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Internet marketing has surely taken the world by storm, but this does not mean that the traditional marketing methods have lost their sheen. Direct mail still remains one of the most popular and effective marketing methods. It is particularly effective for commercial roofing contractors that need to reach out to a specific market segment in a more personalized manner.
It is believed that the chances of a direct mail receiving a response are 30 times higher than that of an e-mail. Let us talk about some benefits that a roof contractor can expect from direct mail marketing.
Personalized communication: Direct mail lets you communicate on a more personal level with the audience. A commercial roofer can get the communication designed as per the preferences and needs of the target segment.
Targeted approach: Direct mail lets a roofing contractor communicate with a specific target audience. You can select a specific location as well as specify the size of buildings targeted to get the right customers.
Versatile: A commercial roofer can use brochures, leaflets, flyers, or even catalogues for his direct mail marketing campaign.
Tangible: Direct mail gets delivered straight to the client’s doorstep, and the chances that it would get looked at are extremely high. If it is appealing and interesting enough, then it is likely to stay at the client’s desk reminding him of your business, and whenever he needs a free moment, he will call you up.
Easy to execute: Our professional designers can create amazing direct mail concepts that grab attention. Because we specialize in marketing for roof contractors, all you have to do is tell us what to focus on and we’ll take care of the rest.
Results can be easily measured: The results of a direct mail campaign can be easily measured. The number of responses you receive, and how many of them get converted into potential business, can be measured with little effort.
Tried and tested: Direct mail is an age-old marketing technique, which has been extensively used by both large and small businesses. It has helped numerous commercial roofing contractors expand their business and increase sales.
Sounds great? Let Top Roof Marketing execute your direct mail campaign from start to finish, and get ready to enjoy the many benefits of targeted marketing. To get started, call us at 800-795-2187 today.
