When you’re building a website to improve your online presence, it’s important to ensure that it is professional, polished, and provides the right insight. After all, your goal is to attract customers to utilize your roofing services. However, there is a lot more that goes into a website than what you can see. The back end where you site is custom developed is full of opportunity to help you continue to improve. To learn more about these options, please reach out to our team at Top Roof Marketing. You can reach us at 1-800-795-2187.

Upgrade Options

Let’s start by diving into the “secured” upgrade. You might notice sites that have a “secure” green badge and/or have a URL that begins with “https” – that extra S is what will set you apart. When you have a third-party SSL certificate installed, you can improve your rankings! It’s also important because web browsers like Firefox and Chrome have begun to crack down on sites that have not been secured, and if your customer gets a warning when coming to your site, they might heed it and move on to the next available contractor.

The next upgrade option is ongoing security protection and monitoring. Many website platforms have security built in; however, these require ongoing attention and maintenance to ensure that your website is free from a hacker. In the event that a hacker does somehow break through (note: our security plan has never been compromised), your security protection package contains a warranty to repair your site free of charge!

If you’re looking to improve the speed in which your site loads, taking a look at a speed upgrade might be the right option for you. If your existing website isn’t performing properly due to speed issues, stripping out unneeded functions can improve your sites performance, and even give rankings a little boost!

One additional website add-on to consider is upgrading your hosting. If you want the best speed with an improvement on your website rankings, upgrading your hosting to a dedicated IP address is the right choice for you.

Call to Learn More

While there are many other additions that can help improve your site, like real-time chat widgets, on-exit pop ups, and ongoing SEO, the main goal is to attract your customers and keep them interested. If you’re interested in learning about any of the above-mentioned items and how they can improve your website, please call 1-800-795-2187 to learn more.

Now that you have a new website up and running, you’re ready to get leads pouring in.

But what happens when the leads never come? Have you implemented an ongoing SEO program? Have you seen your analytics traffic continue to improve? If so, and you’re not receiving the information from your site, there could be a problem. This is why it is important to test your web forms regularly!

Once your website goes live, you should test each form on your site. Beyond that, test it regularly (even once a month isn’t too often). If you notice a problem, it is important to reach out to a team of professionals immediately.

What Breaks a Web Form?

There are a few reasons that your web forms might not make it directly to you. The first is hackers pilfer your leads. If you’ve regularly had leads come through your website that suddenly halt, your website might have been hacked. They usually execute an unauthorized attack and move your data to another location, skipping over you completely.

The second way your web form might break is due to spam filters. We have regularly seen that many email platforms, Google in particular, are not fond on WordPress web form submissions with the default configuration. These forms do not even make it to your spam box, Google doesn’t even give you the option to see them.

Another way that your web form might break is due to a server upgrade that doesn’t fully implement properly. Most servers do not make you aware when they are upgrading, which is why it is important to always pay attention to patterns in your web form submissions.

Don’t Worry – The Top Roof Marketing Team is Here for You!

There are ways to quickly fix the above-mentioned scenarios! To learn more about how we can help resolve your web form submission issues, please give us a call at 1-800-795-2187. We’re here to help determine what is causing the problem and take care of it.

Did you recently build your own website, or have another company build it for you, but it doesn’t seem to be ranking anywhere on Google? If so, don’t worry – you aren’t the only roofing contractor frustrated by this.

We have seen a recent surge of clients come to us frustrated about the same thing, and unfortunately there is a lot of incorrect information floating around about how to get websites to rank higher on search engines like Google. It’s important to know that a website alone will not get you to rank on the first page of Google for the keywords you want (such as “commercial roofing contractor”). So, what do you do? If you have a custom-built website, a Search Engine Optimization (SEO) strategy properly executed is all you need. If you have a templated website, the team at Top Roof Marketing will first need to help you convert your templated site over to a custom site to ensure ranking higher is possible.

So, what is SEO? It is the process to help your roofing website gain higher visibility on search engines like Google. SEO is very different from Pay-Per-Click (PPC) advertising. PPC will give you instant results under the “advertisement” sections on Google, but requires payment every time someone clicks. Search Engine Optimization takes a lot more time to get your website ranked organically on the first page of google, but then you don’t have to pay a search engine for every click continuously.

Proven Results with Numerous Success Reports

If you’ve been in the roofing business for a while, you’ll know how competitive it is to rank your website organically on the first page of Google. But don’t worry! When you work with Top Roof Marketing, we know what Google is looking for and can help you gain your rankings. In fact, we have numerous clients who have utilized our SEO services for two years who are now ranking on over 150 different keywords (some are ranking on 250+ keywords)!

At Top Roof Marketing, we have the experience to get your roofing company ranked on numerous keywords. Google has very specific algorithms that determine how sites rank. They look for sites that have longevity, new content added regularly, unique (non-plagiarized) content, relevant keywords, and more! It might seem daunting, but our team has the experience to make your roofing company rank.

It is important to note that search engine optimization takes at least 3-6 months before you will see substantial results; however, once you get the ball rolling, you’ll continue to rank higher and higher on Google across numerous keywords! We use a snowball building strategy that works and we can prove it with real-life reports that you can check yourself.

If you’re ready to learn more about how to truly rank your roofing website on Google, the proper way, give Top Roof Marketing a call at 800-795-2186. Our experts are here to help!