At Top Roof Marketing, a lot of our clients are new to the online marketing world. There are countless website templates that offer an easy way for virtually anyone to launch a website on their own. While these may seem like a fantastic idea, we highly suggest you use a custom design instead for very important reasons.
Template vs. Custom
Template designs seem great. You can build your basic site on your own through online applications such as SquareSpace. They are relatively easy to set up and allow for a quick launch.
There are challenges though. Many of the themes in these template designs have built-in features and functions that you might not want to use. This can cause you to have a design that doesn’t fit your brand. At that point, you might have to pay someone to change it. Once someone changes the coding (if the theme even allows template upgrades), you’ll have to pay someone a considerable amount of money because online website builders are only easy when doing the basics.
When you create a custom design with Top Roof Marketing, we take all of the design and development off your shoulders. Plus, we never use templates and really know what works in the commercial sector of the roofing market. We also include search engine optimization and create 40+ free business listings on other websites so people can find you easily! The custom design process does take a little longer, but your return on investment (ROI) will be far greater.
The biggest thing to keep in mind is that template sites are nearly impossible to organically rank on Google. But a custom-built website paired with search engine optimization can help you rank on the first page of google for dozens of keywords! We even have some ranking for more than 150 keywords in many different cities.
Why Should You Only Consider Custom Websites?
Having a custom-built website will get you far more calls. This has been proven time and time again. It gives you an edge that your competitors don’t have and will continue to improve your brand image. Our sites are search engine optimization friendly, meaning that you can rank higher on Google for far greater visibility and traffic.
Our websites are built around your company and branding. We truly take the time to learn about your background, your services, and the image you want to portray. Your project will not be complete until you are 100% satisfied.
When you’re ready to learn more about how we can help your company, please call us at 800-795-2187! Feel free to view the 80+ websites we’ve already developed and how unique each one is by visiting the Website Portfolio page.