Reach people searching for your services with targeted Google Ads, engaging content, and conversion tracking.
Meet roofing prospects while they are searching
A useful paid search campaign connects the service someone needs with a relevant ad, a clear page and a workable response process. We plan those pieces around your roofing services, territory and priority customers, including commercial building owners and property managers.
A focused search
Define the services, roof systems and locations the campaign should cover. Geographic targeting and exclusions help limit unrelated clicks, job seekers and inquiries outside the intended market.
A matching destination
Carry the advertised service into the landing page. Relevant information, company proof and convenient contact options help the visitor understand the offer before making an inquiry.
A measurable response
Plan call and form tracking during setup, then use sales feedback to understand service fit, appointments and worthwhile opportunities. Campaign reports and the team’s experience work together.
Setup, management and advertising spend
Campaign launch
$1,000 for the first month, plus ad budget
Includes campaign setup, build and first-month management, with ad copy, local targeting, exclusions and call and form tracking for the agreed campaign.
Ongoing management
$500/month, plus ad budget
Includes ongoing optimization, search-term review, ad refinement and regular reporting after launch. The Google media budget remains separate from the management fee.
Focused landing page
$495 standalone option
A campaign-specific page can explain the service, present relevant proof and provide a clear response path. An existing page may be suitable when it already supports the campaign well.
These are starting prices for the scope shown. The media recommendation depends on services, market and competition; a reference starting budget is at least $1,000/month paid to Google. Additional pages, advanced reporting and CRM connections are scoped as needed.
Improve the campaign with useful feedback
- Define demand. Choose the services, locations and customer types worth paying to reach.
- Build the path. Align the campaign, landing content and contact options around the same service.
- Review responses. Check search terms, spend and tracked inquiries alongside your team’s feedback on relevance and quality.
- Refine the work. Adjust targeting, exclusions and messages based on the campaign evidence and business priorities.
See focused landing-page designs
These existing design examples show how a page can focus on one campaign or inspection offer. The offers shown belong to their examples; your campaign uses the service and terms agreed for your company.
View the PPC landing-page design · View the inspection-offer design
Related services
Questions about Google Advertising
Is the Google Ads budget included in management?
No. Campaign setup and management are separate from the amount paid to Google. The recommended media budget depends on your territory, priority services, competition and capacity to handle inquiries.
Do we need a new website before running ads?
An existing page may work if it explains the advertised service, presents relevant proof, works on mobile and makes contact straightforward. A focused landing page can be added when the campaign needs a more specific destination.
Can the campaign focus on commercial roofing?
Yes. We define the services, locations and property types you want to reach, then align search terms, ad copy and landing content with that audience. Geographic controls and negative keywords help limit unrelated searches.
How do we tell which inquiries are useful?
Call and form tracking show the campaign responses. Your sales feedback or CRM records help distinguish service-fit inquiries, appointments, bids and completed projects. We use that context when reviewing search terms, targeting and campaign changes.
