Top Reasons to have Business Cards

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It’s true that we live in a digital world, where everything revolves around internet, smart phones, apps, and everything hi-tech. Any information that you wish to share with others can be sent through email, SMS, or social media. Does that mean traditional methods of sharing information such as business cards are obsolete?

If you believe that, you are quite far from reality. Business cards are not just a way of sharing your contact information, but they are a great marketing tool that speaks volumes about your business and brand. Here are a few reasons why you still need to bother about getting your business cards printed:

Great first impression: A well designed business card for your roofing company can leave a positive first impression on people. It can make you look professional and organized. People who fail to offer their visiting cards at the first meeting are looked down upon as unprofessional.

Tangible: Imagine you meet someone, and ask him to visit your website to know more about your business. He will remember your website address for 30 minutes, an hour, or at the most for 3 hours. By the time he reaches his office, his memory would be washed out, and so would be your chances of getting any business from him. A professional looking visiting card would stay with the person, and would prompt him to get back in touch for one of your roofing services.

Marketing tool: A dynamic logo, catchy tag line, and well presented contact information can make your card stand out in a pile of business cards, and invite customers to enquire and learn more about your business.

Quick networking: When you go to a trade expo or a business meeting, you often get a few minutes with a person. The best way to make most of this short time is to share your business card, so that the person can contact you in future.

Convenient: Business cards offer a very convenient way of sharing your contact and business information. You don’t need to bother yourself with writing your contact details on a piece of paper, which will eventually land up in the garbage bin.

Cost effective: You don’t have to spend a fortune on getting yourself some decent business cards. A few dollars spent on professional looking business cards can go a long way in helping your business.

Compact: You cannot always carry your brochures or flyers wherever you go, but due to the small size, business cards can be carried in wallet at all times. The one who receives your business card can too carry it conveniently.

Effective: The fact that everyone from a sales executive to a CEO of a multinational firm carries a business card says enough about its effectiveness as a marketing tool.

Now that you have enough reasons to invest in professional business cards, its time you get in touch with experts at Top Roof Marketing with your requirements. Our amazing designs and high quality printing will help you leave that lasting impression.  

Top Roof Marketing Goes to Conklin Roof Systems Training

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2013 has been a very exciting year for Top Roof Marketing! As a result of adding many new clients who use Conklin’s roofing products, Jonathan Keim (owner of the company) is traveling 750 miles from Ohio to attend Conklin Roofing Systems Training next week in Kansas City, MO.

No, we’re not going to start getting on the roofs ourselves.

We felt it was important that our company understands the Conklin roofing products inside and out in order to better market the services of our clients. From the very beginning our focus has been on being the best. When it comes to marketing, the first step is thoroughly understanding the product and that is the main purpose of this trip.

The team here at Top Roof Marketing has done extensive research and invested countless hours to better assist the Conklin commercial roofers already, but getting hands-on training and meeting Conklin representatives in person will no doubt take our service to the next level. We’re very excited to learn more about the Conklin company while getting the chance to meet some of our clients.

A brief overview of Conklin, a leading producer of acrylic roofing systems.

As many in the commercial roofing industry know, Conklin is growing rapidly as more and more contractors switch over to their products and roofing systems. None of the competing manufactures we’ve seen offer the benefits or the history of innovation Conklin brings to the table. We fully expect the company’s fast growth to continue for years to come, and accordingly made it a priority to learn all we can.

To learn more about Conklin, visit Choice Roof Contractor’s Why Conklin page.

Expanding the company is another reason for our trip.

This week Jonathan will be taking extensive notes during the various training sessions to share with the rest of our team, but there is actually more to this venture. Sam Hostetler, a Conklin Master Contractor and client, will be working closely with Top Roof Marketing next week. Notably, he drove all the way from Montana to personally meet Jonathan as well as discuss an expanded business relationship.

Sam owns Five Star Roofing, a commercial roof services company that serves the states of Montana, North Dakota, and Idaho. He supports a network of thirty commercial roof contractors who exclusively use the Conklin roofing systems products. Although very successful, Sam never felt any of the marketers he worked with in the past completely understood and/or cared about his business and the Conklin difference.

To hear about Sam’s experience with Top Roof Marketing, go to our Testimonials page.

Big expectations for the rest of this year and years to come.
Ever since getting our first Conklin client, Top Roof Marketing’s growth has quickly accelerated through referrals. This year we are on track for a record year and would not be surprised if our number of clients triples over the next 12 months. As always, we will keep customer service our top priority and continue to do whatever is necessary to achieve maximum results for our clients.

Press releases: A great way for commercial roofing contractors to market themselves

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Gone are the days when press releases were only issued to spread news and make public announcements. Today, they have emerged as a potent tool at the hands of marketers, who can use them to build brands, increase exposure, and most importantly, to garner new leads and business. But how can commercial roof contractors use press releases to the benefit of their businesses? Here are a few ways in which press releases can help.

Boost visibility: In the digital era, people prefer to look for service providers online or on local media, so it is important that every business owner, including a roof contractor, maintains a fair amount of visibility. By sharing your company news with the online audience, you manage to get seen and heard, which can work wonders for your business.

Wide reach: Press releases tend to travel far and wide. People love to share news with their friends and associates. So, if a commercial roofer has announced through a press release that he now has a technology that can help repair roofs more effectively and quickly, then chances are that the news would spread, and he can get a number of new leads.

Competitive edge: Businesses that keep their potential customers informed through press releases are looked upon as experts in the industry. They certainly enjoy a competitive edge over other players in the industry. A roofing contractor that consistently distributes press releases to share business and industry news, or his expertise, would certainly outshine the competition.

Lead generation: Press releases are a great way for small business owners to generate fresh leads. By using social media sites for bookmarking and syndicating press releases, commercial roofing contractors can increase targeted traffic and business leads.

Cost effective: The best thing about using press releases for marketing is that it is quite inexpensive. It is far cheaper than using other marketing techniques such as paid advertisements.
So, we can safely conclude that press release as a marketing technique does work, but you need the services of a professional who can write effective press releases and post them at the most appropriate places.

You may be one of the best roof contractors in your state, but writing and submitting press releases? Odds are it is better to leave public relations to the professionals. Just pick up your phone and call 800-795-2187 to speak to one of us today.

Top reasons why a commercial roofer needs a website

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In the last couple of decades, the internet has revolutionized the way we socialize, conduct business, interact with our customers, and look for information. The era of yellow pages is long gone. In this digital world, every business, whether small or large, has to have a web presence. Having a website is no longer just an option that you can do without; it has become vital for your business growth and survival. Even for commercial roofing contractors that are just starting out, there are enough credible and compelling reasons to have a website. Let us have a look at them.

Boosts visibility: A website makes you visible to millions of people online. There is no other way you can reach out to such a huge audience. It is quite obvious that a commercial roofer who has a readily accessible online presence is more likely to get more business than the one who is not.

Market expansion: Your website can help break all geographical barriers, and reach out to a diverse market segment. A roof contractor might be very popular in a particular neighborhood, but how about targeting the entire region in one attempt?

Great first-impression: When someone comes looking for a roofing contractor and ends up at a well-designed website, he is likely to get impressed. With that great first impression, the chances that you will bag the contract become high.

Competitive edge: Many commercial roofing contractors already have their websites up and running, and if you are still pondering over whether to have one or not, then you are losing out on time and opportunities.

Round-the-clock customer service: With a website, customers would never get turned away by the “Closed” sign at your door. You will have a 24/7 customer service center providing all required information to potential customers.

Improve credibility: A website offers a commercial roofer an opportunity to tell customers why he deserves their trust and business. It lets them share their strengths and competencies with the potential customers.

Two-way communication: Websites are a great way for commercial roofing contractors to interact with their customers. Customers can leave their reviews, suggestions, or just get in touch with the team.

A website can leave a lasting impression on your potential customers, so why not make that impression great with a well-designed, professional website. Our marketing company specializes in helping commercial roofing contractors land more jobs; no one else in this niche has more experience and expertise than we do. Our team can help take your business to a whole new level.

Direct mail: One of the most effective marketing techniques for commercial roofing contractors

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Internet marketing has surely taken the world by storm, but this does not mean that the traditional marketing methods have lost their sheen. Direct mail still remains one of the most popular and effective marketing methods. It is particularly effective for commercial roofing contractors that need to reach out to a specific market segment in a more personalized manner.
It is believed that the chances of a direct mail receiving a response are 30 times higher than that of an e-mail. Let us talk about some benefits that a roof contractor can expect from direct mail marketing.

Personalized communication: Direct mail lets you communicate on a more personal level with the audience. A commercial roofer can get the communication designed as per the preferences and needs of the target segment.

Targeted approach: Direct mail lets a roofing contractor communicate with a specific target audience. You can select a specific location as well as specify the size of buildings targeted to get the right customers.

Versatile: A commercial roofer can use brochures, leaflets, flyers, or even catalogues for his direct mail marketing campaign.

Tangible: Direct mail gets delivered straight to the client’s doorstep, and the chances that it would get looked at are extremely high. If it is appealing and interesting enough, then it is likely to stay at the client’s desk reminding him of your business, and whenever he needs a free moment, he will call you up.

Easy to execute: Our professional designers can create amazing direct mail concepts that grab attention. Because we specialize in marketing for roof contractors, all you have to do is tell us what to focus on and we’ll take care of the rest.

Results can be easily measured: The results of a direct mail campaign can be easily measured. The number of responses you receive, and how many of them get converted into potential business, can be measured with little effort.

Tried and tested: Direct mail is an age-old marketing technique, which has been extensively used by both large and small businesses. It has helped numerous commercial roofing contractors expand their business and increase sales.

Sounds great? Let Top Roof Marketing execute your direct mail campaign from start to finish, and get ready to enjoy the many benefits of targeted marketing. To get started, call us at 800-795-2187 today.