Top reasons why a commercial roofer needs a website

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In the last couple of decades, the internet has revolutionized the way we socialize, conduct business, interact with our customers, and look for information. The era of yellow pages is long gone. In this digital world, every business, whether small or large, has to have a web presence. Having a website is no longer just an option that you can do without; it has become vital for your business growth and survival. Even for commercial roofing contractors that are just starting out, there are enough credible and compelling reasons to have a website. Let us have a look at them:
Boosts visibility: A website makes you visible to millions of people online. There is no other way you can reach out to such a huge audience. It is quite obvious that a commercial roofer who has a readily accessible online presence is more likely to get more business than the one who is not.
Market expansion: Your website can help break all geographical barriers, and reach out to a diverse market segment. A roof contractor might be very popular in a particular neighborhood, but how about targeting the entire region in one attempt?
Great first-impression: When someone comes looking for a roofing contractor and ends up at a well-designed website, he is likely to get impressed. With that great first impression, the chances that you will bag the contract become high.
Competitive edge: Many commercial roofing contractors already have their websites up and running, and if you are still pondering over whether to have one or not, then you are losing out on time and opportunities.
Round-the-clock customer service: With a website, customers would never get turned away by the “Closed” sign at your door. You will have a 24/7 customer service center providing all required information to potential customers.
Improve credibility: A website offers a commercial roofer an opportunity to tell customers why he deserves their trust and business. It lets them share their strengths and competencies with the potential customers.
Two-way communication: Websites are a great way for commercial roofing contractors to interact with their customers. Customers can leave their reviews, suggestions, or just get in touch with the team.
A website can leave a lasting impression on your potential customers, so why not make that impression great with a well-designed, professional website. Our marketing company specializes in helping commercial roofing contractors land more jobs; no one else in this niche has more experience and expertise than we do. Our team can help take your business to a whole new level.
To see an example of our work, check out the website project we just launched: www.troyerroof.com.

Direct mail: One of the most effective marketing techniques for commercial roofing contractors

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Internet marketing has surely taken the world by storm, but this does not mean that the traditional marketing methods have lost their sheen. Direct mail still remains one of the most popular and effective marketing methods. It is particularly effective for commercial roofing contractors that need to reach out to a specific market segment in a more personalized manner.
It is believed that the chances of a direct mail receiving a response are 30 times higher than that of an e-mail. Let us talk about some benefits that a roof contractor can expect from direct mail marketing.
Personalized communication: Direct mail lets you communicate on a more personal level with the audience. A commercial roofer can get the communication designed as per the preferences and needs of the target segment.
Targeted approach: Direct mail lets a roofing contractor communicate with a specific target audience. You can select a specific location as well as specify the size of buildings targeted to get the right customers.
Versatile: A commercial roofer can use brochures, leaflets, flyers, or even catalogues for his direct mail marketing campaign.
Tangible: Direct mail gets delivered straight to the client’s doorstep, and the chances that it would get looked at are extremely high. If it is appealing and interesting enough, then it is likely to stay at the client’s desk reminding him of your business, and whenever he needs a free moment, he will call you up.
Easy to execute: Our professional designers can create amazing direct mail concepts that grab attention. Because we specialize in marketing for roof contractors, all you have to do is tell us what to focus on and we’ll take care of the rest.
Results can be easily measured: The results of a direct mail campaign can be easily measured. The number of responses you receive, and how many of them get converted into potential business, can be measured with little effort.
Tried and tested: Direct mail is an age-old marketing technique, which has been extensively used by both large and small businesses. It has helped numerous commercial roofing contractors expand their business and increase sales.
Sounds great? Let Top Roof Marketing execute your direct mail campaign from start to finish, and get ready to enjoy the many benefits of targeted marketing. To get started, call us at 800-795-2187 today.

How does a professional website have an edge over a DIY website?

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  • Industry Knowledge
  • Fine-Tuned Strategies
  • Commitment to Quality

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We cannot emphasize enough how important it is for a roofing contractor to have a website. However, just having a website might not be enough, especially if you are expecting some serious business gains. It is important that the website is well designed, user friendly and interactive.
Your website is the face of your company, and how that face looks is completely in your hands. A commercial roofer can choose to get the website designed from professionals, or do it himself, but the results and effectiveness would differ significantly. A poorly designed website can do more harm than good to the reputation and business of a roofing contractor. Here is how a professional website can make all the difference to your brand and business:
Aesthetics: The first impression can easily be the last impression, and that especially holds true in the case of websites. Poorly organized content, unimpressive images and wrong selection of colors can ruin the look of your website. Keep in mind that it only takes the web visitor a simple click to go back to a list of search results and chose a competing service provider.
Functionality: A website has to be more than just text and images put together on a page. It should allow users to interact with the website owner and offer some add-on functionality such as an online quote. For example, the website should allow the visitor to enter his requirements in order to quickly capture a new prospect.
Better brand image: Your website strongly reflects your brand image. A professional website can do wonders to your brand image by reflecting your core values, skills, and vision in an effective manner. This is important not just for large businesses, but for one-man-show roofing contractors as well.
Improved search engine visibility: Your website would not attract much traffic if it is not visible to the search engines. Keep in mind that you are not the only commercial roofer serving the area. There would be many other commercial roofing contractors with their websites already up. Only a professional website, optimized for search engines can get you top rankings for free website traffic.
Cross browser compatibility and bug-proof: This is the biggest benefit of having a professional website rather than a DIY one. The last thing that a visitor wants on a website is the error message, and this problem can be countered by getting your website professionally designed. The website would work well on all browsers, and would be free from bugs.
Low maintenance: A do-it-yourself website would require the business owner to spend a lot of time and effort on maintenance. On the other hand, a professional website would not give you any trouble, and the maintenance would be carried out by the professionals.
Top Roof Marketing offers best-in-class website design solutions. So, leave the web design to us, and spend your time and effort doing what you know best. To see what we can do, view our portfolio at: https://toproofmarketing.com/portfolio.

Importance of search engine optimization for commercial roofing contractors

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  • Industry Knowledge
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  • Commitment to Quality

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Terms such as search engine optimization may be completely new to even the most tech savvy of commercial roofing contractors. So, here is some insight into this amazing technique that takes your website to the top of search engine results. We will also discuss what benefits a commercial roofer can expect from SEO.
Search engine optimization is a process that improves the search engine rankings of a website, thus inviting a lot of traffic. In other words, using SEO you can get your website to the top of search engine results page for certain keywords, such as commercial roofing services, in order to get more prospects visiting your website. The benefits are obvious and numerous. Here are just a few of them:
Free traffic: A dormant website that does not get any visitors is as good as having no website. If it rests on the 200th page on Google, then chances are that no one would ever be able to reach you, even if you are the best roof contractor in town. By taking your rankings up on the search engine results page, you can invite a lot of traffic to your website at absolutely no cost.
Targeted leads: Search engine optimization gets you targeted leads. Only those people who are looking for commercial roof contractors in your area would reach your website, so chances are high that they will turn into revenue generating clients.
Business growth and expansion: SEO can help commercial roofing contractors expand and grow their business. They can target bigger and wider markets.
Surpass competition: There are hundreds of sites offering services of a roof contractor, so why would someone come to your site? They will do so because your site would rank higher than your competitors.
High ROI: Search engine optimization offers a high return on investment. A little expenditure on professional SEO services can go a long way in boosting your website traffic, and generating sales leads for you.
Top Roof Marketing can help design an effective search engine strategy for your website, and take your website to the No. 1 spot on search engine results page. So, get in touch with our SEO experts to learn more about our SEO packages.