There is an old saying, “What is in a name?” Well, if it is a website, then the name means a lot. The website domain name has a huge bearing on its search engine friendliness, and the traffic it receives. However, most business owners undermine the importance of selecting the right domain name for their business. The right domain name can ensure that your website is memorable, and engages the customers well.
When it comes to choosing a domain name for the website, the first thing that pops in a business owner’s mind is to use their business name, but quite often, its already taken, and they are left lurching for other options that can fill in the blank. If you are a new entrant in the digital world, then rather than making hasty choices, it makes sense for you to seek services of an internet marketing specialist to select the right domain name. Here is some advice straight from digital marketing experts at Top Roof Marketing on choosing the right website domain name.
.com should be your first choice
Although not vitally important, your business should go with a “.com” variation of your domain name if it all possible. It is the most memorable and professional. Someone who selects a “.net” or other variant can automatically be assumed by others to be a new player in the industry.
Include key industry terms
If you want the search engines to be able to find you when someone comes searching for the products or services that you offer, then you need to consider including some key industry terms in your domain name. “www.missouriemortgageexperts.com” could be a good choice for someone who is a mortgage expert serving the state of Missouri.
Ensure that it is memorable
Can you remember “www.california101accidentlawyers.com”? We don’t think so. A good domain name should be easy to type, speak, and remember; otherwise people would not be able to easily find you on the web.
Make it short and sweet
You might like to tell all about your business in your website domain name, but a longer domain would make it difficult for the people to remember and type it. So, try to keep it concise.
Make sure you include some branding
Your domain name can say a lot about your brand. For example, “www.commercialplumbers.com” speaks aloud about what your business stands for.
Need some more help deciding the best website domain name? Just pick up your phone, and speak to experts at Top Roof Marketing. We offer comprehensive marketing services to businesses in the roofing industry.
