Direct mail. It is one of the marketing staples of the commercial roofing industry. With it, commercial roofing contractors can quickly identify, target, and pull in quality roofing leads in a short period of time.
However, not all marketing firms or direct mail service providers are equal in the level of service they provide, or in their ability to achieve results that matter. How does a roofing contractor fan out the great service providers from the mediocre and those notorious fly-by-night ones?
The First Indicator of a Roofing Marketing Company’s Effectiveness
One way to identify marketing firms that will be committed to your needs or effective in their direct mailing services is to look at the quality of their mailing lists. For gaining strong insights into a marketing company’s mailing list quality, nothing beats good detective work, and that involves asking the right questions. Things to be privy of include:
- The provider of the mailing list to be used
- The reputation of the mailing list provider
- The accuracy and completion of the mailing list provider’s addressee database
- How effective and flexible the mailing list is for specific targeting
- The marketing company’s track record with other commercial roofers
- The knowledge and expertise of the marketing company in commercial roofing
- The extent of the services that the marketing company offers
- The marketing company’s attention to detail
After all, the quality of a mailing list plays a huge role in the number of calls you will get—and even those leads’ quality. In short, a mailing list is a big dealbreaker for whether a direct mail campaign is a success or a flop.
Our Commitment to Every Client’s Success Story
At Top Roof Marketing, we don’t treat our commercial roofing clients as if they are just another account. We are completely committed to every one of our client’s success, and it shows in the amount of work we’ve put into making sure even the smallest details are accounted for. Here’s how.
Top Roof Marketing and Mailing List Provider
It begins with our search for the best-quality mailing list. Top Roof Marketing carefully and fully investigated all the major, well-respected companies that provide mailing lists for guaranteed quality, solid affordability, and all-around strong performance.
After a close examination, we chose and currently work with the highly-respected Infogroup®, a list provider with over 40 years of exceptional results-providing to clients throughout the United States and abroad. Among other things, Infogroup has:
- A database of 17+ million businesses which can be drilled down by type, number of employees, exact location, and more
- 230+ million consumers listed in database as well, which can be drilled down by age, location, and more
- Gives open access to its database
- Has the most complete and accurate database of all mailing list providers
- Company system gives the most flexibility for highly-precise lead targeting
- Fantastic track record with commercial roofing contractors
- Great pricing on servicing, which gives our clients a noticeably smaller cost per lead
In fact, Infogroup’s database is so accessible and powerful, we can see how many leads are in a given area instantly and target by city, county, or radius. We can provide any area of coverage you need, too—whether it’s a rectangle, oval, or any shape of coverage your needs dictate.
Why Precise Lead Targeting Is So Important
To understand why precise lead targeting is essential, it’s helpful to consider this in practice in other industries.
- It’d be unproductive to send direct mailers about lawn mowing services to apartment residents.
- You wouldn’t get great results from sending direct mailers advertising home remodeling services to people at corporate business offices.
- Sending direct mailers about pediatric dental services to single men or women isn’t likely to get the best results.
So the same rule applies in commercial roofing. We’ve the capability to ensure that your direct mail gets into the right consumer hands; the people who are the most likely to engage your services.
What Else Stands Out about Top Roof Marketing’s Commercial Roofing Direct Mail?
- We deal with all details of your direct mailer campaign from start to finish
- Our team has specialized, expert knowledge of the commercial roofing industry
- Our direct mail designs are based upon hours of careful research and design perfecting
- Your direct mailer will stand out from the countless other mailers fighting for attention
- We know what makes building owners pick up the phone and call
What Others are Saying
- “Last year we got quite a number of calls from people looking for roof repair, shingled roofs and small jobs that we don’t do, so this is definitely a higher quality of callbacks. Jonathan (Top Roof’s owner) did an awesome job in helping us figure out a strategic advertising campaign. Highly recommend them!” – Viola Borntrager, A-Team Coatings, Wisconsin.
- “I was very impressed with the number of calls I got off my first mailing. Never did one before and Top Roof Marketing did a great job making a custom logo and answering all my questions. We got 19 calls off 5,000 mailers and one contract was sign on the spot. Also very happy with the service and plan on doing another mailing soon!” – Raymond Beachy, Beachy Roofing Service, Michigan.
- “Recently Top Roof Marketing did some direct mail for me and the results were very good. I had 10 calls in the first 3 days and 80% of those calls were good solid leads. Their brochures are very informative and clean. The contacts already knew what we are selling and basically told me they want an estimate asap. I would recommend this company to anyone.” – Andrew Slabaugh, Walker Valley Roof Coatings, Virginia.
If you’re looking for a trustworthy marketing company that is fully committed to your success, and can deliver what you need, don’t delay. Call us today at (800) 795-2187 for a free consultation.
