The old saying hindsight is 20/20 has never been truer than today. Looking back on the year, as a country we have faced many unexpected challenges. Yet, we remain united and steadfast.
Year in Review
After seeing continual growth in the roofing industry year after year, forecasters anticipate a decline. However, the market in the U.S. is still larger than $45 billion in size and the decline is fairly insignificant compared to the overall economy. With roofing being critical to all families and businesses, we are blessed to be part of this industry alongside of you.
2021 Forecast
So, what does tomorrow hold? No one knows for certain; however, we do know things will improve over time.
An area of anticipated growth in this market, whether residential or commercial, is in roofing “technology”. Specifically, cool roof technology that reduces energy costs while also being environmentally friendly in multiple ways. Installation of solar options and improved use of technology for conducting inspections are also anticipated to grow steadily throughout the next 5 years.
Roofing companies that can position themselves ahead of their competitors have the potential to accelerate their growth and emerge in a position of industry leadership. As in any time of economic fluctuation, there are huge growth opportunities for companies that can anticipate change and proactively address anticipated need.
As an organization, Top Roof Marketing first thanks you for the confidence you have shown us over the years. Secondly, we remind you we are here, working in partnership with your roofing company, to develop and implement the best marketing program to catapult you and your team ahead of the game in 2021.
A Happy and Prosperous New Year to You and Your Business!
