The Unknowns

As we continue to work through the unknowns of this current economy, should your marketing company have unknowns about your business?

Business owners throughout the country are taking a deeper look into their marketing strategies. As you begin to analyze your efforts to find the most effective way to market in this new economy, ask yourself these questions:
question marks

  • Does my marketing company know the difference between residential and commercial marketing techniques?
  • What do they do differently to screen out residential vs. commercial leads?
  • Are they aware of the difference between the roofing substrates?
    • TPO vs. EPDM
    • Silicone vs. Acrylic Roof Coatings
    • Architectural vs. 3-tab
  • Do their employees have a background in the industry?

If they can’t provide adequate answers for these questions, how can they provide adequate marketing techniques?

Don’t be fooled by marketing companies that “do it all.” When working with a team that understands the ins and outs of roofing, you’ll be in a better position with your marketing strategy.

Reasons Top Roof Marketing Stands Out

Roofing Expertise – We’ve spent countless hours advising commercial and residential roofing contractors and servicing their needs

Accountability Measures – We keep ourselves accountable by consistently following the results of campaigns we do

In-depth Research – Our expert knowledge of the industry, its dynamics and its inner-workings give us the edge

Always Capable – We have worked with roofing companies at all stages of business development and scale

Data-Driven Results – We have tracked hundreds of campaigns to know what delivers the best return-on-investment

Personalized Support – Our clients enjoy working with a team who truly understands what their business needs the most

Meet the Core Team

You can learn about the people behind everything we do here on our Team Page.

Ready to start a conversation on how you can best gain from what we’ve learned helping 200+ commercial roofing contractors throughout the country? Give us a call at 1-800-795-2187

Important Website Add-Ons to Evaluate in 2020

When you’re building a website to improve your online presence, it’s important to ensure that it is professional, polished, and provides the right insight. After all, your goal is to attract customers to utilize your roofing services. However, there is a lot more that goes into a website than what you can see. The back end where you site is custom developed is full of opportunity to help you continue to improve. To learn more about these options, please reach out to our team at Top Roof Marketing. You can reach us at 1-800-795-2187.

Upgrade Options

Let’s start by diving into the “secured” upgrade. You might notice sites that have a “secure” green badge and/or have a URL that begins with “https” – that extra S is what will set you apart. When you have a third-party SSL certificate installed, you can improve your rankings! It’s also important because web browsers like Firefox and Chrome have begun to crack down on sites that have not been secured, and if your customer gets a warning when coming to your site, they might heed it and move on to the next available contractor.

The next upgrade option is ongoing security protection and monitoring. Many website platforms have security built in; however, these require ongoing attention and maintenance to ensure that your website is free from a hacker. In the event that a hacker does somehow break through (note: our security plan has never been compromised), your security protection package contains a warranty to repair your site free of charge!

If you’re looking to improve the speed in which your site loads, taking a look at a speed upgrade might be the right option for you. If your existing website isn’t performing properly due to speed issues, stripping out unneeded functions can improve your sites performance, and even give rankings a little boost!

One additional website add-on to consider is upgrading your hosting. If you want the best speed with an improvement on your website rankings, upgrading your hosting to a dedicated IP address is the right choice for you.

Call to Learn More

While there are many other additions that can help improve your site, like real-time chat widgets, on-exit pop ups, and ongoing SEO, the main goal is to attract your customers and keep them interested. If you’re interested in learning about any of the above-mentioned items and how they can improve your website, please call 1-800-795-2187 to learn more.

Things that can Break a Web Form

Now that you have a new website up and running, you’re ready to get leads pouring in.

But what happens when the leads never come? Have you implemented an ongoing SEO program? Have you seen your analytics traffic continue to improve? If so, and you’re not receiving the information from your site, there could be a problem. This is why it is important to test your web forms regularly!

Once your website goes live, you should test each form on your site. Beyond that, test it regularly (even once a month isn’t too often). If you notice a problem, it is important to reach out to a team of professionals immediately.

What Breaks a Web Form?

There are a few reasons that your web forms might not make it directly to you. The first is hackers pilfer your leads. If you’ve regularly had leads come through your website that suddenly halt, your website might have been hacked. They usually execute an unauthorized attack and move your data to another location, skipping over you completely.

The second way your web form might break is due to spam filters. We have regularly seen that many email platforms, Google in particular, are not fond on WordPress web form submissions with the default configuration. These forms do not even make it to your spam box, Google doesn’t even give you the option to see them.

Another way that your web form might break is due to a server upgrade that doesn’t fully implement properly. Most servers do not make you aware when they are upgrading, which is why it is important to always pay attention to patterns in your web form submissions.

Don’t Worry – The Top Roof Marketing Team is Here for You!

There are ways to quickly fix the above-mentioned scenarios! To learn more about how we can help resolve your web form submission issues, please give us a call at 1-800-795-2187. We’re here to help determine what is causing the problem and take care of it.

Top Roof Marketing Drops New Direct Mailing Designs

Top Roof Marketing is excited to announce several new offerings as part of our direct mailing options for companies within the commercial roofing industry. In 2019, we have expanded our postcard designs to include multiple 6”x9” and 6”x11” offerings, and we are also adding new designs to our bi-fold product.

With these new products, Top Roof Marketing aims to help our commercial roofing clients maximize their visibility and capitalize on optimal results. Our direct mailing products are an effective, yet affordable way to reach customers. These products, in particular, are an especially effective way to share information regarding:

  • Roof inspection services
  • Roof coatings
  • Problem roofs
  • Full-service offerings
  • And more!

Eye-Catching Postcards from Top Roof Marketing

roofing post cardIf you’re looking for a fast, effective way to grab your viewer’s attention and get them to contact you directly, then a postcard design from Top Roof Marketing is the way to go.

Like a mini billboard, postcards are a straightforward way to get your message heard, unburdened by the wrappings of an envelope. With multiple size options, you can choose how much information to share and then let Top Roof Marketing do the rest – choosing eye-catching graphics and layouts to help your message reach even farther. As a bonus, postcards are easy to produce and cheap to mail, lowering overall costs.

Bi-Folds for Twice the Surface Area

The two main advantages of bi-fold mailers from Top Roof Marketing are:

1) Their ability to hold much more information

2) The opportunity to hide sensitive or private information – special savings, etc.

Our bi-folds are a great way to share more details with your customers and engage them with a product that requires opening. The creative team at Top Roof Marketing offers creatively designed bi-folds to help promote your business or service. They also make great display pieces for the office or at events!

Tried & True Direct Mailing Products From Top Roof

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

Top Roof Marketing offers full-service direct mail marketing campaigns from start to finish. We know the value of direct mail marketing, and we do it better than anyone else in the commercial roofing industry due to our specialization.

  • 7 out of 10 consumers polled recently purchased something as a result of direct mailing.
  • Surveys show direct mail is 10 to 30 times more effective than email marketing.
  • One study found that half of American consumers favor direct mail over email.

Call Top Roof Marketing today at (800) 795-2187 to see how we can put our direct mailing and lead generation expertise to work for you!

Website Not Ranking On Google?

direct mail quoteDid you recently build your own website, or have another company build it for you, but it doesn’t seem to be ranking anywhere on Google? If so, don’t worry – you aren’t the only roofing contractor frustrated by this.

We have seen a recent surge of clients come to us frustrated about the same thing, and unfortunately there is a lot of incorrect information floating around about how to get websites to rank higher on search engines like Google. It’s important to know that a website alone will not get you to rank on the first page of Google for the keywords you want (such as “commercial roofing contractor”). So, what do you do? If you have a custom-built website, a Search Engine Optimization (SEO) strategy properly executed is all you need. If you have a templated website, the team at Top Roof Marketing will first need to help you convert your templated site over to a custom site to ensure ranking higher is possible.

So, what is SEO? It is the process to help your roofing website gain higher visibility on search engines like Google. SEO is very different from Pay-Per-Click (PPC) advertising. PPC will give you instant results under the “advertisement” sections on Google, but requires payment every time someone clicks. Search Engine Optimization takes a lot more time to get your website ranked organically on the first page of google, but then you don’t have to pay a search engine for every click continuously.

Proven Results with Numerous Success Reports

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

If you’ve been in the roofing business for a while, you’ll know how competitive it is to rank your website organically on the first page of Google. But don’t worry! When you work with Top Roof Marketing, we know what Google is looking for and can help you gain your rankings. In fact, we have numerous clients who have utilized our SEO services for two years who are now ranking on over 150 different keywords (some are ranking on 250+ keywords)!

At Top Roof Marketing, we have the experience to get your roofing company ranked on numerous keywords. Google has very specific algorithms that determine how sites rank. They look for sites that have longevity, new content added regularly, unique (non-plagiarized) content, relevant keywords, and more! It might seem daunting, but our team has the experience to make your roofing company rank.

It is important to note that search engine optimization takes at least 3-6 months before you will see substantial results; however, once you get the ball rolling, you’ll continue to rank higher and higher on Google across numerous keywords! We use a snowball building strategy that works and we can prove it with real-life reports that you can check yourself.

If you’re ready to learn more about how to truly rank your roofing website on Google, the proper way, give Top Roof Marketing a call at 800-795-2186. Our experts are here to help!

The Importance of a Custom Website

At Top Roof Marketing, a lot of our clients are new to the online marketing world. There are countless website templates that offer an easy way for virtually anyone to launch a website on their own. While these may seem like a fantastic idea, we highly suggest you use a custom design instead for very important reasons.

Template vs. Custom

example websiteTemplate designs seem great. You can build your basic site on your own through online applications such as SquareSpace. They are relatively easy to set up and allow for a quick launch.

There are challenges though. Many of the themes in these template designs have built-in features and functions that you might not want to use. This can cause you to have a design that doesn’t fit your brand. At that point, you might have to pay someone to change it. Once someone changes the coding (if the theme even allows template upgrades), you’ll have to pay someone a considerable amount of money because online website builders are only easy when doing the basics.

When you create a custom design with Top Roof Marketing, we take all of the design and development off your shoulders. Plus, we never use templates and really know what works in the commercial sector of the roofing market. We also include search engine optimization and create 40+ free business listings on other websites so people can find you easily! The custom design process does take a little longer, but your return on investment (ROI) will be far greater.

The biggest thing to keep in mind is that template sites are nearly impossible to organically rank on Google. But a custom-built website paired with search engine optimization can help you rank on the first page of google for dozens of keywords! We even have some ranking for more than 150 keywords in many different cities.

Why Should You Only Consider Custom Websites?

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

Having a custom-built website will get you far more calls. This has been proven time and time again. It gives you an edge that your competitors don’t have and will continue to improve your brand image. Our sites are search engine optimization friendly, meaning that you can rank higher on Google for far greater visibility and traffic.

Our websites are built around your company and branding. We truly take the time to learn about your background, your services, and the image you want to portray. Your project will not be complete until you are 100% satisfied.

When you’re ready to learn more about how we can help your company, please call us at 800-795-2187! Feel free to view the 80+ websites we’ve already developed and how unique each one is by visiting the Website Portfolio page.

Direct Mail for Commercial Roofing

commercial expertiseThere are numerous strategies for direct mail, and at Top Roof Marketing we are happy to guide you on the right path. When you call 800-795-2187, our team members will ask you the following questions:

  • What area are you looking to target?
  • What size roofs are you looking to target?
  • How many contacts would you like to send to?
  • Are you looking to feature anything in particular?
  • When are you wanting to send your direct mail pieces?
  • Are you wanting to do multiple drops for better remembrance and ROI?

After we have the answers to these questions, we will be able to guide you to the perfect mailer for your needs. We’ve mailed hundreds of thousands of mailers and will use our collected data on results to optimize your company’s campaign.

What Top Roof Marketing Does Differently

We know there are numerous other direct mail companies throughout the country. But, when you work with Top Roof Marketing, you are working with a team that:

  • Knows the commercial roofing industry
  • Follows the latest trends with commercial roofing and marketing
  • Does not utilize the same designs for numerous clients in the same area
  • Creates your mail piece to match your current colors and brand image
  • Can create custom pieces for your needs

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

We also have partnered with Dunn & Bradstreet to create mailing lists that our clients can fully trust. The retail cost of a Dunn & Bradstreet list is over $0.75 per contact! We can provide you with these lists at just a fraction of the cost!

We have designs to fit every commercial roofing need and every season. Our Spring and Fall mailers have had clients receive 20+ calls within the first week!

Add Telemarketing for Even Better Results

When you pair our direct mail campaigns with telemarketing you can utilize your list to the best of your ability. Our telemarketing team will call each contact on your direct mail list and help you set appointments. Each specialist will take the time to learn about your company, create the responses you would like them to, and we will send you a report on each call we make!

Top Roof Marketing will help you get the most out of your direct mail campaign. Call our expert team at 800-795-2187 to learn more!

Top Roof Marketing Further Increases Effectiveness of Direct Mailing Service

In the commercial roofing industry, one of the most effective marketing tools we employ is direct mail – reaching out to clients directly through the mail. Direct mail allows you to control who receives your message, when it’s delivered, what’s in the envelope and how many people you reach. Today, we are pleased to announce that our direct mail strategy is improving even further due to our new partnership with Dun & Bradstreet, a leading commercial data and analytics company.

In this digital age, you may think direct mail is an ineffective marketing strategy, but the truth is 70 percent of consumers recently reported having purchased something as a result of direct mailing. Another study found that half of American consumers favor direct mail over email. In other words, direct mail isn’t outdated – in fact, when done right, it can be an extremely effective lead generator and it’s a favorite among most of our customers.

Combining Commercial Roofing Expertise with the Best Data

direct mail quoteWith our subscription to Dun & Bradstreet’s mailing list data, Top Roof Marketing and our clients now have access to top-shelf customer data and information that was previously unobtainable.

Over the past few years, Top Roof Marketing has worked tirelessly to become the #1 commercial roofing marketing company in the nation. We’ve grown our customer base to more than 200 clients and increasing our customer base has created the opportunity for us to acquire access to Dun & Bradstreet’s database of more than 290 million business records worldwide at a price a specialized business like ours can afford! This agreement required a long-term subscription contract and large upfront commitment on our part – an indication of Top Roof Marketing’s faith and investment in the services we provide.

The end result is that roofing companies like yours now can now benefit from the best contact records available without sacrificing the specialized commercial roofing expertise offered by our team or facing unaffordable costs.

Accelerating Growth with Top Roof Marketing’s Top-Tier Mailing List Options

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality
Learn More
Top Roof Marketing’s mailing lists will provide customers with crucial data and analytics to let you target, nurture, and convert customers more effectively than ever. Among other things, Dun & Bradstreet offers the following benefits:

  • We’ll continue using a long list of exceptions we’ve built up over the years that exclude businesses that are not likely to respond so that each campaign reaches more highly responsive targets.
  • The best records in the industry. What was too costly is now obtained at a highly cost-competitive rate, which we pass on to our clients.
  • A huge quantity of records: Dun & Bradstreet has mapped its offline business database of more than 285 million companies and 70 million contacts.
  • Lists that are updated in real time, as opposed to once a month, giving you more accurate data.
  • Data that can be drilled down to target specific audiences who are more likely to respond, increasing sales success. Quickly build marketing lists for your direct mail or telemarketing campaigns based on over 50 selection criteria – including size, location, industry and more.
  • Backend access that allows Top Roof Marketing to see real samples of data before producing files for clients.

In short, Top Roof’s subscription to Dun & Bradstreet’s mailing list data will result in more calls, more business, more referrals, and more completed deals.

Finding Your Best Customers & Markets

direct mail quote 2Top Roof Marketing is fully invested in our clients’ success stories. That is why we searched long and hard, high and low to find the best mailing list provider available. Dun & Bradstreet is a 200-year-old company with a solid track record of proven performance – in fact, nearly 90% of Fortune 500™ companies and many other businesses around the world use Dun & Bradstreet’s data, analytics, and insights.

Our mission has always been to help our clients streamline operations, manage risk, improve targeting, find quality leads, improve customer relationships, and – most importantly – grow. After thorough research, we decided improving the depth and quality of our direct mailing data would best serve our clients as they seek to build valuable customer relationships, accelerate business growth, and see more profitable results.

Unleash The Power Of Data

At Top Roof Marketing, we understand that in this age of information, it is easy to become overwhelmed with the endless facts, data, and numbers available. That is why our team takes great care to give our customers the tools needed to make sense of it all.

Our coveted access to D&B’s mailing lists will help Top Roof unleash the power of data, analytics, records, facts, numbers, and more to help you discover new and existing opportunities and grow your business more efficiently than ever before.

Working With Top Roof Marketing

Top Roof Marketing offers full-service direct mail marketing campaigns for roof contractor clients across the nation. Let us help you uncover valuable customers with precision and encourage them to engage with personalized, innovative content. Put our expertise to work to maximize your returns.

By arming your business with the right data, you can build relationships faster and better than ever before. Contact us at (800) 795-2187 today for a free consultation and talk to one of our friendly, knowledgeable team members about your customizable direct mailing strategy.

Achieving 100s of Top Google Rankings for Clients

As Top Roof Marketing approaches 5 years in the business, we wanted to take a moment to highlight our accomplishments with online marketing in the last half-decade, while also thanking our past, current, and future clients for trusting us.

As a professional marketing firm, we specialize in promoting commercial roof contractor services. By focusing all our talent, energy, and knowledge on a single industry, we’ve been able to truly understand what businesses in the commercial roofing sector need to grow, thereby yielding more sales for all clients. Today, Top Roof Marketing is the most successful commercial roofing-focused marketing firm in the United States.

Real-Word Results of Our Unique Strategies

Having a website by itself isn’t enough anymore. There are literally thousands of sites trying to get to the first page of Google. Each of our SEO clients consistently rank in the “Top 10” for dozens and even hundreds of keywords on Google, but that doesn’t happen by accident.

Here are the results achieved with some of our clients:

Why Choose Top Roof Marketing for Your Business?

Specialized Experience and Full-Service Options

Our co-founder, Jonathan Keim, began Top Roof Marketing when he realized the marketing community didn’t fully understand the commercial roofing industry. Since then, he has worked with hundreds of commercial roofing contractors throughout the nation to expand their business and increase their name recognition.

Members of our team have years of experience in a wide variety of different marketing services, giving our clients access to professionals who have proven expertise in all aspects of promotion: print and multimedia design, social media marketing, web development, public affairs, and professional writing (to name a few).

Keyword Research for Commercial Roofing Terms

We have done extensive research on what keywords are getting the most traffic using Google Keyword Planner. Top Roof Marketing stays on top of the latest trends with the latest technology and our team is continuously upgrading their skills to keep us (and you) at the top of search engine results.

As you can see in the list of results above, clients who have been with us longer than 2 years are now ranking for 200+ keywords. And why does that matter? Because with hundreds of roofing contractors offering similar services, ranking on the first page of Google for your targeted areas results in more leads. The farther back you are listed on Google search results, the lower your chances of ever being seen; even if you are the best roof contractor in town.

Why Our Strategy Works so Well

We don’t just throw up backlinks; we create content on an ongoing basis. This means we are pursuing dozensof keywords as opposed to the handful that most others go after. Every Search Engine Optimization (SEO) plan we have includes the following:

  • On-site blog publishing
  • Link building
  • Directory submission
  • Social bookmarking
  • Blog commenting
  • Search engine submission
  • Creating link wheels
  • Use of meta tags and keywords
  • And more!

Multi-City Approach

We create content that gets you highlighted on Google in numerous cities; not just the city where you’re based. More than 3 billion searches per month include localized terms, such as city, state, or region. And the majority of mobile users seek out local information online. Having a website that is optimized for these types of localized searches gives you the edge.

Ability to Handle All Your Marketing Needs

Lastly, we do more than just build and rank websites. We come at your marketing from several different angles: direct mail, printed material, telemarketing, Facebook, Twitter, email campaigns, press releases, and more. Our marketing approach combines complementary strategies to create the strongest, best response rates, yielding both immediate and long-term results.

At Top Roof Marketing, we are all about client satisfaction and transparency. We would be happy to show you which keywords were ranked for each of the clients above so you can check them yourself. (Also, feel free to check out our client testimonials!)

If you would like to see how we can help you too, call (800) 795-2187 or reach out on our contact page.

The Importance of a Professional Commercial Roofing Logo

They say first impressions are everything. In the business world, your commercial roofing logo is your first impression—your visual handshake, if you will, to customers and would-be customers. Just as a flabby handshake is a sign of weakness, a subpar logo can communicate inadequacy and turn off potential clients before they’ve even picked up the phone to call you. You’ve worked hard to establish your roofing business—it is wise to work just as hard in selecting the image that will stand as its symbol for years to come.

A logo is the image consumers come to most strongly associate with your business, and it is generally the first thing a potential customer will notice when looking at your advertisements, your signs, your letterhead, etc. As the key visual representation of your business, your logo is not something to be taken lightly, thrown together quickly, or arbitrarily changed once it has become established.

The creation of a logo should involve a careful process —not be the flippant work of a few hours. It is wisest to work with a professional designer and marketing firm that understands branding and how to do it effectively. In the end, your logo becomes a central part of an effective marketing campaign.

In choosing your commercial roofing logo, here are some things to keep in mind:

  • Keep it simple. Use of a strong, simple image can make for the most effective kind of logo. A logo design that is simple facilitates easy recognition, and an effective logo is one the viewing public can instantly identify as a symbol of your company. Your logo should be vibrant, look professional, be unique, and be memorable.
  • Make a strong statement. Experts discourage businesses from creating multiple versions of a logo to be used for different purposes (i.e. a light-blue logo for your letterhead and an orange version with a slightly different font for Web publishing). Be consistent with the use of your logo and let just one logo stand strong and represent your business without the competition of fraternal twin images.
  • Send the right message. You need a logo that communicates positive messages about your business and what you do. A clean, vibrant, professional-looking logo bespeaks quality, so make sure your logo not only stands out from the pack but sends the right message to customers.
  • Check out the competition. As you set to work creating a dynamic logo that will make your business easily recognizable to consumers, take a look at the logos your competitors are using. You want a unique logo that will stand out from the crowd. If one of your top rivals in the local roofing business has the black outline of a building in their logo, for instance, you most definitely don’t want to use the outline of a building in your logo; or, if you do, you want to make sure it is clearly distinctive and does not echo the look of your competitor’s logo.
  • Make a long-term commitment. Once you have chosen and established your logo, changing it down the road can be detrimental. Changing a longtime logo is almost as drastic as changing your business name after it’s well recognized. So take your time in creating the definitive logo to represent your business—and then keep that logo for the long haul.

Work With Those Who Know

The professionals at Top Roof Marketing are focused exclusively on providing marketing services for commercial roof contractors. Over the course of creating more than 100 logo designs, we have established a rock-solid reputation of excellence and a stellar history of proven results for our commercial roofing clients. Let us help you create the iconic logo that will take your business into a successful future. Contact us today!

Example Logos Designed by Top Roof Marketing