Website Not Ranking On Google?

direct mail quoteDid you recently build your own website, or have another company build it for you, but it doesn’t seem to be ranking anywhere on Google? If so, don’t worry – you aren’t the only roofing contractor frustrated by this.

We have seen a recent surge of clients come to us frustrated about the same thing, and unfortunately there is a lot of incorrect information floating around about how to get websites to rank higher on search engines like Google. It’s important to know that a website alone will not get you to rank on the first page of Google for the keywords you want (such as “commercial roofing contractor”). So, what do you do? If you have a custom-built website, a Search Engine Optimization (SEO) strategy properly executed is all you need. If you have a templated website, the team at Top Roof Marketing will first need to help you convert your templated site over to a custom site to ensure ranking higher is possible.

So, what is SEO? It is the process to help your roofing website gain higher visibility on search engines like Google. SEO is very different from Pay-Per-Click (PPC) advertising. PPC will give you instant results under the “advertisement” sections on Google, but requires payment every time someone clicks. Search Engine Optimization takes a lot more time to get your website ranked organically on the first page of google, but then you don’t have to pay a search engine for every click continuously.

Proven Results with Numerous Success Reports

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

If you’ve been in the roofing business for a while, you’ll know how competitive it is to rank your website organically on the first page of Google. But don’t worry! When you work with Top Roof Marketing, we know what Google is looking for and can help you gain your rankings. In fact, we have numerous clients who have utilized our SEO services for two years who are now ranking on over 150 different keywords (some are ranking on 250+ keywords)!

At Top Roof Marketing, we have the experience to get your roofing company ranked on numerous keywords. Google has very specific algorithms that determine how sites rank. They look for sites that have longevity, new content added regularly, unique (non-plagiarized) content, relevant keywords, and more! It might seem daunting, but our team has the experience to make your roofing company rank.

It is important to note that search engine optimization takes at least 3-6 months before you will see substantial results; however, once you get the ball rolling, you’ll continue to rank higher and higher on Google across numerous keywords! We use a snowball building strategy that works and we can prove it with real-life reports that you can check yourself.

If you’re ready to learn more about how to truly rank your roofing website on Google, the proper way, give Top Roof Marketing a call at 800-795-2186. Our experts are here to help!

The Importance of a Custom Website

At Top Roof Marketing, a lot of our clients are new to the online marketing world. There are countless website templates that offer an easy way for virtually anyone to launch a website on their own. While these may seem like a fantastic idea, we highly suggest you use a custom design instead for very important reasons.

Template vs. Custom

example websiteTemplate designs seem great. You can build your basic site on your own through online applications such as SquareSpace. They are relatively easy to set up and allow for a quick launch.

There are challenges though. Many of the themes in these template designs have built-in features and functions that you might not want to use. This can cause you to have a design that doesn’t fit your brand. At that point, you might have to pay someone to change it. Once someone changes the coding (if the theme even allows template upgrades), you’ll have to pay someone a considerable amount of money because online website builders are only easy when doing the basics.

When you create a custom design with Top Roof Marketing, we take all of the design and development off your shoulders. Plus, we never use templates and really know what works in the commercial sector of the roofing market. We also include search engine optimization and create 40+ free business listings on other websites so people can find you easily! The custom design process does take a little longer, but your return on investment (ROI) will be far greater.

The biggest thing to keep in mind is that template sites are nearly impossible to organically rank on Google. But a custom-built website paired with search engine optimization can help you rank on the first page of google for dozens of keywords! We even have some ranking for more than 150 keywords in many different cities.

Why Should You Only Consider Custom Websites?

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

Having a custom-built website will get you far more calls. This has been proven time and time again. It gives you an edge that your competitors don’t have and will continue to improve your brand image. Our sites are search engine optimization friendly, meaning that you can rank higher on Google for far greater visibility and traffic.

Our websites are built around your company and branding. We truly take the time to learn about your background, your services, and the image you want to portray. Your project will not be complete until you are 100% satisfied.

When you’re ready to learn more about how we can help your company, please call us at 800-795-2187! Feel free to view the 80+ websites we’ve already developed and how unique each one is by visiting the Website Portfolio page.

Direct Mail for Commercial Roofing

commercial expertiseThere are numerous strategies for direct mail, and at Top Roof Marketing we are happy to guide you on the right path. When you call 800-795-2187, our team members will ask you the following questions:

  • What area are you looking to target?
  • What size roofs are you looking to target?
  • How many contacts would you like to send to?
  • Are you looking to feature anything in particular?
  • When are you wanting to send your direct mail pieces?
  • Are you wanting to do multiple drops for better remembrance and ROI?

After we have the answers to these questions, we will be able to guide you to the perfect mailer for your needs. We’ve mailed hundreds of thousands of mailers and will use our collected data on results to optimize your company’s campaign.

What Top Roof Marketing Does Differently

We know there are numerous other direct mail companies throughout the country. But, when you work with Top Roof Marketing, you are working with a team that:

  • Knows the commercial roofing industry
  • Follows the latest trends with commercial roofing and marketing
  • Does not utilize the same designs for numerous clients in the same area
  • Creates your mail piece to match your current colors and brand image
  • Can create custom pieces for your needs

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

We also have partnered with Dunn & Bradstreet to create mailing lists that our clients can fully trust. The retail cost of a Dunn & Bradstreet list is over $0.75 per contact! We can provide you with these lists at just a fraction of the cost!

We have designs to fit every commercial roofing need and every season. Our Spring and Fall mailers have had clients receive 20+ calls within the first week!

Add Telemarketing for Even Better Results

When you pair our direct mail campaigns with telemarketing you can utilize your list to the best of your ability. Our telemarketing team will call each contact on your direct mail list and help you set appointments. Each specialist will take the time to learn about your company, create the responses you would like them to, and we will send you a report on each call we make!

Top Roof Marketing will help you get the most out of your direct mail campaign. Call our expert team at 800-795-2187 to learn more!

Top Roof Marketing Further Increases Effectiveness of Direct Mailing Service

In the commercial roofing industry, one of the most effective marketing tools we employ is direct mail – reaching out to clients directly through the mail. Direct mail allows you to control who receives your message, when it’s delivered, what’s in the envelope and how many people you reach. Today, we are pleased to announce that our direct mail strategy is improving even further due to our new partnership with Dun & Bradstreet, a leading commercial data and analytics company.

In this digital age, you may think direct mail is an ineffective marketing strategy, but the truth is 70 percent of consumers recently reported having purchased something as a result of direct mailing. Another study found that half of American consumers favor direct mail over email. In other words, direct mail isn’t outdated – in fact, when done right, it can be an extremely effective lead generator and it’s a favorite among most of our customers.

Combining Commercial Roofing Expertise with the Best Data

direct mail quoteWith our subscription to Dun & Bradstreet’s mailing list data, Top Roof Marketing and our clients now have access to top-shelf customer data and information that was previously unobtainable.

Over the past few years, Top Roof Marketing has worked tirelessly to become the #1 commercial roofing marketing company in the nation. We’ve grown our customer base to more than 200 clients and increasing our customer base has created the opportunity for us to acquire access to Dun & Bradstreet’s database of more than 290 million business records worldwide at a price a specialized business like ours can afford! This agreement required a long-term subscription contract and large upfront commitment on our part – an indication of Top Roof Marketing’s faith and investment in the services we provide.

The end result is that roofing companies like yours now can now benefit from the best contact records available without sacrificing the specialized commercial roofing expertise offered by our team or facing unaffordable costs.

Accelerating Growth with Top Roof Marketing’s Top-Tier Mailing List Options

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality
Learn More
Top Roof Marketing’s mailing lists will provide customers with crucial data and analytics to let you target, nurture, and convert customers more effectively than ever. Among other things, Dun & Bradstreet offers the following benefits:

  • We’ll continue using a long list of exceptions we’ve built up over the years that exclude businesses that are not likely to respond so that each campaign reaches more highly responsive targets.
  • The best records in the industry. What was too costly is now obtained at a highly cost-competitive rate, which we pass on to our clients.
  • A huge quantity of records: Dun & Bradstreet has mapped its offline business database of more than 285 million companies and 70 million contacts.
  • Lists that are updated in real time, as opposed to once a month, giving you more accurate data.
  • Data that can be drilled down to target specific audiences who are more likely to respond, increasing sales success. Quickly build marketing lists for your direct mail or telemarketing campaigns based on over 50 selection criteria – including size, location, industry and more.
  • Backend access that allows Top Roof Marketing to see real samples of data before producing files for clients.

In short, Top Roof’s subscription to Dun & Bradstreet’s mailing list data will result in more calls, more business, more referrals, and more completed deals.

Finding Your Best Customers & Markets

direct mail quote 2Top Roof Marketing is fully invested in our clients’ success stories. That is why we searched long and hard, high and low to find the best mailing list provider available. Dun & Bradstreet is a 200-year-old company with a solid track record of proven performance – in fact, nearly 90% of Fortune 500™ companies and many other businesses around the world use Dun & Bradstreet’s data, analytics, and insights.

Our mission has always been to help our clients streamline operations, manage risk, improve targeting, find quality leads, improve customer relationships, and – most importantly – grow. After thorough research, we decided improving the depth and quality of our direct mailing data would best serve our clients as they seek to build valuable customer relationships, accelerate business growth, and see more profitable results.

Unleash The Power Of Data

At Top Roof Marketing, we understand that in this age of information, it is easy to become overwhelmed with the endless facts, data, and numbers available. That is why our team takes great care to give our customers the tools needed to make sense of it all.

Our coveted access to D&B’s mailing lists will help Top Roof unleash the power of data, analytics, records, facts, numbers, and more to help you discover new and existing opportunities and grow your business more efficiently than ever before.

Working With Top Roof Marketing

Top Roof Marketing offers full-service direct mail marketing campaigns for roof contractor clients across the nation. Let us help you uncover valuable customers with precision and encourage them to engage with personalized, innovative content. Put our expertise to work to maximize your returns.

By arming your business with the right data, you can build relationships faster and better than ever before. Contact us at (800) 795-2187 today for a free consultation and talk to one of our friendly, knowledgeable team members about your customizable direct mailing strategy.

Achieving 100s of Top Google Rankings for Clients

As Top Roof Marketing approaches 5 years in the business, we wanted to take a moment to highlight our accomplishments with online marketing in the last half-decade, while also thanking our past, current, and future clients for trusting us.

As a professional marketing firm, we specialize in promoting commercial roof contractor services. By focusing all our talent, energy, and knowledge on a single industry, we’ve been able to truly understand what businesses in the commercial roofing sector need to grow, thereby yielding more sales for all clients. Today, Top Roof Marketing is the most successful commercial roofing-focused marketing firm in the United States.

Real-Word Results of Our Unique Strategies

Having a website by itself isn’t enough anymore. There are literally thousands of sites trying to get to the first page of Google. Each of our SEO clients consistently rank in the “Top 10” for dozens and even hundreds of keywords on Google, but that doesn’t happen by accident.

Here are the results achieved with some of our clients:

Why Choose Top Roof Marketing for Your Business?

Specialized Experience and Full-Service Options

Our co-founder, Jonathan Keim, began Top Roof Marketing when he realized the marketing community didn’t fully understand the commercial roofing industry. Since then, he has worked with hundreds of commercial roofing contractors throughout the nation to expand their business and increase their name recognition.

Members of our team have years of experience in a wide variety of different marketing services, giving our clients access to professionals who have proven expertise in all aspects of promotion: print and multimedia design, social media marketing, web development, public affairs, and professional writing (to name a few).

Keyword Research for Commercial Roofing Terms

We have done extensive research on what keywords are getting the most traffic using Google Keyword Planner. Top Roof Marketing stays on top of the latest trends with the latest technology and our team is continuously upgrading their skills to keep us (and you) at the top of search engine results.

As you can see in the list of results above, clients who have been with us longer than 2 years are now ranking for 200+ keywords. And why does that matter? Because with hundreds of roofing contractors offering similar services, ranking on the first page of Google for your targeted areas results in more leads. The farther back you are listed on Google search results, the lower your chances of ever being seen; even if you are the best roof contractor in town.

Why Our Strategy Works so Well

We don’t just throw up backlinks; we create content on an ongoing basis. This means we are pursuing dozensof keywords as opposed to the handful that most others go after. Every Search Engine Optimization (SEO) plan we have includes the following:

  • On-site blog publishing
  • Link building
  • Directory submission
  • Social bookmarking
  • Blog commenting
  • Search engine submission
  • Creating link wheels
  • Use of meta tags and keywords
  • And more!

Multi-City Approach

We create content that gets you highlighted on Google in numerous cities; not just the city where you’re based. More than 3 billion searches per month include localized terms, such as city, state, or region. And the majority of mobile users seek out local information online. Having a website that is optimized for these types of localized searches gives you the edge.

Ability to Handle All Your Marketing Needs

Lastly, we do more than just build and rank websites. We come at your marketing from several different angles: direct mail, printed material, telemarketing, Facebook, Twitter, email campaigns, press releases, and more. Our marketing approach combines complementary strategies to create the strongest, best response rates, yielding both immediate and long-term results.

At Top Roof Marketing, we are all about client satisfaction and transparency. We would be happy to show you which keywords were ranked for each of the clients above so you can check them yourself. (Also, feel free to check out our client testimonials!)

If you would like to see how we can help you too, call (800) 795-2187 or reach out on our contact page.

The Importance of a Professional Commercial Roofing Logo

They say first impressions are everything. In the business world, your commercial roofing logo is your first impression—your visual handshake, if you will, to customers and would-be customers. Just as a flabby handshake is a sign of weakness, a subpar logo can communicate inadequacy and turn off potential clients before they’ve even picked up the phone to call you. You’ve worked hard to establish your roofing business—it is wise to work just as hard in selecting the image that will stand as its symbol for years to come.

A logo is the image consumers come to most strongly associate with your business, and it is generally the first thing a potential customer will notice when looking at your advertisements, your signs, your letterhead, etc. As the key visual representation of your business, your logo is not something to be taken lightly, thrown together quickly, or arbitrarily changed once it has become established.

The creation of a logo should involve a careful process —not be the flippant work of a few hours. It is wisest to work with a professional designer and marketing firm that understands branding and how to do it effectively. In the end, your logo becomes a central part of an effective marketing campaign.

In choosing your commercial roofing logo, here are some things to keep in mind:

  • Keep it simple. Use of a strong, simple image can make for the most effective kind of logo. A logo design that is simple facilitates easy recognition, and an effective logo is one the viewing public can instantly identify as a symbol of your company. Your logo should be vibrant, look professional, be unique, and be memorable.
  • Make a strong statement. Experts discourage businesses from creating multiple versions of a logo to be used for different purposes (i.e. a light-blue logo for your letterhead and an orange version with a slightly different font for Web publishing). Be consistent with the use of your logo and let just one logo stand strong and represent your business without the competition of fraternal twin images.
  • Send the right message. You need a logo that communicates positive messages about your business and what you do. A clean, vibrant, professional-looking logo bespeaks quality, so make sure your logo not only stands out from the pack but sends the right message to customers.
  • Check out the competition. As you set to work creating a dynamic logo that will make your business easily recognizable to consumers, take a look at the logos your competitors are using. You want a unique logo that will stand out from the crowd. If one of your top rivals in the local roofing business has the black outline of a building in their logo, for instance, you most definitely don’t want to use the outline of a building in your logo; or, if you do, you want to make sure it is clearly distinctive and does not echo the look of your competitor’s logo.
  • Make a long-term commitment. Once you have chosen and established your logo, changing it down the road can be detrimental. Changing a longtime logo is almost as drastic as changing your business name after it’s well recognized. So take your time in creating the definitive logo to represent your business—and then keep that logo for the long haul.

Work With Those Who Know

The professionals at Top Roof Marketing are focused exclusively on providing marketing services for commercial roof contractors. Over the course of creating more than 100 logo designs, we have established a rock-solid reputation of excellence and a stellar history of proven results for our commercial roofing clients. Let us help you create the iconic logo that will take your business into a successful future. Contact us today!

Example Logos Designed by Top Roof Marketing

Top Roof Marketing Reviews

team membersWhat is it that you are looking for when researching a company? For the quickest response time or best long-term results? Here at Top Roof Marketing, we believe in the power of hard work and good old fashioned word of mouth. One of the best ways to learn about a company is to hear what their previous customers say. This allows you to make the right choice the first time, saving you frustration and money, no matter what service you need.

We treat our reviews as learning tools to better understand the market so we can continue to influence and help those around us. Every single client is an opportunity to surpass expectations and set the bar even higher. From the first phone call to the completion of your new mailer to building a new website or your monthly SEO services, we hope to wow you with first-rate customer service and our extensive industry knowledge.

Previous Customer Testimonials

“We went with your company because we were referred to you by another very happy customer! Your company built us an awesome website and was great to handle all the details! The results are that we have a very nice, informative and professional looking website! And from day one we have had customers notifying us! What really stood out was how easy it was to work with you, your kindness, patience and understanding of my limited time and your very competitive prices! And I truly always appreciate your honest answer and figuring out what would work best for our company!!”

– Ray & Angie T. Troyer Roofing. Ohio.

“Mr. Keim was instrumental in launching our new brand and website. He is professional, innovative, and experienced. His expertise, creativity, and attention to detail, has taken our business to the next level.”

– Robert & Lori B. Brenneman Roofing. Missouri.

“Top Roof Marketing is willing to go the extra mile to provide quality service. They are committed to doing everything in their power to enhance the success of his clients. They also do well at getting projects done on time and on short notice.”

– Daniel M. GreenQuest Roofing. Virginia.

“I’m tremendously pleased with Top Roof Marketing’s mailers and website that they created for me this year; very professional with their work. Jonathan and his team did an absolutely phenomenal job on the website they created for my business and went way out of their way to make sure I got a professional mailer to send out that was right for my area. With about 6,000 mailers I got around 30 leads this year when in the past two years I sent out 9,000 each year and got around 20 to 25 leads in the two years. Would highly recommend them, especially if you’re looking to expand your business. Very pleased with them and results I got though them.”

– Daniel B. DB Roofing Solutions. Indiana.

Top Roof Marketing Difference

We always want to know how our customers feel – even if they aren’t 100% satisfied. Feedback has helped us to continue leading the marketing industry. If you have an experience to share, please visit our contact page to either write us or give us a call: Contact Page.

Our team thanks you for allowing us the opportunity to help your company grow and for taking the time to leave a review to educate others of our capabilities.

We’re Expanding Our Team to Support Record Numbers

Top Roof Marketing has had a number of great changes since season kicked off in February in order to support more commercial roofing contractors with their marketing efforts as well as add additional talent to offer more services.

team membersIn the past several months we have added three dedicated and skilled writes to better serve our trusted contractors. This year we’re doing as many as 8 websites a month, in addition to dozens of blogs for our SEO and social media services. The larger team not only allows us to support more clients, but also make each team member more specialized in different aspects of the commercial roofing industry.

Megan Sabatino was another important addition to our team. She was brought on in January, before the Conklin Convention. She uses her extensive background in roofing to assist her with the sales side of Top Roof Marketing. Once an order is made, Megan works directly with our designers and writes to ensure that everything is produced to the customer’s satisfaction. She is a natural fit to Top Roof Marketing and we are lucky to have her.

We added Alissa Depetre to the team to support Megan and further expand Top Roof Marketing’s roofing knowledge. Alissa actually worked directly with Megan at a roofing company in Kansas City a few years ago. When Megan told her of Top Roof Marketing’s expanding opportunities she showed great interest and came on board shortly after talking to Jonathan about being part of the team.

What have we been up to?

It sure has been a busy season this year and we wouldn’t have it any other way. Here at Top Roof Marketing we are making great strides to further establishing ourselves as the number one choice in the commercial roofing industry.

Here is an update on our current position in the market:

• Surpassed 1,000,000 mailers
• Completed 75+ websites
• Designed and printed countless brochures, business cards, flyers, etc.
• Helped promote several nationwide events and made many new connections in the process

That’s not all!

We are getting more results than ever before with our SEO strategies (which help contractors rank higher in Google and other search engines). Our team’s unique approach and true understanding of the market has made a big impact on these great results. As always, we will continue to stay on top of targeting the ever-changing keywords for the highest quality leads possible.

Also, stay tuned! We will be adding additional services to better serve our contactors and are very excited to tell you more in the upcoming month.

As always, we wouldn’t be able to do what we enjoy without you, our loyal customers. Thank you for allowing us the opportunity to help you expand your business as we expand ours.

Ways to Position Your Website for Higher Google Rankings

Are you having trouble getting your website to rank well on Google? Perhaps it’s difficult to know even where to start. There are a few “tricks of the trade” you can do to help your website reach new heights.

Read on to learn more about what you can do to increase your website’s search engine rankings.

Tips for Better Search Engine Rankings

seo rankings roofingMake your website mobile-friendly
Nowadays seemingly everyone has a mobile device around. Smartphones (iPhones, for example) or tablets (iPads or Samsung Galaxy series tablets, for instance) are popular items in the public’s hands. It’s been estimated that over time, 96% of the time a person’s mobile device won’t be more than 3 feet away from them.

As a result, many people are looking for information online – including when they need a service. But these mobile devices have smaller screen sizes than a desktop computer or laptop. Having a website be “mobile-friendly” – or formatted to fit a smaller screen – is now a factor in search engine ranking, as set by Google since April 2015. It’s ideal to have your website be “mobile-optimized” to account for this factor (plus visitors are more likely to stay on your site if it’s easy to use).

Website must load quickly on all devices
Text, pictures, video, and more – a website is packed with content. All of the content on your website’s main pages should load quickly. Using a tool like Google’s PageSpeed Insights will help you see how quickly they perform.

If it’s not loading quickly, there are ways to speed it up, such as compressing images to be of smaller size. Ask us at Top Roof Marketing for more information if this proves to be an issue.

Have a blog
As small businesses, roofing companies have tremendous opportunities in having a company blog. Regular additions of unique, compelling, educational content are a great way to attract visitors to your website. As they’re busy people, building owners won’t understand everything there is to know about their roof. This is a great way to educate them and gain their confidence.

Find out about content that would of interest to this business audience. Then once you’ve determined it, keep up regular publishing. You’ll be increasing the size of your website and can target specific areas with your posts (for instance, you could target “Commercial Roofing Contractor Cleveland OH”). Be sure to try to keep your blog on the same domain as your business site, too.

Content is king
As the saying goes, “content is king.” Creating and sharing rich, high-quality content on your blog is another way to position your website for better rankings. Google looks for content that is unique and of high quality. It’s also a means of building and sustaining a customer prospect base and increasing sales. Regularly nurture your database of connections and share this content via social media and emails, and the relationships with your prospects will grow.

Use descriptive words in URLs
Your URLs, or “web address” may contain large series of random numbers, characters, and letters. For instance: www.checkoutmywebsite.com/1ah45Xa7654. Instead of having these, use descriptive keywords in your URLs. Aside from further optimizing your website for search rankings, it’s better for branding purposes (it gives immediate information about some part of your roofing business).

An example of this can be found in www.schrockroof.com/metal-roof-coatings. You don’t even have to click on the link to know it’s all about metal roof coatings.

Find and use the right keywords
When people go online to look for roofing contractors, there are a number of common search terms they’re like to use. “Flat roof repair,” “commercial roofing services,” and “commercial roofing company” are just a few search terms.

Be sure to have these keywords incorporated into your website content. Aside from optimizing your site for these search terms (and therefore search rankings for when people look for those keywords), keyword research is a great research tool. You can learn more about what topics people are searching for in your industry. These can serve as solid future topics to cover on your business site.

If possible, use a .com domain
According to data from Searchmetrics, 84% of top-ranking website pages use .com for their “top-level” domain. If you can, using a .com in your own domain can also be an improving factor.

Why choose us?

  • Industry Knowledge
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

Interested in Having Your Website Perform Better?

At Top Roof Marketing, we have a team of marketers who specialize in the commercial roofing industry. This industry-specific knowledge is married with our team’s knowledge of the latest trends in digital and real-world marketing. Together, it creates a powerful value for our clients.

To learn more about how Top Roof Marketing can help you in the digital space, give us a call at (800) 795-2187. It would be our pleasure to discuss how we can be of assistance!

Recapping Client Success and Growth

It’s been yet another great year here at Top Roof Marketing. We wanted to highlight some of the great ways we’ve been able to serve our valued clients.

Mailers

commercial roofing marketingAt present, we’ve been privileged to increase direct mail services by well over 60%. Last year at this time, Top Roof Marketing designed and sent out 300,000+ mailer pieces for commercial roofing contractors throughout the United States. This year we’ve already exceeded well over 1/2 million mailer pieces!

Because of our commitment to strong results, our dedicated team members continue to improve upon existing mailer designs with great success. This year has also seen the introduction of new marketing messages via newly unveiled mailer designs. These new approaches have produced outstanding results for our clients and their contracting businesses!

Notable Mailer Results (Leads Reported per 5,000)

  • Cudeso Roofing – 10 calls first day – 25+ calls overall
  • DB Roofing Solutions – 3 calls first day – 27 calls in a month
  • Midwest Roofing – 8 calls in 7 days – 22 leads in a month
  • Walker Valley Roofing – 4 calls in one day – 15 calls in a month
  • Beachy Roofing – 18-19 calls after two weeks

How do we know these numbers? We ask our clients! We’re always optimizing our designs using the feedback provided. It’s the only way to truly know what works best. Our goal is to always maintain the greatest reputation for getting the most calls per dollar spent.

Websites

commercial roofing websitesUp to this point, Top Roof Marketing’s website development team has completed or is in the process of doing 50+ website projects. We continue to improve our knowledge of the Web and create new, engaging, standout content for client projects. It is reported these innovations have been effective in compelling prospects to reach out for roof appointments.

We’re pleased to note clients have achieved great results with strategic combos of a website and direct mail campaigns for generating leads. On April 21, 2015, Google shifted its back-end processes so websites that are “mobile-friendly” would rank higher. Top Roof Marketing helped many clients change over their websites to fit the screen size of smartphones and tablets. Our team also built many new, top-of-the-line mobile-friendly websites.

Notable Testimonials

  • “I had Top Roof Marketing do a new website and mailer advertising campaign. All I can say is WOW!!! Jonathan and his team did a magnificent job! They basically take care of all the work and check in with me from time to time to see if I like what they have done. I give them a few ideas and they run with it. They have done everything I have asked for and then some. With the combination of mailers and website, this has been my best sales year ever, and the year is only getting started! The website has been a tremendous marketing tool. When I get a call from my mailers I tell them to go to my website, if they haven’t already done so. By the time I get to looking at their roof the job is practically already sold!!! If you’re looking to improve your sales call TOP ROOF MARKETING! They are extremely professional and knowledgeable.” – Don, Hoppe Roofing, 4-year Conklin Master Contractor and now 5-year Master Contractor thanks to Top Roof Marketing
  • “I’m tremendously pleased with Top Roof Marketing’s mailers and website that they created for me this year. Jonathan and his team did an absolutely phenomenal job on my company website. They went way out of their way to make sure I got a professional mailer that was right for my area. With about 6,000 mailers, I got around 30 leads this year. In the past two years I sent out 9,000 each year and got around 20 to 25 leads in the two years. Would highly recommend them, especially if you’re looking to expand your business. Very pleased with them and results I got.” – Daniel, DB Roofing Solutions
  • “I was very impressed with the number of calls I got off my first mailing. Never did one before and Top Roof Marketing did a great job making a custom logo and answering all my questions. We got 19 calls off 5,000 mailers and one contract was signed on the spot. Also very happy with the service and plan on doing another mailing soon.” – Raymond, Beachy Roofing
  • “Great people! I have a Conklin roofing business and I used this company to do my mailing and was really impressed. Had 10 calls from 2,500 mailers. They created me a new logo too and really did a good job. Highly recommend them!” – Kenny, Badgerland Roofing Solutions
  • “I would like to thank you and your team for the awesome job you guys did with our direct mailer. We received lots of calls anywhere from 2,000 to 75,000 square feet roofs. Thanks again for your professional support!” – Matt, Nisley’s Quality Coatings

Continuing Education

Why choose us?

  • Industry Knowledge
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

As a marketing firm for commercial roofers, Top Roof Marketing stands out with our expertise in the commercial roofing industry. Insights have been gained from hundreds of man-hours of research, internal data, insights from roofers, and active client feedback.

Our team members continue to be on the cusp of best marketing practices, too. Continuing education efforts include attendance at manufacturer applicator training programs, commercial roofing workshops, conventions, and other programs to learn from others. You can count on us to help you keep on the cutting-edge of effective roofer marketing!

We look forward to serving you in the future! If you have any questions about how Top Roof Marketing can help your business, give us a call at (800) 795-2187. We look forward to hearing from you!