Are you having trouble getting your website to rank well on Google? Perhaps it’s difficult to know even where to start. There are a few “tricks of the trade” you can do to help your website reach new heights.
Read on to learn more about what you can do to increase your website’s search engine rankings.
Tips for Better Search Engine Rankings
Make your website mobile-friendly
Nowadays seemingly everyone has a mobile device around. Smartphones (iPhones, for example) or tablets (iPads or Samsung Galaxy series tablets, for instance) are popular items in the public’s hands. It’s been estimated that over time, 96% of the time a person’s mobile device won’t be more than 3 feet away from them.
As a result, many people are looking for information online – including when they need a service. But these mobile devices have smaller screen sizes than a desktop computer or laptop. Having a website be “mobile-friendly” – or formatted to fit a smaller screen – is now a factor in search engine ranking, as set by Google since April 2015. It’s ideal to have your website be “mobile-optimized” to account for this factor (plus visitors are more likely to stay on your site if it’s easy to use).
Website must load quickly on all devices
Text, pictures, video, and more – a website is packed with content. All of the content on your website’s main pages should load quickly. Using a tool like Google’s PageSpeed Insights will help you see how quickly they perform.
If it’s not loading quickly, there are ways to speed it up, such as compressing images to be of smaller size. Ask us at Top Roof Marketing for more information if this proves to be an issue.
Have a blog
As small businesses, roofing companies have tremendous opportunities in having a company blog. Regular additions of unique, compelling, educational content are a great way to attract visitors to your website. As they’re busy people, building owners won’t understand everything there is to know about their roof. This is a great way to educate them and gain their confidence.
Find out about content that would of interest to this business audience. Then once you’ve determined it, keep up regular publishing. You’ll be increasing the size of your website and can target specific areas with your posts (for instance, you could target “Commercial Roofing Contractor Cleveland OH”). Be sure to try to keep your blog on the same domain as your business site, too.
Content is king
As the saying goes, “content is king.” Creating and sharing rich, high-quality content on your blog is another way to position your website for better rankings. Google looks for content that is unique and of high quality. It’s also a means of building and sustaining a customer prospect base and increasing sales. Regularly nurture your database of connections and share this content via social media and emails, and the relationships with your prospects will grow.
Use descriptive words in URLs
Your URLs, or “web address” may contain large series of random numbers, characters, and letters. For instance: www.checkoutmywebsite.com/1ah45Xa7654. Instead of having these, use descriptive keywords in your URLs. Aside from further optimizing your website for search rankings, it’s better for branding purposes (it gives immediate information about some part of your roofing business).
An example of this can be found in www.schrockroof.com/metal-roof-coatings. You don’t even have to click on the link to know it’s all about metal roof coatings.
Find and use the right keywords
When people go online to look for roofing contractors, there are a number of common search terms they’re like to use. “Flat roof repair,” “commercial roofing services,” and “commercial roofing company” are just a few search terms.
Be sure to have these keywords incorporated into your website content. Aside from optimizing your site for these search terms (and therefore search rankings for when people look for those keywords), keyword research is a great research tool. You can learn more about what topics people are searching for in your industry. These can serve as solid future topics to cover on your business site.
If possible, use a .com domain
According to data from Searchmetrics, 84% of top-ranking website pages use .com for their “top-level” domain. If you can, using a .com in your own domain can also be an improving factor.
Interested in Having Your Website Perform Better?
At Top Roof Marketing, we have a team of marketers who specialize in the commercial roofing industry. This industry-specific knowledge is married with our team’s knowledge of the latest trends in digital and real-world marketing. Together, it creates a powerful value for our clients.
To learn more about how Top Roof Marketing can help you in the digital space, give us a call at (800) 795-2187. It would be our pleasure to discuss how we can be of assistance!
