We all know 2020 has been quite an unusual year. Your Top Roof Marketing team has adjusted our marketing strategies to adapt to these changing times, and we continue to refine each approach and method. These adjustments are proving successful! It is our goal and plan to bring further innovation and vision for the days ahead. We proactively strengthen our operations and strategy to always serve you with excellence.

Felicia Dupre’

In early June, we officially announced that Felicia Dupre’ had joined our core team. As many of you now know, her energy is contagious. Because of her help, we have grown in many different areas this summer with much more to come as she brings innovative and strategic ideas front and center. Felicia enjoys writing and working with the team to create top quality designs and deliver excellent service, but she especially likes helping each client see their strengths and business potential. She is positive about each business and individual success and will help you stay motivated to meet your goals. Working two family businesses from age twelve past college taught her the importance of strong work ethic and we have certainly experienced that over these past few months. Those who have worked directly with Felicia on projects have shared great things about their interactions and her helpful enthusiasm.

Our team is grateful for the forward-thinking vision, great quality assurance and highly praised customer service Felicia brings to our team.

Diana Warwick

Announcing that Diana Warwick has joined the Top Roof Marketing team is a true pleasure. In just a short time, Diana has already proven to be an amazing addition as she brings many years of experience and strong organizational skills with her. We seek to give every client exceptional care and service, and Diana is an essential part in helping us meet that goal. Her cooperative leadership in developing the structure needed for every project sets the foundation stronger from which we build. This gives greater efficiency for every task in the process from start to launch of each project. Diana enjoys writing engaging content and offering the needed structure for business success. She loves helping others and spending time with her family on the beaches of Mexico.

Top Roof Marketing is thankful to have Diana as part of our team, providing clients with the quality and professionalism they expect when working with a team of specialists such as ours.

Great Things Ahead

We want to be your go-to source for all things marketing while helping you enjoy the process of each project. Along with our collaborative team, Felicia and Diana bring the essential building blocks to make that happen! The future is bright at Top Roof Marketing. We are honored to serve our clients as they adjust to new ideas and unexpected obstacles for rebuilding our economy and country. We stand with you to bring only the best in the industry, and delight in your success. Thank you for allowing us the opportunity to earn and maintain your trust!

First and foremost, during these uncertain times, we are saying prayers for the health and financial strength of our communities, our team members, and our clients.

The good news is that the Top Roof Marketing team has been practicing social distancing since we were founded in 2013. That’s right – our team is 100% virtual, except our printing operation. Each writer, editor, designer, developer, and project manager works from their own homes, so we haven’t had any disruption in workflow or efficiencies.

We’ve also been fortunate enough to continue our growth, while not at the same trajectory, throughout the pandemic. We owe this to the trust our clients place in our operation, and our staff who have been able to swiftly adapt to this new climate by using the data we compile on an going basis to figure out what works and what doesn’t .

How COVID-19 Has Changed the Marketing Industry

Since the beginning, Top Roof Marketing has tracked the results of the marketing operations that we deploy. In the beginning of March when there were no “stay at home orders” yet, we discovered the initial drop of the stock market directly affected many of our direct mail marketing campaigns underway. Upon this discovery, we advised all clients to halt their direct mail drops until we were able to get a better grasp on how the commercial building market would react to unfolding events.

In the meantime, we knew what worked – the internet! It is at everyone’s fingertips 24/7 and the easiest way to get clients to their prospects. Plus, the online community has exploded in growth with more usage and more participation from older demographics. We amped up our Website Design and SEO teams to ensure that we could meet all the new demand for impressive websites with high rankings on Google to drive new leads.

We also had our developers work on new add-ons for client’s websites. This included:

• Social distancing pop ups for no-contact estimates (the results surpassed our expectations)
• Chatbot features installed
• COVID-19 Process updates on the home page
• Dedicated Virtual Process page that explained the no-contact program

But that’s not where we stopped the COVID-19 marketing. We began testing the waters with direct mail once more in June. At the first sign that the direct mailers worked, we let the flood gates open! We’re happy to say that as of August, the results from our direct mail service have rebounded very near to prior levels.

How Top Roof Marketing is Different

While reading this blog, you might have noticed our candor about what works and what won’t. At Top Roof Marketing, our clients turn to us for our honesty – and quality. Our team stands behind our work 100%. We will only recommend services that we are confident in. Can we guarantee incredible results 100% of the time? No – because no one can. But we can guarantee that we are tracking each marketing campaign that our team works on to ensure that we are providing trusted services.

The COVID-19 pandemic is unfortunately far from over, but the Top Roof Marketing team is here to help share helpful information and our specialized experience in the commercial roofing industry during this time.

With growth comes new opportunity. At Top Roof Marketing, each of our team members enjoy close-knit relationships with each other as well as our hundreds of clients across the nation. As such, we have seen many different life changes over the years and will always support everyone’s future endeavors while continually growing ourselves.

Many of you have worked with Meg Ogran directly. She has done so much in the past 4+ years to boost ROI for clients, while constantly growing Top Roof Marketing’s client base.

Here is Megan’s letter to you all:

It is no secret that I have always had a passion for the environment and animals. Throughout the last few years, I have worked alongside various non-profit organizations via Top Roof Marketing’s non-roofing division called Top Jump Marketing and a few places I volunteer. Because of these connections, I received an offer to use my talents to help make an even bigger impact on the world, environment, and animals. To step into the role of digital advocacy with a global non-profit organization, I am reducing many of my responsibilities here.

While I know this was totally unexpected, I assure you that my love for our team and our clients will not dissipate. I will continue to work alongside the fantastic teammates here and guide new initiatives with my new consultant role here, ensuring Top Roof Marketing continues to achieve the highest client satisfaction.

The best part is that the growth of my career has offered up new opportunity for two talented individuals. The first person stepping into part of my role is no stranger to our clients. In fact, she’s been working with many of you for more than a year now! I’ve been blessed to know this incredible woman for the last nine years as my fantastic sister-in-law, and I’m pleased to introduce you to her. Jenna Sabatino will be taking over the management of website designs and Search Engine Optimization (SEO) packages, among other things. She is a natural and will have a seamless integration as her hours expand to take over more of our projects.

That leaves another large portion of my job to be supported by a new team member. Last month, Jonathan just so happened to have a contact he’s worked with a couple years ago approach him for a role just like mine. Of course, at the time, Jonathan didn’t have one to offer, but they are now finalizing the first set of new initiatives to best bring in his added expertise. This new team member will be finishing his master’s degree in July of this year and knows a lot about digital marketing. He will bring many fresh ideas to bring to the table. We will provide a full announcement and more details soon! I’m sure you’ll love the new ideas they’ve been discussing.

While this might seem like a big change, I assure you it will be seamless since our team has already become so large and diversified over the past few years. There are so many factors of our day to day operation that will not change. First, Jonathan is still at the helm, leading in spectacular fashion. Our team of talented designers and developers will continue to provide industry-leading graphics, print material, and websites! Our writers will take on more responsibility as Jenna takes over more scheduling and strategy, which allows them to work more hours during a time that is so uncertain for many. And last but not least, my husband, Maxwell Ogran, will continue to support the team, edit blogs and website content, and continue to help support contractors through the Top Roof Contractors brand!

I have been very blessed to have worked alongside all of you for the past five years. With these talented new managers in place, I can peacefully transition to my new role, knowing that you are in the best of hands. I assure you that I will continue to support each of your companies every way I can to maximize your future success. Thank you for making these last few years so memorable! I’m looking forward to the new chapter ahead with all of you.

Sincerely,
Meg Ogran