Creating a Roof Contractor Marketing Plan

roofing marketing planAs everyone knows, marketing is one of the most important parts of any business. But for roof contractors, the latest things that are being used for marketing today — Facebook, websites, and other online tools — may seem trivial or even a waste of time. Plus, in the roofing industry, the steps you should take toward creating an effective roof contractor marketing plan can be less than clear.

Below, we offer some general steps for guidance. Follow these three steps, and you’ll be well on your way to putting together an effective marketing plan for your company.

Three Easy Steps

1. Carefully review your business’ name and reputation. What is your business known for?
Like any building, a good roof contractor marketing plan is built on a strong foundation. Take a moment to review your business’ name, as well as slogans or mottos you might be using. After all, these things are more than just words than on a page. They’re actually your “elevator pitch” — the quick means by which prospective customers judge your business’ value and quality. Over time, they also help your business stand out as people associate your business with these things.

Ask for the feedback of trusted customers, friends, and acquaintances in the roofing industry. Does your “brand” convey professionalism and expertise? Ask for honest opinions.

2. Evaluate the marketing strategies you have in place – lead generation strategies, for example – and determine whether they are effective.
Everyone knows it’s unreasonable to do the same thing over and over again and expect different results. Are you currently bringing in the prospects and leads that you need? If you’re not on multiple online platforms such as Facebook and dozens of online directories like SuperPages, you’re missing out on jobs others are getting. Use all means possible to strengthen your business’ exposure.

3. Take action! Take what you’ve learned and improve your business for your long-term success.
Reviews and evaluations are only as good as how they prompt action. Take what you have learned from your evaluations and implement a better marketing plan. Are you not active on social media? Or do you not have a website that shows up well on Google? It’s time to dive into those as well. Today, 98% of people say they search online for local businesses. Get active on social media and get a professional website up-and-running, and you’ll draw in more quality prospects, for hardly any cost at all.

Keep in mind, though: just because it’s essential to be active on social media doesn’t mean you have to go from being a non-user to an online marketing guru overnight. Taking gradual steps, such as updating your social media profiles once a week with pictures of your work, is best for busy schedules. Don’t be afraid to learn new marketing strategies. And turning to a professional internet marketing firm so that you have more time on your plate might not be a bad idea, either.

Full-service Marketing Firm at Your Service

At Top Roof Marketing, we’ve focused exclusively on the marketing needs of roofers. As a result, we know the dynamics of the roofing industry, and what works and what doesn’t. Plus, if you’re looking to expand in the commercial realm, we have more experience than anyone else in this area. Our team would love to start sharing ideas and find the best way to help you in your local market.

If you want trustworthy professionals with a long track record and looking to take your business to the next level, give us a ring.

 

 

Can Guaranteed Lead Services be Trusted?

Every business owner is eager to succeed. In some cases, they may even be a little too eager. When a person is so focused on nothing but maximizing success, he or she may overlook some of the warning signs that would otherwise be very obvious. This is especially true in the roofing industry.

Nothing is Guaranteed!

It does not take a very long time in the business world to learn that nothing is guaranteed. Even though there are plenty of companies out there who are offering up a full array of supposed “guaranteed services.”

Why choose us?

  • Industry Knowledge
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

This is one area where the new business owner can fall into some very serious traps. Think of the logic behind a guaranteed service. Most people assume that a guarantee means every possible problem or bad scenario is covered 100% by the guarantee. This may be true in some cases, but there is always an alternative side to look at. This is especially true when it comes to lead generation services.

There is an entire industry that thrives off of lead generation and marketing services. Most business owners are happy to use these services because they struggle finding enough time to run the operations side of their business properly.

Business owners don’t always have the free time to market their services and capture leads that could turn into lifelong customers. That is why the idea of a guaranteed lead generation service is so appealing.

All the business owner has to do is pay a company to deliver them customers. If the numbers add up, then it all seems to make sense on the outside, but what is really happening with these types of guaranteed lead generation services?

The Dangers of Using a Guaranteed Lead Generation Service

Using a lead generation service can be dangerous because it produces a false sense of hope. In reality, here is how most of these supposed “guaranteed” lead generation services work.

Quality is everything when it comes to leads. Most guaranteed leads are extremely low quality. To make matters even worse, most of these leads are being sent to not just one roofing company, but many of their competitors in the local as well. There just isn’t any other way to ensure a strong flow of leads to everyone because there are only so many leads a week to go around.

Suddenly there are 5-10 roofing companies bidding on the same exact job. The lead may have been guaranteed, but how will your company fare against all of the competition. Will your company win the bid and convert that “guaranteed” lead into a sale? Most likely not unless you lower your profits. If that is the case, then this supposed “guaranteed” lead is now worthless or maybe even costing you profits that could have been made by focusing your time on a different job.

Why Our Services Are Different

Our marketing services work very differently than the guaranteed lead services you will find everywhere else. We deliver all of your information directly into the hands of a building owner. We turn the tables. Instead of the contractor calling the business owner, the business owner is calling the contractor directly because they are very interested in their services. At this point, there is no stiff competition. The lead is of a much higher quality because there is a very good chance it will be converted into a sale.

Beware of other companies that are offering “guaranteed” lead services. Remember the old saying, “If it seems too good to be true, then it probably is.”

5 Social Media Platforms Your Roofing Company Should Be Using

commercial roofingSocial media offers a great avenue for businesses to raise their visibility and increase their closing percentages. Contractors don’t always realize the full benefit these platforms have to offer their industry, so we will examine five of the leading social media platforms that are ideal for roofing contractors to have a presence.

Is It Really Worth My Time?

While traditional marketing will always be a necessity, digital marketing continues to grow and is absolutely something to consider when you are looking for growth in your business. The internet has brought about a much easier form of communication. Interacting with and getting your business in front of your customers and other consumers is easier than ever thanks to social tools like Hootsuite and SocialPilot. Of course, it is great to have your current customers updated and stay top of mind, but social media also provides a simple and effective way for you to convert other consumers into customers as well.

Many roofing contractors have long thought that social media wasn’t for them. If you are one of them, we advise you to think again. Utilizing varying marketing strategies is always recommended but taking advantage of the audience you have on social media platforms is a terrific way to acquire new customers as well as keep your current ones engaged. You are busy, we get it. You may feel like your attention is required in other areas, and it may be. Just to give you a taste, here are a few social media statistics to consider when wondering if social media is worth your time.

  • People are spending approximately 147 minutes on various social media platforms each day
  • Of the 2.934 billion Facebook users, 1.968 billion login to their Facebook accounts daily
  • 9% of the population in the United States has an active social media profile
  • 70% of Americans use Facebook daily
  • 59% of Americans use Instagram daily
  • 71% of Americans say social media referrals affects their purchasing decisions

If you are not utilizing at least one or two of the platforms listed below, you are allowing yourself to miss potential customers. Social media doesn’t have to be exhausting. When you have an active presence, it can greatly benefit your business in both the short and long term.

Now let’s dive in and discuss which social media platforms are more advantageous for roofing contractors to be seen on.

Facebook

Facebook is the leading option, and if you are limited in time or resources and must choose only one, Facebook is the one to go with. It is the biggest social media platform and that means it has the greatest number of users, which leads to the largest audience potential. Facebook is also fairly user friendly, regardless of experience. Today, consumers expect you to have an active presence on Facebook. Consumers who hear about your company name are highly likely to search Facebook for your company. Guess what? If they find nothing or there hasn’t been a post in months, they will likely end up working with someone else. That is a lost customer, it is that simple.

When we say have an “active presence”, we mean post regularly. You don’t have to post every day, but you should be posting on a weekly basis. Post content related to your business and even about your business team. These consumers are eager to know who you are and what you have to offer them. Take pictures from your jobsites and post them to your Facebook page. Ask your customers to give you reviews. The more you interact with your customers online, the greater success you will have in reaching even more.

Instagram

Instagram is another great platform and can be ideal for highlighting your company photos. Be sure you have a high-quality logo and use that as your profile image. Then show off your work with your posts. Let your customers see your before-and-after photos of jobs you are proud of. Instagram also lets you utilize hashtags, which can expand your audience once utilized properly. Because Instagram is all about photos, be sure you are posting clear, clean pictures every single time. Find the popular hashtags, connect them with your high-quality images, and showcase your business.

LinkedIn

We are all about connecting contractors with contractors, as there is strength in numbers. Having the support you need as a contractor has proven highly beneficial and that helps to make LinkedIn a useful platform. LinkedIn is considered more of a professional social platform than the others, but when you know how to use it, you can still benefit from growth in your business.

Perhaps you offer a service your local competitor doesn’t? You can work together and ensure the customers gets what they need, and you may gain an ally in the process. Maybe you aren’t as comfortable in commercial roofing as you would like to be? Find the experienced contractors that can help guide you. LinkedIn is all about connecting professionals and you can build the relationships you need without the hassle. It’s also a great platform to build a network of business leaders in your local community who may own commercial buildings or at least be able to bring up your name when the company they work at needs roofing services.

Twitter

Twitter is another mainstream social media platform, and it is great for having digital conversations with your customers. While it does limit you in your posts, as you can only post 280 characters, this can be a selling point as well. You don’t have to overthink. Keep it quick and to the point.

Twitter is also more of a “real-time” platform, and it is recommended to share your business in the moment. At a jobsite and have a fun project to share? Do it. On the road and have a new idea? Post about it at your next stop. Let your online audience know what you are doing day to day. Because of its slightly different in-the-moment feel, we recommend posting more frequently on Twitter than the other platforms. Be sure to use hashtags as well.

YouTube

If your company can get good video footage, then YouTube should be a platform you use. Not only is YouTube an informative video platform, but it also captures a great deal of search traffic. When you have a keyword-optimized title and description, the video you post can easily show up in traditional Google searches. The types of videos you can post are endless, and while you don’t need to be a professional, you will want to create content that is clear and easy to follow.

Posting time-lapses of projects you have completed is a great place to start. Explaining the process of a project is another great idea. Roofing can be complex and letting your consumers know about materials, terminology and more can be appealing. Posting customer testimonials is of course always a good one as well. Creating how-to videos for other contractors can even help expand your growth. If you or an employee are always taking videos of your projects, then YouTube should certainly be a platform you are active on.

We Have More Ideas

Interested in learning more about effective social media strategies or great marketing strategies in general? Give us a call today at 800-795-2187, and we will be happy to discuss ways our team can give you great marketing support.

Commercial Roofing Marketing

commercial roofingAs a commercial roofing business owner, you are probably flooded with calls from marketing companies trying to convince you to use their services. There are thousands of companies out there to choose from, but how do you know what commercial roofing marketing company you can trust to get you the results you need?

What to Look for in a Commercial Roofing Marketing Company

There are numerous ways to market your business, but the first piece to identify is if the services they offer are effective in the commercial roofing industry.

In today’s world, branding is crucial to growing a business and maintaining a strong position long term.  A great commercial roofing marketing company offers a wide array of effective options, each of which can be custom-tailored to enhance your existing branding.  Some of these options should include:

  • Well-Ranking Website – Business managers and owners, as well as property-managers regularly turn to the internet to find service providers and research them before making decisions. Having a strong online web presence can make a huge difference. What does your web presence say about you?
  • Direct Mail – There is a myth going around by digital-only marketers that direct mail is dead. This is far from true in the commercial roofing field. Direct mail is a strong marketing method that continues to have a fantastic ROI because of its unique ability to target building owners who are most likely to respond.
  • Content Creation – Are you looking to get on the first page of Google but do not want to pay for every click the rest of your life? SEO (Search Engine Optimization) is the key to great rankings and keeping things lively on your website and social networking channels.
  • Print Designs – Having branded print material will help you stand out as a true professional and be more memorable. From brochures and value proposition letters to folders, these crucial pieces can’t be overlooked. They are often the only thing a client has left in their hands to remember you by after you make your sales pitch.
  • Social Media – No commercial roofing business should be without a strong, active social media presence.  Whether you choose Facebook, LinkedIn or multiple platforms, your page needs to be regularly updated with new content so you leave a vibrant impression anytime someone checks you out. After all, social media channels often rank right after the official website when someone searches for a company name.

Why Top Roof Marketing?

When you work with Top Roof Marketing, you can rest assured that you are in good hands. Backed by a 9+ year track record and dozens of 5-star reviews, we specialize in the commercial roofing industry. We know what works and will help guide you on the right path. We have completed hundreds of campaigns and use the results to further optimize results.

Not only do we offer all the marketing options crucial to branding your company, but our many years of expertise also allows us to advise you on the most cost-effective way to move your business forward, based on both your short-term and long-term business goals.  We offer this guidance at no charge to each of our valued clients.

As a highly experienced commercial roofing marketing company, the team of experts at Top Roof Marketing work diligently to ensure all marketing campaign pieces flow together seamlessly, providing a unified feeling to your future clients and underscoring the branding of your commercial roofing company.

For more information, or to schedule a free consultation with one of our professional marketing advisors, please reach out to us at 800-795-2187 or complete our online contact form.

Your Last Good Chance for Fall Mailers!

Here at Top Roof Marketing, we truly are “the top” when it comes to providing outstanding marketing services for commercial roofers throughout the United States. We help our clients succeed every day—leveraging our specialized commercial roofing knowledge.

Today, we’d like to discuss mailers. If you are still interested in doing a mailer for 2022, it needs to go out now — unless, of course, you don’t care what kind of results you get…

In the marketing game, it is all about results, so here is some food for thought as the year begins to wane and a chill starts creeping into the air:
mailers

  • September is upon is, and it will be Thanksgiving before you know it. Mailers need to go out long before the holidays while you still have adequate time to close your contracts and perform work while the weather is still warm.
  • Having your mailers pre-printed ahead of time allows you to drop them at a moment’s notice—such as when it’s been raining and your incoming calls can easily double.
  • Top Roof Marketing has sent out and tracked calls for over 1 million mailers all over the country!
  • We have the purest mailing lists around, stripping out those who are unlikely to respond or are associated with too much red tape or undesirable roofs.

Are you ready to send out mailers? Call us today at (800) 795-2187 to get started!

About Top Roof Marketing

Why choose us?

  • Specialized in Roofing
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

Top Roof Marketing is a professional marketing firm specifically serving roofers throughout the United States. Our unique expertise in the roofing industry makes us stand out from other options, and we utilize the insights we’ve gleaned from hundreds of man hours of research, internal data, insights from roofers, and active feedback from our clients.

The members of our team stay at the cutting edge when it comes to marketing practices, as well, with continuing education efforts that include attending manufacturer applicator training programs, roofing workshops, conventions, and other programs where we can learn from various experts.

To take advantage of the most effective marketing strategies to help your roofing business succeed, look no further than Top Roof Marketing! Give us a call today to learn more about the topnotch services we offer and what we can do for your roofing business.