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Professional profile foundation
We clean up or launch the account with square-friendly logo artwork, banner imagery, complete profile details and a more polished first impression.
Social media for roofing contractors
Look active. Build trust. Turn social attention into leads.
A proven social media system for roofing companies: professional profile setup, premium posts that make your page look alive, and paid ads with fast lead delivery.
Primary objective
Give your company a stronger social presence, then use ads where they make sense.
Many roofing buyers check a company’s social profile before calling. If they find a complete, active, credible page, it reinforces that they are dealing with a real organization.
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Premium posts twice a week
Custom graphics help the page feel active and professional, with photos, colors, logos and details that match the company.
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Ads built for real markets
We build ad creative, targeting, lead forms and text variations so campaigns can be tested before increasing the ad budget.
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Fast lead delivery to your team
Facebook lead form submissions can be texted and emailed immediately so your team can follow up while interest is fresh.
Social media options
Start with the foundation, then choose the right level of activity.
These options can be used separately or together. The ad plan includes premium social posting because paid traffic works better when the profile also looks active and credible.
Professional Social Profile Setup
$99 one-time
Best when the page needs to be launched, cleaned up or made more presentable.
- Setup or polish Facebook, LinkedIn or other popular platform
- Custom logo treatment that makes better use of the square profile area
- Banner photo or header image
- Profile details, contact fields and basic business information filled out
Recommended before posting or ads if the company profile is incomplete or outdated.
Premium Social Posting
$249 / mo
Best for keeping Facebook, LinkedIn or another network active without managing posts internally.
- Two premium posts per week
- Up to two platforms, such as Facebook and LinkedIn
- Custom graphic for each post
- Includes a picture, logo, brand colors and relevant post details
Designed to make the company look active when prospects check the page before calling.
Social Ads + Premium Posting
$499 / mo
Best for companies ready to test Facebook/social lead generation in a specific market.
- Two premium posts per week for up to two platforms
- Ad creation and ongoing ad management
- Choose proven library creative or add a custom production package
- Targeting setup and optimization
- Multiple text, headline and call-to-action variants
- Lead form, tap-to-call or website traffic options
Requires $500 one-time setup fee plus at least $500/month in ad budget paid to the platform.
SEO Blog Sharing Add-On
$50 / mo
Available for clients already on a social media plan.
- One blog link posted each week
- Up to two social media platforms
- Uses the first SEO blog image as the preview graphic
- Low-cost way to keep the page updated between premium posts
This does not include a custom social graphic. It supports blog distribution and gives the post a stronger visual than a plain blue link.
| Option | Best use | What is included | Additional budget needed |
|---|---|---|---|
| $99 Profile Setup | Cleaning up or launching the account | Logo fit, banner/header, profile details and contact fields | None unless extra design is requested |
| $249/mo Premium Posting | Keeping the profile active and professional | Two premium posts per week on up to two platforms | None unless custom production is requested |
| $499/mo Ads + Posting | Testing paid social lead generation | Premium posting, ad creative, campaign setup, management and optimization | Optional $500 custom creative package + $500/mo or more ad budget |
| $50/mo Blog Sharing | Supporting SEO content and simple social freshness | One blog link per week on up to two platforms | Requires an active SEO plan with Top Roof Marketing |
Post examples
Premium posts look like branded content, not filler.
The posting plan is meant to make your page feel current, credible and consistent when someone checks you out after seeing an ad, receiving a referral or comparing contractors.
Premium post example
Our custom graphics use a real roofing visual, brand colors, logo placement and a clear service message so the post feels specific to the company.
Blog sharing example
For the low-cost blog sharing add-on, the first image from the blog appears as a preview image so the update still has a visual presence.
Paid social campaigns
Ads are created to feel believable, targeted and testable.
For roofing contractors, the goal is not to look like a national consumer brand. The goal is to show real services, real problems and clear next steps in a way that homeowners, building owners and property managers believe. We can start with proven library creative or build custom assets around your own company.
Custom content
Best when you have company photos, project footage or existing video we can turn into ads that feel unmistakably yours.
$500one-time creative package
- 3 core video concepts
- Each video delivered in 1:1, 9:16 and 16:9 formats
- 9 finished video files total
- Multiple photo carousel ads
- Multiple single-image ads
- Finished assets can be reused in future campaigns, on your website or on your own social channels
Library content
Best when you want to test paid social without a separate production charge, or when you do not yet have enough strong source material for custom ads.
$0additional custom-production fee
- Use relevant, proven roofing ads from our existing library
- Keep company-specific targeting, offers, lead forms and campaign settings
- Keep multiple primary text, headline and call-to-action variants
- Upgrade to custom creative later when the campaign or available content justifies it
Why custom can matter: library content lowers the barrier to testing, while company-specific footage and photography can make the campaign feel more credible and differentiated. We compare the actual response and lead quality instead of assuming the more expensive creative will automatically win.
Custom content. Built around your brand.
Examples of the custom video assets we create. The optional $500 production package can put your own footage, photography and branding to work.
Prefer to start without custom production?
Use proven, non-branded ads from our library and skip the optional $500 custom production package. Here are two examples of that alternative.
Example ad formats
We provide video ads, photo-driven ads, carousel-style ads, lead forms, tap-to-call campaigns and website traffic depending on the market and offer.
Video ad example
Useful when a service needs quick education or visual explanation before the click.
Watch example →
Short-form video example
Designed for quick mobile attention and simple service positioning.
Watch short video →Photo carousel / visual ad example
Photo-driven campaigns can quickly communicate the roofing issue, service type and offer without relying only on text or forcing the prospect to watch a full video.
Creative testing
Launch with multiple ad text variants instead of betting everything on one message.
Different property owners respond to different messages. That is why we create multiple headlines, opening hooks, service benefits and calls-to-action. This gives the campaign several ways to connect with the right person instead of relying on one version of the ad to do all the work.
Primary ad text
Rotating variant 1
Why Spray Foam Roofing is a Smart Upgrade 🏗️
☀️ Reflects Sunlight to Help Control Heat
🌡️ Adds Insulation Above Your Existing Roof
🛡️ Helps Protect Aging Roof Systems from Further Wear
Traditional roofing systems often weaken at seams, fasteners, and penetrations.
Spray foam creates one solid, self-adhering surface designed to help protect your roof.
Don’t wait for heat, age, and small issues to shorten your roof’s service life.
Rotating variant 2
Rising Roofing Costs? Choose a Smarter Option 💰
🔧 Avoid Costly Tear-Offs with a Spray Foam Overlay
🧱 Extend Roof Life Without Major Disruption
📉 Improve Energy Performance with Added Insulation
Smart Southern California building owners are looking for ways to protect their roofs without unnecessary replacement.
Why replace with the same type of system when you may be able to upgrade?
Rotating variant 3
Large Facilities Love This Roofing System 👷♂️💼
📌 Less Disruption = Easier Project Planning
☀️ Reflective Protection = Less Heat Absorption
📝 Easier to Maintain Over Time
It’s not just a different way to roof. It’s a proactive system that helps protect your building from sun, heat, and aging roof problems.
Less stress. More protection. A smarter roofing choice.
After someone clicks
Facebook lead forms make it easy to request a quote without leaving the app.
When someone clicks “Get Quote” or “Learn More,” we can send them to a short lead form with mostly multi-choice questions. Facebook can pre-fill contact information, and the submission can be sent to your team right away.
Click the ad
The prospect taps “Get Quote,” “Learn More,” or another campaign-specific call-to-action.
Answer simple questions
We ask about roof type, quote timing and property address so your team has context before following up.
Submit pre-filled contact info
Facebook can pre-fill name, phone and email, which helps reduce friction.
Receive the lead immediately
Lead details can be texted and emailed right away so follow-up can happen while interest is fresh.
Beyond the form fill
Lead quality matters after the submission.
Getting the form submission is only the first step. We also use your team’s feedback to understand which inquiries become appointments and worthwhile roofing opportunities. In our recent commercial-focused campaign experience, that performance has been significantly above the industry averages we typically see cited for cold paid-social leads.
~35%
of leads have become appointments in our recent commercial-focused campaign experience
~½
of those appointments have represented commercial opportunities
Results vary by market, campaign and whether the roofing company is targeting residential, commercial or both. For residential campaigns, we use the same feedback loop to evaluate appointments and worthwhile opportunities.
Text + email delivery
Lead submissions can be sent immediately to your team.
Tap-to-call option
Ads can also encourage direct calls from mobile users.
Call schedule controls
We can restrict ad delivery to times when someone is available to answer.
LinkedIn approach
LinkedIn ads usually work better when the visitor can explore first.
For LinkedIn campaigns, we typically send prospects to the company website instead of forcing an immediate lead form. The audience often wants to learn more before giving up contact information.
That makes the mobile conversion path important. A scroll-locked mobile header can keep “Call Us” and “Text Us” buttons visible while the visitor reviews the page.
Why Top Roof Marketing
Roofing-specific social media experience, not generic posting.
The advantage is not only that posts get published. There is a larger roofing marketing system behind the social media work, including years of industry experience, campaign tracking, client accountability and practical support for contractors in many different markets.
75+
social accounts managed
8,000+
social posts published
6M+
social impressions
1,800+
leads and engagements
12+
years in business
40+
states served
Measure what works. Put more behind it.
We review available audience demographics, targeting performance and placement results to see where responses come from and what they cost. That includes comparing placements such as Facebook Marketplace, Stories and the feed.
Who responds
Compare demographic and geographic results, then use your team’s feedback to understand which inquiries become worthwhile residential or commercial opportunities.
Where ads perform
Compare cost per lead and response across placements and creative formats, so budget decisions reflect performance rather than impressions alone.
What earns more budget
As enough data comes in, reduce or pause weaker audiences, placements and ads, and put more of the approved budget behind the combinations producing better results.
Roofing expertise
Countless hours spent advising roofing contractors and servicing their needs.
Accountability measures
We keep ourselves accountable by consistently asking clients what results campaigns are producing.
In-depth research
Knowledge of the industry, dynamics and inner-workings gives the work a stronger edge.
Always capable
Experience working with roofing contractors at different stages of business development and scale.
Data-driven results
Hundreds of tracked campaigns help us understand what tends to deliver stronger return-on-investment.
Personalized support
Clients work with a team that understands what roofing businesses need most.
Reviews and trust
The reviews tell the story better than we can.
Contractors and service companies consistently mention responsiveness, practical knowledge, dependable follow-through and long-term trust.
50+
★★★★★
Reviews and testimonials collected from Facebook, Google, Yelp and testimonials sent directly by clients.
See dozens of reviews
14 Facebook Reviews
Clients mention quick responses, clear communication and dependable follow-through.
15 Google Reviews
Reviews reference websites, SEO, branding, direct mail, printing and ongoing support.
8 Yelp Reviews
Customers point to service, professionalism and confidence in the team.
14 Direct Testimonials
Many comments come from companies that stayed with us, referred us or came back for more.
Questions to get started
Campaign setup questions
- What areas do you want to target? City names or service radius are helpful.
- Do you want to focus on particular services such as repair, single-ply replacement, coatings, metal roofing or spray foam?
- Are there services you want us to avoid promoting?
- Can you provide strong company photos or video footage if you want custom campaign creative?
- Can you provide admin access to the Facebook account or other social platforms?
- What email address should receive lead form submissions?
- Who should receive immediate text notifications when a lead comes in?
Custom production is available when it adds value.
The $500 one-time creative package includes 3 video concepts in 3 aspect ratios each for 9 finished video files total, plus multiple photo carousel ads and multiple single-image ads. More advanced shoots, animation or unusually complex production can be scoped separately.
Recommended first move
Launch clean, post consistently, then scale what the data supports.
Start with the profile foundation if needed, keep the page active with premium posts, then use paid social in targeted markets where the budget has a realistic chance to generate useful data. Review lead cost, appointments and job fit before deciding where to put more budget.
Note: This page is built as a single-file HTML service guide. Add contact details, a booking link or a client-specific targeting note before publishing if desired.
Why Top Roof Marketing
Roofing experience, connected to how contractors grow
We connect brand, visibility, proof, technology, sales support, and follow-up. We can work alongside your team and existing vendors to make each service part of a practical growth plan.
12+Years helping roofing and construction companies
200+Websites built
450+Educational blogs produced
3M+Direct mail pieces sent
50+
Reviews and testimonials from Google, Facebook, Yelp, and direct client feedback. Read what clients say about our communication, service, and follow-through.
Explore client reviews →
A wider pool of ideas and technology. Through Top Jump Marketing, we bring useful perspectives from other industries and additional design, technology, and development resources to roofing projects when they fit.
Looking for more?
These are some of our most common services, not everything we can help with. Ask about custom tools, CRM integrations, automation, branding, or an idea that does not fit neatly into one category.
We can also help you find the right outside support. Ask us about providers we have had consistently good experiences with, including telemarketing support.