Website Domain Name: Choose the One that Gives an Edge

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There is an old saying, “What is in a name?” Well, if it is a website, then the name means a lot. The website domain name has a huge bearing on its search engine friendliness, and the traffic it receives. However, most business owners undermine the importance of selecting the right domain name for their business. The right domain name can ensure that your website is memorable, and engages the customers well.

When it comes to choosing a domain name for the website, the first thing that pops in a business owner’s mind is to use their business name, but quite often, its already taken, and they are left lurching for other options that can fill in the blank. If you are a new entrant in the digital world, then rather than making hasty choices, it makes sense for you to seek services of an internet marketing specialist to select the right domain name. Here is some advice straight from digital marketing experts at Top Roof Marketing on choosing the right website domain name.

.com should be your first choice
Although not vitally important, your business should go with a “.com” variation of your domain name if it all possible. It is the most memorable and professional. Someone who selects a “.net” or other variant can automatically be assumed by others to be a new player in the industry.

Include key industry terms
If you want the search engines to be able to find you when someone comes searching for the products or services that you offer, then you need to consider including some key industry terms in your domain name. “www.missouriemortgageexperts.com” could be a good choice for someone who is a mortgage expert serving the state of Missouri.

Ensure that it is memorable
Can you remember “www.california101accidentlawyers.com”? We don’t think so. A good domain name should be easy to type, speak, and remember; otherwise people would not be able to easily find you on the web.

Make it short and sweet
You might like to tell all about your business in your website domain name, but a longer domain would make it difficult for the people to remember and type it. So, try to keep it concise.

Make sure you include some branding
Your domain name can say a lot about your brand. For example, “www.commercialplumbers.com” speaks aloud about what your business stands for.

Need some more help deciding the best website domain name? Just pick up your phone, and speak to experts at Top Roof Marketing. We offer comprehensive marketing services to businesses in the roofing industry.

Top Roof Marketing Partners with Choice Roof Contractor Group

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  • Fine-Tuned Strategies
  • Commitment to Quality

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Recently, Top Roof Marketing™ reported an exciting development in its bid to empower commercial roofing contractors nationwide for greater success. The marketing firm is partnering with Choice Roof Contractor Group™, a nationwide network of quality-minded, professional contractors who specialize in providing commercial roof services. Top Roof Marketing will be assisting the members of this extensive network with high-quality marketing support and advisement.

Samuel Hostetler, Chief Strategist and Senior Mentor at Choice Roof Contractor Group, noted that Top Roof Marketing’s demonstrated commitment to commercial roofing contractors’ success as well as its proven track record were key factors in the decision to advance with the partnership.
Hostetler commented, “As Top Roof Marketing is the only marketing firm focused exclusively on serving commercial roof contractors, no other company matches its specialized expertise in this complex and constantly changing industry. In fact, the owner himself completed Conklin’s roof systems training program in order to best serve the firm’s growing list of clients who use Conklin products. This high level of commitment to quality service really stands out!”

Choice Roof Contractor Group offers many exclusive benefits and advantages via a unique nationwide platform to its membership. The platform strengthens member roofing contractors’ businesses with features including: access to generation of high-quality leads with strong conversion prospects, wholesale pricing of the industry-leading Conklin roofing systems, wholesale roofing product pricing for greater profit margins, expert sales coaching and mentorship, and an established, nationwide brand reputation.

Choice Roof Contractor Group reports that it has been receiving greater interest from prospective members about its exclusive platform and how it is already bringing its network tremendous value. To further strengthen the network’s value, Top Roof Marketing will be extending services including: direct mail, website development, search engine optimization, print design, telemarketing, video production, social media campaigns, and public relations.

Jonathan Keim, Owner and Director of Top Roof Marketing, had this to say: “Choice Roof Contractor Group’s business model offers a win-win across the board. Not only are commercial building owners able to find a qualified, fully trained commercial roof contractor in their local area, but roof contractors and roofing companies who join the network are given a long list of tremendous advantages to jumpstart or accelerate their growth in this very profitable industry.”

As the leader of Top Roof Marketing, Keim brings to the partnership an established, widely recognized marketing track record. His background includes supporting more than 200 publically traded companies with their marketing strategies as the Communications Director of three investor relations companies. Over his career, he has collectively added more than 2.5 million social media followers to client accounts, developed more than 30 individual brands from conception, executed hundreds of awareness campaigns, overseen countless email marketing initiatives, and helped numerous business owners increase their success. Backing Keim is a team of committed, experienced marketing professionals who are steadfastly focused on the complete success of each firm client.

Top Roof Marketing looks forward to this enterprising opportunity and invigorating Choice Roof Contractor Group’s members for stronger business growth in their local marketplaces.

Reasons Why Hiring a Professional Marketing Firm is Important

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Quite often, small business owners manage all functions on their own; from fetching business, to providing service, and managing after sales service… it’s a one-man show. The business owner knows how best to run their business, but when it comes to marketing, it is impossible for a novice to manage the complexities. Marketing is one business function that has a direct bearing on your business health, and can mean all the difference between success and failure.

Although most people understand the importance of marketing properly in business, many of them still feel that they do not require the services of a professional marketing firm. So, here is an effort to answer the most common question, “Why do I need the services of a professional marketing firm?” The top reasons why you need to hire a professional team are listed below.

Experience and expertise: Hiring a professional marketing firm will give you access to the services of professionals that are experienced and expert in all aspects of marketing. Professional marketers excel in an array of functions such as advertising, social media management, and public relations. Experience and expertise of the team can help take your business to new heights.

Cost effectiveness: Sounds unbelievable? You might feel that hiring a professional marketing firm would mean added costs, but the fact is that this cost pays itself off in a very short time. The time and effort that the business owner spends on marketing activities can be allocated to various other business activities. Hiring an agency obviates the need of investing in technology or permanent staff.

Strategic approach: A professional marketing firm takes a strategic and long-term approach to marketing. On the other hand, the business owners who take marketing in their own hand usually adopt a spontaneous and short-term approach. This short-sightedness cannot take your business as far.

External perspective: Professional marketers take an objective and impartial view of your brand and business. They offer practical solutions for your business based on the market conditions.

Consistency of efforts: A business owner has to take care of whole lot of things. He cannot offer undivided attention to marketing activities. This problem can be best countered by hiring services of a professional marketing team that can take charge of all marketing activities leaving you with ample time to do what you enjoy and do best.

Latest skills, technology, trends: Professional marketing firms stay abreast with all the latest technology and trends in the field of marketing. They keep upgrading their skills, and their up-to-date knowledge can help your business stay ahead of the times.

If you are still wondering whether to hire a professional marketing team or not, pick up your phone and speak to the experts at Top Roof Marketing. We can help you decide the most appropriate course of action, and suggest what is best for your business. Our consultation time is always free.

New Marketing Packages for the Commercial Roofing Industry Introduced by Top Roof Marketing

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  • Industry Knowledge
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  • Commitment to Quality

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In the complex commercial roofing market, as in any other, smart marketing is key for driving sales and attracting new clients. Historically, however, the commercial roofing industry has not gotten the desired support or results it has needed from marketing companies and advertising endeavors. That’s where we come in.

Top Roof Marketing is the only full-service marketing company that exclusively serves the commercial roof industry. We offer contractors and commercial roofing companies the very best value when it comes to marketing services – maximizing their dollars for the greatest possible exposure and results. We provide proven marketing programs and commercial roofing expertise that is simply unmatched by any other company.

This month, Top Roof Marketing announces a new offering to companies within the commercial roofing industry. We have expanded our commercial roof marketing options with new strategic packages tailored to provide roofing contractors with effective and affordable marketing strategies to maximize their visibility and bring optimum results.

To see the new marketing packages with discount pricing, visit https://toproofmarketing.com/marketing-packages

“As any experienced marketer knows, the best response rates are generated by strategies that marry complementary solutions in one dynamic approach. We’ve created our new strategic packages with our clients in mind, offering the most powerful combinations possible to meet their objectives,” stated Jonathan Keim, owner of Top Roof Marketing. “A spin-off of The Global Precision Group, a full-service marketing company based in Columbus, Ohio, Top Roof Marketing is comprised of a team with decades of marketing experience. In supplying commercial roofing-focused marketing services, we’ve truly done our homework to give the roofing industry what it’s been needing and wanting for so many years.”

The commercial roofing industry is a complex one, serving up the dual challenge that business owners are a difficult sales target and roofing services can be very expensive. In order to fully optimize marketing campaigns within this industry, extensive research is essential. Bolstering our already expansive industry knowledge, the owner of Top Roof Marketing has additionally completed the training program offered by the Conklin Company.

The word is out, and commercial roofing customers are flocking to Top Roof Marketing to receive the high-caliber, industry-specific marketing prowess they can’t find anywhere else. Take a look at our new strategic packages. Let us amp up your marketing presence and deliver the results you need and want!

 

Top Reasons to have Business Cards

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It’s true that we live in a digital world, where everything revolves around internet, smart phones, apps, and everything hi-tech. Any information that you wish to share with others can be sent through email, SMS, or social media. Does that mean traditional methods of sharing information such as business cards are obsolete?

If you believe that, you are quite far from reality. Business cards are not just a way of sharing your contact information, but they are a great marketing tool that speaks volumes about your business and brand. Here are a few reasons why you still need to bother about getting your business cards printed:

Great first impression: A well designed business card for your roofing company can leave a positive first impression on people. It can make you look professional and organized. People who fail to offer their visiting cards at the first meeting are looked down upon as unprofessional.

Tangible: Imagine you meet someone, and ask him to visit your website to know more about your business. He will remember your website address for 30 minutes, an hour, or at the most for 3 hours. By the time he reaches his office, his memory would be washed out, and so would be your chances of getting any business from him. A professional looking visiting card would stay with the person, and would prompt him to get back in touch for one of your roofing services.

Marketing tool: A dynamic logo, catchy tag line, and well presented contact information can make your card stand out in a pile of business cards, and invite customers to enquire and learn more about your business.

Quick networking: When you go to a trade expo or a business meeting, you often get a few minutes with a person. The best way to make most of this short time is to share your business card, so that the person can contact you in future.

Convenient: Business cards offer a very convenient way of sharing your contact and business information. You don’t need to bother yourself with writing your contact details on a piece of paper, which will eventually land up in the garbage bin.

Cost effective: You don’t have to spend a fortune on getting yourself some decent business cards. A few dollars spent on professional looking business cards can go a long way in helping your business.

Compact: You cannot always carry your brochures or flyers wherever you go, but due to the small size, business cards can be carried in wallet at all times. The one who receives your business card can too carry it conveniently.

Effective: The fact that everyone from a sales executive to a CEO of a multinational firm carries a business card says enough about its effectiveness as a marketing tool.

Now that you have enough reasons to invest in professional business cards, its time you get in touch with experts at Top Roof Marketing with your requirements. Our amazing designs and high quality printing will help you leave that lasting impression.