This year has thrown many companies curveballs that disrupted their traditional marketing methods. While many have steered towards digital advertising, it is important to know to use each online strategy properly to get tangible results.
While Facebook and Instagram are two of the most popular platforms used by marketers, Facebook is beginning to see a decline. Over the last two years, Facebook has lost its position as being the most influential social media platform. So, what does that mean for online advertising?
Platforms to Invest Resources In
The first thing our team at Top Roof Marketing suggests is to start a Search Engine Optimization (SEO) plan. If you have not done so yet, there is no time to waste. We’ve seen the trend this year turn highly towards digital avenues, and with SEO you don’t have to pay for costly clicks each time someone visits your website. Learn more about our approach to SEO at the following link: Search Engine Optimization for Commercial Roofing Contractors.
The next platform that we suggest looking into is YouTube. Not only is YouTube popular among many different demographics, it’s a great way to showcase your experience in the commercial roofing arena. Your customers can view your safety, professionalism, and expertise in a quick video that can then be uploaded to your website, other social media platforms, and even newsletters!
But let’s not forget the importance of LinkedIn. LinkedIn is full of untapped potential for commercial roofing contractors. After all, you are wanting to showcase your expertise to other business owners – many of which utilize LinkedIn regularly. If you have not created your LinkedIn business page, you should highly consider making it a priority.
The final solution that we suggest is Instagram. As mentioned above with YouTube, Instagram allows potential customers to view your work and see the quality that you provide building owners in your area. We find visuals to be among the most powerful tools to earn trust and generate inbound leads.
Benefits of Social Media Marketing
Having a robust social media marketing plan, mixed with Search Engine Optimization to further boost your visibility in Google search results, can help your business:
- Increase Exposure
- Increase Traffic
- Generate Leads
- Develop Trusted Reputation
To learn more about how Top Roof Marketing can help you create a trusted online strategy, reach out to our team. You can contact us at 800-795-2187 and we’ll provide you with a detailed assessment to find the best ways your company can generate more business by increasing your online visibility.
