Things that can Break a Web Form

Now that you have a new website up and running, you’re ready to get leads pouring in.

But what happens when the leads never come? Have you implemented an ongoing SEO program? Have you seen your analytics traffic continue to improve? If so, and you’re not receiving the information from your site, there could be a problem. This is why it is important to test your web forms regularly!

Once your website goes live, you should test each form on your site. Beyond that, test it regularly (even once a month isn’t too often). If you notice a problem, it is important to reach out to a team of professionals immediately.

What Breaks a Web Form?

There are a few reasons that your web forms might not make it directly to you. The first is hackers pilfer your leads. If you’ve regularly had leads come through your website that suddenly halt, your website might have been hacked. They usually execute an unauthorized attack and move your data to another location, skipping over you completely.

The second way your web form might break is due to spam filters. We have regularly seen that many email platforms, Google in particular, are not fond on WordPress web form submissions with the default configuration. These forms do not even make it to your spam box, Google doesn’t even give you the option to see them.

Another way that your web form might break is due to a server upgrade that doesn’t fully implement properly. Most servers do not make you aware when they are upgrading, which is why it is important to always pay attention to patterns in your web form submissions.

Don’t Worry – The Top Roof Marketing Team is Here for You!

There are ways to quickly fix the above-mentioned scenarios! To learn more about how we can help resolve your web form submission issues, please give us a call at 1-800-795-2187. We’re here to help determine what is causing the problem and take care of it.

Top Roof Marketing Drops New Direct Mailing Designs

Top Roof Marketing is excited to announce several new offerings as part of our direct mailing options for companies within the commercial roofing industry. In 2019, we have expanded our postcard designs to include multiple 6”x9” and 6”x11” offerings, and we are also adding new designs to our bi-fold product.

With these new products, Top Roof Marketing aims to help our commercial roofing clients maximize their visibility and capitalize on optimal results. Our direct mailing products are an effective, yet affordable way to reach customers. These products, in particular, are an especially effective way to share information regarding:

  • Roof inspection services
  • Roof coatings
  • Problem roofs
  • Full-service offerings
  • And more!

Eye-Catching Postcards from Top Roof Marketing

roofing post cardIf you’re looking for a fast, effective way to grab your viewer’s attention and get them to contact you directly, then a postcard design from Top Roof Marketing is the way to go.

Like a mini billboard, postcards are a straightforward way to get your message heard, unburdened by the wrappings of an envelope. With multiple size options, you can choose how much information to share and then let Top Roof Marketing do the rest – choosing eye-catching graphics and layouts to help your message reach even farther. As a bonus, postcards are easy to produce and cheap to mail, lowering overall costs.

Bi-Folds for Twice the Surface Area

The two main advantages of bi-fold mailers from Top Roof Marketing are:

1) Their ability to hold much more information

2) The opportunity to hide sensitive or private information – special savings, etc.

Our bi-folds are a great way to share more details with your customers and engage them with a product that requires opening. The creative team at Top Roof Marketing offers creatively designed bi-folds to help promote your business or service. They also make great display pieces for the office or at events!

Tried & True Direct Mailing Products From Top Roof

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

Top Roof Marketing offers full-service direct mail marketing campaigns from start to finish. We know the value of direct mail marketing, and we do it better than anyone else in the commercial roofing industry due to our specialization.

  • 7 out of 10 consumers polled recently purchased something as a result of direct mailing.
  • Surveys show direct mail is 10 to 30 times more effective than email marketing.
  • One study found that half of American consumers favor direct mail over email.

Call Top Roof Marketing today at (800) 795-2187 to see how we can put our direct mailing and lead generation expertise to work for you!

Website Not Ranking On Google?

direct mail quoteDid you recently build your own website, or have another company build it for you, but it doesn’t seem to be ranking anywhere on Google? If so, don’t worry – you aren’t the only roofing contractor frustrated by this.

We have seen a recent surge of clients come to us frustrated about the same thing, and unfortunately there is a lot of incorrect information floating around about how to get websites to rank higher on search engines like Google. It’s important to know that a website alone will not get you to rank on the first page of Google for the keywords you want (such as “commercial roofing contractor”). So, what do you do? If you have a custom-built website, a Search Engine Optimization (SEO) strategy properly executed is all you need. If you have a templated website, the team at Top Roof Marketing will first need to help you convert your templated site over to a custom site to ensure ranking higher is possible.

So, what is SEO? It is the process to help your roofing website gain higher visibility on search engines like Google. SEO is very different from Pay-Per-Click (PPC) advertising. PPC will give you instant results under the “advertisement” sections on Google, but requires payment every time someone clicks. Search Engine Optimization takes a lot more time to get your website ranked organically on the first page of google, but then you don’t have to pay a search engine for every click continuously.

Proven Results with Numerous Success Reports

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

If you’ve been in the roofing business for a while, you’ll know how competitive it is to rank your website organically on the first page of Google. But don’t worry! When you work with Top Roof Marketing, we know what Google is looking for and can help you gain your rankings. In fact, we have numerous clients who have utilized our SEO services for two years who are now ranking on over 150 different keywords (some are ranking on 250+ keywords)!

At Top Roof Marketing, we have the experience to get your roofing company ranked on numerous keywords. Google has very specific algorithms that determine how sites rank. They look for sites that have longevity, new content added regularly, unique (non-plagiarized) content, relevant keywords, and more! It might seem daunting, but our team has the experience to make your roofing company rank.

It is important to note that search engine optimization takes at least 3-6 months before you will see substantial results; however, once you get the ball rolling, you’ll continue to rank higher and higher on Google across numerous keywords! We use a snowball building strategy that works and we can prove it with real-life reports that you can check yourself.

If you’re ready to learn more about how to truly rank your roofing website on Google, the proper way, give Top Roof Marketing a call at 800-795-2186. Our experts are here to help!

The Importance of a Custom Website

At Top Roof Marketing, a lot of our clients are new to the online marketing world. There are countless website templates that offer an easy way for virtually anyone to launch a website on their own. While these may seem like a fantastic idea, we highly suggest you use a custom design instead for very important reasons.

Template vs. Custom

example websiteTemplate designs seem great. You can build your basic site on your own through online applications such as SquareSpace. They are relatively easy to set up and allow for a quick launch.

There are challenges though. Many of the themes in these template designs have built-in features and functions that you might not want to use. This can cause you to have a design that doesn’t fit your brand. At that point, you might have to pay someone to change it. Once someone changes the coding (if the theme even allows template upgrades), you’ll have to pay someone a considerable amount of money because online website builders are only easy when doing the basics.

When you create a custom design with Top Roof Marketing, we take all of the design and development off your shoulders. Plus, we never use templates and really know what works in the commercial sector of the roofing market. We also include search engine optimization and create 40+ free business listings on other websites so people can find you easily! The custom design process does take a little longer, but your return on investment (ROI) will be far greater.

The biggest thing to keep in mind is that template sites are nearly impossible to organically rank on Google. But a custom-built website paired with search engine optimization can help you rank on the first page of google for dozens of keywords! We even have some ranking for more than 150 keywords in many different cities.

Why Should You Only Consider Custom Websites?

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

Having a custom-built website will get you far more calls. This has been proven time and time again. It gives you an edge that your competitors don’t have and will continue to improve your brand image. Our sites are search engine optimization friendly, meaning that you can rank higher on Google for far greater visibility and traffic.

Our websites are built around your company and branding. We truly take the time to learn about your background, your services, and the image you want to portray. Your project will not be complete until you are 100% satisfied.

When you’re ready to learn more about how we can help your company, please call us at 800-795-2187! Feel free to view the 80+ websites we’ve already developed and how unique each one is by visiting the Website Portfolio page.

Direct Mail for Commercial Roofing

commercial expertiseThere are numerous strategies for direct mail, and at Top Roof Marketing we are happy to guide you on the right path. When you call 800-795-2187, our team members will ask you the following questions:

  • What area are you looking to target?
  • What size roofs are you looking to target?
  • How many contacts would you like to send to?
  • Are you looking to feature anything in particular?
  • When are you wanting to send your direct mail pieces?
  • Are you wanting to do multiple drops for better remembrance and ROI?

After we have the answers to these questions, we will be able to guide you to the perfect mailer for your needs. We’ve mailed hundreds of thousands of mailers and will use our collected data on results to optimize your company’s campaign.

What Top Roof Marketing Does Differently

We know there are numerous other direct mail companies throughout the country. But, when you work with Top Roof Marketing, you are working with a team that:

  • Knows the commercial roofing industry
  • Follows the latest trends with commercial roofing and marketing
  • Does not utilize the same designs for numerous clients in the same area
  • Creates your mail piece to match your current colors and brand image
  • Can create custom pieces for your needs

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

We also have partnered with Dunn & Bradstreet to create mailing lists that our clients can fully trust. The retail cost of a Dunn & Bradstreet list is over $0.75 per contact! We can provide you with these lists at just a fraction of the cost!

We have designs to fit every commercial roofing need and every season. Our Spring and Fall mailers have had clients receive 20+ calls within the first week!

Add Telemarketing for Even Better Results

When you pair our direct mail campaigns with telemarketing you can utilize your list to the best of your ability. Our telemarketing team will call each contact on your direct mail list and help you set appointments. Each specialist will take the time to learn about your company, create the responses you would like them to, and we will send you a report on each call we make!

Top Roof Marketing will help you get the most out of your direct mail campaign. Call our expert team at 800-795-2187 to learn more!