you like us to provide our maintenance services with warranty-backed protection?** Yes, $40/month optionYes, $400/year optionNo, we will monitor uptime and apply our own updatesPlease send info *Note: Declining this protection increases risk of hackers using new exploits in the future to break into your website. This has been an increasing risk, so we now offer this as an option for those who want us to have the long-term responsibility of regularly updating the website and helping ensure uptime.* **For your local directory listings, what forms of payment do you accept?** (cash, credit, ACH, etc.) --- ### [SEO Questionnaire](https://www.toproofmarketing.com/seo-questionnaire/) **Published:** January 2, 2026 **Author:** admin **Content:** - Name - Company Name Please list your target cities in the preferred order. (Note: Starting with smaller cities initially will typically lead to faster results due to less competition).- - - - - - - - - - - - - - - - - - - - - We want to promote the right services for your company. Popular choices include: Flat Roof Repair, Roof Coating, Roof Inspection, Flat Roof Replacement, Single-ply Roofing. Are there any services you would like to remove or add? If we are also posting to your social media accounts (an optional add-on), please provide the login information or provide the contact info of the person we should reach out to for this access. If Top Roof Marketing did not build your website, please provide your website (e.g., WordPress) login: When we complete all the keywords for each city listed above, would you like us to select the next list of cities and keywords, or contact you for a new list? You will receive a quarterly SEO report. Which email should this be sent to? Do you have any content guidelines that we should adhere to? Do you have a specific writing style you prefer? --- ### [Start Setup](https://www.toproofmarketing.com/start-setup/) **Published:** December 23, 2025 **Author:** admin **Content:** Full Name Company Name Phone Number Where should completed chats (transcripts) be emailed? What cities, counties, or states do you service? What roofing systems do you service? single-plymetalmod-bitspray foambuilt-upshingleslateroof coatingsall the above What kind of warranties do you offer? What manufacturers are you affiliated with? How long has your company been in business? How many years of experience do you (and/or your team) have in roofing? Are there any types of projects you do NOT handle? (Select all that apply) ResidentialNew constructionProjects outside the service areaNon-roofing trades (siding, windows, gutters, solar, etc.)Other When an unwanted project comes in (such as projects too far away), how should the chatbot respond? Collect contact information anyway and explain you may refer themPolitely explain it’s outside the scope and do not collect contact info Do you like this reply if someone asks about getting free estimates? *“Estimates aren’t always free. If a fee ever applies, our inspector will confirm with you prior to scheduling.”* YesNo Do you have FAQs that are unique to your business? (If not, we’ll use your website content and our 12+ years of real chat conversations to train your chatbot) I agree to [ Terms & Conditions ](https://www.quantumrooftech.com/terms-conditions.html) I acknowledge the [ Privacy Policy ](https://www.toproofmarketing.com/start-setup/#) --- ### [Business Card Portfolio](https://www.toproofmarketing.com/portfolio/business-card-portfolio/) **Published:** May 12, 2014 **Author:** Chris **Content:** - [![Cameron Inspection And Construction](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-2-Cameron-Inspection-And-Construction-thumb.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-2-Cameron-Inspection-And-Construction.jpg) - [![Fivestar Roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-2-Fivestar-Roofing-thumb.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-2-Fivestar-Roofing.jpg) - [![Carter](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-1-Carter-thumb.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-1-Carter.jpg) - [![First Class-Roofing](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-1-First-Class-Roofing-thumb.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-1-First-Class-Roofing.jpg) - [![Flat Roof Experts](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-1-Flat-Roof-Experts-thumb.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-1-Flat-Roof-Experts.jpg) - [![High Star Construction](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-1-High-Star-Construction-thumb.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-1-High-Star-Construction.jpg) - [![Keystone](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-1-Keystone-thumb.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-1-Keystone.jpg) - [![Outback](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-1-Outback-thumb.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-1-Outback.jpg) - [![Qualitas](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-1-Qualitas-thumb.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-1-Qualitas.jpg) - [![AG Roof Coatings](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-2-AG-Roof-Coatings-thumb.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2025/11/TRM-Portfolio-Business-Card-Mockup-2-AG-Roof-Coatings.jpg) - [![DB Roof Solutions](https://www.toproofmarketing.com/wp-content/uploads/2024/03/card-front.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2024/03/card-front-bc.jpg) - [![DB Roof Solutions](https://www.toproofmarketing.com/wp-content/uploads/2024/03/card-back.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2024/03/card-back-bc.jpg) - [![Borntreger Protection](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Borntreger-Protection.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2023/07/Borntreger.jpg) - [![Schwartz Roofing](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Schwartz-Roofing-BC-Sample-Design.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2023/07/Schwartz.jpg) - [![A-1 Roofing Systems](http://www.toproofmarketing.com/wp-content/uploads/2020/09/A-1-Roofing-Systems.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2023/07/A-1.jpg) - [![Brenneman Roofing](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Brenneman-Roofing1.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2023/07/Brenneman.jpg) - [![Kentex](https://www.toproofmarketing.com/wp-content/uploads/2023/07/Kentex-small.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2023/07/Kentex.jpg) - [![Simon Lee](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Simon-Lee.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2023/07/Simon-Lee.jpg) - [![Hershberger Roofing](http://www.toproofmarketing.com/wp-content/uploads/2020/09/hershberger-roofing-small.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2023/07/Hershberger.jpg) - [![FoamWorks](http://www.toproofmarketing.com/wp-content/uploads/2020/09/foam-works-card.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2023/07/Foamworks.jpg) - [![Legacy Commercial](http://www.toproofmarketing.com/wp-content/uploads/2020/09/legacy-commercial-bc.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2023/07/Legacy-Commercial.jpg) - [![eTech](http://www.toproofmarketing.com/wp-content/uploads/2020/09/eTech-business-card-bc.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2023/07/Etech.jpg) - [![River Run Roofing](http://www.toproofmarketing.com/wp-content/uploads/2020/09/river-run-roofing-bc.png)](https://www.toproofmarketing.com/wp-content/uploads/2023/07/River-Run.png) - [![Wagler Metal Sales](http://www.toproofmarketing.com/wp-content/uploads/2020/09/wagler-metal-sales-bc.jpg)](https://www.toproofmarketing.com/wp-content/uploads/2023/07/Wagler-Metal.jpg) --- ### [Welcome to Our New Ashland Office!](https://www.toproofmarketing.com/ashland-office/) **Published:** November 24, 2025 **Author:** admin **Content:** We are excited to announce the opening of our first physical office in Ashland, Ohio. After twelve years of virtual growth, this new space represents the relationships, trust, and innovation that built our company from the beginning. ▶️ **Watch the Walkthrough Video** ## A Virtual Office with Unique Features Even though we now have a physical presence, our operations remain fully digital. The Ashland office was built for visitors who want an interactive experience or meet with us in person. Here’s what you will discover: #### A Modern, Automated Space - Lights and locks are fully automated - The meeting room opens remotely after a quick doorbell call - A wide range of refreshments while browsing portfolio examples Whether you’re a small local business or a nationwide service provider, you can plan your next steps without waiting for someone to be on-site. --- ## Why We Built a Digital-First Office For more than a decade, our team has served clients across the United States entirely online. This approach has allowed us to: - Keep response times fast - Work with businesses in all time zones - Build powerful digital tools that run 24/7 - Push innovation farther than a traditional in-person model allows The Ashland office blends the best of both worlds. We now have a place our community can visit while our team continues to deliver the speed, automation, and accessibility of a digital agency. --- ## Explore Our Work We serve business owners who want to improve their marketing, get better results online, and streamline their workload. Inside the office and online, you can explore examples of: - Digital designs - Real-world results - Tools for enhanced productivity - Print marketing campaigns - Video production - Brand development Every project is built with performance, clarity, and real-world return on investment at its core. --- ## Visit the Ashland Office **Address:** Top Jump Marketing 2173 Claremont Ave. Ashland, OH 44805 **Parking:** Free on-site **How to Engage:** [Click for Directions](https://maps.app.goo.gl/ruSz92bPaBkLtYBg7) or [Schedule an On-site Meeting](https://topjump.youcanbook.me/) **Office Hours:** While you can check things out 24/7, the doorbell experience is from 8:30am to 6:00pm Monday through Saturday. --- ## Let’s Connect Have a project in mind? Want to see how our team can help grow your business? [Book a Meeting](https://topjump.youcanbook.me/) --- Thank you for celebrating this milestone with us! Whether you visit in person or connect digitally, we’re excited to continue helping businesses grow through modern marketing and innovative tech. --- ### [Thank You](https://www.toproofmarketing.com/thank-you/) **Published:** November 1, 2025 **Author:** admin **Content:** A knowledgeable member of our team will be in touch! --- ### [Contact](https://www.toproofmarketing.com/contact/) **Published:** October 5, 2013 **Author:** Chris **Content:** Services of interest:Direct MailWebsiteSEOPrint DesignOther Service [View Larger Map](https://maps.google.com/maps?f=q&source=embed&hl=en&geocode=+&q=+1130+East+Main+St.+%23165+Ashland,+OH+44805&ie=UTF8&hq=&hnear=1130+E+Main+St+%23165,+Ashland,+Ohio+44805&t=m&ll=50.513427,-75.234375&spn=28.060099,30.673828&z=4&iwloc=A) --- ### [Privacy Policy - Double M Roofing](https://www.toproofmarketing.com/privacy-policy-double-m-roofing/) **Published:** August 18, 2024 **Author:** admin **Content:** We recognize that you may be concerned about our use and disclosure of your personal information. Your privacy is very important to us and our client Double M Roofing. The following will inform you of the information that our team and Double M Roofing may collect from you, and how it is used. By using the Facebook form, you are accepting the practices described in this policy. ## Information Collection We may collect non-personal information, such as a domain name and IP Address. The domain name and IP address reveals nothing personal about you other than the IP address from which you have accessed our site. We may also collect information about the type of Internet browser you are using, operating system, what brought you to our Website, as well as which of our Web pages you have accessed. Additionally, if you communicate with us regarding our Website or our services, we will collect any information that you provide to us in any such communication. We may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy. ## Information Use We use the collected information primarily for our own internal purposes, such as providing, maintaining, evaluating, and improving our services and Website, fulfilling requests for information, and providing customer support. ## Consent By using the Facebook form, you consent to the collection and use of information as specified above. If we make changes to our Privacy Policy, we will post those changes on this page. Please review this page frequently to remain up-to-date with the information we collect, how we use it, and under what circumstances we disclose it. You must review the new Privacy Policy carefully to make sure you understand our practices and procedures. **If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at** **(800) 795-2187 or via mail Attn: Privacy Officer, 1130 E. Main St. #165, Ashland, OH 44805.** --- ### [Single Drop Mailing](https://www.toproofmarketing.com/single-drop-mailing/) **Published:** April 1, 2023 **Author:** admin **Content:** #### 5,000 Pieces **• 8.5” x 11” Paper Size (bi-fold or tri-fold) • 100# Glossy Paper Thickness** [Buy with Crypto](https://commerce.coinbase.com/checkout/d36d04a9-f3f5-4813-866b-481e9bd60511) --- ### [Email Campaigns for Roof Contractors](https://www.toproofmarketing.com/what-we-do/email-campaigns/) **Published:** November 25, 2013 **Author:** Chris **Content:** ### Lead Generation Faster and Easier #### Important Email Statistics A recent study found that email marketing as a channel was the third overall lead generation source for marketers, producing 13% of all leads. (Source: HubSpot) Emails that include social sharing buttons have a 158% higher click-through rate. (Source: GetResponse) People who buy products marketed through email spend 138% more than people that do not receive email offers. (Source: Convince and Convert) According to McKinsey Research, 9 out of 10 consumers use email on a daily basis. Because so many email users are out there, email marketing has become a tool for generating leads quickly and efficiently. Other surveys confirm email marketing’s efficacy as well. Measuring in terms of order values, one market research firm reports that email marketing conversion-to-purchase rates can be higher than social media marketing’s own rates. Yet despite its efficiency and cost competitiveness, email marketing has been found to have one-tenth to one-thirtieth the effectiveness of direct mail campaigns. Multiple surveys actually confirm that campaigns with email and direct mail marketing yield higher response rates. In other words, using a combo of both gives you the best results. ### Advantages of Email Marketing Email marketing gives you a number of advantages. - ![Instant Delivery](http://www.toproofmarketing.com/wp-content/uploads/2020/09/instant-delivery.png "instant-delivery | Top Roof Marketing") ### Instant Delivery Reach out to leads in just 2 hours or less. With email communications, you’ll receive responses in 1-3 days instead of waiting for weeks on end. - ![Personal Touch](http://www.toproofmarketing.com/wp-content/uploads/2020/09/p-touch-1.png "Personal Touch | Top Roof Marketing") ### Personal Touch Segment and target users with highly personalized email content. You’ll be able to quickly contact them at the times they’ve been identified as being most likely to buy. - ![Easy Measuring](http://www.toproofmarketing.com/wp-content/uploads/2020/09/measurable-1.png "Measurable Results | Top Roof Marketing") ### Easy Measuring Email marketing programs provide multiple metrics for easily gauging success. Tap into them for better results and quality insights into what your customers want. - ![Stronger Loyalty](http://www.toproofmarketing.com/wp-content/uploads/2020/09/stronger-loyalty.png "stronger-loyalty | Top Roof Marketing") ### Stronger Loyalty One of the cornerstones of roofing lead generation is referrals. Build strong customer loyalty through continued, targeting email communications efforts. ### Build a Strong Foundation with Our Expertise. At Top Roof Marketing, we believe our success is determined by our clients’ success. That’s why we stake our reputation on the results we get. Our team of experts will help you attract and convert more leads for greater business gains. From start to finish, our team handles everything so lead generation is easy and convenient. With our email marketing services, you get: ![paper-env](http://www.toproofmarketing.com/wp-content/uploads/2020/09/paper-env.jpg "| Top Roof Marketing") - Friendly, expert advisement - Customized email campaigns for optimal results - Easy, convenient email campaign design and implementation - More time to focus on growing your business - Processed email addresses for verifying deliverability - Quality lead generation that strengthens your customer base - Adherence to industry privacy guidelines **Call or contact us today to learn more about our results-driven campaigns.** ![Fast Quote](http://www.toproofmarketing.com/wp-content/themes/toproof/images/estimate.png)***Fast Quote*** [(800) 795-2187](tel:800-795-2187) --- ### [Logos for Roof Contractors](https://www.toproofmarketing.com/what-we-do/logos/) **Published:** November 15, 2013 **Author:** Jonathan Keim **Content:** ### Stand Out From Your Competitors. These days, it seems hardly anyone doesn’t know McDonald’s classic Golden Arches or Apple’s simple Mac logo. In fact, one study shows 94% of the world’s population recognizes Coca Cola’s red and white logo, and that’s including people from outside of Coca Cola’s consumer base. That’s what dynamic logos do: build and sustain market recognition. Now imagine what a compelling logo can do for your roofing business in your local markets. - ![bi](http://www.toproofmarketing.com/wp-content/uploads/2020/09/bi.png "| Top Roof Marketing")### Build Identity Set yourself apart from the start with a vibrant, professional-looking image. A creative, one-of-a-kind logo design will make your business unique and identifiable. - ![ga](http://www.toproofmarketing.com/wp-content/uploads/2020/09/ga.png "| Top Roof Marketing")### Grow Awareness A well-designed logo makes your company able to be identified without its name. With a well-thought-out design, as your reputation grows so will public awareness of your brand value. - ![ce](http://www.toproofmarketing.com/wp-content/uploads/2020/09/ce.png "| Top Roof Marketing")### Convey Expertise You can begin building consumer confidence from the get-go with a company image that expresses strength. Communicate your value with a self-styled design that is crisp and fresh. - ![ei](http://www.toproofmarketing.com/wp-content/uploads/2020/09/ei.png "| Top Roof Marketing")### Enhance Image A high-quality design increases customer perception of you as a professional in your industry. It will help enhance, grow, and sustain your company’s credibility. ### Build Success with Our Expertise. Over the years, our team’s seasoned experts have developed the skills and know-how to make sure your roofing company is well-represented. Recognizing your reputation as our metric for success, we offer logo design options that are compelling, dynamic, and attention-getting. #### We offer: - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/first-class-logo.jpg "first-class-logo") - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/all-star-logo.jpg "all-star-logo") - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/energytek-logo.jpg "energytek-logo") - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/five-star-logo.jpg "five-star-logo") - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/gq-logo.jpg "gq-logo") - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/mq-logo.jpg "mq-logo") - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/troyer-roof-logo.jpg "troyer-roof-logo") - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/ww-logo.jpg "ww-logo") - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/small.jpg "small") - Easy, convenient design process from start to finish - A database of customizable graphics for style selection - Multiple logo options for easy viewing and inspiration - Easy, convenient access to all source files - Complete flexibility for future projects like vehicle wraps - Friendly, professional advisement at all project stages - Exceptional customer service experience As a firm exclusively focused on commercial roofing contractor marketing, we’re here to address your needs quickly and effectively. We believe our clients’ success determines our reputation, which is why business owners across the United States endorse us for our service and results. ![Fast Quote](http://www.toproofmarketing.com/wp-content/themes/toproof/images/estimate.png)***Fast Quote*** [(800) 795-2187](tel:800-795-2187) --- ### [Direct Mail for Roof Contractors](https://www.toproofmarketing.com/what-we-do/direct-mail/) **Published:** November 20, 2013 **Author:** Jonathan Keim **Content:** ### Lead Generation Made Easy According to the Direct Mail Association, 7 out of 10 consumers of all age demographics recently were said to have purchased something as a result of direct mailing. Other surveys confirm direct mail’s attractiveness, with it yielding 10 to 30 times more effectiveness than email marketing. Consumers also have a preference for direct mail over email. One study found that half of American consumers favor direct mail over email. In other words, these stats show that if done right, direct mailing campaigns can make lead generation more of a cinch. Our company offers full service direct mail marketing campaigns from start to finish, and as a result of doing numerous marketing campaigns for other roof contractors, we know what works best. Start a discussion with one of our team members today and see how we can put our expertise in the roofing industry to work for you. ![direct mail postcard](http://www.toproofmarketing.com/wp-content/uploads/2020/09/123.png "| Top Roof Marketing") #### We Track Every Mailing To **Maximize Results** (Call for Details) ### Advantages of Direct Mail There are multiple advantages to our direct mail service option. - ![Precise Targeting](http://www.toproofmarketing.com/wp-content/uploads/2020/09/p-targeting-1.png "Precise Targeting | Top Roof Marketing") ### Precise Targeting Direct mail campaigns are customizable to the exact demographic profiles of those most likely to engage your services. - ![Versatility](http://www.toproofmarketing.com/wp-content/uploads/2020/09/versatility-1.png "Versatility | Top Roof Marketing") ### Versatility You’re able to send anything from brochures to mailbox-filling pieces for different lead generation outcomes. - ![Measurable Results](http://www.toproofmarketing.com/wp-content/uploads/2020/09/measurable-1.png "Measurable Results | Top Roof Marketing") ### Measurable Results Direct mail is one of the easiest-to-measure, most trackable methods for marketing success out there. - ![Seamless Integration](http://www.toproofmarketing.com/wp-content/uploads/2020/09/integration-1.png "Seamless Integration | Top Roof Marketing") ### Seamless Integration Direct mailing campaigns can easily be integrated with other marketing efforts so you have all the bases covered. - ![Season-proof](http://www.toproofmarketing.com/wp-content/uploads/2020/09/season-proof-1.png "Season-proof | Top Roof Marketing") ### Season-proof Effective direct mail campaigns help you build and sustain a customer base for all seasons, giving you business all year-round. - ![Personal Touch](http://www.toproofmarketing.com/wp-content/uploads/2020/09/p-touch-1.png "Personal Touch | Top Roof Marketing") ### Personal Touch Direct mail lets you “personalize” your message to a target audience, driving for even greater effectiveness. ### More Business Than Ever Before #### With our team, you get: ![fast-quote](http://www.toproofmarketing.com/wp-content/uploads/2020/09/fast-quote.jpg "| Top Roof Marketing") - **Full process optimization**—We’ve managed numerous direct mail campaigns for commercial roof contractors. Our contact list criteria and layouts are optimized for the best results to aid in your business expansion. - **Easy, Convenient Service**—We handle everything, from start to finish. Whether it’s designing the mail piece (kept in-house per industry standard), building the target list, writing the text, or delivering the order to the post office, everything’s taken care of so you don’t worry about a thing. - **Peerless Track Record**—Knowing what works best requires sending out tens of thousands of mail pieces with different variations. Our team has unparalleled data insights to ensure your prospects are well-targeted, sifted down to season, area, and demographic profiles. - **Unmatched Experience**—Top Roof Marketing’s team of experts has spent countless man hours researching and determining what constitute commercial building owners’ interests. Our insights enable us to position and present you as the solution to their needs. - **Customizable Catalogue**—We offer a catalogue with a range of customizable layouts, graphics, and text boxes for your convenience. Swift attentiveness to your needs and the best customer service further ensure expectations are beat. **Contact us to learn how you can take advantage of these great benefits, today!** ![Fast Quote](http://www.toproofmarketing.com/wp-content/themes/toproof/images/estimate.png)***Fast Quote*** [(800) 795-2187](tel:800-795-2187) --- ### [What We Do](https://www.toproofmarketing.com/what-we-do/) **Published:** October 5, 2013 **Author:** Jonathan Keim **Content:** - ![Direct Mail](http://www.toproofmarketing.com/wp-content/uploads/2020/09/direct-mail.png "direct-mail | Top Roof Marketing") ### Direct Mail We’ve spent countless hours refining our direct mail strategies. Because we know our success relies on our client’s success, we offer all our experience and expertise at no extra cost to our clients. [Learn More](http://www.toproofmarketing.com/what-we-do/direct-mail/ "Direct Mail") - ![Websites](http://www.toproofmarketing.com/wp-content/uploads/2020/09/websites.png "websites | Top Roof Marketing") ### Websites 85% of the U.S. population is now using the internet to find local businesses. Our online marketing team skillfully employs SEO tactics for maximum free traffic from Google, Bing and other search engines. [Learn More](http://www.toproofmarketing.com/what-we-do/websites/ "Websites") - ![Logos](http://www.toproofmarketing.com/wp-content/uploads/2020/09/logos.png "logos | Top Roof Marketing") ### Logos An unprofessional logo can destroy the way people think about your company. Do not make the wrong first impression. Set yourself apart from the competition with a logo that motivates. [Learn More](http://www.toproofmarketing.com/what-we-do/logos/ "Logos") - ![Print Design](http://www.toproofmarketing.com/wp-content/uploads/2020/09/print-design.png "print-design | Top Roof Marketing") ### Print Design From business cards and brochures to proposal forms and presentations, we can help you make an unforgettable impression. Our services cover the complete process from concept to delivery. [Learn More](http://www.toproofmarketing.com/what-we-do/print-design/ "Print Design") - ![Social Media](http://www.toproofmarketing.com/wp-content/uploads/2020/09/social-media.png "social-media | Top Roof Marketing") ### Social Media Facebook, Twitter, and other social media sites now account for nearly a third of all internet traffic. These powerful platforms can be used to establish credibility and increase your reach. [Learn More](http://www.toproofmarketing.com/what-we-do/social-media-marketing/ "Social Media") - ![Press Releases](http://www.toproofmarketing.com/wp-content/uploads/2020/09/press-releases-1.png "press-releases | Top Roof Marketing") ### Press Releases When done correctly, a single news release can put your business on over 200 websites for immeasurable exposure online. We can help you quickly get your name out there! [Learn More](http://www.toproofmarketing.com/what-we-do/press-releases/ "Press Releases") - ![Telemarketing](http://www.toproofmarketing.com/wp-content/uploads/2020/09/telemarketing.png "telemarketing | Top Roof Marketing") ### Telemarketing When combined with a direct mail campaign, telemarketing can be a powerful sales tool. If you don’t have time to talk on the phone, consider hiring one of our trained professionals. [Learn More](http://www.toproofmarketing.com/what-we-do/telemarketing/ "Telemarketing") - ![Email Campaigns](http://www.toproofmarketing.com/wp-content/uploads/2020/09/email-campaigns.png "email-campaigns | Top Roof Marketing") ### Email Campaigns Unlike most other forms of advertising, email marketing can generate an immediate response. We use targeted lists to help clients get in contact with the right people at the right time. [Learn More](http://www.toproofmarketing.com/what-we-do/email-campaigns/ "Email Campaigns") --- ### [Telemarketing for Roof Contractors](https://www.toproofmarketing.com/what-we-do/telemarketing/) **Published:** November 29, 2013 **Author:** Chris **Content:** ![tele](http://www.toproofmarketing.com/wp-content/uploads/2020/09/tele.jpg "| Top Roof Marketing") ### Get Appointments Set for You Nowadays, all sorts of marketing methods are being used for getting the word out. Search engine optimization, social media, pay-per-click campaigns, blogging… there is a hodgepodge of marketing tools out there. With that being the case, the fact that everyone’s using them can make one’s own efforts seem ineffective or even behind the times. Despite all of the innovations, there’s something to be said for the old ways of reaching out to prospects and building a solid customer base, one customer at a time. Telemarketing is one of those ways. It’s timeless as it creates a personal connection with a lead, and when it’s paired with a direct mail campaign, response rates reach new levels. **Study after study shows that following up a direct mail campaign with a phone call can boost response rates by 50% or more. In sales, there are few things more compelling than the power of the personal connection.** ***Imagine what would happen if you used these powerful techniques in your own lead marketing efforts.*** ### What Does a Powerful Telemarketing Campaign Feature? #### Key Elements for Success: - Establish a warm impression with the prospect. - Communicated attentiveness to lead’s needs/concerns. - Friendly, helpful manner and clear call to action. - Adaptability and a listening role for gauging consumer interests. - Customer needs and service-oriented approach to build rapport - Clear communication of product or service value to prospect - Outlined talking points for drawing lead in - Articulated belief in the product or service’s quality - Targeted at time of day at which prospect is most likely to answer - Conversational approach with lots of listening to customer needs ### Give Us a Ring At Top Roof Marketing, each client’s needs, satisfaction, and time come first. We’re here to serve, and that philosophy shows in our daily operations and client interactions. When it comes to our telemarketing services, we stress convenience, targeted call campaigns, and results. We also offer specialized discounts so you get quality along with price competitiveness when combining telesales with one of our direct mail packages. **Industry expertise paired with great benefits:** ![guarantee](http://www.toproofmarketing.com/wp-content/uploads/2020/09/guarantee.jpg "| Top Roof Marketing") - Exceptional Customer Service, Period - First-Rate Advisement and Marketing Guidance - Unbeatable expertise and industry insights - Full Customer and Operations Support - Convenience and Savings in Time and Money - An Increase in Your Pool of Leads and Profitability **Give us a call today to learn how to take advantage of our results-driven telemarketing campaign packages!** --- ### [Print Design for Roof Contractors](https://www.toproofmarketing.com/what-we-do/print-design/) **Published:** November 25, 2013 **Author:** Chris **Content:** ### Make an Unforgettable Impression. - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/10/Folder-Example-270x160.jpg "Folder-Example") - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/pr4.jpg "pr4") - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/10/Midwest-Example-270x160.jpg "Midwest-Example") - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/pr8.jpg "pr8") Common sense tells us that well-designed and well-written marketing materials are critical for any successful business. However, what may be less than clear is the exact value they bring to your business. #### Simply put, dynamic, attractive print materials with a well-designed, unique layout can give your roofing business the following edges: ![guarantee](http://www.toproofmarketing.com/wp-content/uploads/2020/09/guarantee.jpg "| Top Roof Marketing") - Captivating first impression - “Name and face” for your company - Distinctive identity from your competitors - Organized information for the greatest impact - Tangible, lasting way to communicate your value - Physical, concrete marketing method - Opportunity to establish credibility and reliability - Quick networking tool - And so many more! In short, some eye-catching print materials let you give a positive first impression and reinforce your value. They will establish your brand—what people think of you and your services and how they communicate that understanding. In other words: Solid Print Materials = Long-Term Business Value and Greater Gains. ### Full-Range Print Design Service, Exceptional Value As a full-service commercial roofing marketing firm, Top Roof Marketing takes care of all of your print design needs. From premier logo design to material printing, we have got you covered. When you use us for your needs, you will get: ### We do it all! - Business Cards - Booklets - Brochures - Displays - Flyers - Labels - Postcards - Presentations - Vehicle Wraps - And more! - Seasoned print design expertise for all marketing materials - Full-range print design options for all materials - Exciting and motivating design options for brochures, business cards, vehicle wraps, tradeshow displays, post cards, presentations, and more - Extensive database of stand-out images, customizable graphics, templates for various marketing strategies, and more - Experienced writing staff for exceptional content and gripping text - Combination of unmatched designs and compelling calls to action - Peerless customer service from start to finish - Accessible marketing guidance and advisement **Contact us today to learn more about how we can help you represent your business well!** ![Fast Quote](http://www.toproofmarketing.com/wp-content/themes/toproof/images/estimate.png)***Fast Quote*** [(800) 795-2187](tel:800-795-2187) --- ### [Search Engine Optimization (SEO)](https://www.toproofmarketing.com/search-engine-optimization-seo/) **Published:** July 5, 2017 **Author:** Chris **Content:** ![rank no 1](http://www.toproofmarketing.com/wp-content/uploads/2020/09/rank-no-1-1.jpg "rank-no-1 | Top Roof Marketing") Customers are increasingly utilizing Google, Bing, and Yahoo Search to help guide them in the right direction. Because of this, it is more important than ever to increase your contracting company’s visibility online – especially since these prospects are actively looking for service and usually pull the trigger quickly. Here at Top Roof Marketing, we work with commercial roofing contractors to help businesses succeed organically online. ### Why SEO with Top Roof Marketing? No one can honestly promise you #1 in Google for a certain keyword (because no one has direct control)… however, our approach will give your site numerous opportunities to achieve top rankings and dozens of them will stick! We can prove it! **\#1 Reason: We have clients on the 1st page of Google 50+ times!** (Long-term clients appear for more than 100 keywords) ### Other Key Reasons - New Content Added Monthly - Free Facebook/Google+ Postings - Extensive Keyword Research - We Know Commercial Roofing Best - Many Years of Experience - Our Unique Approach WORKS! - Proof of Rankings Available ### What Do We Do? Every Search Engine Optimization plan we have includes: - On-site blog publishing - Link Building - Directory Submission - Social Bookmarking - Blog Commenting - Search Engine Submission - Participation on Q&A Sites - Creating Link Wheels - Use Meta Tags and Keywords - And so much more! Our team has dedicated years to keep up with the latest trends. We understand your business and what your prospects are typing in the search bar! We have done more research on the commercial roofing industry than anyone else. We know which keywords have the most traffic, are typically the least competitive, and will lead to the most calls! Our results speak for themselves (just ask and we’ll send you a dozen ranking reports that you can check yourself). Our internet marketing solutions for roofing contractors are designed for those who are looking for proven results, maximum exposure, and cost saving benefits from long-term results. **Give us a call for a free website evaluation!** ![Fast Quote](http://www.toproofmarketing.com/wp-content/themes/toproof/images/estimate.png)***Fast Quote*** [(800) 795-2187](tel:800-795-2187) --- ### [Websites for Roof Contractors](https://www.toproofmarketing.com/what-we-do/websites/) **Published:** November 17, 2013 **Author:** Jonathan Keim **Content:** ### Harness the Internet for Greater Success. ![build-bright-future](http://www.toproofmarketing.com/wp-content/uploads/2020/09/build-bright-future.jpg "| Top Roof Marketing")[View Portfolio](http://www.toproofmarketing.com/website-portfolio/) A recent, definitive survey found that 95% of the U.S. population is using the Internet to find local businesses. That’s up from 85% of the U.S. population in 2012, and 79% in 2010. In other words, it’s now crucial for your business to have an online presence. A website is necessary for survival and a tremendous asset in growing your customer base to new, never-before-seen levels. ### Undeniable Advantages and Benefits - ![Greater Visibility](http://www.toproofmarketing.com/wp-content/uploads/2020/09/greater-visibility.png "greater-visibility | Top Roof Marketing") ### Greater Visibility Nowadays everyone’s using Google, Bing, and other search engines. Through search engine optimization (SEO), you’ll connect with and engage quality leads like never before. - ![Strong Impression](http://www.toproofmarketing.com/wp-content/uploads/2020/09/strong-impression.png "strong-impression | Top Roof Marketing") ### Strong Impression A professional website commands attention and respect. Make sure yours stands out, and you’ll undoubtedly receive the benefits, opportunities, and business value that follow. - ![More Business](http://www.toproofmarketing.com/wp-content/uploads/2020/09/more-business.png "more-business | Top Roof Marketing") ### More Business A website means you’re no longer bound by geographical limits or ineffective lead marketing techniques. Break out into totally new areas and target any market with the World Wide Web. - ![24/7 Representation](http://www.toproofmarketing.com/wp-content/uploads/2020/09/24-7-representation.png "24-7-representation | Top Roof Marketing") ### 24/7 Representation Your website will be your consistent advocate, demonstrating your value to prospects. Empower your business for success with a website that’s informative, engaging, and eye-catching. ### Our Innovations Increase Your Profitability. ![c-paint](http://www.toproofmarketing.com/wp-content/uploads/2020/09/c-paint.png "| Top Roof Marketing")Are you ready to enhance your business profile? It would be our privilege to empower you for greater success. Our team of professionals has the skills, experience, and know-how to take your roofing company to the next level. In fact, our marketing company specializes in serving commercial roof contractors. We’re an offshoot of a national marketing company specializing in web development. And we actively engage the skills of that company’s senior team for superior digital designs and web layouts for our clients. #### With **Top Roof Marketing**, you’ll get: - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/five-star-roofing-1.jpg "five-star-roofing") - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/troyer-roof.jpg "troyer-roof") - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/first-class-roofing-1.jpg "first-class-roofing") - Peerless keyword research for the best SEO results - Veteran web design team and easy, fast process - Top rankings on search engines like Google - Outstanding value and customer service - Vibrant, engaging websites with custom graphics - Accessible marketing and sales support - Tremendous guidance and advisement for best results - Complete dedication to your needs and requirements We’ve partnered with numerous clients, successfully giving them the resources and tools for greater business salience and profitability. Exceeding client expectations has always been our goal; the best results and performance have been our philosophy. The team at Top Roof Marketing has been unafraid to hold ourselves to the highest standards, and it shows in our work and clients’ satisfaction. If we work together, your project needs will receive the same excellence and attentiveness as well. ![Fast Quote](http://www.toproofmarketing.com/wp-content/themes/toproof/images/estimate.png)***Fast Quote*** [(800) 795-2187](tel:800-795-2187) --- ### [Social Media Marketing for Roof Contractors](https://www.toproofmarketing.com/what-we-do/social-media-marketing/) **Published:** November 26, 2013 **Author:** Chris **Content:** ### Go Social. - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/twitter.jpg "twitter") - ![](https://www.toproofmarketing.com/wp-content/uploads/2020/09/facebook-301x228.jpg "facebook") According to a recent digital marketing report, just last year nearly 33.3% of Americans reported a preference for social media as an Internet discovery resource. That was up from 18% of Americans across all demographics reporting the same preference just two years prior. Other surveys confirm top social media sites play a role in businesses’ lead generation efforts. According to one report, almost 80% of business-to-consumer marketers say they have used Facebook to acquire a customer. Also, a little over 33% of marketers used Twitter and 20% have used Pinterest each, respectively, for customer gains. ![social](http://www.toproofmarketing.com/wp-content/uploads/2020/09/social.jpg "| Top Roof Marketing")LinkedIn’s value was also not to be underestimated, as it was 277% more effective at lead generation than Facebook or Twitter, with 77% of marketers reporting its use for customer acquisition. In other words, social media sites are established resources for gaining customers and can be leveraged for greater profitability. ### Why Social Media? There are multiple benefits to using social media sites. ![like](http://www.toproofmarketing.com/wp-content/uploads/2020/09/like.jpg "| Top Roof Marketing") - Keeping existing customers and prospects engaged - Building and establishing credibility in local markets - Enhancing search ranking on leading search engines like Google - Increasing opportunities for the best marketing, word-of-mouth - Building an identity as a trusted expert in the local areas - Showing prospects your value and existing customer base online - Learning what customers are interested in - Building relationships with customers online - Increasing lead conversion viability ### Take Your Commercial Roofing Company to the Next Level. At Top Roof Marketing, we’ve taken great measures and covered all of the stop gaps to ensure we know our industry focus and services inside-and-out. As a full-service commercial roof contractor marketing firm, we’re sensitive to the challenges and demands of the roofing industry and what it takes to succeed. With our social media services, we’ll make sure your brand is well-represented and your social media presence a good advocate of the value you bring. On staff, we have communications professionals who are very successful social media marketing innovators. They enable us to derive market insights from online communities as well as build and sustain existing customer bases and increased opportunities for referrals. ### Here are the stats: Social media lead conversion rates are 13% higher than the average lead conversion rate. (Source: HubSpot) 79% of marketers report getting higher-quality leads from social media. (Source: Social Media Today) Social media has a 100% higher lead-to-close rate than outbound marketing. (Source: Hubspot) 9 out of 10 marketers say that social media has generated more exposure for their business. (Source: Wishpond) With our social media services, you’ll get: - Higher search engine rankings - Extended, more influential online presence - Easy method for instantly communicating with others - Veteran social networking professionals with extensive know-how - Faster growth in social media followers - Opportunities for greater public support for your company - Professional graphic artists who can make your pages stand out - So much more! **Contact us for more information about how we can help bolster your presence!** ![Fast Quote](http://www.toproofmarketing.com/wp-content/themes/toproof/images/estimate.png)***Fast Quote*** [(800) 795-2187](tel:800-795-2187) --- ### [Portfolio](https://www.toproofmarketing.com/portfolio/) **Published:** October 5, 2013 **Author:** Chris **Content:** ## See More Examples [WEBSITES](http://www.toproofmarketing.com/website-portfolio/)[BUSINESS CARDS](http://www.toproofmarketing.com/business-card-portfolio/)[LOGOS](http://www.toproofmarketing.com/logo-portfolio/) [ ![commercial-roofing-trailer-wrap](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/commercial-roofing-trailer-wrap.webp?bwg=1777299437 "commercial-roofing-trailer-wrap") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/commercial-roofing-trailer-wrap.webp?bwg=1777299437) [ ![schrock-website](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/schrock-website.jpg?bwg=1771691688 "schrock-website") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/schrock-website.jpg?bwg=1771691688) [ ![2026-02-21 084744](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/2026-02-21_084744.jpg?bwg=1771691388 "2026-02-21 084744") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/2026-02-21_084744.jpg?bwg=1771691388) [ ![new-view-roofing](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/new-view-roofing.jpg?bwg=1771690893 "new-view-roofing") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/new-view-roofing.jpg?bwg=1771690893) [ ![roofing-folder](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/roofing-folder.jpg?bwg=1719597203 "roofing-folder") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/roofing-folder.jpg?bwg=1719597203) [ ![Billboard](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Billboard.jpg?bwg=1670344852 "Billboard") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Billboard.jpg?bwg=1670344852) [ ![Tri-Fold-Mockup](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Tri-Fold-Mockup.jpg?bwg=1668891670 "Tri-Fold-Mockup") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Tri-Fold-Mockup.jpg?bwg=1668891670) [ ![truck design](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/truck_design.jpg?bwg=1616667492 "truck design") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/truck_design.jpg?bwg=1616667492) [ ![AR Business Card](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/AR_Business_Card.jpg?bwg=1613402241 "AR Business Card") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/AR_Business_Card.jpg?bwg=1613402241) [ ![Virtual Brochure](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Virtual_Brochure.jpg?bwg=1612183580 "Virtual Brochure") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Virtual_Brochure.jpg?bwg=1612183580) [ ![rocket-roof-show](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/rocket-roof-show.jpg?bwg=1600517140 "rocket-roof-show") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/rocket-roof-show.jpg?bwg=1600517140) [ ![top-roof-marketing-front](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/top-roof-marketing-front.jpg?bwg=1600517308 "top-roof-marketing-front") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/top-roof-marketing-front.jpg?bwg=1600517308) [ ![top-roof-marketing-back](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/top-roof-marketing-back.jpg?bwg=1600517308 "top-roof-marketing-back") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/top-roof-marketing-back.jpg?bwg=1600517308) [ ![First-Class-Roofing-Truck-2](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/First-Class-Roofing-Truck-2.jpg?bwg=1600517463 "First-Class-Roofing-Truck-2") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/First-Class-Roofing-Truck-2.jpg?bwg=1600517463) [ ![ALL AMERICAN BILLDOARD MOCKUP v1 2](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/ALL_AMERICAN_BILLDOARD_MOCKUP_v1_2.jpg?bwg=1600517551 "ALL AMERICAN BILLDOARD MOCKUP v1 2") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/ALL_AMERICAN_BILLDOARD_MOCKUP_v1_2.jpg?bwg=1600517551) [ ![brenneman-roofing-business-card](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/brenneman-roofing-business-card.jpg?bwg=1600517551 "brenneman-roofing-business-card") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/brenneman-roofing-business-card.jpg?bwg=1600517551) [ ![Legacy Commercial October 2017 BC Sample Design](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Legacy_Commercial_October_2017_BC_Sample_Design.jpg?bwg=1600517551 "Legacy Commercial October 2017 BC Sample Design") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Legacy_Commercial_October_2017_BC_Sample_Design.jpg?bwg=1600517551) [ ![Grizzly Roofing Logo JPG](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Grizzly_Roofing_Logo_JPG.jpg?bwg=1600517551 "Grizzly Roofing Logo JPG") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Grizzly_Roofing_Logo_JPG.jpg?bwg=1600517551) [ ![2019-02-24 144537](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/2019-02-24_144537.jpg?bwg=1600517761 "2019-02-24 144537") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/2019-02-24_144537.jpg?bwg=1600517761) [ ![2019-02-13 081603](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/2019-02-13_081603.jpg?bwg=1600517761 "2019-02-13 081603") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/2019-02-13_081603.jpg?bwg=1600517761) [ ![eTech-business-card](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/eTech-business-card.jpg?bwg=1600517761 "eTech-business-card") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/eTech-business-card.jpg?bwg=1600517761) [ ![Booth Mock-Up](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Booth_Mock-Up.jpg?bwg=1600517761 "Booth Mock-Up") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Booth_Mock-Up.jpg?bwg=1600517761) [ ![Lambright Roofing Car Magnet Sample 2](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Lambright_Roofing_Car_Magnet_Sample_2.jpg?bwg=1600517761 "Lambright Roofing Car Magnet Sample 2") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Lambright_Roofing_Car_Magnet_Sample_2.jpg?bwg=1600517761) [ ![Five-Star-Roofing-Facebook-Timeline](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Five-Star-Roofing-Facebook-Timeline.jpg?bwg=1600517761 "Five-Star-Roofing-Facebook-Timeline") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Five-Star-Roofing-Facebook-Timeline.jpg?bwg=1600517761) [ ![Hershberger-Banner](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Hershberger-Banner.jpg?bwg=1600517761 "Hershberger-Banner") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Hershberger-Banner.jpg?bwg=1600517761) [ ![Weather Shield Roofing Group FB Timeline Sample Design](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Weather_Shield_Roofing_Group_FB_Timeline_Sample_Design.jpg?bwg=1600518618 "Weather Shield Roofing Group FB Timeline Sample Design") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Weather_Shield_Roofing_Group_FB_Timeline_Sample_Design.jpg?bwg=1600518618) [ ![Hurricane Mailer Bi-Fold Page 1](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Hurricane_Mailer_Bi-Fold_Page_1.jpg?bwg=1600518618 "Hurricane Mailer Bi-Fold Page 1") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Hurricane_Mailer_Bi-Fold_Page_1.jpg?bwg=1600518618) [ ![Hurricane Mailer Bi-Fold Page 2](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Hurricane_Mailer_Bi-Fold_Page_2.jpg?bwg=1600518618 "Hurricane Mailer Bi-Fold Page 2") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Hurricane_Mailer_Bi-Fold_Page_2.jpg?bwg=1600518618) [ ![truck05](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/truck05.jpg?bwg=1600518618 "truck05") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/truck05.jpg?bwg=1600518618) [ ![common-wealth-website](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/common-wealth-website.jpg?bwg=1600518618 "common-wealth-website") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/common-wealth-website.jpg?bwg=1600518618) [ ![simon-business-card](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/simon-business-card.jpg?bwg=1600518618 "simon-business-card") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/simon-business-card.jpg?bwg=1600518618) [ ![midwest-roof-logo](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/midwest-roof-logo.jpg?bwg=1600518618 "midwest-roof-logo") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/midwest-roof-logo.jpg?bwg=1600518618) [ ![five-star-roofing-logo](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/five-star-roofing-logo.jpg?bwg=1600518618 "five-star-roofing-logo") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/five-star-roofing-logo.jpg?bwg=1600518618) [ ![brenneman-roofing-postcard](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/brenneman-roofing-postcard.jpg?bwg=1600518618 "brenneman-roofing-postcard") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/brenneman-roofing-postcard.jpg?bwg=1600518618) --- ### [Logo Portfolio](https://www.toproofmarketing.com/portfolio/logo-portfolio/) **Published:** May 12, 2014 **Author:** Chris **Content:** - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/ace-roof-systems.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/advanced-roofing-solutions.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/all-star-roofing_logo.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/ars-roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/beachy-roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Brenneman-Roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/DB-roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/EnergyTek.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/First-Class-Roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Five-Star-Roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Hershberger-Roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/HR-roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Kentucky-Commercial-Roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Mast-Roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/MCS-Roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/mdm-roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Mid-West-Roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Superior-State-Roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/troyer-roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Clear-Sky-Roofing1.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Commonwealth-Roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Five-Star-Waterproofing1.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Lambright-Roofing1.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Troyer-Roofing-and-Construction.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Yellow-Jacket-Construction-and-Roofing.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/lb-commercial.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/borntreger.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/schwartz-commercial.jpg) - ![](http://www.toproofmarketing.com/wp-content/uploads/2020/09/foam-works.jpg) - ![Trinity](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Trinity.jpg) - ![3-rivers](http://www.toproofmarketing.com/wp-content/uploads/2020/09/3-rivers.jpg) - ![360](http://www.toproofmarketing.com/wp-content/uploads/2020/09/360.jpg) - ![americoat-1](http://www.toproofmarketing.com/wp-content/uploads/2020/09/americoat-1.jpg) - ![americoat-2](http://www.toproofmarketing.com/wp-content/uploads/2020/09/americoat-2.jpg) - ![armor-1](http://www.toproofmarketing.com/wp-content/uploads/2020/09/armor-1.jpg) - ![etech](http://www.toproofmarketing.com/wp-content/uploads/2020/09/etech.jpg) - ![etech-1](http://www.toproofmarketing.com/wp-content/uploads/2020/09/etech-1.jpg) - ![etech-2](http://www.toproofmarketing.com/wp-content/uploads/2020/09/etech-2.jpg) - ![etech-3](http://www.toproofmarketing.com/wp-content/uploads/2020/09/etech-3.jpg) - ![etech-4](http://www.toproofmarketing.com/wp-content/uploads/2020/09/etech-4.jpg) - ![grizzly](http://www.toproofmarketing.com/wp-content/uploads/2020/09/grizzly.jpg) - ![Hershey](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Hershey.jpg) - ![im-commercial](http://www.toproofmarketing.com/wp-content/uploads/2020/09/im-commercial.jpg) - ![Raycon](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Raycon.jpg) - ![Swift](http://www.toproofmarketing.com/wp-content/uploads/2020/09/Swift.jpg) - ![top-roof-1](http://www.toproofmarketing.com/wp-content/uploads/2020/09/top-roof-1.jpg) - ![top-roof-2](http://www.toproofmarketing.com/wp-content/uploads/2020/09/top-roof-2.jpg) - ![top-roof-3](http://www.toproofmarketing.com/wp-content/uploads/2020/09/top-roof-3.jpg) - ![top-roof-4](http://www.toproofmarketing.com/wp-content/uploads/2020/09/top-roof-4.jpg) --- ### [Press Releases for Roof Contractors](https://www.toproofmarketing.com/what-we-do/press-releases/) **Published:** November 25, 2013 **Author:** Chris **Content:** ### Newspaper Meets the Internet. ![newspaper](http://www.toproofmarketing.com/wp-content/uploads/2020/09/newspaper.png "| Top Roof Marketing")The press release is one of the most time-honored ways for getting word out about your company. In the last 100 years, it was the primary method for reaching out to the media, and subsequently to the public. The times have changed, though, and with that the way businesses generate “buzz” or public — and customer — attention. Particularly, the Internet lets you reach out to customer prospects directly, and press releases can now be put online to achieve that goal. ### Done right, a single company news release can be posted on 200+ websites. Now imagine that exposure for your roofing company and its services. ### Press Releases Today and Their Advantages ![map](http://www.toproofmarketing.com/wp-content/uploads/2020/09/map.png "| Top Roof Marketing")In the past, you had to snail mail a press release and then wait for a response for weeks or months. Nowadays, an online distribution outlet lets a press release be posted on hundreds of websites instantly. What are some of the other advantages associated with using a distribution service? - Optimization for #1 place on search engines like Google - Press release coverage by premier news outlets - Publication opportunities in business journals - Better SEO results for your roofing company - Increased visitors to your website and lead conversions - Development of journalist and online media contacts - 24/7 press release accessibility - Monitored results and in-depth metrics - Greater buzz with little time, money, and energy inputs - Savings in valuable time and money ### Let Us Help You Get Buzz ![magaphone](http://www.toproofmarketing.com/wp-content/uploads/2020/09/magaphone.png "| Top Roof Marketing")Top Roof Marketing’s highly experienced marketing professionals have years of experience in crafting quality press releases that get results. Their broad backgrounds and expertise enable them to compose compelling press release content that gets results. They’ll also ensure you get the optimal coverage for your company’s developments, ensuring you connect with more prospects and bring in more business. **Reach out to us today to learn how to take advantage of this amazing resource!** ![Fast Quote](http://www.toproofmarketing.com/wp-content/themes/toproof/images/estimate.png)***Fast Quote*** [(800) 795-2187](tel:800-795-2187) --- ### [Direct Mail Full Map](https://www.toproofmarketing.com/direct-mail-full-map/) **Published:** August 19, 2014 **Author:** Chris --- ### [Direct Mail Map](https://www.toproofmarketing.com/direct-mail-map/) **Published:** May 27, 2014 **Author:** Chris --- ### [Marketing Packages](https://www.toproofmarketing.com/marketing-packages/) **Published:** October 31, 2013 **Author:** Jonathan Keim --- ## Galleries ### [Gallery](https://www.toproofmarketing.com/bwg_gallery/gallery/) **Published:** August 7, 2019 **Author:** admin **Content:** [ 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](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/new-view-roofing.jpg?bwg=1771690893) [ ![roofing-folder](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/roofing-folder.jpg?bwg=1719597203 "roofing-folder") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/roofing-folder.jpg?bwg=1719597203) [ ![Billboard](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Billboard.jpg?bwg=1670344852 "Billboard") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Billboard.jpg?bwg=1670344852) [ ![Tri-Fold-Mockup](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Tri-Fold-Mockup.jpg?bwg=1668891670 "Tri-Fold-Mockup") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Tri-Fold-Mockup.jpg?bwg=1668891670) [ ![truck design](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/truck_design.jpg?bwg=1616667492 "truck design") 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2](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/ALL_AMERICAN_BILLDOARD_MOCKUP_v1_2.jpg?bwg=1600517551 "ALL AMERICAN BILLDOARD MOCKUP v1 2") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/ALL_AMERICAN_BILLDOARD_MOCKUP_v1_2.jpg?bwg=1600517551) [ ![brenneman-roofing-business-card](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/brenneman-roofing-business-card.jpg?bwg=1600517551 "brenneman-roofing-business-card") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/brenneman-roofing-business-card.jpg?bwg=1600517551) [ ![Legacy Commercial October 2017 BC Sample Design](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Legacy_Commercial_October_2017_BC_Sample_Design.jpg?bwg=1600517551 "Legacy Commercial October 2017 BC Sample Design") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Legacy_Commercial_October_2017_BC_Sample_Design.jpg?bwg=1600517551) [ ![Grizzly 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](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Hurricane_Mailer_Bi-Fold_Page_1.jpg?bwg=1600518618) [ ![Hurricane Mailer Bi-Fold Page 2](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/Hurricane_Mailer_Bi-Fold_Page_2.jpg?bwg=1600518618 "Hurricane Mailer Bi-Fold Page 2") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/Hurricane_Mailer_Bi-Fold_Page_2.jpg?bwg=1600518618) [ ![truck05](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/truck05.jpg?bwg=1600518618 "truck05") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/truck05.jpg?bwg=1600518618) [ ![common-wealth-website](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/common-wealth-website.jpg?bwg=1600518618 "common-wealth-website") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/common-wealth-website.jpg?bwg=1600518618) [ ![simon-business-card](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/simon-business-card.jpg?bwg=1600518618 "simon-business-card") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/simon-business-card.jpg?bwg=1600518618) [ ![midwest-roof-logo](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/midwest-roof-logo.jpg?bwg=1600518618 "midwest-roof-logo") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/midwest-roof-logo.jpg?bwg=1600518618) [ ![five-star-roofing-logo](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/five-star-roofing-logo.jpg?bwg=1600518618 "five-star-roofing-logo") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/five-star-roofing-logo.jpg?bwg=1600518618) [ ![brenneman-roofing-postcard](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/thumb/brenneman-roofing-postcard.jpg?bwg=1600518618 "brenneman-roofing-postcard") ](https://www.toproofmarketing.com/wp-content/uploads/photo-gallery/brenneman-roofing-postcard.jpg?bwg=1600518618) --- ## Gallery Share ### [Image](https://www.toproofmarketing.com/bwg_share/image/) **Published:** September 19, 2020 **Author:** admin --- ## Testimonials ### [](https://www.toproofmarketing.com/testimonial/3737/) **Published:** May 6, 2025 **Author:** admin **Content:** “We chose Top Roof Marketing because we needed more than just a nice website for our company. We wanted a quality website at a competitive price. We wanted a website that possessed the long-run capability to radically change the visual and written content of our website as our customer services expanded, but without the expense of a major overhaul. On all counts the team at Top Roof Marketing delivered. We are a small company. But doing business with Top Roof Marketing is like having an in-house marketing department without the overhead.” --- ### [](https://www.toproofmarketing.com/testimonial/3736/) **Published:** May 5, 2025 **Author:** admin **Content:** “Top Roof Marketing has been working with our business for many years. They are the best company to have working for us. They make your company top priority for whatever your business needs may be. If they notice I need to make changes in a certain area of my website, they are on it and let us know promptly. They also make our flyers, brochures, and business cards that look top notch. We get compliments on our flyers and brochures from customers almost on a daily basis. I have not meet a nicer group of people that I would like to work with for our company. I would 100% recommend Top Roof Marketing.” --- ### [](https://www.toproofmarketing.com/testimonial/2160/) **Published:** May 13, 2014 **Author:** admin **Content:** “I was very impressed with the number of calls I got off my first mailing. Never did one before and Top Roof Marketing did a great job making a custom logo and answering all my questions. We got 19 calls off 5,000 mailers and one contract was sign on the spot. Also very happy with the service and plan on doing another mailing soon.” **Testimonial Categories:** Uncategorized --- ### [](https://www.toproofmarketing.com/testimonial/2159/) **Published:** July 28, 2014 **Author:** admin **Content:** “I’m tremendously pleased with Top Roof Marketing’s mailers and website that they created for me this year; very professional with their work. Jonathan and his team did an absolutely phenomenal job on the website they created for my business and went way out of their way to make sure I got a professional mailer to send out that was right for my area. With about 6,000 mailers I got around 30 leads this year when in the past two years I sent out 9,000 each year and got around 20 to 25 leads in the two years. Would highly recommend them, especially if you’re looking to expand your business. Very pleased with them and results I got though them.” --- ### [](https://www.toproofmarketing.com/testimonial/2161/) **Published:** April 6, 2014 **Author:** admin **Content:** “Great people! I have a Conklin roofing business and I used this company to do my mailing and was really impressed. Had 10 calls from 2,500 mailers. They created me a new logo too and really did a good job. Highly recommend them!” --- ### [](https://www.toproofmarketing.com/testimonial/2169/) **Published:** October 4, 2013 **Author:** admin **Content:** “We have been very happy with promptness of answering phone calls and responding quickly to emails. They are there for the customer and his needs. Very professional and really good at designing websites and direct mail brochures! They are there for the customer and his needs.” --- ### [](https://www.toproofmarketing.com/testimonial/2170/) **Published:** October 4, 2013 **Author:** admin **Content:** “I had an awesome experience working with Top Roof Marketing. The customer service is exceptional and all the designs they presented for my brochure were top-notch. I really appreciated all the personal recommendations. It was clear to me that they genuinely care about the success of their customers. The guy I worked with thought of so many things, and he was always willing to accept my input. These guys know their stuff!” --- ### [](https://www.toproofmarketing.com/testimonial/2166/) **Published:** October 10, 2013 **Author:** admin **Content:** “Thank you so much for the brochures! I found your company easy to work with and very friendly. Really appreciate it!” --- ### [](https://www.toproofmarketing.com/testimonial/2167/) **Published:** October 10, 2013 **Author:** admin **Content:** “I love the logo and proposal forms! Thanks for all the great work you’ve done for my company!” --- ### [](https://www.toproofmarketing.com/testimonial/2168/) **Published:** October 10, 2013 **Author:** admin **Content:** “Nice, high quality work. The proposal forms done look really good. Highly recommended.” --- ### [](https://www.toproofmarketing.com/testimonial/2165/) **Published:** October 17, 2013 **Author:** admin **Content:** “We went with your company because we were referred to you by another very happy customer! Your company built us an awesome website and was great to handle all the details! The results are that we have a very nice, informative and professional looking website! And from day one we have had customers notifying us! What really stood out was how easy it was to work with you, your kindness, patience and understanding of my limited time and your very competitive prices! And I truly always appreciate your honest answer and figuring out what would work best for our company!!” --- ### [](https://www.toproofmarketing.com/testimonial/2163/) **Published:** January 7, 2014 **Author:** admin **Content:** “Mr. Keim was instrumental in launching our new brand and website. He is professional, innovative, and experienced. His expertise, creativity, and attention to detail, has taken our business to the next level.” --- ### [](https://www.toproofmarketing.com/testimonial/2164/) **Published:** January 7, 2014 **Author:** admin **Content:** “Top Roof Marketing is willing to go the extra mile to provide quality service. They are committed to doing everything in their power to enhance the success of his clients. They also do well at getting projects done on time and on short notice.” --- ### [](https://www.toproofmarketing.com/testimonial/2162/) **Published:** March 11, 2014 **Author:** admin **Content:** “Recently Top Roof Marketing did some direct mail for me and the results were very good. I had 10 calls in the first 3 days and 80% of those calls were good solid leads. Their brochures are very informative and clean. The contacts already knew what we are selling and basically told me they want an estimate asap. I would recommend this company to anyone.” --- ## Categories ### [Marketing Strategy](https://www.toproofmarketing.com/category/marketing-strategy/) **Description:** Commercial roofing marketing strategy articles to help contractors improve visibility, attract better leads, and make smarter growth decisions. --- ### [Online Marketing](https://www.toproofmarketing.com/category/online-marketing/) **Description:** Online marketing tips for commercial roofing contractors, including SEO, Google visibility, websites, content, AI, and digital lead generation. --- ### [Direct Mail](https://www.toproofmarketing.com/category/direct-mail/) **Description:** Direct mail marketing tips for commercial roofing contractors, including postcards, brochures, seasonal mailers, targeting, and lead generation. --- ### [Conklin](https://www.toproofmarketing.com/category/conklin/) **Description:** Marketing insights, updates, and resources for Conklin roofing contractors, including direct mail, online marketing, and growth strategies. --- ### [Print Design](https://www.toproofmarketing.com/category/print-design/) **Description:** Print design tips and marketing ideas for commercial roofing contractors, including brochures, mailers, business cards, branding, and sales materials. --- ### [Telemarketing](https://www.toproofmarketing.com/category/telemarketing/) **Description:** Telemarketing tips for commercial roofing contractors, including outreach strategy, lead generation, appointment setting, and follow-up guidance. --- ### [Marketing](https://www.toproofmarketing.com/category/marketing/) **Description:** Marketing articles for commercial roofing contractors, including SEO, websites, direct mail, lead generation, branding, and sales support. --- ### [Announcements](https://www.toproofmarketing.com/category/announcements/) **Description:** Company news, team updates, and marketing announcements from Top Roof Marketing for commercial roofing contractors and industry partners. --- ### [Websites](https://www.toproofmarketing.com/category/websites/) **Description:** Website marketing tips for commercial roofing contractors, including SEO, conversion tools, security, content, visibility, and lead generation. --- ### [Email](https://www.toproofmarketing.com/category/email/) **Description:** Email tips and online communication guidance for roofing contractors, including campaign ideas, security awareness, and client follow-up. --- ## Tags ### [lead generation](https://www.toproofmarketing.com/tag/lead-generation/) --- ### [online marketing](https://www.toproofmarketing.com/tag/online-marketing-2/) --- ### [press releases](https://www.toproofmarketing.com/tag/press-releases/) --- ### [public relations](https://www.toproofmarketing.com/tag/public-relations/) --- ### [digital](https://www.toproofmarketing.com/tag/digital/) --- ### [marketing](https://www.toproofmarketing.com/tag/marketing/) --- ### [online presence](https://www.toproofmarketing.com/tag/online-presence/) --- ### [website](https://www.toproofmarketing.com/tag/website/) --- ### [direct mail](https://www.toproofmarketing.com/tag/direct-mail-2/) --- ### [targeted advertising](https://www.toproofmarketing.com/tag/targeted-advertising/) --- ### [search engine optimization](https://www.toproofmarketing.com/tag/search-engine-optimization/) --- ### [seo](https://www.toproofmarketing.com/tag/seo/) --- ### [websites](https://www.toproofmarketing.com/tag/websites/) --- ### [commercial roofing](https://www.toproofmarketing.com/tag/commercial-roofing/) --- ### [conklin](https://www.toproofmarketing.com/tag/conklin-2/) --- ### [idaho](https://www.toproofmarketing.com/tag/idaho/) --- ### [montana](https://www.toproofmarketing.com/tag/montana/) --- ### [north dakota](https://www.toproofmarketing.com/tag/north-dakota/) --- ### [roof training](https://www.toproofmarketing.com/tag/roof-training/) --- ### [business cards](https://www.toproofmarketing.com/tag/business-cards/) --- ### [roofing business](https://www.toproofmarketing.com/tag/roofing-business/) --- ### [roofing company](https://www.toproofmarketing.com/tag/roofing-company/) --- ### [roof contractors](https://www.toproofmarketing.com/tag/roof-contractors/) --- ### [marketer](https://www.toproofmarketing.com/tag/marketer/) --- ### [professional](https://www.toproofmarketing.com/tag/professional/) --- ## Testimonial Categories ### [Uncategorized](https://www.toproofmarketing.com/testimonial-category/uncategorized/) ---