Happy 2015! Top Roof Marketing has enjoyed a great 2014 and we sincerely hope you have as well.
This past year, we helped our clients send out over a quarter million pieces of mail. To show our appreciation to all of you who referred us, we’re offering discounts to all new and existing clients between $50 and $150 for every direct mail campaign this year.
While many of us are still in the thick of winter, roofing season is fast approaching. Now is the time to start thinking about your direct mail campaigns.
One way Top Roof Marketing has been increasing response:
1. After mailings have been sent out, we contact clients to see how many calls were received.
2. We use this data to further refine the mailer design for better results.
3. We also start to think of new mailer ideas based on the best results. Our out-of-the-box thinking has led to increased success for our clients.
To help us achieve these goals, we have created a map showing where other commercial roof contractors are sending out their mailers. You can see that map by clicking on the graphic below.
This map of mailings achieves two main things:
1. It helps us improve the quality and efficiency of our service. We can easily see where our clients are overlapping or where opportunities may exist.
2. It helps our clients protect their service areas (by encouraging others to market elsewhere) and increase their response rate from building owners.
We’re able to track when and where mailers are being sent out. We use this information to help you decide on the best time and locations to send out new mailers. There’s no point in sending out a mailer on the same day as another contractor in your area.
In other words, you don’t want your hard work and money becoming lost in the shuffle of mail, especially mail from your competitors. Our service helps roofing contractors stand out from the crowd and get the attention they deserve. If two clients are in the same area, we’ll help them work together to select separate areas.
Our team is focused on delivering the greatest degree of success possible. We are constantly thinking of ways to improve our service and help you better reach your target audience.
Give us a call today to get the wheels turning on your 2015 direct mail campaign: (800) 795-2187.