The Team Continues to Expand

We all know 2020 has been quite an unusual year. Your Top Roof Marketing team has adjusted our marketing strategies to adapt to these changing times, and we continue to refine each approach and method. These adjustments are proving successful! It is our goal and plan to bring further innovation and vision for the days ahead. We proactively strengthen our operations and strategy to always serve you with excellence.

Felicia Dupre’

In early June, we officially announced that Felicia Dupre’ had joined our core team. As many of you now know, her energy is contagious. Because of her help, we have grown in many different areas this summer with much more to come as she brings innovative and strategic ideas front and center. Felicia enjoys writing and working with the team to create top quality designs and deliver excellent service, but she especially likes helping each client see their strengths and business potential. She is positive about each business and individual success and will help you stay motivated to meet your goals. Working two family businesses from age twelve past college taught her the importance of strong work ethic and we have certainly experienced that over these past few months. Those who have worked directly with Felicia on projects have shared great things about their interactions and her helpful enthusiasm.

Our team is grateful for the forward-thinking vision, great quality assurance and highly praised customer service Felicia brings to our team.

Diana Warwick

Announcing that Diana Warwick has joined the Top Roof Marketing team is a true pleasure. In just a short time, Diana has already proven to be an amazing addition as she brings many years of experience and strong organizational skills with her. We seek to give every client exceptional care and service, and Diana is an essential part in helping us meet that goal. Her cooperative leadership in developing the structure needed for every project sets the foundation stronger from which we build. This gives greater efficiency for every task in the process from start to launch of each project. Diana enjoys writing engaging content and offering the needed structure for business success. She loves helping others and spending time with her family on the beaches of Mexico.

Top Roof Marketing is thankful to have Diana as part of our team, providing clients with the quality and professionalism they expect when working with a team of specialists such as ours.

Great Things Ahead

We want to be your go-to source for all things marketing while helping you enjoy the process of each project. Along with our collaborative team, Felicia and Diana bring the essential building blocks to make that happen! The future is bright at Top Roof Marketing. We are honored to serve our clients as they adjust to new ideas and unexpected obstacles for rebuilding our economy and country. We stand with you to bring only the best in the industry, and delight in your success. Thank you for allowing us the opportunity to earn and maintain your trust!

Our Response to Recent Industry Changes

First and foremost, during these uncertain times, we are saying prayers for the health and financial strength of our communities, our team members, and our clients.

The good news is that the Top Roof Marketing team has been practicing social distancing since we were founded in 2013. That’s right – our team is 100% virtual, except our printing operation. Each writer, editor, designer, developer, and project manager works from their own homes, so we haven’t had any disruption in workflow or efficiencies.

We’ve also been fortunate enough to continue our growth, while not at the same trajectory, throughout the pandemic. We owe this to the trust our clients place in our operation, and our staff who have been able to swiftly adapt to this new climate by using the data we compile on an going basis to figure out what works and what doesn’t .

How COVID-19 Has Changed the Marketing Industry

Since the beginning, Top Roof Marketing has tracked the results of the marketing operations that we deploy. In the beginning of March when there were no “stay at home orders” yet, we discovered the initial drop of the stock market directly affected many of our direct mail marketing campaigns underway. Upon this discovery, we advised all clients to halt their direct mail drops until we were able to get a better grasp on how the commercial building market would react to unfolding events.

In the meantime, we knew what worked – the internet! It is at everyone’s fingertips 24/7 and the easiest way to get clients to their prospects. Plus, the online community has exploded in growth with more usage and more participation from older demographics. We amped up our Website Design and SEO teams to ensure that we could meet all the new demand for impressive websites with high rankings on Google to drive new leads.

We also had our developers work on new add-ons for client’s websites. This included:

  • Social distancing pop ups for no-contact estimates (the results surpassed our expectations)
  • Chatbot features installed
  • COVID-19 Process updates on the home page
  • Dedicated Virtual Process page that explained the no-contact program

But that’s not where we stopped the COVID-19 marketing. We began testing the waters with direct mail once more in June. At the first sign that the direct mailers worked, we let the flood gates open! We’re happy to say that as of August, the results from our direct mail service have rebounded very near to prior levels.

How Top Roof Marketing is Different

While reading this blog, you might have noticed our candor about what works and what won’t. At Top Roof Marketing, our clients turn to us for our honesty – and quality. Our team stands behind our work 100%. We will only recommend services that we are confident in. Can we guarantee incredible results 100% of the time? No – because no one can. But we can guarantee that we are tracking each marketing campaign that our team works on to ensure that we are providing trusted services.

The COVID-19 pandemic is unfortunately far from over, but the Top Roof Marketing team is here to help share helpful information and our specialized experience in the commercial roofing industry during this time.

Upcoming Changes Add Expertise and Expand Team

With growth comes new opportunity. At Top Roof Marketing, each of our team members enjoy close-knit relationships with each other as well as our hundreds of clients across the nation. As such, we have seen many different life changes over the years and will always support everyone’s future endeavors while continually growing ourselves.

Many of you have worked with Meg Ogran directly. She has done so much in the past 4+ years to boost ROI for clients, while constantly growing Top Roof Marketing’s client base.

Here is Megan’s letter to you all:

It is no secret that I have always had a passion for the environment and animals. Throughout the last few years, I have worked alongside various non-profit organizations via Top Roof Marketing’s non-roofing division called Top Jump Marketing and a few places I volunteer. Because of these connections, I received an offer to use my talents to help make an even bigger impact on the world, environment, and animals. To step into the role of digital advocacy with a global non-profit organization, I am reducing many of my responsibilities here.

While I know this was totally unexpected, I assure you that my love for our team and our clients will not dissipate. I will continue to work alongside the fantastic teammates here and guide new initiatives with my new consultant role here, ensuring Top Roof Marketing continues to achieve the highest client satisfaction.

The best part is that the growth of my career has offered up new opportunity for two talented individuals. The first person stepping into part of my role is no stranger to our clients. In fact, she’s been working with many of you for more than a year now! I’ve been blessed to know this incredible woman for the last nine years as my fantastic sister-in-law, and I’m pleased to introduce you to her. Jenna Sabatino will be taking over the management of website designs and Search Engine Optimization (SEO) packages, among other things. She is a natural and will have a seamless integration as her hours expand to take over more of our projects.

That leaves another large portion of my job to be supported by a new team member. Last month, Jonathan just so happened to have a contact he’s worked with a couple years ago approach him for a role just like mine. Of course, at the time, Jonathan didn’t have one to offer, but they are now finalizing the first set of new initiatives to best bring in his added expertise. This new team member will be finishing his master’s degree in July of this year and knows a lot about digital marketing. He will bring many fresh ideas to bring to the table. We will provide a full announcement and more details soon! I’m sure you’ll love the new ideas they’ve been discussing.

While this might seem like a big change, I assure you it will be seamless since our team has already become so large and diversified over the past few years. There are so many factors of our day to day operation that will not change. First, Jonathan is still at the helm, leading in spectacular fashion. Our team of talented designers and developers will continue to provide industry-leading graphics, print material, and websites! Our writers will take on more responsibility as Jenna takes over more scheduling and strategy, which allows them to work more hours during a time that is so uncertain for many. And last but not least, my husband, Maxwell Ogran, will continue to support the team, edit blogs and website content, and continue to help support contractors through the Top Roof Contractors brand!

I have been very blessed to have worked alongside all of you for the past five years. With these talented new managers in place, I can peacefully transition to my new role, knowing that you are in the best of hands. I assure you that I will continue to support each of your companies every way I can to maximize your future success. Thank you for making these last few years so memorable! I’m looking forward to the new chapter ahead with all of you.

Sincerely,
Meg Ogran

The Unknowns

As we continue to work through the unknowns of this current economy, should your marketing company have unknowns about your business?

Business owners throughout the country are taking a deeper look into their marketing strategies. As you begin to analyze your efforts to find the most effective way to market in this new economy, ask yourself these questions:
question marks

  • Does my marketing company know the difference between residential and commercial marketing techniques?
  • What do they do differently to screen out residential vs. commercial leads?
  • Are they aware of the difference between the roofing substrates?
    • TPO vs. EPDM
    • Silicone vs. Acrylic Roof Coatings
    • Architectural vs. 3-tab
  • Do their employees have a background in the industry?

If they can’t provide adequate answers for these questions, how can they provide adequate marketing techniques?

Don’t be fooled by marketing companies that “do it all.” When working with a team that understands the ins and outs of roofing, you’ll be in a better position with your marketing strategy.

Reasons Top Roof Marketing Stands Out

Roofing Expertise – We’ve spent countless hours advising commercial and residential roofing contractors and servicing their needs

Accountability Measures – We keep ourselves accountable by consistently following the results of campaigns we do

In-depth Research – Our expert knowledge of the industry, its dynamics and its inner-workings give us the edge

Always Capable – We have worked with roofing companies at all stages of business development and scale

Data-Driven Results – We have tracked hundreds of campaigns to know what delivers the best return-on-investment

Personalized Support – Our clients enjoy working with a team who truly understands what their business needs the most

Meet the Core Team

You can learn about the people behind everything we do here on our Team Page.

Ready to start a conversation on how you can best gain from what we’ve learned helping 200+ commercial roofing contractors throughout the country? Give us a call at 1-800-795-2187

Important Website Add-Ons to Evaluate in 2020

When you’re building a website to improve your online presence, it’s important to ensure that it is professional, polished, and provides the right insight. After all, your goal is to attract customers to utilize your roofing services. However, there is a lot more that goes into a website than what you can see. The back end where you site is custom developed is full of opportunity to help you continue to improve. To learn more about these options, please reach out to our team at Top Roof Marketing. You can reach us at 1-800-795-2187.

Upgrade Options

Let’s start by diving into the “secured” upgrade. You might notice sites that have a “secure” green badge and/or have a URL that begins with “https” – that extra S is what will set you apart. When you have a third-party SSL certificate installed, you can improve your rankings! It’s also important because web browsers like Firefox and Chrome have begun to crack down on sites that have not been secured, and if your customer gets a warning when coming to your site, they might heed it and move on to the next available contractor.

The next upgrade option is ongoing security protection and monitoring. Many website platforms have security built in; however, these require ongoing attention and maintenance to ensure that your website is free from a hacker. In the event that a hacker does somehow break through (note: our security plan has never been compromised), your security protection package contains a warranty to repair your site free of charge!

If you’re looking to improve the speed in which your site loads, taking a look at a speed upgrade might be the right option for you. If your existing website isn’t performing properly due to speed issues, stripping out unneeded functions can improve your sites performance, and even give rankings a little boost!

One additional website add-on to consider is upgrading your hosting. If you want the best speed with an improvement on your website rankings, upgrading your hosting to a dedicated IP address is the right choice for you.

Call to Learn More

While there are many other additions that can help improve your site, like real-time chat widgets, on-exit pop ups, and ongoing SEO, the main goal is to attract your customers and keep them interested. If you’re interested in learning about any of the above-mentioned items and how they can improve your website, please call 1-800-795-2187 to learn more.

Things that can Break a Web Form

Now that you have a new website up and running, you’re ready to get leads pouring in.

But what happens when the leads never come? Have you implemented an ongoing SEO program? Have you seen your analytics traffic continue to improve? If so, and you’re not receiving the information from your site, there could be a problem. This is why it is important to test your web forms regularly!

Once your website goes live, you should test each form on your site. Beyond that, test it regularly (even once a month isn’t too often). If you notice a problem, it is important to reach out to a team of professionals immediately.

What Breaks a Web Form?

There are a few reasons that your web forms might not make it directly to you. The first is hackers pilfer your leads. If you’ve regularly had leads come through your website that suddenly halt, your website might have been hacked. They usually execute an unauthorized attack and move your data to another location, skipping over you completely.

The second way your web form might break is due to spam filters. We have regularly seen that many email platforms, Google in particular, are not fond on WordPress web form submissions with the default configuration. These forms do not even make it to your spam box, Google doesn’t even give you the option to see them.

Another way that your web form might break is due to a server upgrade that doesn’t fully implement properly. Most servers do not make you aware when they are upgrading, which is why it is important to always pay attention to patterns in your web form submissions.

Don’t Worry – The Top Roof Marketing Team is Here for You!

There are ways to quickly fix the above-mentioned scenarios! To learn more about how we can help resolve your web form submission issues, please give us a call at 1-800-795-2187. We’re here to help determine what is causing the problem and take care of it.

Top Roof Marketing Drops New Direct Mailing Designs

Top Roof Marketing is excited to announce several new offerings as part of our direct mailing options for companies within the commercial roofing industry. In 2019, we have expanded our postcard designs to include multiple 6”x9” and 6”x11” offerings, and we are also adding new designs to our bi-fold product.

With these new products, Top Roof Marketing aims to help our commercial roofing clients maximize their visibility and capitalize on optimal results. Our direct mailing products are an effective, yet affordable way to reach customers. These products, in particular, are an especially effective way to share information regarding:

  • Roof inspection services
  • Roof coatings
  • Problem roofs
  • Full-service offerings
  • And more!

Eye-Catching Postcards from Top Roof Marketing

roofing post cardIf you’re looking for a fast, effective way to grab your viewer’s attention and get them to contact you directly, then a postcard design from Top Roof Marketing is the way to go.

Like a mini billboard, postcards are a straightforward way to get your message heard, unburdened by the wrappings of an envelope. With multiple size options, you can choose how much information to share and then let Top Roof Marketing do the rest – choosing eye-catching graphics and layouts to help your message reach even farther. As a bonus, postcards are easy to produce and cheap to mail, lowering overall costs.

Bi-Folds for Twice the Surface Area

The two main advantages of bi-fold mailers from Top Roof Marketing are:

1) Their ability to hold much more information

2) The opportunity to hide sensitive or private information – special savings, etc.

Our bi-folds are a great way to share more details with your customers and engage them with a product that requires opening. The creative team at Top Roof Marketing offers creatively designed bi-folds to help promote your business or service. They also make great display pieces for the office or at events!

Tried & True Direct Mailing Products From Top Roof

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

Top Roof Marketing offers full-service direct mail marketing campaigns from start to finish. We know the value of direct mail marketing, and we do it better than anyone else in the commercial roofing industry due to our specialization.

  • 7 out of 10 consumers polled recently purchased something as a result of direct mailing.
  • Surveys show direct mail is 10 to 30 times more effective than email marketing.
  • One study found that half of American consumers favor direct mail over email.

Call Top Roof Marketing today at (800) 795-2187 to see how we can put our direct mailing and lead generation expertise to work for you!

Website Not Ranking On Google?

direct mail quoteDid you recently build your own website, or have another company build it for you, but it doesn’t seem to be ranking anywhere on Google? If so, don’t worry – you aren’t the only roofing contractor frustrated by this.

We have seen a recent surge of clients come to us frustrated about the same thing, and unfortunately there is a lot of incorrect information floating around about how to get websites to rank higher on search engines like Google. It’s important to know that a website alone will not get you to rank on the first page of Google for the keywords you want (such as “commercial roofing contractor”). So, what do you do? If you have a custom-built website, a Search Engine Optimization (SEO) strategy properly executed is all you need. If you have a templated website, the team at Top Roof Marketing will first need to help you convert your templated site over to a custom site to ensure ranking higher is possible.

So, what is SEO? It is the process to help your roofing website gain higher visibility on search engines like Google. SEO is very different from Pay-Per-Click (PPC) advertising. PPC will give you instant results under the “advertisement” sections on Google, but requires payment every time someone clicks. Search Engine Optimization takes a lot more time to get your website ranked organically on the first page of google, but then you don’t have to pay a search engine for every click continuously.

Proven Results with Numerous Success Reports

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

If you’ve been in the roofing business for a while, you’ll know how competitive it is to rank your website organically on the first page of Google. But don’t worry! When you work with Top Roof Marketing, we know what Google is looking for and can help you gain your rankings. In fact, we have numerous clients who have utilized our SEO services for two years who are now ranking on over 150 different keywords (some are ranking on 250+ keywords)!

At Top Roof Marketing, we have the experience to get your roofing company ranked on numerous keywords. Google has very specific algorithms that determine how sites rank. They look for sites that have longevity, new content added regularly, unique (non-plagiarized) content, relevant keywords, and more! It might seem daunting, but our team has the experience to make your roofing company rank.

It is important to note that search engine optimization takes at least 3-6 months before you will see substantial results; however, once you get the ball rolling, you’ll continue to rank higher and higher on Google across numerous keywords! We use a snowball building strategy that works and we can prove it with real-life reports that you can check yourself.

If you’re ready to learn more about how to truly rank your roofing website on Google, the proper way, give Top Roof Marketing a call at 800-795-2186. Our experts are here to help!

The Importance of a Custom Website

At Top Roof Marketing, a lot of our clients are new to the online marketing world. There are countless website templates that offer an easy way for virtually anyone to launch a website on their own. While these may seem like a fantastic idea, we highly suggest you use a custom design instead for very important reasons.

Template vs. Custom

example websiteTemplate designs seem great. You can build your basic site on your own through online applications such as SquareSpace. They are relatively easy to set up and allow for a quick launch.

There are challenges though. Many of the themes in these template designs have built-in features and functions that you might not want to use. This can cause you to have a design that doesn’t fit your brand. At that point, you might have to pay someone to change it. Once someone changes the coding (if the theme even allows template upgrades), you’ll have to pay someone a considerable amount of money because online website builders are only easy when doing the basics.

When you create a custom design with Top Roof Marketing, we take all of the design and development off your shoulders. Plus, we never use templates and really know what works in the commercial sector of the roofing market. We also include search engine optimization and create 40+ free business listings on other websites so people can find you easily! The custom design process does take a little longer, but your return on investment (ROI) will be far greater.

The biggest thing to keep in mind is that template sites are nearly impossible to organically rank on Google. But a custom-built website paired with search engine optimization can help you rank on the first page of google for dozens of keywords! We even have some ranking for more than 150 keywords in many different cities.

Why Should You Only Consider Custom Websites?

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

Having a custom-built website will get you far more calls. This has been proven time and time again. It gives you an edge that your competitors don’t have and will continue to improve your brand image. Our sites are search engine optimization friendly, meaning that you can rank higher on Google for far greater visibility and traffic.

Our websites are built around your company and branding. We truly take the time to learn about your background, your services, and the image you want to portray. Your project will not be complete until you are 100% satisfied.

When you’re ready to learn more about how we can help your company, please call us at 800-795-2187! Feel free to view the 80+ websites we’ve already developed and how unique each one is by visiting the Website Portfolio page.

Direct Mail for Commercial Roofing

commercial expertiseThere are numerous strategies for direct mail, and at Top Roof Marketing we are happy to guide you on the right path. When you call 800-795-2187, our team members will ask you the following questions:

  • What area are you looking to target?
  • What size roofs are you looking to target?
  • How many contacts would you like to send to?
  • Are you looking to feature anything in particular?
  • When are you wanting to send your direct mail pieces?
  • Are you wanting to do multiple drops for better remembrance and ROI?

After we have the answers to these questions, we will be able to guide you to the perfect mailer for your needs. We’ve mailed hundreds of thousands of mailers and will use our collected data on results to optimize your company’s campaign.

What Top Roof Marketing Does Differently

We know there are numerous other direct mail companies throughout the country. But, when you work with Top Roof Marketing, you are working with a team that:

  • Knows the commercial roofing industry
  • Follows the latest trends with commercial roofing and marketing
  • Does not utilize the same designs for numerous clients in the same area
  • Creates your mail piece to match your current colors and brand image
  • Can create custom pieces for your needs

Why choose us?

  • Specialized in Commercial
  • Fine-Tuned Strategies
  • Commitment to Quality

Learn More

We also have partnered with Dunn & Bradstreet to create mailing lists that our clients can fully trust. The retail cost of a Dunn & Bradstreet list is over $0.75 per contact! We can provide you with these lists at just a fraction of the cost!

We have designs to fit every commercial roofing need and every season. Our Spring and Fall mailers have had clients receive 20+ calls within the first week!

Add Telemarketing for Even Better Results

When you pair our direct mail campaigns with telemarketing you can utilize your list to the best of your ability. Our telemarketing team will call each contact on your direct mail list and help you set appointments. Each specialist will take the time to learn about your company, create the responses you would like them to, and we will send you a report on each call we make!

Top Roof Marketing will help you get the most out of your direct mail campaign. Call our expert team at 800-795-2187 to learn more!