01
Profile audit and correction
We review the Google Business Profile for errors, missing details, weak category setup, incomplete information, service-area issues, and opportunities to make the listing clearer.
Boost visibility in the map section of Google results.
Your Google Business Profile (GBP) is often the first place a local prospect decides whether to call, click, message, or keep scrolling. This service is built to make that moment count with a more visible profile, services listed with SEO-enhanced service descriptions, regular updates, strategic use of the "Products" section, review support, and an easier path to book an on-site visit.
Instead of treating your listing like a basic directory profile, we help turn it into a more complete local search and lead-conversion asset for your roofing company.
What we do each month
Built to strengthen your visibility in Google Maps and local search.
We clean up the listing, add stronger roofing relevance, keep the profile active, and build conversion paths for the people who find you in Google Search and Maps.
02
Keyword-focused business description
We refine the profile description around the roofing services, location language, and strengths that help prospects understand what you do.
03
Services and eligible offer tiles
We build out services such as commercial roof repair, coatings, metal restoration, roof replacement, maintenance, inspections, and other offerings that fit your actual business.
04
Regular update posts
We publish profile updates with relevant content, calls to action, service highlights, and timely reminders so the listing stays active.
05
Photo and visual updates
We organize and upload relevant images that show your jobs, roofing systems, equipment, before-and-after work, and service credibility.
06
Branded solution graphics
We build out the Products section with branded “solutions” that highlight the roofing services you want to promote most.
Also included
- Keyword and market review: We identify the services and search language that should be reflected in the profile.
- Review request support: We provide email and SMS review request examples to help your team ask real customers consistently.
- Review response support: We help create professional response guidance for positive, neutral, and negative reviews.
- Monthly performance monitoring: We review listing activity, profile engagement, and improvement opportunities.
- Ongoing profile improvement: We continue adding depth over time instead of treating the listing as a one-time setup task.
Built specifically for your Google listing
- Focused on local visibility. Your Google Business Profile is one of the most important places prospects see your company before they call, click, or compare you to another roofer.
- Designed to make every feature count. Services, solutions, photos, updates, reviews, booking links, messaging, and estimate options all give your profile more opportunities to work harder.
- Built to support real leads. The goal is not just a better-looking listing. The goal is to help more searchers find you and take the next step: call, text, book a visit, or request an estimate.
- Strengthened over time. Regular updates, added solutions, fresh photos, and review support help your listing become more complete, active, and competitive month after month.
Recommended timeline
Built to compound over at least 6 months.
Google Business Profile optimization is not a quick-spike tactic. It works best when the profile is improved, fed with new activity, and supported by real review growth over time.
Audit and cleanup
Correct listing details, service areas, categories, contact paths, description, and missing profile sections.
Build profile depth
Add stronger service language, relevant images, updates, and conversion links.
Review growth support
Give your team simple review request templates for real customers and other business connections.
Monitor and improve
Review profile performance, continue updates, and keep improving the listing month after month.
Conversion setup
Make it easier for Google searchers to contact you immediately.
The profile should do more than appear in search. It should give visitors fast ways to text, book, and move toward a real on-site conversation.
Direct SMS texting on the Google Business Profile
When the profile is eligible, visitors can message the company directly from the Google listing instead of being limited to calling, clicking the website, or getting directions.
Google Business Profile contact options
Commercial Roofing Company
Roofing contractor · Local search result
Call
Website
Directions
Text Message
Gives mobile searchers a faster, lower-friction way to start the conversation.
On-site visit booking page
Prospects can request an on-site visit, choose the days and time windows that work best, and submit project details before the first conversation.
Book an On-Site Visit
Tell us when you prefer to meet.
Preferred Days of the Week
Monday
Tuesday
Wednesday
Thursday
Friday
Preferred Times of the Day
Early Morning 8am–10am
Mid Morning 10am–12pm
Afternoon 12pm–2pm
Late Afternoon 2pm–5pm
Request On-Site Visit →
Optional add-on: $49/mo $75/mo
Add a Ballpark Estimator for the “Online Estimates” filter.
Google Maps now shows an “Online estimates” filter in local search. When a prospect uses that filter, roofing companies with a real online estimate experience stay visible instead of being filtered out of consideration.
The Ballpark Estimator gives visitors quick price-range context, can be configured for residential or commercial roofing, and pushes estimate-related searchers toward an on-site visit request for a finalized quote.
Your company shows up when searchers look for online estimate options.
Creates a pricing-transparency advantage over “call for pricing” competitors.
Can be configured for shingles, metal roofing, roof coatings, restoration, and replacement conversations.
Useful for converting website visitors who arrive in other ways.
Why Top Roof Marketing
Roofing-specific marketing experience, not generic local SEO.
You are not hiring a general marketing company to make a few profile edits. You are working with a roofing-focused team that has spent years building websites, campaigns, case studies, direct mail, ads, estimators, and conversion tools for contractors across the country.
12+years serving contractors
1,200+custom marketing projects
200+websites and landing pages
40+states served
Portfolio and testimonials
Built for contractors who care about quality and follow-through.
You want partners who understand the roofing business, communicate clearly, and follow through after the sale. Top Roof Marketing was built around that standard, helping contractors turn more opportunities into real conversations.
“One of the best companies I have ever worked with.”
Nelson Smiley - Indiana Top Roof Marketing testimonials“If you’re looking for a website, marketing, or SEO work give them a call.”
John Yoder - Texas Top Roof Marketing testimonials“Outstanding customer service, website development, and SEO results.”
Michael Mast - Idaho Top Roof Marketing testimonialsWhat we need from you
- Google Business Profile manager access.
- Current service area, primary services, and preferred service language.
- Photos such as projects, trucks, equipment, crew, and before-and-after work.
- Best phone number for direct SMS texting if the profile is eligible.
- Preferred days, times, and form fields for the on-site booking page.
- Ballpark ranges to use for the estimator tool if we're adding it to the service.
Simple FAQ
- Does this replace SEO? No. It is a separate Google Business Profile plan.
- How long should you stay with it? At least 6 months is recommended so the profile activity and review growth have time to compound.
- Are reviews included? We provide request templates and response guidance. Reviews must come from real customers and connections.
- Is Online Estimates included? Only after approving the Ballpark Estimator at the discounted $49/month rate.
- Are results guaranteed? No exact ranking position is guaranteed. The value is consistent profile improvement, stronger conversion paths, and real review-building support.
Ready to strengthen your Google Business Profile?
Examples
See what the service can look like
Explore these examples to see the format, functionality and options available.
Tools and live examples
Ballpark roof-cost estimator
Try the experience: enter roof details and see how a ballpark estimate can start a conversation.
Open example ↗Document samples
Review-request material
A sample review-request PDF showing the type of material included in the review package.
Open example ↗Why Top Roof Marketing
Roofing experience, connected to how contractors grow
We connect brand, visibility, proof, technology, sales support, and follow-up. We can work alongside your team and existing vendors to make each service part of a practical growth plan.
12+Years helping roofing and construction companies
200+Websites built
450+Educational blogs produced
3M+Direct mail pieces sent
50+
Reviews and testimonials from Google, Facebook, Yelp, and direct client feedback. Read what clients say about our communication, service, and follow-through.
Explore client reviews →
A wider pool of ideas and technology. Through Top Jump Marketing, we bring useful perspectives from other industries and additional design, technology, and development resources to roofing projects when they fit.
Looking for more?
These are some of our most common services, not everything we can help with. Ask about custom tools, CRM integrations, automation, branding, or an idea that does not fit neatly into one category.
We can also help you find the right outside support. Ask us about providers we have had consistently good experiences with, including telemarketing support.