Marketing is a key cornerstone of any successful business. That is especially true for roofing companies, which have traditionally relied upon testimonials and strong word-of-mouth outreach for landing new customers.
While the power of word-of-mouth and great roofing company reviews remain as strong as ever, the ways people interact and communicate have taken on new dimensions. Social media, email communications, texting, and other avenues—these have emerged as new ways for people to engage with each other and obtain information. The businesses that have adapted to these new measures of communication, or are taking measures to do so, are positioned for stronger market gains as a result.
For professionals looking to engage in effective roofing contractor marketing, we offer three immediate steps below that can help in being more successful.
Three Quick Steps for Quality Roofing Marketing
1. Get active on social media, especially Google+
There are many things that are demanding of a roofing contractor’s time. Social media sure can seem like a waste of time. However, it’s quite the contrary: social media can help you get more marketing exposure, attract new prospects, and enhance your company’s reputation—all for absolutely free. If anywhere, get active on Google+ first. Google+ has been shown to have a substantial impact on how often and where your roofing company pops up in search engine results. If you don’t have a website, or a great roofing website, now’s the time to get one up-and-running.
Post quality content, such as photos of the work you’ve done in stages, and publish the content with website links on Google+ and other social media platforms like Facebook and LinkedIn. In time, people will come to your page and begin following you. Don’t be afraid to take it slow at the beginning: many roof contractors update their social media platforms weekly and enjoy the benefits of acquiring new leads, getting testimonials from satisfied customers, and strengthening their business promotion efforts.
2. Take an honest look at the marketing efforts you have in place and run the numbers
This may seem like an obvious step. It is, but many roof contractors become entangled in meeting their customers’ needs and chasing down new leads, leaving this critical step on the back burner. Time is valuable, though. All efforts should be directed toward maximizing a roofing company’s resources and efforts for greater profitability in the smallest time frame possible. Organizing your time and resources, in turn, will greatly help in cutting down on and managing your costs, improving your overall profit margins.
If you haven’t been keeping track of statistics for your marketing efforts, now’s the time to begin doing so. Talk to friends who own or are a part of successful, been-around-the-block roofing companies and get their thoughts—they can help greatly in getting you organized in this department. Plus, don’t be afraid to talk to a professional marketing firm for your needs and insightful roofing marketing ideas and strategies. Truly professional and capable marketing firms will offer free consultations for your needs, and they may offer “out-of-the-box” suggestions that you’ve never considered before. Above all: aim to maximize your resources and time as much as possible.
3. Educate yourself! Knowing your industry inside-and-out is critical for long-term success
Obviously there are tons of marketing tools and resources at your disposal. But which ones are the most effective? Take time to inform yourself of what’s available so that you’re at least familiar with what can be used. Once you’ve invested the time, you can begin leveraging these tools for your roofing business’ promotion. Being knowledgeable of the marketing tools available will also help you sniff out any too-good-to-be-true or suspicious marketing “strategies” or “trends” offered by fly-by-night roofing marketing companies.
There is another upside to this suggestion as well. As a whole, the construction industry has long been one of the key cornerstones of the U.S. economy. That is true of the roofing industry as well. However, despite the roofing industry’s economic importance, many contractors have not taken advantage of these marketing tools. In the end, that spells lost opportunities for getting quality leads for absolutely free—and more time grinding out other business promotion efforts that could be more successful if integrated with these up-to-date marketing techniques.
Quality Roofing Marketing Services at Your Disposal
For marketing professionals who actually know the roofing industry and are completely committed to your needs, give us a ring at Top Roof Marketing. We are the only nationwide, full-service marketing firm that focuses only on commercial roof contractors. We share your passion for showing how quality workmanship and roofing services can be of value to customers. And we’ve come up with highly successful marketing strategies based on hundreds of hours of research and marketing campaign creation and operation.
Should you want a free consultation, please call us at (800) 795-2187. If you’re wondering what we’ve done already, take a brief look at our testimonials. We’ll be happy to share how we can help you achieve greater gains.
