Facebook and Twitter are no longer mere social media platforms; they have turned into potent marketing tools that can easily turn tides in favor of or against your business. It’s only been a couple of years that businesses have mastered the art of Facebook and Twitter marketing, and now Google+ has emerged from nowhere and is creating waves in the industry. Many people are on the fence wondering whether or not to jump on the bandwagon.

The mere fact that it is the brainchild of Google, the world’s largest search engine, gives you enough reason to contemplate using it for marketing. But there are other, more convincing reasons that necessitate inclusion of Google+ in your plan for generating more business. So, here are some facts about Google+ that may convince you about its importance as a part of your digital marketing mix.

Who uses Google+?

There is no denying that Facebook has a much larger user base than Google+. Today, Facebook boasts of 1.5 billion users, which is far more than the 359 million users of Google+, but the fact that it has already surpassed social giant Twitter says a lot about its expanding reach. A survey shows that Google+ users are predominantly male (around 63%) and that most of them are tech savvy. So, if we go by statistics alone, no one can afford to ignore a social media platform that is used by more than 300 million people; most of whom are Americans.

Why should I use Google+ for promoting my business?

There are several reasons why you should use Google+. We have just discussed the most important reason: its huge, expanding user base. Another big reason is that unlike other social media platforms, Google+ has a substantial effect on your search rankings. Google treats your Google+ content like any other regular website, so a keyword optimized profile and status updates with links to your content can positively affect your rankings.

Also, the +1 button functions as a powerful social signal that hints Google on the credibility of a site. The effect of +1 is more pronounced than that of tweets or likes because Facebook and Twitter inhibits Google from accessing most of the data. It’s vitally important that quality content is posted on Google+ with website links in order to boost your search rankings.

How do I start?

Google+ is a fairly new entrant in the world of social media. It does involve a learning curve, but you can certainly give it a kick start by creating a profile that is complete in all respects. For leveraging all the features of Google+ to your benefit it is best to seek services of a professional internet marketing firm. If you are looking for a company that specializes in serving roof contractors, consider Top Roof Marketing as we can help you make the most out of your Google+ presence.

There is an old saying, “What is in a name?” Well, if it is a website, then the name means a lot. The website domain name has a huge bearing on its search engine friendliness, and the traffic it receives. However, most business owners undermine the importance of selecting the right domain name for their business. The right domain name can ensure that your website is memorable, and engages the customers well.

When it comes to choosing a domain name for the website, the first thing that pops in a business owner’s mind is to use their business name, but quite often, its already taken, and they are left lurching for other options that can fill in the blank. If you are a new entrant in the digital world, then rather than making hasty choices, it makes sense for you to seek services of an internet marketing specialist to select the right domain name. Here is some advice straight from digital marketing experts at Top Roof Marketing on choosing the right website domain name.

.com should be your first choice
Although not vitally important, your business should go with a “.com” variation of your domain name if it all possible. It is the most memorable and professional. Someone who selects a “.net” or other variant can automatically be assumed by others to be a new player in the industry.

Include key industry terms
If you want the search engines to be able to find you when someone comes searching for the products or services that you offer, then you need to consider including some key industry terms in your domain name. “www.missouriemortgageexperts.com” could be a good choice for someone who is a mortgage expert serving the state of Missouri.

Ensure that it is memorable
Can you remember “www.california101accidentlawyers.com”? We don’t think so. A good domain name should be easy to type, speak, and remember; otherwise people would not be able to easily find you on the web.

Make it short and sweet
You might like to tell all about your business in your website domain name, but a longer domain would make it difficult for the people to remember and type it. So, try to keep it concise.

Make sure you include some branding
Your domain name can say a lot about your brand. For example, “www.commercialplumbers.com” speaks aloud about what your business stands for.

Need some more help deciding the best website domain name? Just pick up your phone, and speak to experts at Top Roof Marketing. We offer comprehensive marketing services to businesses in the roofing industry.