First and foremost, during these uncertain times, we are saying prayers for the health and financial strength of our communities, our team members, and our clients.
The good news is that the Top Roof Marketing team has been practicing social distancing since we were founded in 2013. That’s right – our team is 100% virtual, except our printing operation. Each writer, editor, designer, developer, and project manager works from their own homes, so we haven’t had any disruption in workflow or efficiencies.
We’ve also been fortunate enough to continue our growth, while not at the same trajectory, throughout the pandemic. We owe this to the trust our clients place in our operation, and our staff who have been able to swiftly adapt to this new climate by using the data we compile on an going basis to figure out what works and what doesn’t .
How COVID-19 Has Changed the Marketing Industry
Since the beginning, Top Roof Marketing has tracked the results of the marketing operations that we deploy. In the beginning of March when there were no “stay at home orders” yet, we discovered the initial drop of the stock market directly affected many of our direct mail marketing campaigns underway. Upon this discovery, we advised all clients to halt their direct mail drops until we were able to get a better grasp on how the commercial building market would react to unfolding events.
In the meantime, we knew what worked – the internet! It is at everyone’s fingertips 24/7 and the easiest way to get clients to their prospects. Plus, the online community has exploded in growth with more usage and more participation from older demographics. We amped up our Website Design and SEO teams to ensure that we could meet all the new demand for impressive websites with high rankings on Google to drive new leads.
We also had our developers work on new add-ons for client’s websites. This included:
- Social distancing pop ups for no-contact estimates (the results surpassed our expectations)
- Chatbot features installed
- COVID-19 Process updates on the home page
- Dedicated Virtual Process page that explained the no-contact program
But that’s not where we stopped the COVID-19 marketing. We began testing the waters with direct mail once more in June. At the first sign that the direct mailers worked, we let the flood gates open! We’re happy to say that as of August, the results from our direct mail service have rebounded very near to prior levels.
How Top Roof Marketing is Different
While reading this blog, you might have noticed our candor about what works and what won’t. At Top Roof Marketing, our clients turn to us for our honesty – and quality. Our team stands behind our work 100%. We will only recommend services that we are confident in. Can we guarantee incredible results 100% of the time? No – because no one can. But we can guarantee that we are tracking each marketing campaign that our team works on to ensure that we are providing trusted services.
The COVID-19 pandemic is unfortunately far from over, but the Top Roof Marketing team is here to help share helpful information and our specialized experience in the commercial roofing industry during this time.
