One service message across the campaign
We have planned roofing campaigns that carry the same service focus from paid ads into a landing page and supporting sales materials. That makes it easier to check the destination before paying for attention.
Google Ads and PPC for roofing contractors
Meet roofing prospects while they are actively searching for help
We build and manage paid search campaigns around real services and markets, then connect calls and forms to a clear landing experience your team can measure and improve.
Roofing specialization helps us recognize high-intent service language, exclude job seekers and unrelated searches, and keep location targeting grounded in the territory you actually serve.
SearchHigh-intent demand
LocalMarket targeting
CallsLead tracking
12+Years of context
Experience you can put to work
We help get the first decisions right.
Here are examples of the planning and setup work we have helped shape for roofing companies. We can bring the same approach to your starting point.
A better definition of a useful inquiry
Our campaign planning starts with the territory, roofing services, property types, and calls the team wants. Those decisions guide the campaign structure and the information collected after the click.
We can review your market, current ads, and landing page to recommend a focused starting campaign and a practical lead-handling plan.
Talk it through: 800-795-2187Contact us →What the service does
Paid search works best when every part of the path agrees
The search, ad, landing page, contact option, and follow-up need to feel like one conversation. We keep those pieces aligned and make the management cost distinct from the advertising spend.
Focus on active demand
Reach people searching for specific roofing services, systems, problems, and local providers.
Reduce wasted attention
Use geographic targeting and negative keywords to limit irrelevant clicks and job-seeker traffic.
Continue the promise after the click
A focused landing page can reinforce the service, proof, offer, and contact path from the ad.
Refine with evidence
Reporting shows campaign activity; your sales feedback helps distinguish inquiries from the opportunities you want more of.
Explore the approach
The search, the page, and the response should agree
A prospect looking for commercial roof repair should find an ad and page that answer that need.
01The searchA relevant service and location combination.
02The adA clear service, credible message, and useful next step.
03The landing pageMatching content, local proof, and a convenient response path.
04The sales feedbackWhich inquiries became useful conversations or jobs?
Options & pricing
Separate campaign expertise from the budget paid to Google
The first month includes setup, build, and management. Ongoing management and ad spend are separate so the campaign economics stay understandable.
Campaign Launch
$1,000
first month + ad budget
Build the campaign and manage the first month.
- Campaign setup and build
- Ad copy and extensions
- Local targeting and exclusions
- Call and form tracking
Ongoing Management
$500/mo
+ ad budget
Continue optimization, testing, and regular reporting after launch.
- Ongoing optimization
- Search-term review
- Creative refinement
- Regular reporting
Focused Landing Page
$495
standalone option
Give paid visitors a campaign-specific message and response path.
- Company branding
- Focused call to action
- Detailed service information
- Separate from ad spend
Prices are starting points for the scope shown. We confirm deliverables, timing, optional services, and any third-party costs in your quote.
Learn more, right here
The details that help you choose
Explore the setup, included work, and practical choices that matter to your team.
What do you review after launch?
Search terms, targeting, exclusions, ad messages, spend, and tracked inquiries help identify where to refine the campaign. We also need your feedback on service fit, location, spam, appointments, and sales outcomes. Clicks alone do not explain business value.
How much ad budget should we plan for?
Media spend is separate from management. We recommend a starting range after reviewing your territory, services, competition, and how much lead volume your team can handle. A larger territory or more competitive service can require a higher budget; no fixed cost per lead is promised.
Do we need a new website or landing page?
An existing page may be suitable if it clearly explains the advertised service, includes relevant proof, works well on mobile, and makes contact easy. A focused landing page is a $495 standalone option when the current destination needs a better fit.
Call and form tracking are planned during setup. Advanced reporting, CRM integrations, and additional pages are scoped as needed.
What should we bring to the first conversation?
- Target services and geographic coverage
- Ad account access, if one exists
- Monthly media budget and priority lead types
- Landing page, phone routing, and form recipients
Is the Google Ads budget included?
No. The first-month and ongoing management prices are separate from the amount paid to Google. A reference starting budget is at least $1,000/month in ad spend, with the recommendation confirmed for your services and market.
Can PPC guarantee roofing leads?
No responsible campaign can guarantee inquiries or sales. Targeting, market demand, competition, landing-page quality, budget, and follow-up all affect the outcome.
How do we know which leads became good opportunities?
Platform reporting can track calls and forms. Your sales or CRM feedback is still needed to identify lead quality, bids, projects, and revenue.
Why Top Roof Marketing
Roofing experience, connected to how contractors grow
We connect brand, visibility, proof, technology, sales support, and follow-up. We can work alongside your team and existing vendors to make each service part of a practical growth plan.
12+Years helping roofing and construction companies
200+Websites built
450+Educational blogs produced
3M+Direct mail pieces sent
50+
Reviews and testimonials from Google, Facebook, Yelp, and direct client feedback. Read what clients say about our communication, service, and follow-through.
Explore client reviews →
A wider pool of ideas and technology. Through Top Jump Marketing, we bring useful perspectives from other industries and additional design, technology, and development resources to roofing projects when they fit.
Your next step
Let’s get your starting point right.
We can review your market, current ads, and landing page to recommend a focused starting campaign and a practical lead-handling plan.
Tell us what you want to improve, what you already have, and where your team needs support.
Examples
See what the service can look like
Explore these examples to see the format, functionality and options available.
Focused landing page
A visual example of a simple page built around one offer and a clear next step.
Open example ↗Inspection offer page
See how an inspection offer can give an advertising campaign a specific destination.
Open example ↗Maintenance offer page
A promotional page example built around a maintenance offer. The offer shown belongs to this example.
Open example ↗Looking for more?
These are some of our most common services, not everything we can help with. Ask about custom tools, CRM integrations, automation, branding, or an idea that does not fit neatly into one category.
We can also help you find the right outside support. Ask us about providers we have had consistently good experiences with, including telemarketing support.