Nowadays millions of consumers are searching online for local businesses in their areas. This has led to a change in the business marketing landscape. The use of search engines like Google to find relevant information has become a major factor in having an effective online presence.
As a result, just having a website isn’t enough. A roofing company website needs to be “optimized” for local search. Or in other words, it should show up well in search results when local terms such as “roofing contractor Augusta Georgia” or “flat roof repair northeast Ohio” are used. Roofing companies that incorporate this will have a strong edge over competitors.
Follow the Numbers
If this is unconvincing, it’s a worth a look at the numbers. Here are a few reasons why local search is important:
• 80+ million people are looking for information online in the U.S. alone
• 3 billion searches done per month include localized terms, such as city, state, or regional references
• Over 90% of online searches have local business information content from social media platforms like Facebook
• Over 50% of mobile users seek out local information online
As a result, if a roofing business isn’t easily found online, the outcome is undeniable. That roofing contractor is missing out on several business opportunities that could come from online information-seekers.
Strengthen Online Presence
There are many local search strategies which a commercial roofing contractor can take to bolster his or her online presence. Here are a few effective ones:
• Routinely produce new, consumer-friendly content. One powerful way to boost a website’s search engine results is regular content production. A company blog is an ideal medium for getting new, engaging content on your website. Publishing a blog post weekly will do more than just satisfy consumer demand for quality information. If the blog post has geographic terms in its content, it will also help the website perform better in local search engine rankings.
• Understand “Search Engine Optimization” (SEO). SEO is an important component of any online marketing efforts. Make sure your website is optimized for local search. Your page titles, URLs, content, links, and headers should be optimized for keywords that consumers use when looking for local roofing companies.
• Embrace longer keyboard phrases that include local terms. When it comes to selecting keywords, it’s in your interest to include long keyword phrases, or “long-tail keyword phrases.” Why? Because they are an effective strategy for promoting local search. When you’re going to include geographic terms in your keyword phrases, use variations of location names. Examples of this include “Atlanta, Georgia,” “central Georgia,” and “Atlanta metro.”
• Make sure your website is mobile-friendly. Increasing amounts of mobile users are looking for local businesses online (over half now). Your website should be “mobile-optimized,” or able to seen easily on mobile device screens, so it reaps the benefits of connecting with these mobile information-seekers.
These are just a few methods you can incorporate to move a roofing company website from online anonymity to first-page Google results.
Commercial Roofing Marketing Firm Available
The online marketing landscape is constantly changing. It helps to have access to knowledgeable marketing professionals who can provide guidance on these evolving trends. And with a capable marketing firm handling your company’s needs, you’re free to turn your attention on what’s more important: growing your business at hand.
Top Roof Marketing is the only nationwide marketing firm with an exclusive focus on the commercial roofing industry. Backed by hundreds of hours of research and a number of innovations, our team is fully committed to client needs. And since we understand the dynamics of the commercial roofing industry, we’ll help you come up with online and real-world marketing strategies that get results. Our team is also just a phone call away if you need personalized support.
To learn more about how we can serve you, call us today at (800) 795-2187. We look forward to earning your business, starting with our first interaction!