In the commercial roofing industry, one of the most effective marketing tools we employ is direct mail – reaching out to clients directly through the mail. Direct mail allows you to control who receives your message, when it’s delivered, what’s in the envelope and how many people you reach. Today, we are pleased to announce that our direct mail strategy is improving even further due to our new partnership with Dun & Bradstreet, a leading commercial data and analytics company.
In this digital age, you may think direct mail is an ineffective marketing strategy, but the truth is 70 percent of consumers recently reported having purchased something as a result of direct mailing. Another study found that half of American consumers favor direct mail over email. In other words, direct mail isn’t outdated – in fact, when done right, it can be an extremely effective lead generator and it’s a favorite among most of our customers.
Combining Commercial Roofing Expertise with the Best Data
With our subscription to Dun & Bradstreet’s mailing list data, Top Roof Marketing and our clients now have access to top-shelf customer data and information that was previously unobtainable.
Over the past few years, Top Roof Marketing has worked tirelessly to become the #1 commercial roofing marketing company in the nation. We’ve grown our customer base to more than 200 clients and increasing our customer base has created the opportunity for us to acquire access to Dun & Bradstreet’s database of more than 290 million business records worldwide at a price a specialized business like ours can afford! This agreement required a long-term subscription contract and large upfront commitment on our part – an indication of Top Roof Marketing’s faith and investment in the services we provide.
The end result is that roofing companies like yours now can now benefit from the best contact records available without sacrificing the specialized commercial roofing expertise offered by our team or facing unaffordable costs.
Accelerating Growth with Top Roof Marketing’s Top-Tier Mailing List Options
Top Roof Marketing’s mailing lists will provide customers with crucial data and analytics to let you target, nurture, and convert customers more effectively than ever. Among other things, Dun & Bradstreet offers the following benefits:- We’ll continue using a long list of exceptions we’ve built up over the years that exclude businesses that are not likely to respond so that each campaign reaches more highly responsive targets.
- The best records in the industry. What was too costly is now obtained at a highly cost-competitive rate, which we pass on to our clients.
- A huge quantity of records: Dun & Bradstreet has mapped its offline business database of more than 285 million companies and 70 million contacts.
- Lists that are updated in real time, as opposed to once a month, giving you more accurate data.
- Data that can be drilled down to target specific audiences who are more likely to respond, increasing sales success. Quickly build marketing lists for your direct mail or telemarketing campaigns based on over 50 selection criteria – including size, location, industry and more.
- Backend access that allows Top Roof Marketing to see real samples of data before producing files for clients.
In short, Top Roof’s subscription to Dun & Bradstreet’s mailing list data will result in more calls, more business, more referrals, and more completed deals.
Finding Your Best Customers & Markets
Top Roof Marketing is fully invested in our clients’ success stories. That is why we searched long and hard, high and low to find the best mailing list provider available. Dun & Bradstreet is a 200-year-old company with a solid track record of proven performance – in fact, nearly 90% of Fortune 500™ companies and many other businesses around the world use Dun & Bradstreet’s data, analytics, and insights.
Our mission has always been to help our clients streamline operations, manage risk, improve targeting, find quality leads, improve customer relationships, and – most importantly – grow. After thorough research, we decided improving the depth and quality of our direct mailing data would best serve our clients as they seek to build valuable customer relationships, accelerate business growth, and see more profitable results.
Unleash The Power Of Data
At Top Roof Marketing, we understand that in this age of information, it is easy to become overwhelmed with the endless facts, data, and numbers available. That is why our team takes great care to give our customers the tools needed to make sense of it all.
Our coveted access to D&B’s mailing lists will help Top Roof unleash the power of data, analytics, records, facts, numbers, and more to help you discover new and existing opportunities and grow your business more efficiently than ever before.
Working With Top Roof Marketing
Top Roof Marketing offers full-service direct mail marketing campaigns for roof contractor clients across the nation. Let us help you uncover valuable customers with precision and encourage them to engage with personalized, innovative content. Put our expertise to work to maximize your returns.
By arming your business with the right data, you can build relationships faster and better than ever before. Contact us at (800) 795-2187 today for a free consultation and talk to one of our friendly, knowledgeable team members about your customizable direct mailing strategy.