As everyone knows, marketing is one of the most important parts of any business. But for roof contractors, the latest things that are being used for marketing today — Facebook, websites, and other online tools — may seem trivial or even a waste of time. Plus, in the roofing industry, the steps you should take toward creating an effective roof contractor marketing plan can be less than clear.
Below, we offer some general steps for guidance. Follow these three steps, and you’ll be well on your way to putting together an effective marketing plan for your company.
Three Easy Steps
1. Carefully review your business’ name and reputation. What is your business known for?
Like any building, a good roof contractor marketing plan is built on a strong foundation. Take a moment to review your business’ name, as well as slogans or mottos you might be using. After all, these things are more than just words than on a page. They’re actually your “elevator pitch” — the quick means by which prospective customers judge your business’ value and quality. Over time, they also help your business stand out as people associate your business with these things.
Ask for the feedback of trusted customers, friends, and acquaintances in the roofing industry. Does your “brand” convey professionalism and expertise? Ask for honest opinions.
2. Evaluate the marketing strategies you have in place – lead generation strategies, for example – and determine whether they are effective.
Everyone knows it’s unreasonable to do the same thing over and over again and expect different results. Are you currently bringing in the prospects and leads that you need? If you’re not on multiple online platforms such as Facebook and dozens of online directories like SuperPages, you’re missing out on jobs others are getting. Use all means possible to strengthen your business’ exposure.
3. Take action! Take what you’ve learned and improve your business for your long-term success.
Reviews and evaluations are only as good as how they prompt action. Take what you have learned from your evaluations and implement a better marketing plan. Are you not active on social media? Or do you not have a website that shows up well on Google? It’s time to dive into those as well. Today, 98% of people say they search online for local businesses. Get active on social media and get a professional website up-and-running, and you’ll draw in more quality prospects, for hardly any cost at all.
Keep in mind, though: just because it’s essential to be active on social media doesn’t mean you have to go from being a non-user to an online marketing guru overnight. Taking gradual steps, such as updating your social media profiles once a week with pictures of your work, is best for busy schedules. Don’t be afraid to learn new marketing strategies. And turning to a professional internet marketing firm so that you have more time on your plate might not be a bad idea, either.
Full-service Marketing Firm at Your Service
At Top Roof Marketing, we’ve focused exclusively on the marketing needs of roofers. As a result, we know the dynamics of the roofing industry, and what works and what doesn’t. Plus, if you’re looking to expand in the commercial realm, we have more experience than anyone else in this area. Our team would love to start sharing ideas and find the best way to help you in your local market.
If you want trustworthy professionals with a long track record and looking to take your business to the next level, give us a ring.
