Hiring anyone to do an important job can be intimidating if you are unsure of the right questions to ask. Getting answers to the right questions can make this important decision easier and can help to avoid future disappointments when it comes to desired results or price. Roofing marketing companies are similar to general marketing companies, but specifically cater to the roofing industry and so questions asked before hiring should address both marketing abilities as well as knowledge of the roofing industry.
Marketing Questions
There are many important questions to ask, including those surrounding background and qualifications. You need to know that the company has the ability to handle current and future needs and that they are capable of growing with your company. Ask questions that will address not only the marketing expertise, but also how successful past and current clients have been at achieving goals. In order to discover answers to these questions, the marketing company agent should be able and willing to share a current portfolio of work as well as complete references so you can verify their answers. Good questions to ask include:
- What type of clients have you been working with over the past year?
- What type of projects have you done within the last 6 months?
- Can you handle a full marketing package or do you only specialize in certain areas of marketing?
- How many clients do you typically work with at the same time?
- Do you provide ongoing services?
Roofing Questions
- Does the marketing company representative feel that the company understands roofing products? If so, why?
- How long have they been dealing with clients in the roofing industry?
- Another good thing to find out when making inquiries is to ascertain where the marketing staff turns when they need to know industry information. Do they have contact with a roofing expert so that the marketing material they create is credible to the roofers?
General Hiring Questions
General hiring questions that are important to ask before hiring a roofing marketing company should include questions that consumers should always ask before making any large dollar purchasing commitment such as:
- What is the reputation of the company and can the reputation be found easily such as reviews listed by previous customers on the company website, on Angie’s list, or on Yelp.com?
- Is the company listed with the Better Business Bureau (BBB) and has the owner of the company provided information on the BBB website that puts a consumer at ease when dealing with the company?
- What can I expect regarding response time when I call in with questions?
- What can I expect regarding turnaround time for projects?
Conclusion
The questions you ask before hiring a roofing marketing company should be three-fold:
- General Questions that pertain to the marketing company that will reveal needed information about the stability of the company, trustworthiness and can also help you to determine what it will be like to work with them.
- Marketing and roofing questions are more specific in nature and will give you the information you need to decide if they are a good fit in regards to promoting your company.
- Make sure that you ask questions that help you to compare how they stack up to other competing companies for your business. Compare price, mix of product and services, and also experience and recommendations.
Now that you know the best questions to ask, you should feel more confident about hiring a roofing marketing company.