Marketing is certainly one of the most important components of any roofing business. However, what may be less than clear is what effective marketing actually looks like in today’s roofing industry.
Innovations in the ways people communicate – email, texting, and social media, just to name a few – have changed the ways in which people interact with each other and gather information. Subsequently, the ways in which businesses interact with customer prospects and grab their attention have also changed.
Old Meets the New
- Industry Knowledge
- Fine-Tuned Strategies
- Commitment to Quality
But as the roofing industry shows, there are some marketing techniques that, despite all of the transformations seemingly going on, never quite go out of style. As any seasoned roofing marketer knows, the best approach for marketing is not the adoption of one “end-all-be-all” strategy for increasing business, but rather a combination of marketing strategies that are carefully crafted, targeted, and timed for best results. For a roof contractor, that means an effective marketing plan will include digital and real world-based marketing methods that push for one solid approach.
Combining Marketing Strategies for Success
To put it in more practical terms, consider this. Online marketing research shows that 9 out of 10 people are looking for local businesses online, but other surveys show that direct mail is one of the most effective marketing strategies for a roofing contractor to use. Combining both strategies—creating a compelling website and mailing out thousands of engaging direct mail pieces to targeted customer prospects—will make for a powerful combination that build upon each other to bring greater amounts of leads than ever before.
The contractor’s website will draw in more prospects who will convert to strong leads all by itself. But working together with the digital marketing efforts, a direct mail send out will allow the contractor to target specific areas and include a link to the website for stronger chances of lead generation. As you can see, the contractor greatly increases his market outreach and strengthens his chances of pulling more leads in for sales.
Combine these strategies with others, like releasing a press release for distribution to hundreds of websites online or using compelling sales materials when giving an estimate, will increase your chances for more profitable sales.
Why Our Services are Different
Top Roof Marketing distinguishes itself from other marketing firms by focusing exclusively on the needs of roofing contractors. Because our team has devoted its resources to discovering what works best for the roofing industry, they know what compels your prospects to action.
Moreover, since Top Roof Marketing is determined to provide marketing services that match a roofing contractor’s brand, its services and advisement truly are customized to each contractor’s needs and specifications. This level of commitment to a contractor’s specific requirements is extremely rare. So, if you are looking for a marketing firm that specializes in serving roofing contractors and their needs, don’t hesitate to reach out and see what we can do for you.
