When you’re building a website to improve your online presence, it’s important to ensure that it is professional, polished, and provides the right insight. After all, your goal is to attract customers to utilize your roofing services. However, there is a lot more that goes into a website than what you can see. The back end where you site is custom developed is full of opportunity to help you continue to improve. To learn more about these options, please reach out to our team at Top Roof Marketing. You can reach us at 1-800-795-2187.
Upgrade Options
Let’s start by diving into the “secured” upgrade. You might notice sites that have a “secure” green badge and/or have a URL that begins with “https” – that extra S is what will set you apart. When you have a third-party SSL certificate installed, you can improve your rankings! It’s also important because web browsers like Firefox and Chrome have begun to crack down on sites that have not been secured, and if your customer gets a warning when coming to your site, they might heed it and move on to the next available contractor.
The next upgrade option is ongoing security protection and monitoring. Many website platforms have security built in; however, these require ongoing attention and maintenance to ensure that your website is free from a hacker. In the event that a hacker does somehow break through (note: our security plan has never been compromised), your security protection package contains a warranty to repair your site free of charge!
If you’re looking to improve the speed in which your site loads, taking a look at a speed upgrade might be the right option for you. If your existing website isn’t performing properly due to speed issues, stripping out unneeded functions can improve your sites performance, and even give rankings a little boost!
One additional website add-on to consider is upgrading your hosting. If you want the best speed with an improvement on your website rankings, upgrading your hosting to a dedicated IP address is the right choice for you.
Call to Learn More
While there are many other additions that can help improve your site, like real-time chat widgets, on-exit pop ups, and ongoing SEO, the main goal is to attract your customers and keep them interested. If you’re interested in learning about any of the above-mentioned items and how they can improve your website, please call 1-800-795-2187 to learn more.
