If you have ongoing SEO for your site, but do not have social media distribution and management of your website’s content, your roofing company is missing out. A bit of information first. 3.78 billion people are using social media worldwide. You probably don’t care about most of them. However, right here in the United States, […]
As a business owner, you probably hear the term SEO all the time from solicitations, but unless you’re a geek (like pretty much everyone on our team), you probably don’t really understand what that really means. If you want to grow, it would be a big mistake not to fully understand the term. To understand […]
We recently wrote about the importance of updating older WordPress websites. The blog discussed the exploits hackers use to get into and maliciously change code, the risks associated with lower standings in Google and other search engines, and the irreparable risk to your reputation should your site be hacked. Now, Top Roof Marketing is putting […]
The trend toward digital advertising continues to rise. The good news is that having a professional website can make you stand out like never before. The bad news is that hackers are rampant, website speeds are now calculated for ranking your site in search engines like Google, and heavy traffic can bog down your site. […]
This year has thrown many companies curveballs that disrupted their traditional marketing methods. While many have steered towards digital advertising, it is important to know to use each online strategy properly to get tangible results. While Facebook and Instagram are two of the most popular platforms used by marketers, Facebook is beginning to see a […]
As the world continues to advance and digital communications become a key part of every organization, digital accessibility becomes more and more needed. Organizations committed to accessibility need to enact a policy to be digitally accessible. This policy includes affirming that your company is committed to having an inclusive digital footprint – including websites, webchats, […]
Having a fully updated WordPress platform is likely something you’ve rarely thought about. After your website was launched, many business owners don’t think about the platform it was built on until trouble comes knocking. Unfortunately, trouble never sleeps, and hackers are eager to do damage. That is why It is especially important to update and […]
Unfortunately in the online universe, website hacking is common. The most valuable targets are larger corporations, but hackers looking to increase their cyber crimes have to start somewhere – and that means smaller, easier to hack websites are easy targets. The first step to ensuring your website is less hackable is to ensure your site […]
When you’re building a website to improve your online presence, it’s important to ensure that it is professional, polished, and provides the right insight. After all, your goal is to attract customers to utilize your roofing services. However, there is a lot more that goes into a website than what you can see. The back […]
Now that you have a new website up and running, you’re ready to get leads pouring in. But what happens when the leads never come? Have you implemented an ongoing SEO program? Have you seen your analytics traffic continue to improve? If so, and you’re not receiving the information from your site, there could be […]
