Top Roof Marketing Reviews

team membersWhat is it that you are looking for when researching a company? For the quickest response time or best long-term results? Here at Top Roof Marketing, we believe in the power of hard work and good old fashioned word of mouth. One of the best ways to learn about a company is to hear what their previous customers say. This allows you to make the right choice the first time, saving you frustration and money, no matter what service you need.

We treat our reviews as learning tools to better understand the market so we can continue to influence and help those around us. Every single client is an opportunity to surpass expectations and set the bar even higher. From the first phone call to the completion of your new mailer to building a new website or your monthly SEO services, we hope to wow you with first-rate customer service and our extensive industry knowledge.

Previous Customer Testimonials

“We went with your company because we were referred to you by another very happy customer! Your company built us an awesome website and was great to handle all the details! The results are that we have a very nice, informative and professional looking website! And from day one we have had customers notifying us! What really stood out was how easy it was to work with you, your kindness, patience and understanding of my limited time and your very competitive prices! And I truly always appreciate your honest answer and figuring out what would work best for our company!!”

– Ray & Angie T. Troyer Roofing. Ohio.

“Mr. Keim was instrumental in launching our new brand and website. He is professional, innovative, and experienced. His expertise, creativity, and attention to detail, has taken our business to the next level.”

– Robert & Lori B. Brenneman Roofing. Missouri.

“Top Roof Marketing is willing to go the extra mile to provide quality service. They are committed to doing everything in their power to enhance the success of his clients. They also do well at getting projects done on time and on short notice.”

– Daniel M. GreenQuest Roofing. Virginia.

“I’m tremendously pleased with Top Roof Marketing’s mailers and website that they created for me this year; very professional with their work. Jonathan and his team did an absolutely phenomenal job on the website they created for my business and went way out of their way to make sure I got a professional mailer to send out that was right for my area. With about 6,000 mailers I got around 30 leads this year when in the past two years I sent out 9,000 each year and got around 20 to 25 leads in the two years. Would highly recommend them, especially if you’re looking to expand your business. Very pleased with them and results I got though them.”

– Daniel B. DB Roofing Solutions. Indiana.

Top Roof Marketing Difference

We always want to know how our customers feel – even if they aren’t 100% satisfied. Feedback has helped us to continue leading the marketing industry. If you have an experience to share, please visit our contact page to either write us or give us a call: Contact Page.

Our team thanks you for allowing us the opportunity to help your company grow and for taking the time to leave a review to educate others of our capabilities.

We’re Expanding Our Team to Support Record Numbers

Top Roof Marketing has had a number of great changes since season kicked off in February in order to support more commercial roofing contractors with their marketing efforts as well as add additional talent to offer more services.

team membersIn the past several months we have added three dedicated and skilled writes to better serve our trusted contractors. This year we’re doing as many as 8 websites a month, in addition to dozens of blogs for our SEO and social media services. The larger team not only allows us to support more clients, but also make each team member more specialized in different aspects of the commercial roofing industry.

Megan Sabatino was another important addition to our team. She was brought on in January, before the Conklin Convention. She uses her extensive background in roofing to assist her with the sales side of Top Roof Marketing. Once an order is made, Megan works directly with our designers and writes to ensure that everything is produced to the customer’s satisfaction. She is a natural fit to Top Roof Marketing and we are lucky to have her.

We added Alissa Depetre to the team to support Megan and further expand Top Roof Marketing’s roofing knowledge. Alissa actually worked directly with Megan at a roofing company in Kansas City a few years ago. When Megan told her of Top Roof Marketing’s expanding opportunities she showed great interest and came on board shortly after talking to Jonathan about being part of the team.

What have we been up to?

It sure has been a busy season this year and we wouldn’t have it any other way. Here at Top Roof Marketing we are making great strides to further establishing ourselves as the number one choice in the commercial roofing industry.

Here is an update on our current position in the market:

• Surpassed 1,000,000 mailers
• Completed 75+ websites
• Designed and printed countless brochures, business cards, flyers, etc.
• Helped promote several nationwide events and made many new connections in the process

That’s not all!

We are getting more results than ever before with our SEO strategies (which help contractors rank higher in Google and other search engines). Our team’s unique approach and true understanding of the market has made a big impact on these great results. As always, we will continue to stay on top of targeting the ever-changing keywords for the highest quality leads possible.

Also, stay tuned! We will be adding additional services to better serve our contactors and are very excited to tell you more in the upcoming month.

As always, we wouldn’t be able to do what we enjoy without you, our loyal customers. Thank you for allowing us the opportunity to help you expand your business as we expand ours.

Ways to Position Your Website for Higher Google Rankings

Are you having trouble getting your website to rank well on Google? Perhaps it’s difficult to know even where to start. There are a few “tricks of the trade” you can do to help your website reach new heights.

Read on to learn more about what you can do to increase your website’s search engine rankings.

Tips for Better Search Engine Rankings

seo rankings roofingMake your website mobile-friendly
Nowadays seemingly everyone has a mobile device around. Smartphones (iPhones, for example) or tablets (iPads or Samsung Galaxy series tablets, for instance) are popular items in the public’s hands. It’s been estimated that over time, 96% of the time a person’s mobile device won’t be more than 3 feet away from them.

As a result, many people are looking for information online – including when they need a service. But these mobile devices have smaller screen sizes than a desktop computer or laptop. Having a website be “mobile-friendly” – or formatted to fit a smaller screen – is now a factor in search engine ranking, as set by Google since April 2015. It’s ideal to have your website be “mobile-optimized” to account for this factor (plus visitors are more likely to stay on your site if it’s easy to use).

Website must load quickly on all devices
Text, pictures, video, and more – a website is packed with content. All of the content on your website’s main pages should load quickly. Using a tool like Google’s PageSpeed Insights will help you see how quickly they perform.

If it’s not loading quickly, there are ways to speed it up, such as compressing images to be of smaller size. Ask us at Top Roof Marketing for more information if this proves to be an issue.

Have a blog
As small businesses, roofing companies have tremendous opportunities in having a company blog. Regular additions of unique, compelling, educational content are a great way to attract visitors to your website. As they’re busy people, building owners won’t understand everything there is to know about their roof. This is a great way to educate them and gain their confidence.

Find out about content that would of interest to this business audience. Then once you’ve determined it, keep up regular publishing. You’ll be increasing the size of your website and can target specific areas with your posts (for instance, you could target “Commercial Roofing Contractor Cleveland OH”). Be sure to try to keep your blog on the same domain as your business site, too.

Content is king
As the saying goes, “content is king.” Creating and sharing rich, high-quality content on your blog is another way to position your website for better rankings. Google looks for content that is unique and of high quality. It’s also a means of building and sustaining a customer prospect base and increasing sales. Regularly nurture your database of connections and share this content via social media and emails, and the relationships with your prospects will grow.

Use descriptive words in URLs
Your URLs, or “web address” may contain large series of random numbers, characters, and letters. For instance: www.checkoutmywebsite.com/1ah45Xa7654. Instead of having these, use descriptive keywords in your URLs. Aside from further optimizing your website for search rankings, it’s better for branding purposes (it gives immediate information about some part of your roofing business).

An example of this can be found in www.schrockroof.com/metal-roof-coatings. You don’t even have to click on the link to know it’s all about metal roof coatings.

Find and use the right keywords
When people go online to look for roofing contractors, there are a number of common search terms they’re like to use. “Flat roof repair,” “commercial roofing services,” and “commercial roofing company” are just a few search terms.

Be sure to have these keywords incorporated into your website content. Aside from optimizing your site for these search terms (and therefore search rankings for when people look for those keywords), keyword research is a great research tool. You can learn more about what topics people are searching for in your industry. These can serve as solid future topics to cover on your business site.

If possible, use a .com domain
According to data from Searchmetrics, 84% of top-ranking website pages use .com for their “top-level” domain. If you can, using a .com in your own domain can also be an improving factor.

Why choose us?

  • Industry Knowledge
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

Interested in Having Your Website Perform Better?

At Top Roof Marketing, we have a team of marketers who specialize in the commercial roofing industry. This industry-specific knowledge is married with our team’s knowledge of the latest trends in digital and real-world marketing. Together, it creates a powerful value for our clients.

To learn more about how Top Roof Marketing can help you in the digital space, give us a call at (800) 795-2187. It would be our pleasure to discuss how we can be of assistance!

Recapping Client Success and Growth

It’s been yet another great year here at Top Roof Marketing. We wanted to highlight some of the great ways we’ve been able to serve our valued clients.

Mailers

commercial roofing marketingAt present, we’ve been privileged to increase direct mail services by well over 60%. Last year at this time, Top Roof Marketing designed and sent out 300,000+ mailer pieces for commercial roofing contractors throughout the United States. This year we’ve already exceeded well over 1/2 million mailer pieces!

Because of our commitment to strong results, our dedicated team members continue to improve upon existing mailer designs with great success. This year has also seen the introduction of new marketing messages via newly unveiled mailer designs. These new approaches have produced outstanding results for our clients and their contracting businesses!

Notable Mailer Results (Leads Reported per 5,000)

  • Cudeso Roofing – 10 calls first day – 25+ calls overall
  • DB Roofing Solutions – 3 calls first day – 27 calls in a month
  • Midwest Roofing – 8 calls in 7 days – 22 leads in a month
  • Walker Valley Roofing – 4 calls in one day – 15 calls in a month
  • Beachy Roofing – 18-19 calls after two weeks

How do we know these numbers? We ask our clients! We’re always optimizing our designs using the feedback provided. It’s the only way to truly know what works best. Our goal is to always maintain the greatest reputation for getting the most calls per dollar spent.

Websites

commercial roofing websitesUp to this point, Top Roof Marketing’s website development team has completed or is in the process of doing 50+ website projects. We continue to improve our knowledge of the Web and create new, engaging, standout content for client projects. It is reported these innovations have been effective in compelling prospects to reach out for roof appointments.

We’re pleased to note clients have achieved great results with strategic combos of a website and direct mail campaigns for generating leads. On April 21, 2015, Google shifted its back-end processes so websites that are “mobile-friendly” would rank higher. Top Roof Marketing helped many clients change over their websites to fit the screen size of smartphones and tablets. Our team also built many new, top-of-the-line mobile-friendly websites.

Notable Testimonials

  • “I had Top Roof Marketing do a new website and mailer advertising campaign. All I can say is WOW!!! Jonathan and his team did a magnificent job! They basically take care of all the work and check in with me from time to time to see if I like what they have done. I give them a few ideas and they run with it. They have done everything I have asked for and then some. With the combination of mailers and website, this has been my best sales year ever, and the year is only getting started! The website has been a tremendous marketing tool. When I get a call from my mailers I tell them to go to my website, if they haven’t already done so. By the time I get to looking at their roof the job is practically already sold!!! If you’re looking to improve your sales call TOP ROOF MARKETING! They are extremely professional and knowledgeable.” – Don, Hoppe Roofing, 4-year Conklin Master Contractor and now 5-year Master Contractor thanks to Top Roof Marketing
  • “I’m tremendously pleased with Top Roof Marketing’s mailers and website that they created for me this year. Jonathan and his team did an absolutely phenomenal job on my company website. They went way out of their way to make sure I got a professional mailer that was right for my area. With about 6,000 mailers, I got around 30 leads this year. In the past two years I sent out 9,000 each year and got around 20 to 25 leads in the two years. Would highly recommend them, especially if you’re looking to expand your business. Very pleased with them and results I got.” – Daniel, DB Roofing Solutions
  • “I was very impressed with the number of calls I got off my first mailing. Never did one before and Top Roof Marketing did a great job making a custom logo and answering all my questions. We got 19 calls off 5,000 mailers and one contract was signed on the spot. Also very happy with the service and plan on doing another mailing soon.” – Raymond, Beachy Roofing
  • “Great people! I have a Conklin roofing business and I used this company to do my mailing and was really impressed. Had 10 calls from 2,500 mailers. They created me a new logo too and really did a good job. Highly recommend them!” – Kenny, Badgerland Roofing Solutions
  • “I would like to thank you and your team for the awesome job you guys did with our direct mailer. We received lots of calls anywhere from 2,000 to 75,000 square feet roofs. Thanks again for your professional support!” – Matt, Nisley’s Quality Coatings

Continuing Education

Why choose us?

  • Industry Knowledge
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

As a marketing firm for commercial roofers, Top Roof Marketing stands out with our expertise in the commercial roofing industry. Insights have been gained from hundreds of man-hours of research, internal data, insights from roofers, and active client feedback.

Our team members continue to be on the cusp of best marketing practices, too. Continuing education efforts include attendance at manufacturer applicator training programs, commercial roofing workshops, conventions, and other programs to learn from others. You can count on us to help you keep on the cutting-edge of effective roofer marketing!

We look forward to serving you in the future! If you have any questions about how Top Roof Marketing can help your business, give us a call at (800) 795-2187. We look forward to hearing from you!

How NOT to Market Yourself in the Commercial Roofing Industry

commercial-roofing-adviceGetting your business services in front of the right people can be a complicated task. For many commercial roofers, it’s nearly impossible to rely solely on word-of-mouth advertising for steady work and growth. Either way, no matter how skilled of a team you’ve assembled, or how well you demonstrate customer service, you can’t turn a profit if no one knows about you. In this day and age, marketing is king.

Instead of the usual, “How to Market Your Business,” we’ll provide some tips on how NOT to market yourself. Avoid the following no-no’s like the plague:

1. Waiting too late in the year to send out direct mailers. Most building owners will have picked a commercial roofer by the end of summer, and sometimes even earlier. Don’t procrastinate getting your mailers together.

2. Along similar lines, don’t wait too long to do any advertising or outreach at all. Time is money, after all, and if you’re not actively marketing yourself, you’re losing ground and opportunities to the competition. The key to be both timely and consistent.

3. Marketing may be king, but commoners are still necessary to run a kingdom. In other words, don’t rely ONLY upon marketing and advertising to land commercial jobs. Times have changed, but this is still an old school market at heart. Your own initiative is both necessary and worthwhile. By combining marketing and advertising with good ol’ fashion pounding the pavement, you’ll greatly up your chances for success.

4. Thinking one singular strategy or one marketing initiative is going to be enough. The best results come when marketing campaigns are strategically blended together — for example, sending direct mail out to building owners, facility mangers, and property management groups, and then following up with those prospects with cold calling after they’ve received the direct mail. Chances are, the first time someone sees your name, they’ll move on without engaging. It’s the second and third attempts that tend to pay dividends.

5. Don’t be timid. Even if you’re uncomfortable in social situations, you’re going to need to network with local business owners. Go to local meetings where prospects for jobs are likely to meet (real estate broker events, chamber of commerce events, etc.) and mention to your existing contacts about roofing services offered. Don’t be afraid to engage in cold calling either, whether in person at strategic locations or over the phone.

Why choose us?

  • Industry Knowledge
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

Following the advice above will greatly increase your chances for success. A prosperous business combines a talented workforce and great marketing. One without the other will only get you so far.

We hope these tips help you. If you’re looking for a company that truly understands your market and can provide the best outreach strategies, contact our team.

Top Roof Marketing is a full-service firm that focuses on the commercial roofing industry and has helped dozens of companies achieve greater success through proven tactics. Because we offer all services, you never have to worry about us swaying you a certain way. For more info, call us at 800-795-2087.

The Importance of Commercial Roofing Marketing in Springtime

Today’s blog post covers a staple in the commercial roofing industry: commercial roofing marketing.

Marketing – it’s one of those buzzwords that commercial roofing companies come across often. Of course it’s a key foundation for any commercial roofing company, regardless of how established they are. But when are the best times to engage in marketing for the best return on investment (ROI)?

In a nutshell, the best time frame is just before and during the springtime. It’s a time period in which companies, building owners, and facility managers are determining their budget priorities for the year. And the notable changes in weather patterns during this time of year has a tremendous impact on commercial roofing sales. Efforts should center on capitalizing on these weather changes for maximum roofing job opportunities.

Let’s cover in more detail why these factors make the springtime so critical for commercial roofing contractor marketing – and how you can leverage them for your own benefit, too.

Strengthening Your Business with Springtime Roofing Marketing

Here are a few real-world factors which impact the timing of roofing contractor marketing.

The effects of the winter season.

Why choose us?

  • Industry Knowledge
  • Fine-Tuned Strategies
  • Commitment to Quality

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There are many winter effects which can compromise a commercial roof’s performance. This is especially true when a roof is getting close to the end of its service life. Here are just a few wintertime factors which have been known to contribute to a roof’s demise:

• Heavy snowfall
• Pronounced temperature lows
• Lingering snow and debris on a roof
• Freeze-and-thaw cycles throughout the season
• Extreme temperature fluctuations
• Ice dams

These winter effects are hard on commercial roofs. They can bring up new roofing issues or make old problems even worse. For instance, as warmer weather comes about, snow piles on a flat roof system could turn into ponding water. Let’s say this roof does not have proper drainage. As the snow melts, this resulting water can linger and put undue stress on the flat roof system – which gives way to leaks or other costly damage. In these instances, customers will need roofing companies to handle these needs.

Increased rainfall.
In the springtime, climate patterns tend to include more rainfall. With this heavier rainfall, storm activity can pick up – including hail, powerful winds, and rain itself. This storm activity can wreak havoc on commercial roofs. For instance, the National Weather Service estimates that hail alone – just one part of storm related damage – accounts for $1 billion in property damages nationwide each year. And water damage is attributable to millions of dollars in countrywide property damages, as well.

In short, this storm activity can compromise a roof’s performance. Technical equipment, business inventory, and other valuable assets could be at risk. With the pickup in storm activity, the demand for commercial roofing services goes up. And roofing companies that did marketing and got prospective customers’ attention at this time can benefit.

Decision-making in the new year.
When their roofs are having trouble, building owners and managers will set aside funds to resolve these issues. As mentioned above, winter effects and increased storm activity are likely to create new issues or make old ones worse.

As a new year rolls in, it’s not unusual for these decision-makers to begin making decisions about who is going to service their roof. After all, they’re just coming off the winter season. And they need these issues addressed before springtime storms begin rolling in. For best results, it’s advisable for roofing companies to engage in marketing efforts at this time. That way they get these prospects’ attention when their focus is on their roof – and when they are consciously looking for a solution to their roofing problems.

What Are Effective Commercial Roofing Marketing Strategies?

commercial marketing ideasFor roofing contractors, there are many effective vehicles by which to engage building owners and facility managers. With a strategic blend of real-world and digital marketing efforts, contractors can open up new job prospects.

These marketing strategies include:

• Direct mail and telemarketing campaigns
• Business cards, handouts, and other print materials for in-person networking
• Websites and social media for when people look for roofing companies online
• Email marketing for digital outreach to customer prospects
• Local online directories with company listings and locations

These marketing methods can be blended together and used for greater local market gains. And if you want to delegate your marketing to a marketing firm so you can focus on your roofing business – make sure your marketing firm understands the commercial roofing industry.

Gauging the Effectiveness of Direct Mail for Roofers

direct mail mapDirect mailers are one way of bringing in the roofing leads. You can target specific areas and customize your lead demographics. But as we discussed in a previous blog post, direct mail’s results depend heavily on precise lead targeting. And that means that factors such as the mailing list need to be of good quality.

Here are a few other things to consider when you’re considering your direct mail needs.

Who will be receiving the mail piece?

One of the first questions to ask is who will be receiving your mailer. Some mailing companies champion the value of getting mailers into the hands of building owners. But this one-size-fits-all approach is hardly completely effective in all cases.

  • Oftentimes building owners are investors who are out-of-the-loop
  • Many of these figureheads do business out-of-state and aren’t around to fret over such specific details
  • Building owners can have many buildings – they don’t worry about those property assets’ day-to-day operations and maintenance decisions
  • These building owners often hire property managers or on-site plant managers to handle these details for them – and so the property overseers are the final decision-makers for roofing needs

These are just a few reasons of why targeting building owners alone isn’t effective.

What about the mailing company?

Aside from lead targeting, there are a few other things to consider about your mailing company. Here are a few things to keep in mind:

Ask the mailing company where its data comes from

◦ If they say they compile their own data, make sure the company is able to spend the millions of dollars it takes to compile accurate information nationwide

◦ If they lack these resources and are misrepresenting themselves – it’s time to start looking for a new mailing company that is actually honest

Be sure to ask how often their data is updated and about their method of verifying data

◦ It’s important to judge whether this method of data verification is accurate

◦ Data updates will definitely have a big impact on your mailer campaign ROI – be sure it’s current!

All in all, it’s advisable to take time to research the company fully before making any decision.

Effective Direct Mail for Roofers Campaigns a Call Away

Why choose us?

  • Industry Knowledge
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

At Top Roof Marketing, we’ve taken the time to learn these ins-and-outs and have selected a top-tier data provider to maximize results (click for more info on InfoGroup). It’s another way of making sure our clients get the best service. And we offer effective direct mail campaigns and other tested-and-proven print and digital marketing campaigns to help you bring in the leads. You can count on our knowledge, expertise, and dedication for your commercial roofing company’s needs.

To learn more about how we can serve you, give us a call today at (800) 795-2187. We look forward to hearing from you and to the possibility of earning your business!

Discounts on 2015 Direct Mail Campaigns

Happy 2015! Top Roof Marketing has enjoyed a great 2014 and we sincerely hope you have as well.

direct mail mapThis past year, we helped our clients send out over a quarter million pieces of mail. To show our appreciation to all of you who referred us, we’re offering discounts to all new and existing clients between $50 and $150 for every direct mail campaign this year.

While many of us are still in the thick of winter, roofing season is fast approaching. Now is the time to start thinking about your direct mail campaigns.

One way Top Roof Marketing has been increasing response:

1. After mailings have been sent out, we contact clients to see how many calls were received.
2. We use this data to further refine the mailer design for better results.
3. We also start to think of new mailer ideas based on the best results. Our out-of-the-box thinking has led to increased success for our clients.

To help us achieve these goals, we have created a map showing where other commercial roof contractors are sending out their mailers. You can see that map by clicking on the graphic below.

direct mail mapThis map of mailings achieves two main things:

1. It helps us improve the quality and efficiency of our service. We can easily see where our clients are overlapping or where opportunities may exist.
2. It helps our clients protect their service areas (by encouraging others to market elsewhere) and increase their response rate from building owners.

We’re able to track when and where mailers are being sent out. We use this information to help you decide on the best time and locations to send out new mailers. There’s no point in sending out a mailer on the same day as another contractor in your area.

Why choose us?

  • Industry Knowledge
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

In other words, you don’t want your hard work and money becoming lost in the shuffle of mail, especially mail from your competitors. Our service helps roofing contractors stand out from the crowd and get the attention they deserve. If two clients are in the same area, we’ll help them work together to select separate areas.

Our team is focused on delivering the greatest degree of success possible. We are constantly thinking of ways to improve our service and help you better reach your target audience.

Give us a call today to get the wheels turning on your 2015 direct mail campaign: (800) 795-2187.

How to Get Found on Local Web Searches

local seo roofingNowadays millions of consumers are searching online for local businesses in their areas. This has led to a change in the business marketing landscape. The use of search engines like Google to find relevant information has become a major factor in having an effective online presence.

As a result, just having a website isn’t enough. A roofing company website needs to be “optimized” for local search. Or in other words, it should show up well in search results when local terms such as “roofing contractor Augusta Georgia” or “flat roof repair northeast Ohio” are used. Roofing companies that incorporate this will have a strong edge over competitors.

Follow the Numbers

If this is unconvincing, it’s a worth a look at the numbers. Here are a few reasons why local search is important:

• 80+ million people are looking for information online in the U.S. alone
• 3 billion searches done per month include localized terms, such as city, state, or regional references
• Over 90% of online searches have local business information content from social media platforms like Facebook
• Over 50% of mobile users seek out local information online

As a result, if a roofing business isn’t easily found online, the outcome is undeniable. That roofing contractor is missing out on several business opportunities that could come from online information-seekers.

Strengthen Online Presence

There are many local search strategies which a commercial roofing contractor can take to bolster his or her online presence. Here are a few effective ones:

Routinely produce new, consumer-friendly content. One powerful way to boost a website’s search engine results is regular content production. A company blog is an ideal medium for getting new, engaging content on your website. Publishing a blog post weekly will do more than just satisfy consumer demand for quality information. If the blog post has geographic terms in its content, it will also help the website perform better in local search engine rankings.

Understand “Search Engine Optimization” (SEO). SEO is an important component of any online marketing efforts. Make sure your website is optimized for local search. Your page titles, URLs, content, links, and headers should be optimized for keywords that consumers use when looking for local roofing companies.

Embrace longer keyboard phrases that include local terms. When it comes to selecting keywords, it’s in your interest to include long keyword phrases, or “long-tail keyword phrases.” Why? Because they are an effective strategy for promoting local search. When you’re going to include geographic terms in your keyword phrases, use variations of location names. Examples of this include “Atlanta, Georgia,” “central Georgia,” and “Atlanta metro.”

Make sure your website is mobile-friendly. Increasing amounts of mobile users are looking for local businesses online (over half now). Your website should be “mobile-optimized,” or able to seen easily on mobile device screens, so it reaps the benefits of connecting with these mobile information-seekers.

These are just a few methods you can incorporate to move a roofing company website from online anonymity to first-page Google results.

Commercial Roofing Marketing Firm Available

Why choose us?

  • Industry Knowledge
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

The online marketing landscape is constantly changing. It helps to have access to knowledgeable marketing professionals who can provide guidance on these evolving trends. And with a capable marketing firm handling your company’s needs, you’re free to turn your attention on what’s more important: growing your business at hand.

Top Roof Marketing is the only nationwide marketing firm with an exclusive focus on the commercial roofing industry. Backed by hundreds of hours of research and a number of innovations, our team is fully committed to client needs. And since we understand the dynamics of the commercial roofing industry, we’ll help you come up with online and real-world marketing strategies that get results. Our team is also just a phone call away if you need personalized support.

To learn more about how we can serve you, call us today at (800) 795-2187. We look forward to earning your business, starting with our first interaction!

The Importance of Online Local Directories for Commercial Roofing Marketing

online directoriesWhen you need a service provider in your area, where do you go? Not the yellow pages unless you’re aggressively anti-technology. The answer, of course, is most likely Google. Perhaps even Bing or Yahoo. These search engines are one-stop shops that are perfect for finding anything you need – they are the modern day yellow pages, only much better.

Now, imagine a local business owner in Cincinnati, Ohio who has a roof leak. They head to Google and search for “Commercial Roof Repair Cincinnati OH.” What do they find? Do they find you on the first few search results? Google and other search engines have complex algorithms that determine the order websites are listed after someone performs a search. The details of those algorithms are far too mundane, but when someone searches for the aforementioned phrase, what they’ll likely see is a front page filled with local business directories such as Super Pages, Yelp, and Angie’s List. These online local business directories are the real 21st century yellow pages.

Maximizing Online Lead Opportunities

lead generation funnelThe internet has made information so easy to find that most of us never venture past the first page of results. Perhaps to a fault, we trust Google almost completely. We’ll click on the top few search results, which will often be online business directories containing contact information for local companies. The first business that has good reviews often gets the phone call. At the very least, they’ll receive a website visit or at least some memory space in that business owner’s mind. So the question becomes: How do you get on those online directories? How do you get that client?

First, let’s start with which directories we’re talking about. Google+ Local, Yahoo Local, and Bing Business are the big three. If you’re a local business, you need your name in these online directories. Fortunately, the top three online business directories are operated by the three biggest search engine companies. While common search phrases (like “roof leak repair”) will undoubtedly return results of company websites, the reason you can always count on Google+ Local showing up when you use Google’s search engine is fairly obvious. The same can be said for Yahoo Local and Bing Business. The decision to list your business on these online directories then becomes a pretty easy one to make. If your roofing company isn’t listed in those directories, you’re not doing everything you can to be found online, and potential clients likely won’t even know you exist.

So back to our question: How do you become listed on online local business directories such as Google+ Local, Yahoo Local, and Bing Business? The answer is you – you simply have to take the time to list yourself or find someone else to do it for you. Every business is fighting for attention online – the more “real estate” you take up (i.e., pages with information relating to your company), the stronger your online presence will be. Not only is listing yourself on these directories important, but accurately, consistently, and completely filling in your information can be the difference between booking a new client and missing out. To get yourself as high as possible on these lists, it is important to have your company name, location, description, and contact information filled out in full.

What Actions Can You Take Today?

1. List your commercial roofing business on multiple directories, especially popular ones. We always do at least 50 of them for all our website clients at no additional charge because of how important they are.
2. Make sure all your listings are consistent. In other words, all of the information in the listings themselves must be the same across all online directories.
3. If you change locations, phone number, or anything else relevant to your potential clients, make sure to update your company listings accordingly and promptly.
4. Encourage customers to leave reviews for you on these websites. After all, wouldn’t you choose the company who has even just one positive review over a company with none?

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  • Industry Knowledge
  • Fine-Tuned Strategies
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We understand this is a lot to deal with. As with roofing, there’s a lot of work that goes into building and maintaining your online presence. That’s where we come in. As a marketing firm that’s focused exclusively on the commercial roofing industry, Top Roof Marketing can help you with your online needs. We understand the dynamics and nuances of the commercial roofing market, and our dedicated experts will work with you to develop a professional, online presence.

We can help you optimize your presence online and craft that needed professional image. This is achieved not only through online local directories but also through full-service website design that delivers a clean and professional image. To see websites we’ve done in the past, visit our Website Portfolio page.

Top Roof Marketing is the solution you’ve been looking for. With the amount of attention we can help you receive, you can turn that local business owner in need of commercial roof repair into your newest client. Give us a call today at (800) 795-2187.