Category Archives: Marketing

Top 5 Marketing Concerns for Roofing Companies

Regardless of the industry, all businesses exist to make money. To make money requires customers. Attracting those customers is the main purpose of marketing. There are tons of marketing choices, approaches and teams. Determining what works best is usually left to the professionals since that is most likely to get optimum results. The focus of […]

How to Improve Your Bottom Line During Lean Times

Since the coronavirus pandemic became a regular part of the daily headlines, we have seen lower-than-average numbers for the commercial roofing industry.  Repairs, coatings, and full replacement orders are all taking a direct hit. An industry downturn is always out of your control.  What is within your direct control are the measures you can, or […]

SEO 101

As a business owner, you probably hear the term SEO all the time from solicitations, but unless you’re a geek (like pretty much everyone on our team), you probably don’t really understand what that really means. If you want to grow, it would be a big mistake not to fully understand the term. To understand […]

Upgrades for Your Website

The trend toward digital advertising continues to rise. The good news is that having a professional website can make you stand out like never before. The bad news is that hackers are rampant, website speeds are now calculated for ranking your site in search engines like Google, and heavy traffic can bog down your site. […]

How to Secure Commercial Roofing Leads

Are you a new contractor feeling overwhelmed with trying to figure out the best way to secure commercial roofing leads? Maybe you have been focusing on residential leads and want to make a switch to commercial, but you’re not sure where to begin. That’s where Top Roof Marketing comes in! We have the experience needed […]

The Importance of a Custom Website

At Top Roof Marketing, a lot of our clients are new to the online marketing world. There are countless website templates that offer an easy way for virtually anyone to launch a website on their own. While these may seem like a fantastic idea, we highly suggest you use a custom design instead for very […]

Direct Mail for Commercial Roofing

There are numerous strategies for direct mail, and at Top Roof Marketing we are happy to guide you on the right path. When you call 800-795-2187, our team members will ask you the following questions: What area are you looking to target? What size roofs are you looking to target? How many contacts would you […]

The Importance of a Professional Commercial Roofing Logo

They say first impressions are everything. In the business world, your commercial roofing logo is your first impression—your visual handshake, if you will, to customers and would-be customers. Just as a flabby handshake is a sign of weakness, a subpar logo can communicate inadequacy and turn off potential clients before they’ve even picked up the […]