Your Last Good Chance for Fall Mailers!

Here at Top Roof Marketing, we truly are “the top” when it comes to providing outstanding marketing services for commercial roofers throughout the United States. We help our clients succeed every day—leveraging our specialized commercial roofing knowledge.

Today, we’d like to discuss mailers. If you are still interested in doing a mailer for 2022, it needs to go out now — unless, of course, you don’t care what kind of results you get…

In the marketing game, it is all about results, so here is some food for thought as the year begins to wane and a chill starts creeping into the air:
mailers

  • September is upon is, and it will be Thanksgiving before you know it. Mailers need to go out long before the holidays while you still have adequate time to close your contracts and perform work while the weather is still warm.
  • Having your mailers pre-printed ahead of time allows you to drop them at a moment’s notice—such as when it’s been raining and your incoming calls can easily double.
  • Top Roof Marketing has sent out and tracked calls for over 1 million mailers all over the country!
  • We have the purest mailing lists around, stripping out those who are unlikely to respond or are associated with too much red tape or undesirable roofs.

Are you ready to send out mailers? Call us today at (800) 795-2187 to get started!

About Top Roof Marketing

Why choose us?

  • Specialized in Roofing
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

Top Roof Marketing is a professional marketing firm specifically serving roofers throughout the United States. Our unique expertise in the roofing industry makes us stand out from other options, and we utilize the insights we’ve gleaned from hundreds of man hours of research, internal data, insights from roofers, and active feedback from our clients.

The members of our team stay at the cutting edge when it comes to marketing practices, as well, with continuing education efforts that include attending manufacturer applicator training programs, roofing workshops, conventions, and other programs where we can learn from various experts.

To take advantage of the most effective marketing strategies to help your roofing business succeed, look no further than Top Roof Marketing! Give us a call today to learn more about the topnotch services we offer and what we can do for your roofing business.

Top 5 Marketing Concerns for Roofing Companies

Regardless of the industry, all businesses exist to make money. To make money requires customers. Attracting those customers is the main purpose of marketing.

There are tons of marketing choices, approaches and teams. Determining what works best is usually left to the professionals since that is most likely to get optimum results.

The focus of this conversation is addressing the concerns your roofing company may have about marketing.

Concern 1 – How to Stand Out from the Competition

Run a quick Google search and you will see there is a lot of competition in roofing. Standing out from your competitors is key to grabbing the limited number of customers available at any given time.

Solution. Branding has been time-tested as the best way to stand out consistently. Proper branding means using the same logo, colors, marketing design and “theme” in every piece of marketing you do and getting it out to the market constantly. This repetitive approach causes a “top of mind” reaction in a customer when they need your service.

To better understand branding, think of the Nike® swoop. You simply need to see that design, and you instantly think of shoes or athletic apparel. Though this is clearly a case of very deep pockets, the concept remains the same with your company.

Concern 2 – Social Media

Social media marketing is an absolute requirement in your outreach strategy. Statistics indicate over 75% of consumers include a social media search when considering whether to work with a company. Poor social media presence, or none at all, does nothing but hand those potential customers over to another company.

Solution. Determine which platform(s) are most appropriate to your company. Facebook is a given, but if you are looking for business-to-business marketing of commercial roofing services, then LinkedIn may be an excellent addition. If your demographic is more young and trendy individuals, you should be looking at TikTok and Instagram. Knowing your target demographic is key.

Once you have targeted your best audience, ensure your presence looks great. Clear, clean pictures, proper grammar, and engaging content are what you are going for.

Finally – engage!!!  One post per month is not going to get the job done. For great results, you need a minimum of a post per week. Use different media including video, polls, graphics and pictures to grab and keep the attention of your followers.

Concern 3 – Changing Expectations in the Marketplace

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

Since 2020, we have seen tremendous changes in what consumers expect from the businesses they choose to work with. To be successful, your roofing business must meet those expectations. An entire generation is growing up expecting businesses to be socially involved.

Solution. This is not a political discussion. We are talking about what your customers expect if they are going to do business with you.

Make clear statements in your online presence including your website, social media campaigns and even your print marketing pieces regarding your company’s support of energy efficient products, reducing waste or other appropriate concerns.

Don’t hesitate to share any non-profit organizations your company supports. Do you make regular donations to Habitat for Humanity? Say so! Today’s consumer wants to know that you care about the community. Tell them how you do.

Concern 4 – Where to Spend Your Marketing Dollars

Unless you are like the aforementioned Nike®, you probably have a limited marketing budget. But where to allocate those dollars for maximum return on investment is a huge concern.

Solution. Before you can decide where to spend those dollars, you must know what your goal is. Are you looking for long-term sustainable growth or are you looking for a quick punch of activity for your business? The best mechanism for one will generally not work for the other. Knowing your goal is the first key.

Key two is an understanding of your target demographic or customer. Direct mail works great for some target audiences, while being a complete turn-off for others. Without a clear understanding of who you are targeting, you will never be able to decide the best form of marketing to invest in.

This is where a professional marketing company shows their true value. A company that understands your industry is invaluable in helping you determine what style of marketing is best to meet your professional goals.

Concern 5 – Time

You are a busy person. You are running your business, supervising employees, handling customer relations, and may have a family that deserves your time and attention. Who has time for overseeing the marketing as well?

Solution. Call Top Roof Marketing. We are industry experts focused specifically on roofing and know the best ways to position your company. Working within your budget, we will tailor a marketing campaign to meet your goals. We can manage your website, manage your social media and design customer print pieces like flyers and brochures; ensuring all integrate with one another seamlessly.

Our staff would be honored to sit down (via Zoom or face-to-face) and discuss your goals and preferred demographic, then offer our best solutions with data to back each one up.

It is our goal to be your marketing partner for years. We have found working in this manner allows our clients to grow in a way few companies can compete with.

Call us today at 800-795-2187 and see for yourself what we’re about and how we can help you step up to the next level.

Social Media & SEO: A Winning Combo

If you have ongoing SEO for your site, but do not have social media distribution and management of your website’s content, your roofing company is missing out.

A bit of information first.  3.78 billion people are using social media worldwide.  You probably don’t care about most of them.  However, right here in the United States, that figure is 223 million users.  That’s pretty much every single American adult.  Again, most of them probably aren’t important to your business.  Determining how many are in each specific state isn’t really needed for this blog, but it’s fair to say it is also a vast number.

Now, consider that more than 75% of those users state they use social media as one of their decision-making tools.  That’s right! 3 out of 4 of your potential clients use social media while determining if they want your service.

Prospects can easily find your social media channels when they look up your business name in Google as part of their research. They look for commentaries from other customers.  They look for evidence that you are reputable, honest and knowledgeable.  They look for indications of community involvement.  They want to get to know YOU before committing their dollars.

Improved Social Media Postings = Better Google Rankings

Additionally, the algorithms Google and other search engines use to rank your company via SEO also give weight to the posts in your social media platforms.

Regular social media posts increase your client interaction, establish you as a roofing expert in your area and help your SEO rankings across the board.  Unfortunately, most people find it time consuming, so they don’t do it at all or only sporadically.

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

At Top Roof Marketing, we offer a service where we will post, on your behalf, a brief reference to your website content that also includes an eye-catching picture.  This would be posted on a regular basis, without any involvement on your part.

For example, if you have an SEO plan that receives 5 blogs per month, you will have a posting to your preferred social media platform(s) every 6 days.  Automatically.  Without any work from you because we’ll manage it all.

We are currently running a special on our social media marketing plan. Please reach out for details. If you don’t have an SEO plan with us, we also offer a social media management plan; and it’s custom designed to your particular needs.

Feel free to reach out. We would be delighted to explain in depth how the addition of our social media marketing will benefit your company.

How to Improve Your Bottom Line During Lean Times

Since the coronavirus pandemic became a regular part of the daily headlines, we have seen lower-than-average numbers for the commercial roofing industry.  Repairs, coatings, and full replacement orders are all taking a direct hit.

An industry downturn is always out of your control.  What is within your direct control are the measures you can, or should, take to grab what business there is and, equally importantly, what steps you take to positively position your business within your local marketplace.

Though the coronavirus situation is certainly unparalleled in our country’s history, supply and demand ebb and flow annually.  The practices we utilize during the leaner times will serve you well during this time too.

Streamline

Streamlining your business basically means taking a repetitive process, then eliminating the unnecessary steps to make it more time-efficient, and therefore, more cost-efficient.  For example, consider your process for producing a written estimate.  If you don’t already use some form of templates for standard types of jobs, this may be way to streamline the time and energy it takes to generate that estimate.

Using software, with predetermined values reduces the amount of time necessary for the generation of the report, keeps terms consistent, reduces risk of error, and can be updated routinely as materials costs change.

A different example could be by reducing the amount of paper utilized within the company by moving to a more technology-based solution like group emails and online training to eliminate handouts and memos.  Annual paper costs can get expensive, so by streamlining your communication process, you eliminate additional expense.

Though streamlining your business won’t immediately increase business revenue, it will reduce costs, which directly impacts your bottom line.

Clear, Concise Marketing

In spite of what you might think, the off season is definitely NOT the time to stop marketing your business.  Too many commercial roofing contractors pull back on marketing during the off season to “save money”.  However, it has been shown that customers call the business that is top of their mind first.  If that’s your competition instead of you, your company will lose a bunch of business.

To maintain a top-of-mind presence, your company name, brand or logo needs to be kept in front of potential customers. To do so requires ongoing marketing.

To be effective, that marketing should be very clear, very concise and reflect the values of your business.  Statistics show that almost 70% of consumers prefer to work with a company that reflects their own values.  By sharing those corporate values within your marketing program, you speak directly to that segment of the public that shares those values with you.

If you aren’t currently working on building your company’s brand within social media, this is a good time to start.  Social media branding takes significant time to get established and build a good following.  The off season gives you more time to focus on this area.

Off seasons are also an excellent time to attend Chamber of Commerce mixers, and to establish membership with industry groups, both online and in person.  This type of interaction positions you directly in front of potential customers and begins to establish the type of relationship most likely to result in both short-term and long-term future business.

Inspection/Maintenance Programs

Work with your existing customer base and offer “off season specials” on scheduled inspection and maintenance programs.

A good inspection/maintenance program benefits both your business and your customer.  It reduces the risk of unexpected issues occurring in your customer’s roofing system, establishes proof of inspection needed by many roofing warranties and keeps their roof in tip-top condition.

For your business, it keeps a revenue stream open and reinforces the relationship between you and your customer.  Your business is also the most likely to be used should a problem be identified during the inspection process.  This, again, increases revenue.

Don’t consider only scheduled inspections; also offer special inspection programs after adverse weather events.  Commercial roofs should be inspected after significant weather events like heavy wind, hailstorms, hurricane, tornado and so forth.  Don’t be afraid to reach out to your customer base should one of these occur in your area.

Remember, lean times happen.  Whether it’s an unexpected virus, seasonal fluctuation or country-wide recession, being prepared for decreased business demand is the responsibility of every business owner.

Introducing Our Newest Team Member

We are excited to announce Shanze Gillani has recently joined our team. Many of you have already heard from her.

Shanze Gillani

Shanze Gillani

My experience includes developing campaigns, driving conversions and brand conversations as well as supporting clients during their decision-making process. I rise to the challenge of communicating and analyzing large amounts of information and am excited to transfer my knowledge and experience to the roofing industry! Also, when I’m not working, I generally love spending time in the outdoors or relaxing with my family.

EXPERTISE: Email Marketing – Research – Social Media

Shanze brings her unique talent and experience in marketing and campaign development to our clients, along with key insights that will deliver greater satisfaction and more success. She will help keep all of the marketing moving pieces functioning cohesively so we can outperform client expectations.

As always, our priority has been exceptional customer service while offering top-notch marketing tools. With Shanze on board, the conversation just accelerated ten-fold! Shanze adds another layer of support to our clients, and especially hopes to expand your business potential by making your strategy development and notable company branding wider reaching. Her proven results in driving conversions will most certainly benefit our clients.

With a degree in business management, a distinction in biology, and the best grades in her class, it is clear Shanze is one sharp lady with the skills to match. In her free time, she loves being outdoors and spending time with her family.

She will be taking over for Jenna who has been a faithful SEO advocate for dozens of clients and successfully kept up as Top Roof Marketing grew into publishing hundreds of blogs per month to help roofing companies across the nation rank better.

In an email to our clients, Jenna said, “With a new season comes change and while it’s bittersweet, I’m writing to say goodbye to our Top Roof Marketing family. You have all been incredible clients and it’s been a pleasure working with you to assist in growing your businesses. I’m leaving TRM to give my two littles and family the focus they need and I’m grateful to leave confidently knowing you’re in great hands.”

Jenna will be sorely missed. We wish her well and commend her important decision to have more time with her growing family.

Update July 2022: Jenna is back part time to assist with a few high-level assignments each week. We’re happy to have her continued help!

SEO 101

As a business owner, you probably hear the term SEO all the time from solicitations, but unless you’re a geek (like pretty much everyone on our team), you probably don’t really understand what that really means. If you want to grow, it would be a big mistake not to fully understand the term.

To understand why, we need to look deeper into how search engines work.  I know it sounds tedious, but trust me, your business will thank you.

How Search Engines Work

For ease, we’re going to use Google as our example.  They are the largest and most popular search engine on the planet, with over 5.6 billion searches conducted daily.  Additionally, we are going to use a location – in this case I have randomly chosen Phoenix, AZ.

Your potential customer goes to Google and enters “roofing” and gets 243 million results.  They probably then will begin to use different terms.  They then enter “roofing in Phoenix”.  Great, now they are down to about 74 million options.  Why?  There aren’t 74 million roofing companies in Phoenix.  However, Google searches for any combination of roofing and Phoenix on a webpage; not just roofing companies.

So let’s get more specific with “roofing companies in Phoenix”.  Looking at the results remaining, at the very top we see 3 companies listed with a slightly yellow background.  These are companies that have PAID for positioning.  This is not a cheap solution as every click has to be paid for, though it does grab the attention.

Below that, you begin to find the unpaid listings starting with a map that shows various roofers and their locations.  How are those ranked?  By algorithms (a math term meaning formulas) Google has written.  This is where SEO begins to come in.
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Search Engine Algorithms

We’re finally through the math and into the meat and potatoes.  All search engines, not just Google, use algorithms to determine rankings.  Basically, they take the words in the search “roofing companies in Phoenix” and look for how many times those words show up in a site.  The sites with those words showing most frequently are often ranked the highest.

You might think “I’ll just make a site with just those words repeated over and over to rank #1”.  Good logic, but it doesn’t work that way.  These algorithms are sophisticated enough to understand that subterfuge and will actually drop those sites from their rankings entirely.  In fact, they will probably be black-listed by the search engine.

Instead, those terms must be woven within the content of the site in a manner that sounds normal and conversant.

Additionally, knowing exactly what words your client may use is a crapshoot.  They may choose “roofing in Phx” or “house roofing” or “roofer” rather than “roofing”.  Each of these words is individually considered by the algorithm.  So, the results for “roofers in Phoenix” will have different rankings than “house roofer in Phx”.

The best way to rank higher in Google and other search engines is through a policy called SEO, which is the acronym of Search Engine Optimization.

SEO

SEO is the intentional design of your site to effectively score highly with search engine algorithms.  It includes the layout of the site, the content within the site, and the addition of ongoing content in the form of blogs which add additional keywords to the overall site.  This allows the number of times the most important terms and phrases are used to grow in an organic and natural appearing form.  Just how Google likes it.

It is NOT quick.  SEO takes time to build.  If you try to go too fast with heavy backlinking and other shortcuts, the algorithms will flag the site and once again your website can be black-listed. Everything must feel natural and organic.

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

It’s important to always remember that Google is designed for the consumer, not your business.

The goal of a search engine is to provide the consumer with the most relevant responses to their inquiry.  It only makes sense that if Google starts sending “garbage” to the consumer, that user is going to go to a different search engine.  That is why Google black-lists companies and sites that appear to be attempting to circumvent their algorithm for their own benefit vs. providing true value to the internet community.

SEO not only takes time to work and improve your ranking, it also takes time to accomplish.  Writing all the blogs, ensuring the keywords are properly placed, posting those blogs in a regular, scheduled manner, and sharing with social media (a whole other ball of worms) is time-consuming and tedious.  But you are running a roofing company with so many other things to worry about. Who has the time?

We do. Plus, we come with years of experience to ensure efforts are properly focused for the best ROI. Contact Top Roof Marketing to discuss your site’s rankings in Google and see how we can help you improve both your positioning and the resulting additional business you will receive.  Call us today at (800) 795-2187 or use the contact form and we’ll be in touch.

Phishing Isn’t Phunny

One of our clients recently received an email from “Melynda”.  She stated she was a photographer and claimed copyright infringement regarding photos used on his website.  Obviously, this caused great alarm and required immediate attention.  Or did it?   This is a scam of the “phishing” variety and has been documented in multiple sources online.

In case you receive a comparable email, the “sender” is generally Melinda, Mel or Melynda.  As noted, she claims you have stolen her intellectual property (photos) and demands you remove them immediately.  She goes further offering to “prove” her ownership and provides a link.  Don’t fall for this line of garbage.  Though initially convincing, conduct your own research before proceeding any farther.

What is Phishing?

The Oxford Dictionary defines phishing as “the fraudulent practice of sending emails purporting to be from reputable companies in order to induce individuals to reveal personal information, such as passwords and credit card numbers”.

Dating back to the 1990s, phishing is one of the oldest, and most common, form of cyberattack.  In fact, phishing is so pervasive that over 78% of all data breaches are a result of a phishing attack.   Notable data breaches in the last 5 years include:

  • Hackers (Phishermen) convinced Hillary Clinton’s campaign chairman John Podesta to give up his Gmail password, opening his mail up for their perusal.
  • Apple iCloud servers were breached on multiple fronts and intimate photos of several celebrities were made public.
  • University of Kansas employees were convinced to share their paycheck direct deposit information, costing them their paychecks.

As you can see, this form of cyberattack works on intelligent, well educated individuals just as well as the gullible, naïve or elderly.

The information phishing attacks looks for are generally either (a) financial information, such as credit card numbers; (b) personal information, like passwords or (c) the user to click on a link/download and allow ransomware installation on a system.

Why is Phishing Effective?

Cyber criminals can purchase phishing “kits” on the dark web.  These kits are what make the scam look so realistic and fool even the discerning.  A kit provides the framework and information necessary to set up a fake website, fake URL, and fake email; all of which are designed for one single purpose – to convince you of the sender’s legitimacy and entice you into providing the information they want.

The kit works like this:

  1. The legitimate website is cloned (think Amazon or your local bank).
  2. The login page is changed to point toward a script focused on stealing your credentials.
  3. These modifications are then bundled together in a Zip file and sold as a kit on the dark web.
  4. Once purchased, the kid is uploaded to the hacked website and the files are unzipped.
  5. Emails are then sent with links that point to the fake website. On login, you receive the script that asks you for your personal information.  As everything looks normal, you innocently provide what they are looking for.

A company called Ironscales monitored 50,000 fake log-in pages.  The most common companies for phishers to clone were:

  • PayPal – 22%
  • Microsoft – 19%
  • Facebook – 15%
  • eBay – 6%
  • Amazon – 3%

How to Reduce Your Risk of Getting Caught

There are some steps you can take to reduce the risk of being a phishing scam victim.

  1. Always double-check the spellings in URLs before you click on a link or share sensitive data. Frequently, these have a minor, and easily overlooked change (such as changing an i for an l).
  2. Watch for URL redirects, where you are sent to a fraudulent website, with a duplicated design. Though we don’t habitually look at the URL, checking it to ensure it does belong with the company in question is an excellent way to detect a phishing scam.
  3. If you receive a suspicious email, don’t hit respond. This prevents the hacker from potentially gaining access to your system.
  4. Don’t share personal data such as birthdays, vacation plans, your phone number or address on social media. These all give cybercriminals clues about you and can make their phishing expeditions much more believable.
  5. Have your IT department “sandbox” all inbound email. This step checks the validity of all links BEFORE the email hits your computer.
  6. Pay attention. We all go through our day responding to unrelenting email.  It’s a part of our life and our livelihood.
  7. Get Top Roof Marketing’s Ongoing Security/Protection Program. This won’t stop a phishing attempt; but should that attempt result in damage to your existing site, it will get your site repaired at no cost to you.  Additionally, the increased security and routinely updated WordPress platforms may reduce to potential for a cyberattack in the future.

For more information, please call the Top Roof Marketing team today at (800) 795-2187 and make yourself and your website “out of season” for the phishing cybercriminal community.

Something for Nothing?

We recently wrote about the importance of updating older WordPress websites.  The blog discussed the exploits hackers use to get into and maliciously change code, the risks associated with lower standings in Google and other search engines, and the irreparable risk to your reputation should your site be hacked.

Now, Top Roof Marketing is putting its money where its mouth is! (So, to speak).

We are choosing to upgrade our “Ongoing Security/Protection Package” at no additional charge for both current and future clients.  Those upgrades include:

  • Additional Updates to Your WordPress Installation
  • Ongoing Bulletproof Security Upgrades
  • Solarwinds’ Pingdom for Long-term Monitoring

That’s a whole lot of upgrading for nothing extra.  Why?

Top Roof Marketing is fully vested in the success of your website.  We know the vital part it plays in the success of your roofing company, and we believe it is our responsibility to make your site as secure as technologically possible while its under our care.

Additional Details

What do each of those upgrades include and how will they increase the security of your website?

A fully updated WordPress Platform.  To reduce your risk of being hacked to the absolute minimum possible, Top Roof Marketing will:

  • Update the WordPress CMS engine
  • Update the WordPress theme
  • Update all your plugins (and reconfigure or even replace, if necessary)

Install, update, and configure Bulletproof Security protection on an ongoing basis.  Ensuring the latest version of this security program is installed will add additional protection that is not built into WordPress.  Kind of like how your computer needs antivirus software, even if you have the most recent version of Windows or Mac.

Additionally, you will get:

  • Malware scanner (anti-malware)
  • .htaccess security protection (firewall)
  • Login security & monitoring (prevents brute force attacks)

Solarwinds’ Pingdom Protection. As if that isn’t enough, Top Roof Marketing has also contracted with Solarwinds’ Pingdom to provide additional 3rd party monitoring that includes:

  • Uptime monitoring that measures availability of your website
  • Page speed monitoring to alert of any challenges regarding load performance
  • Real user monitoring, using data from actual site users
  • Transaction monitoring to ensure vital site interaction operate smoothly

What’s the Catch?

Honestly, there is only one.  You do have to engage our Ongoing Security/Protection Package.

That’s it.  If you already have the package, we’ll provide these benefits at no additional cost to you.  If you don’t have the package, but want it, your package will include all these upgrades with no change in price.

That’s a WHOLE lot of “Something for Nothing”, isn’t it!  Want to take advantage?  Call the Top Roof Marketing Team today at (800) 795-2187 and start protecting that website investment.

Upgrades for Your Website

mailersThe trend toward digital advertising continues to rise. The good news is that having a professional website can make you stand out like never before. The bad news is that hackers are rampant, website speeds are now calculated for ranking your site in search engines like Google, and heavy traffic can bog down your site.

The best news is that Top Roof Marketing has solutions to make your current website a success. As more people turn to digital avenues, attracting potential clients is key to your success. Allow our team the opportunity to discuss the many options available to protect your company, website, and customers. All it takes is a call to 800-795-2187 to provide you with the guidance needed for a successful web presence.

Popular Website Upgrade Options

HTTPS (SSL Certificate).  When a website URL has the added ‘s’ in front of the domain, it is a clear indicator that the website has added an active SSL Certificate. This is a digital certificate that enables an encrypted connection and provides authentication for your website. The SSL certificate ensures that the communication passed between the website and the client is secured, preventing hackers from getting the clients personal information. It provides your clients with the peace of mind that your website is authentic and encrypted. Plus, search engines will favor your website more, leading to higher rankings in search results.

Ongoing Security.  Many website platforms provide some built-in security but will require further protection and maintenance to keep you free from new hacking techniques.  By adding security and monitoring protection, you can be confident that your website has the top-of-the-line defense against all new hacks. The best news is that if a troublesome hacker does break through, our warranty protection will cover the repair of your site at no extra cost to you!

Speed Upgrade.  When browsing the web, we all want everything to be super-fast.  Our speed upgrade option may be the best thing you can do for your existing website.  By stripping out unneeded functions, we can improve the performance of your site (just recently we shaved 5 seconds off the loading time of a website). And, as an added bonus, Google and other search engines are making speed a factor in rankings. So, speed upgrades have the potential to boost your organic rankings so you can get more online leads.

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

Hosting Upgrade.  Having a dedicated IP address on a server that isn’t shared with 100s of websites (which is common for budget $10-15/month plans) can vastly improve the user experience for larger websites. Upgrading your hosting can increase speed, increase available hard drive space for content, and mitigate the “neighborhood reputation” risk brought on by sharing an IP address with 100s of other websites that could be hacked with viruses or be sending out mass amounts of email spam.

Call Today to Learn More

We look forward to discussing these and many other options to help improve your website.  Our team is always happy to discuss other additions including online instant messaging, real-time widgets, on-exit pop ups, ongoing SEO, content development for new pages, and so much more!  Please call us at 800-795-2187 so we can help make your website the best it can be.

New Year…New Opportunities!

The old saying hindsight is 20/20 has never been truer than today. Looking back on the year, as a country we have faced many unexpected challenges. Yet, we remain united and steadfast.

Year in Review

After seeing continual growth in the roofing industry year after year, forecasters anticipate a decline. However, the market in the U.S. is still larger than $45 billion in size and the decline is fairly insignificant compared to the overall economy. With roofing being critical to all families and businesses, we are blessed to be part of this industry alongside of you.

2021 Forecast

So, what does tomorrow hold? No one knows for certain; however, we do know things will improve over time.

An area of anticipated growth in this market, whether residential or commercial, is in roofing “technology”. Specifically, cool roof technology that reduces energy costs while also being environmentally friendly in multiple ways. Installation of solar options and improved use of technology for conducting inspections are also anticipated to grow steadily throughout the next 5 years.

Roofing companies that can position themselves ahead of their competitors have the potential to accelerate their growth and emerge in a position of industry leadership. As in any time of economic fluctuation, there are huge growth opportunities for companies that can anticipate change and proactively address anticipated need.

As an organization, Top Roof Marketing first thanks you for the confidence you have shown us over the years. Secondly, we remind you we are here, working in partnership with your roofing company, to develop and implement the best marketing program to catapult you and your team ahead of the game in 2021.

A Happy and Prosperous New Year to You and Your Business!