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Gone are the days when press releases were only issued to spread news and make public announcements. Today, they have emerged as a potent tool at the hands of marketers, who can use them to build brands, increase exposure, and most importantly, to garner new leads and business. But how can commercial roof contractors use press releases to the benefit of their businesses? Here are a few ways in which press releases can help.

Boost visibility: In the digital era, people prefer to look for service providers online or on local media, so it is important that every business owner, including a roof contractor, maintains a fair amount of visibility. By sharing your company news with the online audience, you manage to get seen and heard, which can work wonders for your business.

Wide reach: Press releases tend to travel far and wide. People love to share news with their friends and associates. So, if a commercial roofer has announced through a press release that he now has a technology that can help repair roofs more effectively and quickly, then chances are that the news would spread, and he can get a number of new leads.

Competitive edge: Businesses that keep their potential customers informed through press releases are looked upon as experts in the industry. They certainly enjoy a competitive edge over other players in the industry. A roofing contractor that consistently distributes press releases to share business and industry news, or his expertise, would certainly outshine the competition.

Lead generation: Press releases are a great way for small business owners to generate fresh leads. By using social media sites for bookmarking and syndicating press releases, commercial roofing contractors can increase targeted traffic and business leads.

Cost effective: The best thing about using press releases for marketing is that it is quite inexpensive. It is far cheaper than using other marketing techniques such as paid advertisements.
So, we can safely conclude that press release as a marketing technique does work, but you need the services of a professional who can write effective press releases and post them at the most appropriate places.

You may be one of the best roof contractors in your state, but writing and submitting press releases? Odds are it is better to leave public relations to the professionals. Just pick up your phone and call 800-795-2187 to speak to one of us today.

• Industry Knowledge
• Fine-Tuned Strategies
• Commitment to Quality

Learn More

We cannot emphasize enough how important it is for a roofing contractor to have a website. However, just having a website might not be enough, especially if you are expecting some serious business gains. It is important that the website is well designed, user friendly and interactive.

Your website is the face of your company, and how that face looks is completely in your hands. A commercial roofer can choose to get the website designed from professionals, or do it himself, but the results and effectiveness would differ significantly. A poorly designed website can do more harm than good to the reputation and business of a roofing contractor. Here is how a professional website can make all the difference to your brand and business.

Aesthetics: The first impression can easily be the last impression, and that especially holds true in the case of websites. Poorly organized content, unimpressive images and wrong selection of colors can ruin the look of your website. Keep in mind that it only takes the web visitor a simple click to go back to a list of search results and chose a competing service provider.

Functionality: A website has to be more than just text and images put together on a page. It should allow users to interact with the website owner and offer some add-on functionality such as an online quote. For example, the website should allow the visitor to enter his requirements in order to quickly capture a new prospect.

Better brand image: Your website strongly reflects your brand image. A professional website can do wonders to your brand image by reflecting your core values, skills, and vision in an effective manner. This is important not just for large businesses, but for one-man-show roofing contractors as well.

Improved search engine visibility: Your website would not attract much traffic if it is not visible to the search engines. Keep in mind that you are not the only commercial roofer serving the area. There would be many other commercial roofing contractors with their websites already up. Only a professional website, optimized for search engines can get you top rankings for free website traffic.

Cross browser compatibility and bug-proof: This is the biggest benefit of having a professional website rather than a DIY one. The last thing that a visitor wants on a website is the error message, and this problem can be countered by getting your website professionally designed. The website would work well on all browsers, and would be free from bugs.

Low maintenance: A do-it-yourself website would require the business owner to spend a lot of time and effort on maintenance. On the other hand, a professional website would not give you any trouble, and the maintenance would be carried out by the professionals.

Top Roof Marketing offers best-in-class website design solutions. So, leave the web design to us, and spend your time and effort doing what you know best. To see what we can do, view our portfolio at: http://toproofmarketing.com/portfolio.