How to Secure Commercial Roofing Leads

Are you a new contractor feeling overwhelmed with trying to figure out the best way to secure commercial roofing leads? Maybe you have been focusing on residential leads and want to make a switch to commercial, but you’re not sure where to begin. That’s where Top Roof Marketing comes in!

We have the experience needed to help your commercial roofing company stand out! Our trusted strategies have put new and established commercial roofing contractors on the path to success (and we can prove it with our many years of great reviews posted online). To learn more, read on or give us a call at 800-795-2187.

Generating Commercial Roofing Leads

Would you believe us if we told you that commercial roofing leads are easier to secure than residential? You’re probably imagining all the residential properties in your area and comparing them to the amount of commercial properties. But one thing you might be missing in the picture is the number of roofing companies targeting residential homeowners. Many markets are saturated with residential roofing contractors, but not nearly as many commercial roofing contractors. Right off the bat, you immediately cut down your competition!

So how exactly do you get in front of the decision makers?

Proven Marketing Strategies for Commercial Roofing

The first thing to understand is there’s no one-size-fits-all strategy for marketing. What we will do at Top Roof Marketing is help determine the budget you’re working with and the turnaround time you expect to get leads. There are marketing strategies that will work immediately (like brochures and direct mail), and others that take time to generate leads but are more effective longer term (like websites and search engine optimization).

Most established commercial roofing contractors do minimal advertising. Why? Because they already have an established client base and work off referrals for new business. That’s great news for you! This leaves an open window for you to secure new leads with marketing strategies.

We suggest the following to help your company stand out:

  • A custom-built website that is unique to your company
    • Instill confidence in your professionalism with the very first impression they get of your company
  • Direct mail targeting business owners and property managers
    • Professional designs with targeted marketing will help you stand out and get your marketing material to the decision makers
  • Search Engine Optimization
    • Our SEO strategies integrate keywords that we know get traffic. We’ll help you increase your organic website traffic within the first 3-6 months, then keep impressing you from there as more and more content is produced on an ongoing basis.
  • Customized branding
    • Your brochures, business cards, proposition letters, presentation folders, and other branded material should all work together to help you stand out from the crowd.

Call to Learn More

If you’re ready to get started in the commercial roofing industry, our specialized team members are standing by to help you stand out from the crowd and generate more leads. Give us a call at 800-795-2187 to start today!

Creating a Digital Accessibility Policy for Your Organization

As the world continues to advance and digital communications become a key part of every organization, digital accessibility becomes more and more needed. Organizations committed to accessibility need to enact a policy to be digitally accessible. This policy includes affirming that your company is committed to having an inclusive digital footprint – including websites, webchats, PDF documents, invoices, mobile applications, job applications, and more.

Providing your clients, employees, and audience accessible access to your organization starts with a digital accessibility plan for your website. Creating a digital presence that is accessible to all will allow your organization to reach its full potential. Top Roof Marketing is here to help you create an accessible online presence! Call 800-795-2187 to learn how easy it can be with our help.

>> IMPORTANT NOTE: INACCESSIBILITY HAS LED TO LAWSUITS <<
Companies have been and can be sued if they do not have an accessible website. It is vital as we continue to progress into a hyper-digital age that your website is functional for all users, not just those without accessibility needs.

Step one: Learn the basics

When creating a digital accessibility plan, start first by understanding what it means to have an accessible website. Understanding the differences between accessible and inaccessible will help you draft a plan for your organization’s policy. Consider the following:

  • What is required to be accessible?
  • How does color contrast play a role in web accessibility?
  • How does assistive technology get around your content?
  • Do your online videos have auto-play options and captions?
  • Have I reviewed the Web Content Accessibility Guidelines (WCAG)?

Once you have taken the time to learn the basics, it is time to define the requirements.

Step two: Define digital accessibility requirements for your organization

From day one, it is important to define the expectations of what your organization requires for your policy. Consider your employees, clients, online audience, and any others who utilize your digital applications. Determine what each person will need to have full accessibility to your digital presence. But don’t stress if you don’t have all the answers — you don’t have to undertake this process alone. Our team members are here to help you understand your accessibility needs and implement them.

Step three: Hire developers and vendors with digital accessibility experience

Not all website developers have knowledge about digital accessibility. We have solutions that will work alongside your existing website to create the desired experience for your users. You can leverage our knowledge to take on your organization’s digital accessibility policy.

Our developers have experience in digital accessibility and can help you create a plan. We would love to help your company transition your existing digital presence to properly comply with ADA requirements.

Step four: Prepare an accessibility statement

Creating an accessibility statement is a powerful declaration to your employees, clients, and vendors that your company is committed to web accessibility. Your statement should be clear, concise, and define all the methods used to explain the level of accessibility your users can expect. Don’t worry, our team can help you prepare this as well!

Step five: Plan for ongoing maintenance with accessibility experts

Once your digital accessibility is in place, the project is not finished. Instead, your organization should ensure that you have regular accessibility checks and ongoing maintenance with Top Roof Marketing. As the business develops, you will want to make sure that your accessibility efforts do not lag.

Final Thoughts

As your organization begins the process to create a digital accessibility policy, remember you are not alone. Our team at Top Roof Marketing has already learned the key aspects of digital accessibility and can lend a hand.

Taking the step to have a fully accessible website will not only benefit your organization, but it will also benefit your audiences, including people with disabilities.

Call 800-795-2187 to get started today.

 

Telemarketing for Commercial Roofing Contractors: Why Outsourcing Makes Sense

Compared to digital marketing and social media, telemarketing is not exactly cutting-edge technology. However, its efficacy should not be underestimated. Despite a shift towards online strategies, experts still regard telemarketing as an effective and efficient method for generating leads. According to a study, 40% of marketers believe telemarketing is the best vehicle to reach high-quality leads. In-person interactions ranked a close second at 43%.

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

A tried-and-true marketing tool, telemarketing allows businesses to connect with customers on a personal level. Interacting directly with clients has many benefits. The biggest one is that you can find out exactly what their needs and potential objections might be.

Requirements for a Successful Telemarketing Campaign

While telemarketing has clear advantages, implementing a successful campaign can be challenging. A strong telemarketing campaign demands:

• Expertly trained telemarketers: When launching an in-house campaign, businesses often enlist the help of their staff. This is a common mistake. Because someone is a good employee, it doesn’t mean they have the skills to handle telemarketing. In many cases, employees find the ordeal stressful; and they lack the confidence necessary to secure appointments.

marketing question• A quiet work environment: The typical office environment is not conducive to a successful campaign. In a quiet space, telemarketers are able to concentrate on the call recipient. Limiting background noise reduces instances of miscommunication and is a hallmark of professional services.

• Professionally written & researched scripts: In order to turn leads into sales, a campaign must have a strong script. Without one, a campaign is doomed. A feeble script can result in loopholes, awkward silences, and closed questioning.

• Telemarketing equipment: Though telemarketing has been used for decades, the process now involves an array of high-tech equipment, such as computers, software, cables, headsets, and more. This equipment requires maintenance, technical support, and care. Outsourcing completely eliminates these expenses, without sacrificing the better response rates.

Meeting these requirements can put a strain on businesses both physically and financially. That’s why more businesses are choosing to outsource their telemarketing efforts. By hiring skilled industry professionals, companies receive premium services and a maximum return on their investment (ROI).

Our Commitment to Telemarketing Excellence

At Top Roof Marketing, we provide commercial roofing clients with a customized telemarketing experience through our collaborative relationships. Every campaign is structured to meet a client’s specific needs and goals. This telemarketing approach is driven not only by marketing expertise, but an acute knowledge of the commercial roofing industry. This combination has helped clients of ours achieve optimum results.

Going the Extra Mile

Top Roof Marketing believes in keeping clients informed throughout the telemarketing process. We take every step possible to ensure complete customer satisfaction.

Here’s how:

• Full reports on the outcome of every call
• Detailed information on set appointments
• Our team sends pre-approved emails to those who request info & deliver this warm lead to our client
• Proven scripts are used for maximum conversions
• All calls are monitored to assure accountability & consistent results

To learn more about our telemarketing services, contact Top Roof Marketing at (800) 795-2187. Schedule a free consultation today! We look forward to hearing from you.

Fully Updated WordPress Platform

Having a fully updated WordPress platform is likely something you’ve rarely thought about. After your website was launched, many business owners don’t think about the platform it was built on until trouble comes knocking.

Unfortunately, trouble never sleeps, and hackers are eager to do damage. That is why It is especially important to update and secure your website on a regular basis.  If you have an older WordPress website you should update your platform immediately. You are particularly prone to hackers as you are an easy target.  Once in, hackers can install malicious files or delete content.

If hackers succeed, it can cause long term problems with your online reputation, including with the search engines.  The first time it happens you can usually earn your good standing back, but if it happens again it is extremely difficult to regain trust.  As you can imagine, Google and other search engines do not want to send anyone to a site that has a virus, malware, spyware, etc.  If these are detected, your site will be demoted quickly.

Proactive Measures Can Be Taken

While nothing can fully prevent an attack, having your WordPress platform updated with added bulletproof security will give you the best chance for complete protection. The best part is, if this is done through Top Roof Marketing, it comes with a warranty! No one can guarantee a 100% hack free website – just ask Adobe, Equifax, LinkedIn, eBay, Yahoo, and countless other name brands who had tight website security and still ended up affected. Instead, we guarantee that IF your website is compromised, we’ll fix it at no charge.

With our proactive approach, you will get the following benefits:

  • Monthly updates of your WordPress Platform, CMS engine, and every plugin
  • Added Bulletproof security
  • Ongoing security upgrades and monitoring
  • Complex usernames and passwords
  • Backup of your website in two different locations monthly
  • Warranty you can count on

We also recommend securing your website with an SSL certificate. This provides verification that you have taken the steps necessary to keep your clients protected while on your site.

Contact Top Roof Marketing Today

Don’t risk your website being compromised before you act. To learning more about proactively protecting your website, please reach out to our team. We are here for you at (800)795-2187.

What to do if your website has been hacked?

Unfortunately in the online universe, website hacking is common. The most valuable targets are larger corporations, but hackers looking to increase their cyber crimes have to start somewhere – and that means smaller, easier to hack websites are easy targets.

The first step to ensuring your website is less hackable is to ensure your site has the following:

  • Employ website security tools
  • Keep all software up to date
  • Utilize complex usernames and passwords
  • Use HTTPS (SSL verification)

Even with the use of the aforementioned tactics, your site can be compromised. So what do you do then?

Next Steps

If a hacker takes control of your website, you must take serious steps to address the problem immediately. Since the website is the responsibility of your company, you can handle these steps on your own; however, we suggest working with a professional website technical team – like our professionals at Top Roof Marketing. Our team can identify the damage done, remove any malicious code (including backdoor access that may have been established), and provide steps to protect your website from future attacks.

If you choose to address the problem yourself, the most common process to handle a website hack consists of:

  • Contacting the host
  • Find and reverse the damage
  • Change your passwords
  • Create a backup
  • Update website security
  • Create a website maintenance plan

It is nearly impossible to have a one-size-fits-all plan to address every hack on the internet. However, if your website is compromised, the Top Roof Marketing team is here for you. We will identify your site’s weaknesses and correct them.

Top Roof Marketing Website Maintenance

When you work with the team at Top Roof Marketing, our website packages are customizable. Once your site is built, you fully own it and there are no recurring fees (unless you choose to have us host the site). However, we will always recommend our clients set up a maintenance package. Our maintenance plans for websites include:

  • Ongoing security upgrades and monitoring
  • Fully updated WordPress Platform (CMS engine, theme, and plugins)
  • Bullet proof security plugin maintenance
  • Back ups of site put in two locations every month

And the best reason to utilize our website maintenance plan is because your website will be under warranty. That’s right, if your website is ever hacked or compromised, your site will be repaired for free!

To learn more about the website security options Top Roof Marketing provides, please reach out to our team at 800-795-2187.