Why You Cannot Afford to Ignore Google+

Facebook and Twitter are no longer mere social media platforms; they have turned into potent marketing tools that can easily turn tides in favor of or against your business. It’s only been a couple of years that businesses have mastered the art of Facebook and Twitter marketing, and now Google+ has emerged from nowhere and is creating waves in the industry. Many people are on the fence wondering whether or not to jump on the bandwagon.
The mere fact that it is the brainchild of Google, the world’s largest search engine, gives you enough reason to contemplate using it for marketing. But there are other, more convincing reasons that necessitate inclusion of Google+ in your plan for generating more business. So, here are some facts about Google+ that may convince you about its importance as a part of your digital marketing mix.
Who uses Google+?

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There is no denying that Facebook has a much larger user base than Google+. Today, Facebook boasts of 1.5 billion users, which is far more than the 359 million users of Google+, but the fact that it has already surpassed social giant Twitter says a lot about its expanding reach. A survey shows that Google+ users are predominantly male (around 63%) and that most of them are tech savvy. So, if we go by statistics alone, no one can afford to ignore a social media platform that is used by more than 300 million people; most of whom are Americans.
Why should I use Google+ for promoting my business?
There are several reasons why you should use Google+. We have just discussed the most important reason: its huge, expanding user base. Another big reason is that unlike other social media platforms, Google+ has a substantial effect on your search rankings. Google treats your Google+ content like any other regular website, so a keyword optimized profile and status updates with links to your content can positively affect your rankings.
Also, the +1 button functions as a powerful social signal that hints Google on the credibility of a site. The effect of +1 is more pronounced than that of tweets or likes because Facebook and Twitter inhibits Google from accessing most of the data. It’s vitally important that quality content is posted on Google+ with website links in order to boost your search rankings.
How do I start?
Google+ is a fairly new entrant in the world of social media. It does involve a learning curve, but you can certainly give it a kick start by creating a profile that is complete in all respects. For leveraging all the features of Google+ to your benefit it is best to seek services of a professional internet marketing firm. If you are looking for a company that specializes in serving roof contractors, consider Top Roof Marketing as we can help you make the most out of your Google+ presence.