Top Roof Marketing has built its reputation focusing exclusively on the needs of roofing contractors, with a strong emphasis on commercial roofing. Well into our second decade helping others with success, we have grown into one of the most experienced and performance-driven agencies in the commercial roofing industry.

Our growth mirrors the growth of the contractors we serve.

Measurable Results Backed by Experience

Our growth is supported by real outcomes. With hundreds of happy clients across 40+ U.S. states, our work is built on proven processes, industry knowledge and consistent performance reviews. We also value what our clients say and are proud of the many positive reviews received over the years.  

Each positive result comes from years of refining processes, understanding the industry, and developing systems that support clients appropriately. We couldn’t have done it without consistent communication and feedback from our clients!

Specialization in Commercial Roofing Marketing

Commercial roofing marketing requires a different approach than residential services. Decision makers often include property managers, facility directors, consultants, and building owners who expect clarity, technical accuracy, and credibility.

We help contractors present themselves as trusted experts, not just service providers, so marketing messages align with how commercial projects are evaluated, budgeted, and approved.

Direct Mail Campaigns at Scale

Top Roof Marketing has executed 3+ million mailers, putting our clients right at the door of the buildings they want to serve. In previous campaigns, contractors have reported as many as 10 calls within the first 24 hours of a 5,000-piece campaign dropping and 30+ calls generated from similarly sized mailings. While results vary by market and economic conditions, properly structured commercial mail campaigns consistently produce inbound activity.

Direct mail works best when it is treated as a system. We help contractors:

• Target the right building types and decision-makers
• Use clear, credible messaging that fits commercial audiences
• Improve performance over time with repeat optimizations
• Align mail with the website, follow-up process, and brand credibility so prospects see consistency at every touchpoint

Websites, Content, and Educational Assets

Top Roof Marketing has built 200+ custom-coded websites designed to support commercial roofing services, technical content, and lead qualification. Our team has also published 450+ educational articles covering roofing systems, maintenance programs, and common commercial challenges.

In addition, we’ve developed 100+ templates and checklists to support sales and organizational needs. These resources are built to educate prospects while reinforcing contractor authority, helping generate better-qualified leads and more productive conversations.

Printed Sales Materials and Field Assets

Print materials should not be treated as isolated items. We build them to align with digital campaigns, websites and sales conversations. Professional, purpose-driven pieces are powerful as a tool to reinforce credibility and improve clarity in real-world interactions.

Common examples include:

• Business cards built for readability and brand consistency
• Trade show displays and walkthroughs
• Handouts that explain services, systems, and value propositions in a clean, skimmable format

Other custom print pieces tailored to specific goals include sales folders, capability sheets, maintenance program flyers, proposal inserts, and leave-behind materials. Each piece is created with attention to layout, readability, and visual hierarchy, so information is easy to understand and professionally presented.

Logo and Brand Foundations

A strong brand is more than a logo. It is the visual and strategic foundation that supports every marketing channel you use.

We provide from-scratch logo design to establish or modernize your visual identity, including brand refinements and full alignment across digital and print applications. Every color, typography and graphic is chosen intentionally to communicate stability, technical expertise, and professionalism within the commercial roofing industry.

Because your brand does not live in isolation, we ensure it performs across platforms. The same identity that appears on your business card must translate clearly on your website, in search results, in paid advertising campaigns, and on social platforms. Consistency strengthens recognition. Recognition strengthens trust!

A Marketing Partner Built for Commercial Roofing Growth

Top Roof Marketing’s continued growth reflects the success of the contractors we serve. By combining commercial roofing specialization, proven systems, and scalable execution, we help contractors strengthen their brand, attract higher-value opportunities, and build lasting market dominance.

For contractors focused on commercial work, choosing a marketing partner that understands the industry is a critical step toward sustainable growth.

If you have any questions about how we can help your business or want to brainstorm ideas, give us a call at (800) 795-2187. We look forward to hearing from you!

So, why choose one with a focus on roofing? Perhaps a better way to look at it would be with an analogy.  If you have a broken foot, why choose a doctor that specializes in that area?  Why not search the internet for a cheaper doctor, regardless of specialty?  There are probably millions available, and one doctor is as good as the next, right?  Better yet, save yourself money and take care of the problem personally.  No one can do it as well as you, right?  Seriously????  This may be an extreme example, but no less compelling.

There are many forms of marketing, so let’s take a look at the primary options your commercial roofing company is considering.

Website

Let’s start with a little homework.  Take a moment and search “commercial roofing company” and your local town name (i.e. “commercial roofing company Columbus, OH”).  How many listings come up?  Hundreds?  Where does your company fall in those pages?  Statistics show that 93% of online experiences start with a search engine inquiry just like the one you did.  Furthermore, the large majority of those searches STOP on the first page.  If you are falling back on page 4 or 5, how much potential business are you losing?

Let’s go over a little Internet 101 now.  Google, and all other search engines, use algorithms that evaluate every site based on certain words and phrases that repeat within both the content as well as the “back of the site”.  Knowing the right words in the right order helps determine ranking (below those that pay for top spots in the sponsored section).  This is one area that a specialized marketing company comes into play.  To rank as high as possible, without bankrupting your company with paid advertising in ineffective areas, requires a deep understanding of SEO, organic growth, content creation and the terms customers most frequently utilize when looking for YOUR roofing services.

Direct Mail

Perhaps you care considering a different form of marketing at this time.  Your website is a long-term lead generator.  It isn’t a quick boost, and maybe that is what your company is looking for. Direct mail is a popular option for marketing roofing services and getting immediate results.  Some compare a direct mail campaign to a steroid boost.  Again, there are a lot of companies glad to print up a cheap direct mail piece and mail it out for you.  How do you know what to look for?

Your perfect direct mail marketing campaign will know the phrases and imagery that have been proven as most popular in your specific region.  Images and text that work great in Maine may be less effective in Phoenix.  Even more important than the piece itself is where and to whom it is sent.  The most effective marketing campaign is one that gets in the hands of your target audience.  If you are a commercial roofer, looking for more 10,000+ square foot jobs, do you want your mailing going to gas stations and other undesirable businesses or do you want to work with a marketing company that specializes in roofing and knows how to ensure only quality deliveries?

Brand Marketing

Brand marketing has become quite the trend over the past years.  It is effective, building layer on layer of repeated exposure that ultimately leads the consumer to immediately think of your company when considering a product or service.  This is most effectively done with a combination strategy.  Your website, company printables, social media campaigns and even transportation all reflect the same logo, with the EXACT same color scheme and consistency.  The best way to ensure consistency is to work with a single marketing organization.

You are a roofing contractor.  Your company deserves a marketing company that understands, in a deeply fundamental way, what your business does and who your customers are.  Without that gut-level knowledge and specialized expertise, you might as well hire a plumber to fix your next dental cavity.

Top Roof Marketing specializes in marketing on behalf of roofing companies.  For more information on our services, please call (800) 795-2187 to speak with one of our team members and learn how we can help your company grow.

Today, we’d like to discuss mailers. If you are still interested in doing a mailer for 2022, it needs to go out now — unless, of course, you don’t care what kind of results you get…

In the marketing game, it is all about results, so here is some food for thought as the year begins to wane and a chill starts creeping into the air:

• September is upon is, and it will be Thanksgiving before you know it. Mailers need to go out long before the holidays while you still have adequate time to close your contracts and perform work while the weather is still warm.
• Having your mailers pre-printed ahead of time allows you to drop them at a moment’s notice—such as when it’s been raining and your incoming calls can easily double.
• Top Roof Marketing has sent out and tracked calls for over 1 million mailers all over the country!
• We have the purest mailing lists around, stripping out those who are unlikely to respond or are associated with too much red tape or undesirable roofs.

Are you ready to send out mailers? Call us today at (800) 795-2187 to get started!

About Top Roof Marketing

Top Roof Marketing is a professional marketing firm specifically serving roofers throughout the United States. Our unique expertise in the roofing industry makes us stand out from other options, and we utilize the insights we’ve gleaned from hundreds of man hours of research, internal data, insights from roofers, and active feedback from our clients.

The members of our team stay at the cutting edge when it comes to marketing practices, as well, with continuing education efforts that include attending manufacturer applicator training programs, roofing workshops, conventions, and other programs where we can learn from various experts.

To take advantage of the most effective marketing strategies to help your roofing business succeed, look no further than Top Roof Marketing! Give us a call today to learn more about the topnotch services we offer and what we can do for your roofing business.

With these new products, Top Roof Marketing aims to help our commercial roofing clients maximize their visibility and capitalize on optimal results. Our direct mailing products are an effective, yet affordable way to reach customers. These products, in particular, are an especially effective way to share information regarding:

• Roof inspection services
• Roof coatings
• Problem roofs
• Full-service offerings
• And more!

Eye-Catching Postcards from Top Roof Marketing

If you’re looking for a fast, effective way to grab your viewer’s attention and get them to contact you directly, then a postcard design from Top Roof Marketing is the way to go.

Like a mini billboard, postcards are a straightforward way to get your message heard, unburdened by the wrappings of an envelope. With multiple size options, you can choose how much information to share and then let Top Roof Marketing do the rest – choosing eye-catching graphics and layouts to help your message reach even farther. As a bonus, postcards are easy to produce and cheap to mail, lowering overall costs.

Bi-Folds for Twice the Surface Area

The two main advantages of bi-fold mailers from Top Roof Marketing are:

1) Their ability to hold much more information

2) The opportunity to hide sensitive or private information – special savings, etc.

Our bi-folds are a great way to share more details with your customers and engage them with a product that requires opening. The creative team at Top Roof Marketing offers creatively designed bi-folds to help promote your business or service. They also make great display pieces for the office or at events!

Tried & True Direct Mailing Products From Top Roof

Top Roof Marketing offers full-service direct mail marketing campaigns from start to finish. We know the value of direct mail marketing, and we do it better than anyone else in the commercial roofing industry due to our specialization.

• 7 out of 10 consumers polled recently purchased something as a result of direct mailing.
• Surveys show direct mail is 10 to 30 times more effective than email marketing.
• One study found that half of American consumers favor direct mail over email.

Call Top Roof Marketing today at (800) 795-2187 to see how we can put our direct mailing and lead generation expertise to work for you!

• What area are you looking to target?
• What size roofs are you looking to target?
• How many contacts would you like to send to?
• Are you looking to feature anything in particular?
• When are you wanting to send your direct mail pieces?
• Are you wanting to do multiple drops for better remembrance and ROI?

After we have the answers to these questions, we will be able to guide you to the perfect mailer for your needs. We’ve mailed hundreds of thousands of mailers and will use our collected data on results to optimize your company’s campaign.

What Top Roof Marketing Does Differently

We know there are numerous other direct mail companies throughout the country. But, when you work with Top Roof Marketing, you are working with a team that:

• Knows the commercial roofing industry
• Follows the latest trends with commercial roofing and marketing
• Does not utilize the same designs for numerous clients in the same area
• Creates your mail piece to match your current colors and brand image
• Can create custom pieces for your needs

We also have partnered with Dunn & Bradstreet to create mailing lists that our clients can fully trust. The retail cost of a Dunn & Bradstreet list is over $0.75 per contact! We can provide you with these lists at just a fraction of the cost!

We have designs to fit every commercial roofing need and every season. Our Spring and Fall mailers have had clients receive 20+ calls within the first week!

Add Telemarketing for Even Better Results

When you pair our direct mail campaigns with telemarketing you can utilize your list to the best of your ability. Our telemarketing team will call each contact on your direct mail list and help you set appointments. Each specialist will take the time to learn about your company, create the responses you would like them to, and we will send you a report on each call we make!

Top Roof Marketing will help you get the most out of your direct mail campaign. Call our expert team at 800-795-2187 to learn more!

In this digital age, you may think direct mail is an ineffective marketing strategy, but the truth is 70 percent of consumers recently reported having purchased something as a result of direct mailing. Another study found that half of American consumers favor direct mail over email. In other words, direct mail isn’t outdated – in fact, when done right, it can be an extremely effective lead generator and it’s a favorite among most of our customers.

Combining Commercial Roofing Expertise with the Best Data

With our subscription to Dun & Bradstreet’s mailing list data, Top Roof Marketing and our clients now have access to top-shelf customer data and information that was previously unobtainable.

Over the past few years, Top Roof Marketing has worked tirelessly to become the #1 commercial roofing marketing company in the nation. We’ve grown our customer base to more than 200 clients and increasing our customer base has created the opportunity for us to acquire access to Dun & Bradstreet’s database of more than 290 million business records worldwide at a price a specialized business like ours can afford! This agreement required a long-term subscription contract and large upfront commitment on our part – an indication of Top Roof Marketing’s faith and investment in the services we provide.

The end result is that roofing companies like yours now can now benefit from the best contact records available without sacrificing the specialized commercial roofing expertise offered by our team or facing unaffordable costs.

Accelerating Growth with Top Roof Marketing’s Top-Tier Mailing List Options

• We’ll continue using a long list of exceptions we’ve built up over the years that exclude businesses that are not likely to respond so that each campaign reaches more highly responsive targets.
• The best records in the industry. What was too costly is now obtained at a highly cost-competitive rate, which we pass on to our clients.
• A huge quantity of records: Dun & Bradstreet has mapped its offline business database of more than 285 million companies and 70 million contacts.
• Lists that are updated in real time, as opposed to once a month, giving you more accurate data.
• Data that can be drilled down to target specific audiences who are more likely to respond, increasing sales success. Quickly build marketing lists for your direct mail or telemarketing campaigns based on over 50 selection criteria – including size, location, industry and more.
• Backend access that allows Top Roof Marketing to see real samples of data before producing files for clients.

In short, Top Roof’s subscription to Dun & Bradstreet’s mailing list data will result in more calls, more business, more referrals, and more completed deals.

Finding Your Best Customers & Markets

Top Roof Marketing is fully invested in our clients’ success stories. That is why we searched long and hard, high and low to find the best mailing list provider available. Dun & Bradstreet is a 200-year-old company with a solid track record of proven performance – in fact, nearly 90% of Fortune 500™ companies and many other businesses around the world use Dun & Bradstreet’s data, analytics, and insights.

Our mission has always been to help our clients streamline operations, manage risk, improve targeting, find quality leads, improve customer relationships, and – most importantly – grow. After thorough research, we decided improving the depth and quality of our direct mailing data would best serve our clients as they seek to build valuable customer relationships, accelerate business growth, and see more profitable results.

Unleash The Power Of Data

At Top Roof Marketing, we understand that in this age of information, it is easy to become overwhelmed with the endless facts, data, and numbers available. That is why our team takes great care to give our customers the tools needed to make sense of it all.

Our coveted access to D&B’s mailing lists will help Top Roof unleash the power of data, analytics, records, facts, numbers, and more to help you discover new and existing opportunities and grow your business more efficiently than ever before.

Working With Top Roof Marketing

Top Roof Marketing offers full-service direct mail marketing campaigns for roof contractor clients across the nation. Let us help you uncover valuable customers with precision and encourage them to engage with personalized, innovative content. Put our expertise to work to maximize your returns.

By arming your business with the right data, you can build relationships faster and better than ever before. Contact us at (800) 795-2187 today for a free consultation and talk to one of our friendly, knowledgeable team members about your customizable direct mailing strategy.

In the past several months we have added three dedicated and skilled writes to better serve our trusted contractors. This year we’re doing as many as 8 websites a month, in addition to dozens of blogs for our SEO and social media services. The larger team not only allows us to support more clients, but also make each team member more specialized in different aspects of the commercial roofing industry.

Megan Sabatino was another important addition to our team. She was brought on in January, before the Conklin Convention. She uses her extensive background in roofing to assist her with the sales side of Top Roof Marketing. Once an order is made, Megan works directly with our designers and writes to ensure that everything is produced to the customer’s satisfaction. She is a natural fit to Top Roof Marketing and we are lucky to have her.

We added Alissa Depetre to the team to support Megan and further expand Top Roof Marketing’s roofing knowledge. Alissa actually worked directly with Megan at a roofing company in Kansas City a few years ago. When Megan told her of Top Roof Marketing’s expanding opportunities she showed great interest and came on board shortly after talking to Jonathan about being part of the team.

What have we been up to?

It sure has been a busy season this year and we wouldn’t have it any other way. Here at Top Roof Marketing we are making great strides to further establishing ourselves as the number one choice in the commercial roofing industry.

Here is an update on our current position in the market:

• Surpassed 1,000,000 mailers
• Completed 75+ websites
• Designed and printed countless brochures, business cards, flyers, etc.
• Helped promote several nationwide events and made many new connections in the process

That’s not all!

We are getting more results than ever before with our SEO strategies (which help contractors rank higher in Google and other search engines). Our team’s unique approach and true understanding of the market has made a big impact on these great results. As always, we will continue to stay on top of targeting the ever-changing keywords for the highest quality leads possible.

Also, stay tuned! We will be adding additional services to better serve our contactors and are very excited to tell you more in the upcoming month.

As always, we wouldn’t be able to do what we enjoy without you, our loyal customers. Thank you for allowing us the opportunity to help you expand your business as we expand ours.

Mailers

At present, we’ve been privileged to increase direct mail services by well over 60%. Last year at this time, Top Roof Marketing designed and sent out 300,000+ mailer pieces for commercial roofing contractors throughout the United States. This year we’ve already exceeded well over 1/2 million mailer pieces!

Because of our commitment to strong results, our dedicated team members continue to improve upon existing mailer designs with great success. This year has also seen the introduction of new marketing messages via newly unveiled mailer designs. These new approaches have produced outstanding results for our clients and their contracting businesses!

Notable Mailer Results (Leads Reported per 5,000)

• Cudeso Roofing – 10 calls first day – 25+ calls overall
• DB Roofing Solutions – 3 calls first day – 27 calls in a month
• Midwest Roofing – 8 calls in 7 days – 22 leads in a month
• Walker Valley Roofing – 4 calls in one day – 15 calls in a month
• Beachy Roofing – 18-19 calls after two weeks

How do we know these numbers? We ask our clients! We’re always optimizing our designs using the feedback provided. It’s the only way to truly know what works best. Our goal is to always maintain the greatest reputation for getting the most calls per dollar spent.

Websites

Up to this point, Top Roof Marketing’s website development team has completed or is in the process of doing 50+ website projects. We continue to improve our knowledge of the Web and create new, engaging, standout content for client projects. It is reported these innovations have been effective in compelling prospects to reach out for roof appointments.

We’re pleased to note clients have achieved great results with strategic combos of a website and direct mail campaigns for generating leads. On April 21, 2015, Google shifted its back-end processes so websites that are “mobile-friendly” would rank higher. Top Roof Marketing helped many clients change over their websites to fit the screen size of smartphones and tablets. Our team also built many new, top-of-the-line mobile-friendly websites.

Notable Testimonials

• “I had Top Roof Marketing do a new website and mailer advertising campaign. All I can say is WOW!!! Jonathan and his team did a magnificent job! They basically take care of all the work and check in with me from time to time to see if I like what they have done. I give them a few ideas and they run with it. They have done everything I have asked for and then some. With the combination of mailers and website, this has been my best sales year ever, and the year is only getting started! The website has been a tremendous marketing tool. When I get a call from my mailers I tell them to go to my website, if they haven’t already done so. By the time I get to looking at their roof the job is practically already sold!!! If you’re looking to improve your sales call TOP ROOF MARKETING! They are extremely professional and knowledgeable.” – Don, Hoppe Roofing, 4-year Conklin Master Contractor and now 5-year Master Contractor thanks to Top Roof Marketing
• “I’m tremendously pleased with Top Roof Marketing’s mailers and website that they created for me this year. Jonathan and his team did an absolutely phenomenal job on my company website. They went way out of their way to make sure I got a professional mailer that was right for my area. With about 6,000 mailers, I got around 30 leads this year. In the past two years I sent out 9,000 each year and got around 20 to 25 leads in the two years. Would highly recommend them, especially if you’re looking to expand your business. Very pleased with them and results I got.” – Daniel, DB Roofing Solutions
• “I was very impressed with the number of calls I got off my first mailing. Never did one before and Top Roof Marketing did a great job making a custom logo and answering all my questions. We got 19 calls off 5,000 mailers and one contract was signed on the spot. Also very happy with the service and plan on doing another mailing soon.” – Raymond, Beachy Roofing
• “Great people! I have a Conklin roofing business and I used this company to do my mailing and was really impressed. Had 10 calls from 2,500 mailers. They created me a new logo too and really did a good job. Highly recommend them!” – Kenny, Badgerland Roofing Solutions
• “I would like to thank you and your team for the awesome job you guys did with our direct mailer. We received lots of calls anywhere from 2,000 to 75,000 square feet roofs. Thanks again for your professional support!” – Matt, Nisley’s Quality Coatings

Continuing Education

As a marketing firm for commercial roofers, Top Roof Marketing stands out with our expertise in the commercial roofing industry. Insights have been gained from hundreds of man-hours of research, internal data, insights from roofers, and active client feedback.

Our team members continue to be on the cusp of best marketing practices, too. Continuing education efforts include attendance at manufacturer applicator training programs, commercial roofing workshops, conventions, and other programs to learn from others. You can count on us to help you keep on the cutting-edge of effective roofer marketing!

We look forward to serving you in the future! If you have any questions about how Top Roof Marketing can help your business, give us a call at (800) 795-2187. We look forward to hearing from you!

Marketing – it’s one of those buzzwords that commercial roofing companies come across often. Of course it’s a key foundation for any commercial roofing company, regardless of how established they are. But when are the best times to engage in marketing for the best return on investment (ROI)?

In a nutshell, the best time frame is just before and during the springtime. It’s a time period in which companies, building owners, and facility managers are determining their budget priorities for the year. And the notable changes in weather patterns during this time of year has a tremendous impact on commercial roofing sales. Efforts should center on capitalizing on these weather changes for maximum roofing job opportunities.

Let’s cover in more detail why these factors make the springtime so critical for commercial roofing contractor marketing – and how you can leverage them for your own benefit, too.

Strengthening Your Business with Springtime Roofing Marketing

Here are a few real-world factors which impact the timing of roofing contractor marketing.

The effects of the winter season.

There are many winter effects which can compromise a commercial roof’s performance. This is especially true when a roof is getting close to the end of its service life. Here are just a few wintertime factors which have been known to contribute to a roof’s demise:

• Heavy snowfall
• Pronounced temperature lows
• Lingering snow and debris on a roof
• Freeze-and-thaw cycles throughout the season
• Extreme temperature fluctuations
• Ice dams

These winter effects are hard on commercial roofs. They can bring up new roofing issues or make old problems even worse. For instance, as warmer weather comes about, snow piles on a flat roof system could turn into ponding water. Let’s say this roof does not have proper drainage. As the snow melts, this resulting water can linger and put undue stress on the flat roof system – which gives way to leaks or other costly damage. In these instances, customers will need roofing companies to handle these needs.

Increased rainfall.
In the springtime, climate patterns tend to include more rainfall. With this heavier rainfall, storm activity can pick up – including hail, powerful winds, and rain itself. This storm activity can wreak havoc on commercial roofs. For instance, the National Weather Service estimates that hail alone – just one part of storm related damage – accounts for $1 billion in property damages nationwide each year. And water damage is attributable to millions of dollars in countrywide property damages, as well.

In short, this storm activity can compromise a roof’s performance. Technical equipment, business inventory, and other valuable assets could be at risk. With the pickup in storm activity, the demand for commercial roofing services goes up. And roofing companies that did marketing and got prospective customers’ attention at this time can benefit.

Decision-making in the new year.
When their roofs are having trouble, building owners and managers will set aside funds to resolve these issues. As mentioned above, winter effects and increased storm activity are likely to create new issues or make old ones worse.

As a new year rolls in, it’s not unusual for these decision-makers to begin making decisions about who is going to service their roof. After all, they’re just coming off the winter season. And they need these issues addressed before springtime storms begin rolling in. For best results, it’s advisable for roofing companies to engage in marketing efforts at this time. That way they get these prospects’ attention when their focus is on their roof – and when they are consciously looking for a solution to their roofing problems.

What Are Effective Commercial Roofing Marketing Strategies?

commercial marketing ideasFor roofing contractors, there are many effective vehicles by which to engage building owners and facility managers. With a strategic blend of real-world and digital marketing efforts, contractors can open up new job prospects.

These marketing strategies include:

• Direct mail and telemarketing campaigns
• Business cards, handouts, and other print materials for in-person networking
• Websites and social media for when people look for roofing companies online
• Email marketing for digital outreach to customer prospects
• Local online directories with company listings and locations

These marketing methods can be blended together and used for greater local market gains. And if you want to delegate your marketing to a marketing firm so you can focus on your roofing business – make sure your marketing firm understands the commercial roofing industry.

Here are a few other things to consider when you’re considering your direct mail needs.

Who will be receiving the mail piece?

One of the first questions to ask is who will be receiving your mailer. Some mailing companies champion the value of getting mailers into the hands of building owners. But this one-size-fits-all approach is hardly completely effective in all cases.

• Oftentimes building owners are investors who are out-of-the-loop
• Many of these figureheads do business out-of-state and aren’t around to fret over such specific details
• Building owners can have many buildings – they don’t worry about those property assets’ day-to-day operations and maintenance decisions
• These building owners often hire property managers or on-site plant managers to handle these details for them – and so the property overseers are the final decision-makers for roofing needs

These are just a few reasons of why targeting building owners alone isn’t effective.

What about the mailing company?

Aside from lead targeting, there are a few other things to consider about your mailing company. Here are a few things to keep in mind:

Ask the mailing company where its data comes from

◦ If they say they compile their own data, make sure the company is able to spend the millions of dollars it takes to compile accurate information nationwide

◦ If they lack these resources and are misrepresenting themselves – it’s time to start looking for a new mailing company that is actually honest

Be sure to ask how often their data is updated and about their method of verifying data

◦ It’s important to judge whether this method of data verification is accurate

◦ Data updates will definitely have a big impact on your mailer campaign ROI – be sure it’s current!

All in all, it’s advisable to take time to research the company fully before making any decision.

Effective Direct Mail for Roofers Campaigns a Call Away

At Top Roof Marketing, we’ve taken the time to learn these ins-and-outs and have selected a top-tier data provider to maximize results (click for more info on InfoGroup). It’s another way of making sure our clients get the best service. And we offer effective direct mail campaigns and other tested-and-proven print and digital marketing campaigns to help you bring in the leads. You can count on our knowledge, expertise, and dedication for your commercial roofing company’s needs.

To learn more about how we can serve you, give us a call today at (800) 795-2187. We look forward to hearing from you and to the possibility of earning your business!