Are you a new contractor feeling overwhelmed with trying to figure out the best way to secure commercial roofing leads? Maybe you have been focusing on residential leads and want to make a switch to commercial, but you’re not sure where to begin. That’s where Top Roof Marketing comes in!
We have the experience needed to help your commercial roofing company stand out! Our trusted strategies have put new and established commercial roofing contractors on the path to success (and we can prove it with our many years of great reviews posted online). To learn more, read on or give us a call at 800-795-2187.
Generating Commercial Roofing Leads
Would you believe us if we told you that commercial roofing leads are easier to secure than residential? You’re probably imagining all the residential properties in your area and comparing them to the amount of commercial properties. But one thing you might be missing in the picture is the number of roofing companies targeting residential homeowners. Many markets are saturated with residential roofing contractors, but not nearly as many commercial roofing contractors. Right off the bat, you immediately cut down your competition!
So how exactly do you get in front of the decision makers?
Proven Marketing Strategies for Commercial Roofing
The first thing to understand is there’s no one-size-fits-all strategy for marketing. What we will do at Top Roof Marketing is help determine the budget you’re working with and the turnaround time you expect to get leads. There are marketing strategies that will work immediately (like brochures and direct mail), and others that take time to generate leads but are more effective longer term (like websites and search engine optimization).
Most established commercial roofing contractors do minimal advertising. Why? Because they already have an established client base and work off referrals for new business. That’s great news for you! This leaves an open window for you to secure new leads with marketing strategies.
We suggest the following to help your company stand out:
- A custom-built website that is unique to your company
- Instill confidence in your professionalism with the very first impression they get of your company
- Direct mail targeting business owners and property managers
- Professional designs with targeted marketing will help you stand out and get your marketing material to the decision makers
- Search Engine Optimization
- Our SEO strategies integrate keywords that we know get traffic. We’ll help you increase your organic website traffic within the first 3-6 months, then keep impressing you from there as more and more content is produced on an ongoing basis.
- Customized branding
- Your brochures, business cards, proposition letters, presentation folders, and other branded material should all work together to help you stand out from the crowd.
Call to Learn More
If you’re ready to get started in the commercial roofing industry, our specialized team members are standing by to help you stand out from the crowd and generate more leads. Give us a call at 800-795-2187 to start today!
