Category Archives: Marketing

Commercial Roofing Marketing

There are numerous ways to market your business and thousands of companies out there to choose from, but how do you know what company you can trust?

Top 5 Marketing Concerns for Roofing Companies

Regardless of the industry, all businesses exist to make money. To make money requires customers. Attracting those customers is the main purpose of marketing. There are tons of marketing choices, approaches and teams. Determining what works best is usually left to the professionals since that is most likely to get optimum results. The focus of […]

How to Improve Your Bottom Line During Lean Times

Since the coronavirus pandemic became a regular part of the daily headlines, we have seen lower-than-average numbers for the commercial roofing industry.  Repairs, coatings, and full replacement orders are all taking a direct hit. An industry downturn is always out of your control.  What is within your direct control are the measures you can, or […]

SEO 101

As a business owner, you probably hear the term SEO all the time from solicitations, but unless you’re a geek (like pretty much everyone on our team), you probably don’t really understand what that really means. If you want to grow, it would be a big mistake not to fully understand the term. To understand […]

Upgrades for Your Website

The trend toward digital advertising continues to rise. The good news is that having a professional website can make you stand out like never before. The bad news is that hackers are rampant, website speeds are now calculated for ranking your site in search engines like Google, and heavy traffic can bog down your site. […]